Chivas Brothers

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FRANCE: Pernod Ricard appoints global marketing VP

21 Jan 2009

Pernod Ricard has appointed Martin Riley, head of marketing for its Chivas Brothers division, as the group's new vice president of global marketing.

UK: BenRiach readies GlenDronach push for 2009

2 Jan 2009

BenRiach Distillery Company has lined up a GBP250,000 (US$363,000) investment in the recently-acquired GlenDronach Scotch whisky brand.

UK: Pernod Ricard switches 14-year-old Scapa for 16-year-old

3 Dec 2008

Pernod Ricard has replaced the 14-year-old version of its Scapa Scotch whisky brand with a 16-year-old variant.

UK: Chivas Brothers launches Regal campaign

10 Nov 2008

Chivas Brothers today (10 November) launched a EUR50m (US$64m) global TV and print advertising campaign for Chivas Regal, the company’s flagship brand.

UK: Chivas Brothers Regal redesign for Christmas

28 Oct 2008

Chivas Brothers is introducing two Christmas offerings as part of its Chivas Regal Scotch whisky range.

UK: Pernod Ricard launches Beefeater 24 gin

27 Oct 2008

Chivas Brothers, the Scotch whisky and gin division of Pernod Ricard, has launched Beefeater 24, a super premium extension to its Beefeater gin brand.

Focus - Luxury spirits growth tipped to withstand downturn

7 Oct 2008

Financial doom and despond may currently pervade the world of high-flying corporate executives but, Ian Buxton writes, spirits marketers expect high-priced, ultra-premium brands to continue their strong growth. The current environment may prompt financial movers and shakers to take a stiff drink, but it will apparently still be a reassuringly expensive one.

US: Chivas Bros appoints Glenlivet agency

25 Sep 2008

Chivas Brothers has appointed Publicis to handle the global advertising for The Glenlivet as part of an agency realignment for the company.

UK: Whyte & Mackay hails whisky growth

24 Sep 2008

Scotch whisky group Whyte & Mackay has said its performance for the year looks "very healthy", offering more evidence that Scotch has bucked an economic downturn.

UK: Pernod Ricard sells Glendronach Scotch distillery

29 Aug 2008

Chivas Brothers, the Scotch whisky division of Pernod Ricard, has sold its Glendronach distillery to the BenRiach Distillery Company.

UK: Chivas Brothers opens distillery doors

10 Jul 2008

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is opening the doors of its Longmorn and Allt a’Bhainne distilleries for visitor tours and tastings.

UK: Pernod launches Aberlour extension for French travel retail

3 Jun 2008

Pernod Ricard has launched a limited edition 31 Year Old version of its Aberlour whisky brand, created specifically for the French travel retail market.

UK: Chivas launches new Regal 18yr old bottle

13 May 2008

Chivas Brothers has launched a new 175ml bottle for its Chivas Regal 18 Year Old brand, the company announced today (13 May).

UK: Chivas appoints new agency for Regal brand

13 May 2008

Chivas Brothers, the Scotch whisky and gin business of Pernod Ricard, has today (13 May) announced the appointment of Euro RSCG to handle the global advertising for its Scotch whisky brand.

UK: Chivas Brothers prepares facilities expansion

29 Feb 2008

Chivas Brothers has unveiled plans to increase its operations facilities in Scotland by expanding The Glenlivet Distillery and re-opening the Braeval Distillery.

just the round-up - The week in drinks

29 Feb 2008

The top ten most visited stories on just-drinks this week:

UK: Ballantine’s 12 Year Old gets “consistent” image

29 Feb 2008

Chivas Brothers has repositioned the Ballantine’s 12 Year Old, as part of its strategic investment plan to “rejuvenate the brand”.

UK: Chivas Brothers unveils Christmas offerings

28 Nov 2007

Chivas Brothers, Pernod Ricard's Scotch whisky and gin arm, has unveiled a raft of gift offerings to be launched across a range of international markets over the festive season.

UK: Pernod Ricard prepares global revamp for Ballantine's

12 Oct 2007

Pernod Ricard has lined up a revamp of its Ballantine’s 12 Year Old blended Scotch.

US: Chivas unveils 25 year old blend in New York

1 Oct 2007

Pernod Ricard has launched a 25-year-old version of its flagship Scotch brand Chivas Regal.

US: Malibu-Kahlúa International unveils new CEO

7 Sep 2007

Malibu-Kahlúa International has appointed a new CEO and president.

UK: Ballantine’s secures golfing tie-up

16 Jul 2007

Chivas Brothers’ Scotch whisky brand Ballantine's has become the official sponsor for The Barclays Scottish Open for the next three years.

UK: Chivas 18-year-old targets financial sector

6 Jul 2007

Chivas Brothers has unveiled an international TV marketing campaign for its Chivas Regal 18-year-old Scotch whisky targeting the financial community.

UK: Chivas invests in Scottish bottlers

5 Jul 2007

Chivas Brothers has invested in two of its bottling operations in Scotland.

SOUTH KOREA: Ballantine’s sponsors golf championship

3 Jul 2007

Chivas brothers has invested in its Ballantine’s brand by title sponsoring a world golf tournament in Korea.

CHINA: Pernod Ricard plays down targeted China approach

30 May 2007

Pernod Ricard has played down reports that it'll be targeting higher income households in China.

GLOBAL: Ballantine’s makes ‘impressive’ investment

17 May 2007

Chivas Brothers has launched an extensive campaign to promote its entire Ballantine’s Scotch whisky range internationally.

Review - World Whiskies Conference 2007

19 Apr 2007

Bringing together the great and the good of the world’s whisky distillers, The World Whisky Conference – which ran this week in Glasgow – saw just-drinks out in force. Chris Brook-Carter looks back at the two-day event, which saw both fur and sparks fly.

GLOBAL: Chivas targets plain sailing

19 Apr 2007

Chivas Regal has extended its Chivas Life marketing campaign to cover sailing.

Indian budget blow should not dampen Scotch spirits

27 Mar 2007

In spite of the news that the Indian government has once again eschewed tariff reform, Richard Woodard sees plenty of export growth potential for Scotch whisky, both in emerging and established markets. However, worries remain over the decline in the blended whisky category and the spread of cut-throat discounting from the blended sector to malts.







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