Chivas Brothers

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UK: Chivas unveils Longmorn super-premium malt

2 Mar 2007

Chivas Brothers is targeting the super-premium malt whisky category with the launch of Longmorn 16-year-old.

Just the Answer - Nick Blacknell, Beefeater

31 Jan 2007

In our first Just the Answer interview of 2007, Dean Best spoke with Nick Blacknell, brand director for Beefeater at Pernod Ricard subsidiary Chivas Brothers, about the company’s ambitious re-launch of the established gin brand it acquired as part of the Allied takeover in 2005.

US: ICAP lines up fresh leadership

31 Jan 2007

The International Center for Alcohol Policies has appointed a chairman and vice-chairman.

UK: Beefeater makeover pushes London links

26 Jan 2007

Chivas Brothers has finally unveiled its plans for Beefeater Gin.

GLOBAL: The Glenlivet joins Glenfiddich in 500K club

25 Jan 2007

Chivas Brothers is celebrating breaking half-a-million case sales of The Glenlivet single malt Scotch whisky.

Blending in: the malt with dual personality

18 Jan 2007

Blended malt is often regarded as the ‘mongrel’ of the Scotch category, but it is clearly a growth area. Some consider the combination of the kudos of malt with the brand-friendly flexibility of blends to be a winning formula. Richard Woodard is not so sure.

Pot of Gould – Premium possibilities beckon for gin

9 Jan 2007

In her first monthly column for just-drinks, renowned spirits journalist Patience Gould looks ahead to what 2007 has in store for the major international spirits producers.

UK: Chivas 18-year-old gets global TV push

20 Dec 2006

Chivas Brothers has unveiled the first international TV marketing campaign for its Chivas Regal 18-year-old Scotch whisky.

ASIA-PACIFIC: Ballantine's golf campaign extended

19 Dec 2006

The success of a golf promotion in four Asian airports has seen Ballantine’s line up further campaign around the world.

US: Chivas adds to Glenlivet collection

9 Nov 2006

Chivas Brothers has unveiled the seventh release from its Cellar Collection for the distillery’s flagship malt whisky, The Glenlivet, with the issue of a 1969 vintage.

UK: Chivas launches festive whisky gift packs

7 Nov 2006

Chivas Brothers has embarked on a global launch of a series of Christmas gift ideas for its flagship Scotch whisky brands.

Pernod undaunted by Ballantine’s challenge

1 Nov 2006

Pernod Ricard has a good record of turning brands around, and is likely to need all that experience to revive the flagging fortunes of ex-Allied Domecq Scotch whisky Ballantine’s. Brand director Peter Moore made no bones about the task facing the company when he discussed the brand’s future with Dean Best.

FRANCE: Pernod launches The Glenlivet Nàdurra

1 Nov 2006

Pernod Ricard has rolled out a 16-year-old cask strength single malt for its flagship Scotch whisky The Glenlivet.

UK: Scotch industry plays down supply fears

30 Oct 2006

The Scotch Whisky Association has said today (30 October) that its members are relaxed about stock levels despite a warning that soaring demand in China has led to supply problems in the UK.

Duty-free industry looks ahead after summer disruption

20 Oct 2006

The duty free business has recovered relatively quickly from the major disruption caused by the security scare in the UK in the summer, writes Joe Bates. And as the industry prepares for the annual Tax Free World Association travel retail trade show in Cannes next week, drinks suppliers have cause for cautious optimism with signs that their share of the market has stabilised after years of steady decline.

UK: Chivas completes Ballantine's investment

6 Oct 2006

Chivas Brothers, the Scotch whisky and gin arm of Pernod Ricard, has completed the first step of its plan to “revitalise” its Ballantine’s brand.

UK: Chivas unveils Aberlour repackaging

29 Sep 2006

Chivas Brothers, the Scotch whisky and gin arm of Pernod Ricard, has revamped the packaging for its Aberlour 10-year-old single malt.

Emerging markets could hold the key for Diageo

20 Sep 2006

With European markets becalmed and continued economic uncertainty in the US, the emerging markets of Brazil, Russia, India and China have assumed even greater importance for Diageo. Richard Woodard assesses the company’s progress and prospects in the BRIC countries, in the context of Diageo’s current global performance.

UK: Pernod begins focus on Beefeater gin

6 Sep 2006

Pernod Ricard is set to begin the first phase of its investment behind former Allied Domecq brand Beefeater gin.

Pernod's Allied forces - one year on

27 Jul 2006

The announcement of Pernod Ricard’s full-year sales figures this week coincided with the first anniversary of the company’s acquisition of Allied Domecq. Olly Wehring takes a look at the performances of Pernod’s brands – old and new – and looks at what the future holds for them.

UK: Chivas Regal set to take a ‘fall

12 Jun 2006

Chivas Regal Scotch whisky is launching a new TV advert.

CHINA: Pernod hits paper with lawsuit over whisky claims

24 May 2006

Pernod Ricard has hit a Chinese newspaper with legal action after being accused of selling sub-standard Scotch whisky in China.








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