The Coca-Cola Company

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What can soft drinks learn from The Coca-Cola Co?

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent pe...

How organic juice can grow its global market share

The organic movement started at a grassroots level, led by consumers. It has never been a core business for multinationals....


Richard Corbett | 24 May 2018

Our soft drinks commentator returns! This month, Richard Corbett considers the Deposit Return Scheme concept and flags why the soft drinks industry should welcome it with open arms.


Nigel Huddleston | 15 May 2018

In mid-February, The Coca-Cola Co released its full-year results for 2017. The soft drinks group posted a 3% lift in sales from the year in organic terms, although sales on a reported basis were down by 15%. Here, just-drinks considers Coca-Cola's performance over the last five years.


Ben Cooper | 14 May 2018

A new report from US-based sustainability non-profit Ceres, which assesses the performance of 613 US-based publicly-traded corporations on a comprehensive range of sustainability criteria, reveals food and drinks to be among the most progressive and highest-achieving sectors. However, the research does not reflect well on the drinks sector specifically.


Andy Morton | 25 Apr 2018

At first glance, yesterday's Q1 results for The Coca-Cola Co held up well - another strong quarterly performance under the increasingly stable-looking leadership of CEO James Quincey. However, not everyone was convinced. In a note from Bernstein's Ali Dibadj, the analyst says that underneath the headline gloss of an organic sales increase and a 4% volumes climb for sparkling soft drinks lies a certain amount of "murkiness".

Latest Interviews

Ben Cooper | 30 Sep 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.


Olly Wehring | 10 Jul 2014

Late last month, editor Olly Wehring spoke with Dr Mehmood Khan, chief scientific officer at PepsiCo. In part one of this interview, Khan discusses the changing role of Research & Development in recent years, and where R&D sits in the company's armoury for growth.

Latest News

Dean Best | 18 Jun 2018

The Coca-Cola Co, Nestle and Kraft Heinz are reportedly among the companies to have held early talks on a possible move to buy the food and drinks brand Horlicks, owned by UK-based pharmaceutical group GlaxoSmithKline.


Andy Morton | 15 Jun 2018

The Coca-Cola Co has opened a new production plant in southern China.


Andy Morton | 14 Jun 2018

The Coca-Cola Co has partnered with convenience-store chain 7-Eleven to launch a record-setting campaign for this summer's FIFA World Cup in Russia..


Richard Woodard | 7 Jun 2018

The Coca-Cola Co has joined forces with US airline Delta to offer middle-seat air travellers VIP treatment at Boston Logan International Airport.


Andy Morton | 6 Jun 2018

The Coca-Cola Co is to build a CAD85m (US$66m) Canadian dairy plant to produce the company's milk brand Fairlife outside of the US for the first time.


Andy Morton | 5 Jun 2018

The Coca-Cola Co has launched a clear, calorie-free version of its namesake soft drinks brand in Japan.


Richard Woodard | 31 May 2018

Arca Continental has lined up a US$250m investment in a new production and distribution facility in Texas.


Lucy Britner | 30 May 2018

The Coca-Cola Co has announced further investment in Argentina, as it looks to improve operations in the country. 


Olly Wehring | 25 May 2018

Swire Coca-Cola USA has created the position of chief operating officer, with long-serving employee Paul Lukanowski taking the role.


Andy Morton | 23 May 2018

The Coca-Cola Co has launched its new McDonald's-exclusive Sprite nation-wide in the US.


Lucy Britner | 23 May 2018

Jersey sponsorship has helped push sponsor revenues for the National Basketball Association in the US over the US$1bn mark, according to new figures, with several drinks companies contributing to the pot.


Andy Morton | 22 May 2018

The Coca-Cola Co has launched its Russia World Cup campaign in Australia as it continues to roll out marketing for the tournament across its global markets.


Andy Morton | 21 May 2018

The Coca-Cola Co has upgraded its Coca-Cola Freestyle beverage dispenser so that future consumers will be able to order by voice commands, and choose from the company's expanding range of non-CSD options, such as RTD tea and coffee.


Andy Morton | 21 May 2018

The Coca-Cola Co has added a range of lower-sugar orange and lemonade juices to its Simply Beverages portfolio.


Andy Morton | 21 May 2018

Coca-Cola India has launched a new fortified fruit juice aimed at refreshing consumers that work outdoors in the sun.


Andy Morton | 15 May 2018

The Coca-Cola Co is to launch a range of branded women's clothing in a new partnership with European retailer Sugarbird.


Andy Morton | 15 May 2018

The Coca-Cola Co has launched a football-themed campaign for its Powerade brand in Australia ahead of next month's Russia World Cup.


Lucy Britner | 10 May 2018

The Coca-Cola Co has launched a fifth-consecutive 'Share-a-Coke' summer push in the US, this year adding removable stickers to the activation.


Andy Morton | 2 May 2018

Coca-Cola European Partners has launched its first activation in EuropeCoca-Cola European Partners has launched its first activation in Europe for the upcoming FIFA World Cup football tournament.for the upcoming World Cup in Russia.


Andy Morton | 30 Apr 2018

PepsiCo CEO Indra Nooyi has pledged to go "toe-to-toe" with The Coca-Cola Co, as the two soft drinks giants battle over share of North America's cola market.


Andy Morton | 25 Apr 2018

The Coca-Cola Co CEO James Quincey has praised a one-day 'super-launch' for Fuze Tea that has doubled the global value of the brand since the start of this year.


Andy Morton | 24 Apr 2018

The Coca-Cola Co's Diet Coke overhaul helped drive a first-quarter turnaround for the brand, Coca-Cola has said, as the company delivered a rise in sales in Q1.

Latest blogs

Andy Morton | 8 Jun 2016

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking.


Andy Morton | 25 Feb 2016

The Coca-Cola Co is smarting after an EU court setback in its attempt to trademark a new bottle design.

Company research

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