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Clearly Canadian

Don’t look now, but one of the most memorable and controversial trends in soft drinks from the 1980s and 1990s – clear soft drinks – is staging a comeback. And, some of the iconic clear soft drinks of the period, including Original New York Seltzer, Clearly Canadian and maybe even Crystal Pepsi are leading the charge.

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Major global drinks groups and smaller innovative companies alike have identified the enhanced water category as a sector with strong growth potential. So far, the US has been the prime focus, but more activity is now being seen in the UK. Annette Farr reports.

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.

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DNA Beverage Corp, producer of DNA Energy Drink, has appointed Jeff Martin as regional vice president of its Midwest Division.

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Clearly Canadian has said that it plans to restructure its debt.

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Clearly Canadian has relaunched its sparkling water portfolio in the US.

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Clearly Canadian Brands has secured a bottling agreement with Cott Corporation in North America.

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Clearly Canadian Brands has appointed Samantha Alfonzo, a mergers and acquisitions specialist to its board of directors.

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Clearly Canadian has posted an upbeat set of results for the first three months of 2008.

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Clearly Canadian Brands has announced that Horizon Distributors will act as its natural channel distributor in Western Canada for many of its products.

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Clearly Canadian has reported its first increases in revenues in ten years, the company has said, as it benefits from acquisitions in the baby food and snack markets. However, its beverages division continued to struggle.

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Clearly Canadian Brands has appointed its controlling shareholder and chairman as its CEO.

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Clearly Canadian’s line of natural enhanced waters have been listed with Casey’s convenience stores across the US.

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Clearly Canadian has posted a marked fall in sales at its beverage division in the third quarter.

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Bottled water to baby food group Clearly Canadian has announced the appointment of Bobby Genovese as its new board chairman.

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Clearly Canadian has appointed new staff and received financial backing in line with its plans to transform the company into a health conscious branded firm.

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Clearly Canadian Beverage Corporation has completed a private placement financing from institutional investors.

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Clearly Canadian Beverage Corporation has hired the INOV8 Beverage Company to develop a new line of beverages under the Clearly Canadian trademark.

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Clearly Canadian has announced additions to its distributor network in California which, it claims, will virtually complete its coverage in the state.

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Canadian enhanced and flavoured waters producer Clearly Canadian Brands has announced the appointment of Brent Lokash as chief executive officer. David Reingold succeeds Lokash as president.

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Clearly Canadian's line-up of naturally-enhanced waters have been listed in Quebec by convenience store chain Couche-Tard.

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Clearly Canadian Beverage Corporation has partnered with Gulf Coast Distributors, adding another arm to its network of North American distributors.

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Clearly Canadian Beverage Corporation has partnered with The Odom Corporation, building its network of North American distributors.

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Clearly Canadian Beverage Corporation has secured deals with two new California distributors.

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Clearly Canadian has closed a financing push, having raised around US$3.5m.

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Clearly Canadian has secured the services of another North American sports star to promote its range of enhanced drinks.

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Clearly Canadian has launched a private placement to help fund an acquisition.

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Clearly Canadian has added three extra distributors to increase its US footprint.

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A clearly busy Clearly Canadian has struck yet another distribution deal in the US.

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Clearly Canadian has brought in a former Pepsi-QTG manager to direct overall sales and marketing strategy.