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The next challenge for Coca-Cola's Muhtar Kent

As Muhtar Kent prepares to step down as CEO of The Coca-Cola Co, the question everyone will be asking is: What will his legacy be?...

Why stevia can still win in soft drinks - Comment

Consumer trends, along with government pressure and drinks companies' calorie pledges, mean the future for stevia is bright, regardless of i...

Lucy Britner | 23 Mar 2017

Analysts have trumpeted Coca-Cola Zero Sugar as well as Coca-Cola European Partners' non-CSD offerings as the group's key growth drivers in 2016.

Ian Shackleton | 15 Feb 2017

In his latest commentary for just-drinks, former drinks analyst Ian Shackleton considers the tobacco model for drinks companies. He also gives us his tip of the stock to watch in 2017.

Andy Morton | 30 Sep 2016

It was to be a key weapon in The Coca-Cola Co's fight against declining soda sales. But since its launch in Argentina in 2013 Coke Life has carried the whiff of underachievement as consumers struggled to connect with its lower-sugar (but not no-sugar) positioning.

Richard Corbett | 16 Aug 2016

This month, soft drinks commentator Richard Corbett looks at Coca-Cola's most successful brand extension and ponders its relevance in today's soft drinks arena.

Latest Interviews

Ben Cooper | 30 Sep 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.

Andy Morton | 16 Aug 2013

Seattle's Jones Soda has been on a financial roller-coaster over the past few years. But with the group edging closer to turning a profit and costs trimmed to more manageable levels, a candid CEO Jennifer Cue tells just-drinks what went wrong, and of the new challenges facing US soft drinks firms in a changing CSD market.

Latest News

Andy Morton | 21 Sep 2017

The Coca-Cola Co has taken sport star endorsements in a new direction after signing up its first virtual athlete.

Andy Morton | 11 Aug 2017

Coca-Cola European Partners has said just two of its brands - Monster and Coke Classic - will remain within reach of the upcoming UK sugar tax, once the group has completed its reformulation efforts.

The Coca-Cola Co is to change tack on its Coke Life distribution in Western Europe, downgrading the newest Coca-Cola trademark innovation to one that targets only to a "niche" group.

Lucy Britner | 19 Apr 2016

The Coca-Cola Co has unveiled new packaging for its trademark brands, in an effort to use "one visual identity system" across its portfolio. 

Lucy Britner | 19 Jan 2016

The Coca-Cola Co has repositioned the marketing strategy for its namesake CSD range, bringing together the global positioning of Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life.

Olly Wehring | 18 Sep 2015

The Coca-Cola Co has secured a deal with Twitter that will see a Coke-specific hashtag generate the first branded emoji in tweets.

Canadean | 25 Aug 2015

Consumers may be curbing their intake of carbonated soft drinks in many markets, but in Vietnam, the soft drinks segment is set to break the 1bn litres barrier in 2015, according to a new report by Canadean.

Andy Morton | 17 Jul 2015

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.

Andy Morton | 17 Jul 2015

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.

Lucy Britner | 15 Jul 2015

The Coca-Cola Co is to partner with Northern Irish fashion designer JW Anderson, to launch Diet Coke limited-edition aluminium bottles, t-shirts, bags and notebooks in the UK.

Andy Morton | 28 May 2015

The Coca-Cola Co is to phase out Coke Light in Russia and replace it with the newly-launched Coke Zero.

Olly Wehring | 22 Apr 2015

Here's a look at what was happening on this day in...

Olly Wehring | 23 Feb 2015

Here's a look at what was happening on this day in...

James Wilmore | 16 Oct 2014

The Coca-Cola Co is launching the latest TV push for Diet Coke in the US, starring brand ambassador Taylor Swift.

Olly Wehring | 10 Sep 2014

The namesake brands from The Coca-Cola Co and PepsiCo maintained their one-two positions in the global soft drinks market last year, but brands from China are beginning to make their presence felt, according to recent figures.

Olly Wehring | 19 Mar 2014

The Coca-Cola Co is looking to expand the footprint of its part-stevia sweetened Coca-Cola Life brand beyond its initial launch in Argentina.

Andy Morton | 26 Sep 2013

The Coca-Cola Co has ramped up its Share a Coke campaign with packaging in Thailand that features compliments such as “handsome one” and “beautiful one”.

Andy Morton | 16 Aug 2013

Coca-Cola's Thailand unit has launched the company's first herbal drink.

James Wilmore | 25 Jul 2013

Coca-Cola Enterprises (CCE) has pointed to poor weather in some of its markets and the UK's “competitive environment” after reporting a double-digit drop in half-year profits.

James Wilmore | 22 Jul 2013

A Coca-Cola TV ad has been banned in the UK after the authorities ruled it as being “misleading”.

Andy Morton | 12 Jul 2013

Coca-Cola Co has released a bottle for its trademark brand made entirely out of ice.

Andy Morton | 8 Jul 2013

The Coca-Cola Co is launching a 25cl can across its flagship Coca-Cola portfolio in the UK as it steps up moves to cut calories in its products.

Company research

Failure Case Study: Coca-Cola Life - Targeting the "middle ground" fails to resonate with consumers

Failure Case Study: Coca-Cola Life - Targeting the "middle g

Failure Case Study: Coca-Cola Life is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind Coca-Cola's first moderate-calorie cola's failure in the UK. I...

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Better For You Beverages in Vietnam

Better For You Beverages in Vietnam

BFY reduced sugar carbonates unexpectedly recorded a retail value decline of 1% in 2016. Despite growing demand, the category witnessed value sales fall due to average unit price declines for the majo...

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High-Intensity Artificial Sweeteners

High-Intensity Artificial Sweeteners

This report analyzes the worldwide markets for High-Intensity Artificial Sweeteners in US$ Thousand by the following Product Segments: Aspartame, Acesulfame Potassium, Saccharin, Sucralose, and Others...

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