Chivas Regal

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FRANCE: Pernod Ricard eyeing fresh disposals

1 Jun 2009

Pernod Ricard is in talks over fresh disposals after completing the sale of Wild Turkey to Campari for US$581m.

FRANCE: Chivas Regal to partner Cannes Film Festival

7 May 2009

Pernod Ricard's Chivas Regal brand is to be the official Scotch whisky of the Cannes International Film Festival.

JAPAN: Pernod Ricard breaks ties with Kirin

9 Apr 2009

Perond Ricard has said it will end its distribution deal with Kirin Holdings in Japan, following the announcement that Kirin is to form a joint venture with Pernod rival Diageo in the country.

US: Philadelphia Distilling appoints ex-Pernod Americas CEO

9 Apr 2009

Philadelphia Distilling has appointed former Pernod-Ricard Americas CEO Alain Barbet as senior advisor to the company.

FRANCE: Pernod Ricard to cut advert spend in H2

18 Feb 2009

Pernod Ricard may profit in its second half from a plan to reduce advertising spend, partly as a result of lower media rates in key markets.

CANADA: Weak dollar knocks Corby Distilleries H1 profit

10 Feb 2009

Corby Distilleries, the licence holder for Pernod Ricard's brands in Canada, has reported a 3.5% rise in revenue for its fiscal first half year, but saw profit hit by the weak Canadian dollar.

FRANCE: Pernod Ricard appoints global marketing VP

21 Jan 2009

Pernod Ricard has appointed Martin Riley, head of marketing for its Chivas Brothers division, as the group's new vice president of global marketing.

UK: Chivas Brothers launches Regal campaign

10 Nov 2008

Chivas Brothers today (10 November) launched a EUR50m (US$64m) global TV and print advertising campaign for Chivas Regal, the company’s flagship brand.

UK: Chivas Brothers Regal redesign for Christmas

28 Oct 2008

Chivas Brothers is introducing two Christmas offerings as part of its Chivas Regal Scotch whisky range.

UK: Whyte & Mackay hails whisky growth

24 Sep 2008

Scotch whisky group Whyte & Mackay has said its performance for the year looks "very healthy", offering more evidence that Scotch has bucked an economic downturn.

UK: Chivas launches new Regal 18yr old bottle

13 May 2008

Chivas Brothers has launched a new 175ml bottle for its Chivas Regal 18 Year Old brand, the company announced today (13 May).

UK: Chivas appoints new agency for Regal brand

13 May 2008

Chivas Brothers, the Scotch whisky and gin business of Pernod Ricard, has today (13 May) announced the appointment of Euro RSCG to handle the global advertising for its Scotch whisky brand.

CBC: If you ask me... Scotch whisky

1 May 2008

Last year, just-drinks took part in a working party, set up following the World Whiskies Conference in 2007, to look at how to raise the profile of Scotch whisky. At this year's conference, held in Glasgow last month, the results of that working party saw the light of day for the first time. Chris Brook-Carter takes a closer look at the findings.

FRANCE: Year-so-far Pernod Ricard sales rise, but FOREX takes grip

30 Apr 2008

Pernod Ricard has reported a slight lift in sales for the first nine months of its current fiscal year.

Focus - Premium not the only growth opportunity in spirits

11 Apr 2008

Focusing on premium brands may have been a priority for spirits producers in recent years but it is economy or standard products which still drive volume growth in many markets. Jeremy Cunnington of Euromonitor International takes a look at various blended Scotch and vodka markets around the world, identifying how important standard and economy products remain and the impact they are likely to have on future growth.

UK: Ballantine’s 12 Year Old gets “consistent” image

29 Feb 2008

Chivas Brothers has repositioned the Ballantine’s 12 Year Old, as part of its strategic investment plan to “rejuvenate the brand”.

UK: Chivas Brothers unveils Christmas offerings

28 Nov 2007

Chivas Brothers, Pernod Ricard's Scotch whisky and gin arm, has unveiled a raft of gift offerings to be launched across a range of international markets over the festive season.

INDIA: Global drinks giants engage in spirits price war

5 Nov 2007

Global drinks majors Diageo and Pernod Ricard have slashed the prices on their whiskies ranging from 10-37% depending on the state, expect in Maharashtra.

FRANCE: Pernod credits “emerging markets” for Q1 growth

30 Oct 2007

Pernod Ricard has seen a 6.9% rise in sales in its first-quarter, helped by a lift in high end sales in markets such as China and India.

UK: Pernod Ricard prepares global revamp for Ballantine's

12 Oct 2007

Pernod Ricard has lined up a revamp of its Ballantine’s 12 Year Old blended Scotch.

US: Chivas unveils 25 year old blend in New York

1 Oct 2007

Pernod Ricard has launched a 25-year-old version of its flagship Scotch brand Chivas Regal.

US: Pernod Ricard gears up for the holiday season

11 Sep 2007

Pernod Ricard USA will introduce a host of special value-added packs for its brands in the US for the coming holiday season.

Analysis: Pernod leaves Allied deal behind and looks forward

31 Jul 2007

Pernod Ricard’s annual results briefing last week suggested the company has consigned the Allied Domecq deal to history. No more talk of bedding down and integration. The emphasis was firmly on the future. But, writes Olly Wehring, in spite of the strong sales growth seen over the past year, there are a few worrying clouds on the horizon for the French drinks giant.

UK: Spirits imports explode in China - research

31 Jul 2007

Spirits imports into China posted dramatic gains in 2006, rising by 36.5% to 3.5m nine-litre cases, according to the latest findings from The IWSR Drinks Record.

Analysis: Distilling personality - the designer’s challenge

24 Jul 2007

Terms like heritage, authenticity and personality can be seen as the building-blocks of brand image, but to establish an instant connection with consumers these attributes have to be captured visually. Michael Peters, chairman and executive creative director of brand consultancy Identica and one of the UK’s foremost packaging designers, sheds light on how those qualities are translated into a look.

UK: Chivas 18-year-old targets financial sector

6 Jul 2007

Chivas Brothers has unveiled an international TV marketing campaign for its Chivas Regal 18-year-old Scotch whisky targeting the financial community.

US: Chivas to broadcast 'webisodes' on online channel

27 Jun 2007

Chivas Regal has teamed up with MSN to launch an online channel.

UK: Beam Global targets Teacher's revamp, extension

10 May 2007

Beam Global Wine & Spirits is looking to revamp its Teacher’s blended Scotch brand. Speaking to just-drinks yesterday (9 May), Beam’s Scotch brand director, Michael Cockram, said that, while the brand had performed “way stronger than expected” last year, Beam is looking to update its look and add to the Teacher’s stable.

GLOBAL: Smirnoff heads up 2007 'Power 100' chart - again

8 May 2007

Diageo's vodka brand Smirnoff has held the top spot in this year's 'Power 100' league of drinks brands. The 2007 chart of the most powerful drinks brands, compiled by brand valuation consultancy Intangible Business, saw little change in the top ten, with Pernod Ricard's Ballantine's and Chivas Regal brands swapping places.

GLOBAL: Chivas targets plain sailing

19 Apr 2007

Chivas Regal has extended its Chivas Life marketing campaign to cover sailing.

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