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Coca-Cola Co Performance Trends 2013-2017 - data

In mid-February, The Coca-Cola Co released its full-year results for 2017. The soft drinks group posted a 3% lift in sales from the year in...

The just-drinks Analyst returns

Our analyst returns! Ian Shackleton is back to give us his monthly consideration of the latest developments in the drinks industry from an i...


Lucy Britner | 23 Mar 2017

Analysts have trumpeted Coca-Cola Zero Sugar as well as Coca-Cola European Partners' non-CSD offerings as the group's key growth drivers in 2016.


Ian Shackleton | 15 Feb 2017

In his latest commentary for just-drinks, former drinks analyst Ian Shackleton considers the tobacco model for drinks companies. He also gives us his tip of the stock to watch in 2017.


Andy Morton | 9 Dec 2016

As Muhtar Kent prepares to step down as CEO of The Coca-Cola Co, the question everyone will be asking is: What will his legacy be?


Richard Corbett | 21 Oct 2016

Consumer trends, along with government pressure and drinks companies' calorie pledges, mean the future for stevia is bright, regardless of its chequered past. Richard Corbett explains.

Latest Interviews

Ben Cooper | 30 Sep 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.


Andy Morton | 16 Aug 2013

Seattle's Jones Soda has been on a financial roller-coaster over the past few years. But with the group edging closer to turning a profit and costs trimmed to more manageable levels, a candid CEO Jennifer Cue tells just-drinks what went wrong, and of the new challenges facing US soft drinks firms in a changing CSD market.

Latest News

Andy Morton | 30 Apr 2018

PepsiCo CEO Indra Nooyi has pledged to go "toe-to-toe" with The Coca-Cola Co, as the two soft drinks giants battle over share of North America's cola market.


Andy Morton | 24 Apr 2018

The Coca-Cola Co's Diet Coke overhaul helped drive a first-quarter turnaround for the brand, Coca-Cola has said, as the company delivered a rise in sales in Q1.


Stuart Todd | 6 Apr 2018

Coca-Cola European Partners has announced plans to invest almost EUR7m (US$8.6m) in a new logistics platform in the south of France.


Lucy Britner | 28 Feb 2018

Coca-Cola European Partners has announced a raft of product launches and flavour innovations for the UK market, as the group works to become what it claims to be a "total beverage" business.


Andy Morton | 11 Dec 2017

The Coca-Cola Co has unveiled new releases for next year, including two craft-style Coke flavours and a green apple flavoured Fanta.


Andy Morton | 7 Dec 2017

The Coca-Cola Co has unveiled its new Star Wars-themed Coca-Cola Zero Sugar bottles for the European market ahead of this month's release of the eighth film in the movie saga.


The Coca-Cola Co has confirmed it will start testing a new 100% stevia-sweetened Coke product outside of the US next year. 


Andy Morton | 21 Sep 2017

The Coca-Cola Co has taken sport star endorsements in a new direction after signing up its first virtual athlete.


Andy Morton | 11 Aug 2017

Coca-Cola European Partners has said just two of its brands - Monster and Coke Classic - will remain within reach of the upcoming UK sugar tax, once the group has completed its reformulation efforts.


The Coca-Cola Co is to change tack on its Coke Life distribution in Western Europe, downgrading the newest Coca-Cola trademark innovation to one that targets only to a "niche" group.


Lucy Britner | 19 Apr 2016

The Coca-Cola Co has unveiled new packaging for its trademark brands, in an effort to use "one visual identity system" across its portfolio. 


Lucy Britner | 19 Jan 2016

The Coca-Cola Co has repositioned the marketing strategy for its namesake CSD range, bringing together the global positioning of Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life.


Olly Wehring | 18 Sep 2015

The Coca-Cola Co has secured a deal with Twitter that will see a Coke-specific hashtag generate the first branded emoji in tweets.


Canadean | 25 Aug 2015

Consumers may be curbing their intake of carbonated soft drinks in many markets, but in Vietnam, the soft drinks segment is set to break the 1bn litres barrier in 2015, according to a new report by Canadean.


Andy Morton | 17 Jul 2015

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.


Andy Morton | 17 Jul 2015

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.


Lucy Britner | 15 Jul 2015

The Coca-Cola Co is to partner with Northern Irish fashion designer JW Anderson, to launch Diet Coke limited-edition aluminium bottles, t-shirts, bags and notebooks in the UK.


Andy Morton | 28 May 2015

The Coca-Cola Co is to phase out Coke Light in Russia and replace it with the newly-launched Coke Zero.


Olly Wehring | 22 Apr 2015

Here's a look at what was happening on this day in...


Olly Wehring | 23 Feb 2015

Here's a look at what was happening on this day in...


James Wilmore | 16 Oct 2014

The Coca-Cola Co is launching the latest TV push for Diet Coke in the US, starring brand ambassador Taylor Swift.


Olly Wehring | 10 Sep 2014

The namesake brands from The Coca-Cola Co and PepsiCo maintained their one-two positions in the global soft drinks market last year, but brands from China are beginning to make their presence felt, according to recent figures.

Company research

Carbonates in the US

Carbonates in the US

Carbonates total value sales stagnated in 2017, indicating a worsening perception of carbonated soft drinks overall. In the past few years, Coca-Cola and Pepsi have begun using various strategies to m...

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Soft Drinks in the US

Soft Drinks in the US

Several trends seen recently within soft drinks in the US are at odds with one another. Health trends and concerns have extended to all corners of soft drinks, contributing to the decline of naturally...

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