Chivas Regal

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What's coming up in spirits in 2018?

Rounding off our series of category forecasts for the year ahead, white spirits commentator Richard Woodard looks at what 2018 has in store...

What can the spirits industry learn from Pernod?

Following on from just-drinks' analysis of Pernod Ricard's performance over the last five years, spirits commentator Richard Woodard conside...


Richard Woodard | 27 Feb 2018

Spirits commentator Richard Woodard will have been relieved to see the back of The Winter Olympics last weekend. He now has the time to ponder companies' marketing spends... and to run his rule over Pernod Ricard's latest - somewhat risqué - activation for Absolut.


Olly Wehring | 8 Feb 2018

In early-February, Pernod Ricard reported a 5.1% lift in sales for the six months to the end of December. The top-line had to deal with a strong US dollar, however, with reported sales coming in flat for the period. Here, just-drinks takes a closer look at the company's performance by region - as well as the numbers behind its main brands - in the first half of the group's fiscal-2018.


Richard Woodard | 15 Jan 2018

At the end of August, Pernod Ricard released results from its most recent fiscal year, the 12 months to the end of June. Sales in the period were up by almost 4% on the corresponding period a year earlier, breaking the EUR9bn barrier for the first time. Here, industry commentator Richard Woodard considers Pernod Ricard's performance over the past five years and looks at what lessons the wider wine and spirits industries can learn from the group's recent history.


Chris Losh | 19 Sep 2017

It's a question that has been asked a thousand times. But, Chris Losh is nothing if not persistent, especially at a time when other multi-category companies are giving wine the big heave-ho.

Latest Interviews

Lucy Britner | 12 Jan 2017

Tareef Shawa joined Pernod Ricard in 2014, bringing with him luxury credentials from American Express's invitation-only Centurion division, as well as seven years at LVMH's Louis Vuitton as director of global client development. Speaking to just-drinks in London this week, the group's luxury & customer relationship management director discusses the concept of luxury, its role within Pernod and how to quantify the success of luxury events.


Andy Morton | 7 Jan 2015

The international spirits segment is undergoing a sea-change in Asia, from Cognac declines in China to Scotch weakness in South Korea. Those effects may be less severe in the Travel Retail channel but, as Pernod Ricard's Asia Travel Retail MD, Con Constandis, tells just-drinks, there is still plenty to keep the sector busy, from protests in Hong Kong to margin-squeezing airport operators. Not to mention lazy journalists...

Latest News

Lucy Britner | 5 Mar 2018

Pernod Ricard has appointed Sandrine Ricard to the newly-created position of head of sustainability & responsibility within its Chivas Bros unit. 


Olly Wehring | 5 Sep 2017

Pernod Ricard has expressed concern at the need to improve its group price/mix balance, after five of its six largest international brands posted negatives in the latest fiscal year.


Olly Wehring | 31 Aug 2017

Pernod Ricard has reported a near-4% lift in full-year sales for fiscal-2017, with the US driving the growth at the top-line.


Andy Morton | 3 Oct 2016

Two years after Pernod Ricard launched Chivas Regal Extra at the Tax Free World Exhibition (TFWA) the company has again used the Cannes Travel Retail show to launch a new expression under its flagship Scotch whisky brand.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Lucy Britner | 1 Oct 2015

Pernod Ricard is to introduce a series of whiskies into the Travel Retail channel under the Chivas 18 Ultimate Cask Collection banner.


Lucy Britner | 14 Sep 2015

Pernod Ricard has rolled out the latest instalment in its Chivas Regal 'Made for Gentlemen' series.


Olly Wehring | 7 Sep 2015

Pernod Ricard's Chivas Brothers division is set to release a “simplified” pack for the Chivas Regal 12-year-old Scotch whisky expression.


Lucy Britner | 25 Aug 2015

Pernod Ricard's UK arm has released a social media guide for its off-trade customers.


Olly Wehring | 7 May 2015

Pernod Ricard has released what it has described as “the pinnacle of the Chivas Regal range” into the Travel Retail channel.


James Wilmore | 17 Oct 2014

Pernod Ricard has launched the first new expression of its Chivas Regal brand to be rolled out globally in seven years.


James Wilmore | 16 Oct 2014

Pernod Ricard has revealed details of new UK marketing campaigns for its Jameson, Chivas Regal and Brancott Estate brands.


James Wilmore | 13 Oct 2014

Pernod Ricard has completed the construction of a new Scotch whisky distillery ahead of schedule, with production due to kick off this month.


Andy Morton | 29 Oct 2013

Pernod Ricard and Diageo's Scotch whisky brands continue to post surging volumes growth in the US off-trade, according to the latest AC Nielsen figures.


Andy Morton | 21 Oct 2013

Diageo's Johnnie Walker Scotch whisky brand strengthened its hold on the global Travel Retail market last year, increasing volumes by 15%, new figures have shown.


Andy Morton | 20 Sep 2013

Pernod Ricard has blamed a drop in sales for its blended Scotch whisky in South Korea on consumer trends towards white spirits and single malt.


Andy Morton | 17 Jun 2013

Pernod Ricard's Scotch unit Chivas Brothers has officially re-opened a Speyside distillery, part of an on-going investment in whisky production that includes a new distillery to open next year.


Andy Morton | 29 Jan 2013

Pernod Ricard's Chivas Regal unit has teamed up with filmmaker Diego Luna to launch a short film, part of its global “Live with Chivalry” campaign.


James Wilmore | 14 Dec 2012

Pernod Ricard has said that overall spirits growth in Brazil will be driven by the premium sector, particularly vodka and Scotch whisky, which will favour the company.


Olly Wehring | 18 Oct 2012

Pernod Ricard is looking to build a new malt whisky distillery in Scotland as part of its expansion plans in the country.


Ben Cooper | 8 Oct 2012

Diageo Scotch whisky brand Johnnie Walker has retained its position as the number one brand on the latest IWSR/just-drinks Performance Brands rankings, published this month.


Olly Wehring | 1 Oct 2012

Pernod Ricard's Chivas Regal The Chivas Brothers’ Blend

Latest blogs

Andy Morton | 19 Jan 2015

At a Burns Night supper in Kings Cross last week, the team from the International Wines and Spirits Competition were letting their hair down.

Company research

Pernod Ricard Mexico in Alcoholic Drinks (Mexico)

Pernod Ricard Mexico in Alcoholic Drinks (Mexico)

Pernod Ricard’s strategy is focused on remaining one of the leading players in spirits in Mexico. As a result, the company announced the sale of its Domecq wine business in December 2016. It also anno...

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G&D Alco Ltd in Alcoholic Drinks (Georgia)

G&D Alco Ltd in Alcoholic Drinks (Georgia)

G&D Alco Ltd was the leading import and distribution company in spirits in 2016. It is an importer of European and US alcoholic drinks brands, such as Hennessy, Martini, Johnnie Walker, Jack Daniel’s,...

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Country Profile: Spirits Sector in the UAE

Country Profile: Spirits Sector in the UAE

The Spirits Sector in the UAE is led by the Whiskey market in both value and volume terms, also it is expected to register the fastest growth during 2016-2021.On-trade transactions accounted for the l...

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