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Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint

2 Oct 2019

Four months after flagging the booming growth of flavoured whiskies in the US, Brown-Forman has lined up the addition of another expression of its flagship Jack Daniel's whiskey brand in the country. Tennessee Apple, announced this week, is the third flavoured variant in the Brown-Forman stable, joining Tennessee Fire and Tennessee Honey. Could the new iteration stretch Brown-Forman's flavoured whiskey stable too far?

Brown-Forman's Jack Daniel’s Tennessee Apple - Product Launch

1 Oct 2019

Brown-Forman has confirmed the long-expected release of an apple-flavoured variant of its flagship Jack Daniel's American whiskey.

Diageo Performance Trends 2015-2019 - results data

29 Aug 2019

In late-July, Diageo released its full-year results for fiscal-2019. The group saw its sales in the 12 months to the end of June rise by 6.1% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

Why Diageo has work to do to maintain upward trajectory - Analysis

26 Jul 2019

If Diageo's employees are in party mood today, then yesterday's results give them a good enough excuse. The 6.1% rise in full-year sales for fiscal-2019 represents the group's best performance in a decade - just pipping the 6% lift recorded in 2012.

Diageo teams Captain Morgan with Major League Soccer in US - Rum in US data

10 Jul 2019

Diageo has signed a sponsorship deal in the US that will see its Captain Morgan rum brand assume ‘official spiced rum’ status with Major League Soccer.

Diageo’s Crown Royal Noble Collection French Oak Cask Finished Canadian whisky - Product Launch

7 Jun 2019

Diageo has released details of the latest iteration in the Noble Collection line from Canadian whisky brand Crown Royal.

Brown-Forman eyes bigger bite of flavoured whiskies with Tennessee Apple launch

6 Jun 2019

The CEO of Brown-Forman has outlined high hopes for next year's Jack Daniel's Tennessee Apple launch, claiming that sales of flavoured whiskies in the US have overtaken flavoured vodkas.

Diageo's Crown Royal Peach - Product Launch

13 Feb 2019

Diageo has launched a new flavour in its Crown Royal Canadian whisky range.

Responsible drinking issues around the world - The IARD Digest - November 2018

23 Nov 2018

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at what's going on in-market to promote a more responsible role for alcohol in society.

Diageo Performance Trends 2014-2018 - results data

19 Nov 2018

In late-July, Diageo released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 5% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

Which international whiskies segments will challenge Scotch's dominance? - Research in Focus

5 Nov 2018

The future looks overwhelmingly bright for the huge international whisky category, but stock constraints continue to hamper growth, especially for Japanese and Irish whisky brands. The new Global International Whisky Insights 2018 report from just-drinks and The IWSR highlights this continuation of a purple patch of growth for non-Scotch whisky, which has moved from volumes of 270m cases in 2013 to almost 315m cases in 2017.

Diageo's Crown Royal 13-Year-Old Blenders’ Mash - Product Launch

4 Jun 2018

Diageo has lined up the third expression in the 'Noble Collection' of its Crown Royal Canadian whisky in the US.

Diageo's Crown Royal Texas Mesquite - Product Launch

23 May 2018

Diageo has lined up a limited edition whisky under its Crown Royal brand. Crown Royal Mesquite combines the smoky flavour of Texas mesquite wood with Crown Royal De Luxe.

Diageo's Half Year fiscal-2018 - results data

25 Jan 2018

In late-January, Diageo announced results for the first half of its fiscal-2018. Here, just-drinks takes a closer look at the group's sales performance by region in the six months to the end of December. All figures are on an organic basis.

Diageo's Entrapment Canadian Whisky - Product Launch

18 Dec 2017

Diageo has released a Canadian whisky under its Orphan Barrel Whiskey Distilling Co brand. 

What can the spirits industry learn from Diageo? - Comment

8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.

Diageo launches latest Crown Royal campaign with JB Smoove - video

16 Oct 2017

Diageo has lined up a new campaign for its Crown Royal whisky brand in the US, in collaboration with actor and comedian JB Smoove. 

Diageo pushes hydration in latest Crown Royal TV spot in US - video

11 Sep 2017

Diageo’s US division has started airing a television advert in the country for its Crown Royal Canadian whisky brand, encouraging consumers to consume alcohol in moderation and to stay hydrated.

Flavour extensions not part of wider whisk(e)y strategy - Diageo Capital Markets Day 2017

10 May 2017

Diageo has confirmed it is not looking to expand the flavour extensions of its Crown Royal Canadian whisky brand beyond the existing pair in North America.

Ten questions for Diageo - Analysis

27 Apr 2017

On 9 May, Diageo is hosting its latest Capital Markets Day for analysts and investors, in London. Ahead of the group's presentations, Anthony Bucalo, global beverages analyst at HSBC, has prepared a list of questions for the senior executive team, for what he describes as a "crucial" day for Diageo.

"Creating craft brands is a skill set that most big companies don’t have" - Interview, Bernstein analyst Trevor Stirling

1 Dec 2016

Sanford Bernstein analyst Trevor Stirling is no stranger to the drinks industry. Having spent the late ‘90s as strategic planning director for Guinness Ireland, he then took on the role of packaged trade director at the company. He followed that by starting his own private-client wine merchant. In 2004, Stirling became an analyst at Bernstein, where he covers the major European brewing and spirits companies. Here, he talks to just-drinks about the role of an analyst, and how he sees the future of the drinks industry shaping up.

Diageo rolls out Crown Royal Canadian whisky campaign in US - video

30 Nov 2016

Diageo has launched a new advertising initiative for its Crown Royal Canadian whisky brand in the US market. 

Diageo's Crown Royal Vanilla flavoured whisky - Product Launch

6 Oct 2016

Diageo has added a vanilla-flavoured whisky to its Crown Royal range.

Key Brands Performance - Non-Scotch Whisky Essentials, Part IV

22 Jun 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.

Diageo adds serving facts to Crown Royal whisky labels

6 Oct 2015

Diageo claims to be the first alcohol company to include a serving facts panel on its spirits packaging in the US.

Rye: No Longer on the Rocks - Comment

18 Aug 2015

The brown spirits category continues to see segments rise and fall in popularity. This month, Ian Buxton looks at rye, which has surprised many with its recent return to form.

Rye whiskey volumes surge in US - figures

11 Aug 2015

Rye whiskey volumes have grown more than 500% in the last five years, according to figures from the US Distilled Spirits Council of the United States (DISCUS).

just the Facts – The Power 100 2015

10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

Product Launch - Diageo's Crown Royal Northern Harvest Rye

11 May 2015

Diageo has released the first blended rye whisky from its Crown Royal Canadian whisky brand.

just the Winners - San Francisco World Spirits Competition, Best in Show - Part I

8 Apr 2015

Late last month, the 15th annual San Francisco World Spirits Competition took place. Last week, the list of Best in Show awards was released. Here is part one of the full list of winners.

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