Crown Royal

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Diageo's Crown Royal Peach - Product Launch

13 Feb 2019

Diageo has launched a new flavour in its Crown Royal Canadian whisky range.

Responsible drinking issues around the world - The IARD Digest - November 2018

23 Nov 2018

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at what's going on in-market to promote a more responsible role for alcohol in society.

Diageo Performance Trends 2014-2018 - results data

19 Nov 2018

In late-July, Diageo released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 5% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

Which international whiskies segments will challenge Scotch's dominance? - Research in Focus

5 Nov 2018

The future looks overwhelmingly bright for the huge international whisky category, but stock constraints continue to hamper growth, especially for Japanese and Irish whisky brands. The new Global International Whisky Insights 2018 report from just-drinks and The IWSR highlights this continuation of a purple patch of growth for non-Scotch whisky, which has moved from volumes of 270m cases in 2013 to almost 315m cases in 2017.

Diageo's Half Year fiscal-2018 - results data

25 Jan 2018

In late-January, Diageo announced results for the first half of its fiscal-2018. Here, just-drinks takes a closer look at the group's sales performance by region in the six months to the end of December. All figures are on an organic basis.

What can the spirits industry learn from Diageo? - Comment

8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.

Diageo launches latest Crown Royal campaign with JB Smoove - video

16 Oct 2017

Diageo has lined up a new campaign for its Crown Royal whisky brand in the US, in collaboration with actor and comedian JB Smoove. 

Diageo pushes hydration in latest Crown Royal TV spot in US - video

11 Sep 2017

Diageo’s US division has started airing a television advert in the country for its Crown Royal Canadian whisky brand, encouraging consumers to consume alcohol in moderation and to stay hydrated.

Diageo rolls out Crown Royal Canadian whisky campaign in US - video

30 Nov 2016

Diageo has launched a new advertising initiative for its Crown Royal Canadian whisky brand in the US market. 

Key Brands Performance - Non-Scotch Whisky Essentials, Part IV

22 Jun 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.

Diageo adds serving facts to Crown Royal whisky labels

6 Oct 2015

Diageo claims to be the first alcohol company to include a serving facts panel on its spirits packaging in the US.

Rye: No Longer on the Rocks - Comment

18 Aug 2015

The brown spirits category continues to see segments rise and fall in popularity. This month, Ian Buxton looks at rye, which has surprised many with its recent return to form.

Rye whiskey volumes surge in US - figures

11 Aug 2015

Rye whiskey volumes have grown more than 500% in the last five years, according to figures from the US Distilled Spirits Council of the United States (DISCUS).

just the Facts – The Power 100 2015

10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just the Winners - San Francisco World Spirits Competition, Best in Show - Part I

8 Apr 2015

Late last month, the 15th annual San Francisco World Spirits Competition took place. Last week, the list of Best in Show awards was released. Here is part one of the full list of winners.

Crown Royal whiskey to hit UK as Diageo inks distribution deals

26 Jan 2015

Diageo is aiming to grow five of its smaller brands in the UK after signing new distribution agreements with Marblehead and Catalyst Brands.

Diageo welcomes verdict on Crown Royal "confusion" lawsuit

18 Dec 2014

Diageo has claimed victory in a legal battle with Mexcor over its Crown Royal Canadian whisky brand.

just the Facts – The Power 100 2014

2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

GLOBAL: Diageo delivers drink driving message in Johnnie Walker film - video

22 Nov 2013

Diageo has launched a powerful new anti-drink driving film, tied to its Johnnie Walker brand.

just the Facts - World's Top 20 Most Valuable Drinks Brands

11 Jun 2013

A study, conducted by brand valuation agency Brand Finance, has ranked the world's biggest drinks brands by their value. We've compiled the top 20 into a table below:

just the Facts – The Power 100 2013

24 May 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.

Comment - Spirits - Adding a Touch of Flavour to Scotch Whisky

25 Mar 2013

Earlier this month, Bacardi announced the launch of Dewar's Highlander Honey in the US. The move has ruffled feathers in Scotland, where the heritage and provenance of Scotch whisky is almost an obsession. Here's Ian Buxton with his take on the storm in a nosing glass.

just the Answer - Diageo's global category director of whisk(e)y, David Gates

27 Apr 2012

Earlier this year, just-drinks sat down with David Gates, the global category director of whisk(e)y at Diageo, to talk about Johnnie Walker, Formula One, Scotch and the other whisk(e)y sub-categories.

Comment - Diageo, Pernod Ricard Ten Years After Seagram

22 Dec 2011

Ten years on and the legacy of Pernod Ricard and Diageo's carve-up of Seagram is still being felt.

GLOBAL: Diageo, Facebook team up in multi-million dollar deal

19 Sep 2011

Diageo has announced a multi-million dollar marketing tie-up with Facebook, with a particular focus on emerging markets in Southeast Asia and Brazil.

US: Diageo spreads Crown Royal NASCAR programme to cover all “US heroes”

29 Jul 2011

Diageo's Crown Royal whisky brand is expanding its “Your Name Here” NASCAR promotion in the US to honour “all of the nation's heroes” next year.

US: Beam Global Spirits & Wine appoints marketing chief

22 Sep 2009

Beam Global Spirits & Wine has appointed Kevin George as senior vice president and global chief marketing officer.

just the facts - Industrial action in the drinks industry

30 Jul 2009

Trade unions estimate that 20,000 people marched through the streets of Kilmarnock last weekend, to protest against proposed job cuts by Diageo.

JAPAN: Diageo signs JV deal with Kirin

6 Apr 2009

Diageo is to form a joint venture with Kirin Holdings in Japan.

In the Spotlight - Brown-Forman

13 Mar 2009

A consumer shift to lower-price Bourbon has begun to eat into Brown-Forman's flagship Jack Daniel's and Southern Comfort brands, but several analysts believe the US drinks group remains in decent shape for the longer term, writes Michelle Russell.

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