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The spirits category in 2019 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS

23 Dec 2019

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, editor Olly Wehring picks out the highs and lows for the spirits category in 2019 in just-drinks' two-part review.

Corporate Social Responsibility activations around the world - The IARD Digest - December 2019

20 Dec 2019

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.

Mast-Jagermeister UK chief moves across to Brockmans Gin

19 Dec 2019

Brockmans Gin has added another spirits industry veteran to its ranks, with Guy Lawrence joining the fold from Mast-Jagermeister.

Diageo opens first Guinness Gatehouse in Shanghai

19 Dec 2019

Diageo has lined up the latest brand experience for its Guinness brand, this time in China.

Johnnie Walker partners with Mindy Kaling for bottle engraving activation

17 Dec 2019

Diageo has rolled out a festive-themed marketing activation in the US for the Blue Label iteration from its Johnnie Walker blended Scotch brand.

Diageo adds AR tech to Johnnie Walker Game of Thrones whiskies

16 Dec 2019

Diageo has added augmented reality (AR) to its Johnnie Walker Game of Thrones whiskey offerings, as the group looks to boost engagement with consumers.

Diageo eyes video game potential as gamers grow up

11 Dec 2019

Diageo is poised to follow Anheuser-Busch InBev and The Coca-Cola Co into the US video game and e-sports arena, as the average age of gamers rises well above global legal drinking ages.

William Grant & Sons joins International Alliance for Responsible Drinking

11 Dec 2019

William Grant & Sons has become the 12th member of the alcohol-industry-funded International Alliance for Responsible Drinking.

"The shift we're seeing is towards more personal and private social networks" - just-drinks speaks to Diageo's chief digital officer, Ben Sutherland - Part I

10 Dec 2019

Earlier this year, just-drinks published its latest issue of FUTURES, a series of reports that consider the longer-term future. The report, 'Over the Influence? The future of social media' is available to download free of charge here. For the report, editor Olly Wehring spoke to Diageo's chief digital officer, Ben Sutherland. Here, in an exclusive two-part interview, Sutherland tells us what he does, how he does it and why it's the shape of things to come.

Finally, proof the UK gin boom is over - Analysis

10 Dec 2019

It's a question often asked - is the UK gin boom over? According to one analyst, for the first time we can answer with a definitive 'yes'.

Diageo rolls out US Smirnoff Ice gifting activation

10 Dec 2019

Diageo has created a tongue-in-cheek holiday campaign for its Smirnoff Ice RTD brand in the US.

Accolade Wines poaches from Treasury Wine Estates for new European marketing director

9 Dec 2019

Accolade Wines has unveiled a new European marketing director after the previous appointment left to join Moet Hennessy in South Africa.

Diageo readies for Australia director departure to Accolade Wines

9 Dec 2019

Diageo has found a replacement within its organisation to replace the departing commercial director in Australia.

Diageo to fuel on-tap cocktail trend with Tipplesworth acquisition

5 Dec 2019

Diageo has bought a UK draught cocktail producer, targeting trends for mixed drinks in high-footfall venues.

Pernod Ricard still has use for wine - regional CEO

29 Nov 2019

Pernod Ricard can continue to find growth for its wine portfolio, a regional head of the company has said, despite speculation over the sale of its winery assets.

Why spirits brand owners should embrace the cross-category trend - Comment

28 Nov 2019

Time was when spirits brands were sacred cows, held in such high esteem by their owners that they were kept in their categories and only allowed out to play with either flavour extensions or add-on iterations. Times have changed, though, and white spirits commentator Richard Woodard believes there is little - if anything - to be concerned about by letting your brand venture a bit further.

Corporate Social Responsibility activations around the world - The IARD Digest - November 2019

26 Nov 2019

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.

Sterling's bounceback puts pressure on Diageo, Pernod Ricard as Jameson is taken to the mat - Analysis

22 Nov 2019

One of the benefits of the Brexit vote, for international drinks companies with operations in the UK, was the subsequent fall in the value of the pound. Overnight, production costs, relative to other currencies, dropped sharply for beverages made in the country.

Molson Coors shapes exit strategy, the changing shape of whistleblowers and how the drinks stock tips shape up - The just-drinks Analyst

21 Nov 2019

just-drinks' in-house analyst, Ian Shackleton, returns this month to consider what Molson Coors has in mind for the future. Ian also looks at the whistleblowers of today and reviews which drinks stocks have performed as he'd hoped.

Pernod Ricard signs baijiu distribution partnership with Wuliangye

18 Nov 2019

Pernod Ricard is to distribute the Chinese white spirit baijiu in South-East Asia after signing a partnership with Wuliangye, one of China's leading producers.

Ketel One campaign rolls out worldwide - video

14 Nov 2019

Diageo has extended the latest marketing activation for its Ketel One vodka brand beyond the US, with the push now set to go global.

Diageo's releases Fiorucci-designed bottle for Ciroc White Grape

13 Nov 2019

Diageo has teamed up with bottle personalisation company Inkd to create the latest limited edition pack in the UK for its recently-launched White Grape expression of Ciroc vodka.

Diageo joins Scotch whisky chase for new drinkers with global Johnnie Walker push - just-drinks comments

6 Nov 2019

Diageo has joined Pernod Ricard in targeting new Scotch whisky consumers as the company launches its latest Johnnie Walker campaign.

Diageo gives Tanqueray pre-Christmas push with new ad - video

6 Nov 2019

In a busy week for its marketing department, Diageo has lined up the latest activation for its Tanqueray gin brand.

Diageo ends Game of Thrones single malt series with Six Kingdoms launch

5 Nov 2019

Diageo has launched the ninth and final Scotch whisky expression in its Game of Thrones single malt range.

Beam Suntory teams up with US creamery to launch Basil Hayden's Bourbon cheese

1 Nov 2019

Beam Suntory has partnered with Utah creamery Beehive Cheese to launch Basil Hayden's Bourbon-infused cheese.

Dwayne 'The Rock' Johnson jumps on Hollywood Tequila train with Teremana reveal

1 Nov 2019

Another Hollywood star has joined the ranks of celebrity Tequila distillers as Dwayne 'The Rock' Johnson announces the launch of a new brand.

Diageo's Lagavulin Offerman Edition Aged 11 Years single malt Scotch - Product Launch

28 Oct 2019

Diageo has expanded the relationship between its Lagavulin Scotch whisky brand and comic actor Nick Offerman, releasing an 11-year iteration of the Islay single malt in the US.

Diageo’s Ciroc White Grape Vodka - Product Launch

24 Oct 2019

Brand partners Diageo and Sean 'Diddy' Combs have launched a white grape variant in their line of grape-based Ciroc vodka’s.

Four key takeaways from William Grant & Sons' UK market report - Focus

23 Oct 2019

William Grant & Sons has launched its annual UK market report, which takes a deep dive into the trends shaping the alcohol category. just-drinks pulls out the leading themes from this year's study.





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