Cobra Beer

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INDIA: Cobra Beer promotes COO to MD

10 Apr 2008

Cobra Beer has appointed a new managing director for its Indian unit.

INDIA: Cobra discusses US distribution with Anheuser-Busch?

2 Apr 2008

Cobra Beer has claimed that it is in talks with Anheuser-Busch to distribute the company’s namesake beer brand in the US.

Focus - Brewers and regulators both eyeing growth in strong beer

28 Mar 2008

Strong beers may offer brewers significant growth potential but their perception as a cheap way of consuming alcohol puts them directly in the regulatory sights of governments looking to tackle excessive alcohol consumption and encourage responsible drinking. Catherine Mars, industry analyst for alcoholic drinks at Euromonitor International, reviews recent developments in this growth sector.

INDIA: Cobra increases production in South India

20 Mar 2008

Cobra Beer has united with Khoday India Limited (KIL) and Artos Brewery a brewing and bottling deal in the South Indian market.

INDIA: Cobra Beer increases Indian presence

13 Mar 2008

Cobra Beer has signed an agreement with Mohan Rocky Springwater Breweries to brew its namesake beer in India.

just the round-up - The week in drinks

7 Mar 2008

The top ten most visited stories on just-drinks this week:

UK: Cobra poaches from Beam Global, again

6 Mar 2008

Cobra Beer has appointed another former Beam Global Spirits & Wine employee, this time to fill the newly-created role of on-trade channel controller.

Just the Answer – Adrian McKeon, Cobra Beer

5 Feb 2008

In June last year, Adrian McKeon gave up his position as managing director of Beam UK to become CEO of Cobra Beer, the fast-growing Indian beer brand. Jessica Harvey spoke with McKeon about his first six months in charge, the change of culture and what the future holds for the brand.

UK: Cobra Beer acquires Indian brewery

18 Jan 2008

Cobra Beer has announced its first ever brewery acquisition.

INDIA: Cobra Beer confirms Indian acquisition aims

11 Jan 2008

Cobra Beer is on the acquisition trail for a brewery in India.

UK: Cobra to build three breweries in India - report

28 Sep 2007

Cobra Beer is reportedly planning to set up three new breweries in India over the next three years.

UK: Juice marketing director quits PepsiCo UK for Cobra

13 Sep 2007

The marketing director of PepsiCo UK’s juice brands has left the unit.

S AFRICA: Cobra lines up fruit flavoured beer for SA

8 Aug 2007

Cobra Beer is to release a range of fruit-flavoured lagers in South Africa.

UK: Former Beam UK MD joins Cobra

13 Jun 2007

The outgoing managing director of Beam Global Spirits & Wine’s UK division is switching to become CEO of Cobra Beer.

UK: Cobra Beer launches "mini" King Cobra

22 Feb 2007

UK-based Cobra Beer is launching a mini version of its high-strength King Cobra beer.

UK: Cobra teams up with airline, publishers

22 Jan 2007

UK-based Cobra Beer has launched on-pack promotions with airline BMI and travel and music publisher Rough Guide.

UK: Cobra prepares for TV push

21 Sep 2006

Cobra Beer is to spend GBP10m (US$19m) on a marketing campaign in the UK as it looks to accelerate sales across the country.



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