Chivas Regal

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Analysis: Distilling personality - the designer’s challenge

24 Jul 2007

Terms like heritage, authenticity and personality can be seen as the building-blocks of brand image, but to establish an instant connection with consumers these attributes have to be captured visually. Michael Peters, chairman and executive creative director of brand consultancy Identica and one of the UK’s foremost packaging designers, sheds light on how those qualities are translated into a look.

UK: Chivas 18-year-old targets financial sector

6 Jul 2007

Chivas Brothers has unveiled an international TV marketing campaign for its Chivas Regal 18-year-old Scotch whisky targeting the financial community.

US: Chivas to broadcast 'webisodes' on online channel

27 Jun 2007

Chivas Regal has teamed up with MSN to launch an online channel.

UK: Beam Global targets Teacher's revamp, extension

10 May 2007

Beam Global Wine & Spirits is looking to revamp its Teacher’s blended Scotch brand. Speaking to just-drinks yesterday (9 May), Beam’s Scotch brand director, Michael Cockram, said that, while the brand had performed “way stronger than expected” last year, Beam is looking to update its look and add to the Teacher’s stable.

GLOBAL: Smirnoff heads up 2007 'Power 100' chart - again

8 May 2007

Diageo's vodka brand Smirnoff has held the top spot in this year's 'Power 100' league of drinks brands. The 2007 chart of the most powerful drinks brands, compiled by brand valuation consultancy Intangible Business, saw little change in the top ten, with Pernod Ricard's Ballantine's and Chivas Regal brands swapping places.

GLOBAL: Chivas targets plain sailing

19 Apr 2007

Chivas Regal has extended its Chivas Life marketing campaign to cover sailing.

Indian budget blow should not dampen Scotch spirits

27 Mar 2007

In spite of the news that the Indian government has once again eschewed tariff reform, Richard Woodard sees plenty of export growth potential for Scotch whisky, both in emerging and established markets. However, worries remain over the decline in the blended whisky category and the spread of cut-throat discounting from the blended sector to malts.

CANADA: Tia Maria sale props up Corby H1

14 Feb 2007

Canadian spirits group Corby Distilleries has reported a set of “solid” results for the first half of its financial year.

FRANCE: Bullish Pernod ups sales forecast

25 Jan 2007

Pernod Ricard has upped its forecast on annual sales growth after posting a healthy set of half-year figures today (25 January). The French drinks giant, owner of brands including Chivas Regal Scotch whisky, Beefeater gin and Jacob’s Creek wine, said it expects sales to rise over 6% during the 12 months to 30 June.

Blending in: the malt with dual personality

18 Jan 2007

Blended malt is often regarded as the ‘mongrel’ of the Scotch category, but it is clearly a growth area. Some consider the combination of the kudos of malt with the brand-friendly flexibility of blends to be a winning formula. Richard Woodard is not so sure.

UK: Chivas 18-year-old gets global TV push

20 Dec 2006

Chivas Brothers has unveiled the first international TV marketing campaign for its Chivas Regal 18-year-old Scotch whisky.

FRANCE: Pernod in reponsible drinking push

15 Dec 2006

Pernod Ricard has signalled its commitment to promoting responsible drinking with plans to put warnings to pregnant women on all its wine and spirit brands throughout the EU.

CANADA: Tia Maria sale boosts Corby Q3 leap

15 Nov 2006

Corby Distilleries has posted a huge leap in third-quarter income, driven by the sale of its stake in the Tia Maria Group in the period.

US: Pernod launches Chivas roadshow

14 Nov 2006

Pernod Ricard USA has embarked on a roadshow for flagship blended Scotch whisky Chivas Regal in an attempt to boost flagging sales of the brand in the US.

US: Chivas adds to Glenlivet collection

9 Nov 2006

Chivas Brothers has unveiled the seventh release from its Cellar Collection for the distillery’s flagship malt whisky, The Glenlivet, with the issue of a 1969 vintage.

CHINA: Wine group denies Diageo talks

7 Nov 2006

A second beverage alcohol firm in China has moved to deny reports that it is in talks to sell a stake in the company to Diageo.

UK: Chivas launches festive whisky gift packs

7 Nov 2006

Chivas Brothers has embarked on a global launch of a series of Christmas gift ideas for its flagship Scotch whisky brands.

Pernod undaunted by Ballantine’s challenge

1 Nov 2006

Pernod Ricard has a good record of turning brands around, and is likely to need all that experience to revive the flagging fortunes of ex-Allied Domecq Scotch whisky Ballantine’s. Brand director Peter Moore made no bones about the task facing the company when he discussed the brand’s future with Dean Best.

UK: Scotch industry plays down supply fears

30 Oct 2006

The Scotch Whisky Association has said today (30 October) that its members are relaxed about stock levels despite a warning that soaring demand in China has led to supply problems in the UK.

FRANCE: Pernod's spirits lifted during mixed quarter

26 Oct 2006

Pernod Ricard has its spirits portfolio to thank as it posted a 9% rise sales during its first quarter.

CHINA: Swellfun confirms Diageo talks

20 Oct 2006

Chinese spirits group Sichuan Swellfun Co. has said it is not in sale talks with Diageo – but said it was in talks with the company on “business co-operation”.

CHINA: Swellfun confirms Diageo talks

20 Oct 2006

Chinese spirits group Sichuan Swellfun Co. has said it is not in sale talks with Diageo – but said it was in talks with the company on “business co-operation”.

Duty-free industry looks ahead after summer disruption

20 Oct 2006

The duty free business has recovered relatively quickly from the major disruption caused by the security scare in the UK in the summer, writes Joe Bates. And as the industry prepares for the annual Tax Free World Association travel retail trade show in Cannes next week, drinks suppliers have cause for cautious optimism with signs that their share of the market has stabilised after years of steady decline.

The just-drinks interview - Patrick Ricard

11 Oct 2006

A major takeover, persistent speculation about further acquisitions and most recently a legal wrangle with a prominent competitor over the ownership of a key brand have made the past year or so fairly eventful for Patrick Ricard. So Pernod Ricard’s veteran CEO and chairman had plenty to talk about when Olly Wehring met him in Paris last month.

US: Pernod unveils holiday offerings

11 Oct 2006

Pernod Ricard USA has lined up a handful of gift packs for the holiday season.

US: Pernod unveils holiday offerings

11 Oct 2006

Pernod Ricard USA has lined up a handful of gift packs for the holiday season.

UK: Chivas completes Ballantine's investment

6 Oct 2006

Chivas Brothers, the Scotch whisky and gin arm of Pernod Ricard, has completed the first step of its plan to “revitalise” its Ballantine’s brand.

CANADA: Pernod and Corby complete deal

2 Oct 2006

Pernod Ricard has closed its transaction with Corby Distilleries in Canada.

CANADA: Pernod and Corby complete deal

2 Oct 2006

Pernod Ricard has closed its transaction with Corby Distilleries in Canada.

US: Pernod sells whiskies to Sazerac

2 Oct 2006

Pernod Ricard has sold two Canadian whisky brands to US spirits group Sazerac for an undisclosed sum.

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