Chivas Brothers

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GLOBAL: Pernod Ricard's Chivas Brothers readies Scotch age campaign

28 Jun 2010

The Scotch whisky and gin unit of Pernod Ricard, Chivas Brothers, has launched a global promotional campaign focussing on the age statement of whisky across its Scotch portfolio.

Product Launch - Pernod Ricard's Royal Salute 62 Gun Salute

21 Jun 2010

Pernod Ricard's Royal Salute 62 Gun Salute

just the Answer - James Espey, The Last Drop Distillers

17 Jun 2010

From heading up Bailey's in its formative years and chairman of Chivas Brothers, to launching Malibu, Piat d'Or and the Classic Malts range, James Espey has been one of the drinks industry's true innovators over the last 40 years. His latest venture, The Last Drop Distillers has taken him into the ultra-premium spirits industry. Alongside long-term partners Peter Fleck and Tom Jago he has already found a 50-year-old Scotch blend – enough for 1,347 bottles – and begun selling it. He talks to Chris Brook-Carter about his plans for the business, his fears for the spirits industry and why the recession is a good thing.

UK: Ballantine's gets Scottish Open deal extension

14 Jun 2010

Ballantine's Scotch whisky is to sponsor the Barclays Scottish Open for a further three years, brand owner Pernod Ricard has announced.

UK: Pernod Ricard ups The Glenlivet capacity with GBP10m extension

4 Jun 2010

Pernod Ricard has officially opened a GBP10m (US$14.6m) extension at its distillery for The Glenlivet Scotch whisky brand.

Comment - CBC - If You Ask Me ... - World Whiskies Conference 2010

22 Apr 2010

Chris Brook-Carter is on his way home from this year's World Whiskies Conference, returning, as he arrived, by train thanks to the now-infamous ash cloud. Seeing as it's a five-hour journey, he's got plenty of time to ruminate on what, historically, is a key date in the global whisky diary.

UK: Pernod Ricard prepares Ballantine's centenary parties

15 Mar 2010

Pernod Ricard is planning a range of worldwide celebrations around its Ballantine's Finest Scotch whisky brand, which will mark its 100th birthday in 2010.

just the Answer - Simon Burley, Beefeater, Plymouth Gin brand director

14 Jan 2010

In this, the first 'just the answer' of 2010, just drinks speaks to the international brand director for Beefeater and Plymouth Gin at Pernod Ricard's Chivas Brothers unit. Simon Burley has held the position for only a matter of weeks, having been appointed in October last year, but already he has high hopes for the brands, despite a tough year for the category in 2009.

CHINA: Chivas Brothers unveils Royal Salute campaign

21 Dec 2009

Chivas Brothers has launched a print advertising campaign for its Royal Salute brand. The campaign will be launched in January 2010, initially in China and will then be rolled out through the Asian region.

just the round-up - The week in drinks

20 Nov 2009

The top ten stories published on just-drinks this week:

UK: Pernod Ricard readies Chivas Brothers bottling sale

19 Nov 2009

Pernod Ricard has confirmed it plans to sell one of its bottling facilities in Scotland.

GLOBAL: Pernod Ricard tricks the eye with Ballantine's 12 campaign

18 Nov 2009

Pernod Ricard has announced a global extension of the 'Leave an Impression' advertising platform for the 12 year old variant of Ballantine’s Scotch whisky.

UK/INDIA: Pernod Ricard ups polo links for Royal Salute

28 Oct 2009

Pernod Ricard has secured a tie-up between Royal Salute Scotch whisky and a polo tournament in India.

GLOBAL: Chivas Brothers teams with Christian Lacroix for Chivas Regal bottling

16 Oct 2009

Pernod Ricard's Chivas Brothers unit has launched this year's limited edition bottling of its flagship Chivas Regal Scotch whisky brand.

Research - Slow gin category represents a tough assignment

16 Oct 2009

As Pernod Ricard names a new brand director for its gin brands, a recently published report from just-drinks/IWSR suggests it will not be an easy category from which to extract growth. Ben Cooper reports.

UK: Chivas Brothers appoints gin brand director

8 Oct 2009

Chivas Brothers, the Scotch whisky and gin business of Pernod Ricard, has promoted Simon Burley to the position of brand director for Beefeater and Plymouth Gin in the UK.

UK: First Drinks to distribute Tia Maria

10 Sep 2009

First Drinks has signed a deal for the UK distribution rights for Tia Maria.

GLOBAL: Pernod Ricard's Beefeater brand director switches to Jameson

18 Aug 2009

Pernod Ricard has announced a change of international brand director for its Jameson Irish whiskey brand.

UK: Chivas Brothers updates Regal 12YO packaging

18 Aug 2009

Chivas Brothers, the Scotch and premium gin division of Pernod Ricard, has updated the packaging of its Chivas Regal 12 Year Old Scotch whisky.

FRANCE/ITALY: Pernod Ricard sells Tia Maria to Illva Saronno

27 Jul 2009

Pernod Ricard has continued its divestment programme with the sell-off of its Tia Maria liqueur brand to Illva Saronno.

GLOBAL: Pernod Ricard releases Chivas Regal travel retail edition

6 Jul 2009

Pernod Ricard has launched a limited edition package for its Chivas Regal Scotch whisky brand.

US: Pernod unveils Beefeater 24 at gin synposium

26 Jun 2009

Pernod Ricard USA has launched its super premium extension to its Beefeater brand, Beefeater 24, in the US.

CHINA: Pernod Ricard extends trademark protection for Chivas Regal

10 Jun 2009

Pernod Ricard's Chivas Regal Scotch whisky has extended its trademark protection in China, as the French firm tells just-drinks that drinks companies continue to face a battle against counterfeits in the country.

UK: Chivas Brothers unveils website for Regal

5 Jun 2009

Chivas Brothers, the Scotch and premium gin division of Pernod Ricard, has unveiled a website for its Scotch whisky brand Chivas Regal.

FRANCE: Chivas Regal to partner Cannes Film Festival

7 May 2009

Pernod Ricard's Chivas Regal brand is to be the official Scotch whisky of the Cannes International Film Festival.

just the round-up - The week in drinks

9 Apr 2009

The top ten stories published on just-drinks this week:

UK: Pernod Ricard's Chivas Brothers to close Scottish site for one week

6 Apr 2009

Pernod Ricard's UK-based unit, Chivas Brothers, has confirmed that it plans to close one of its Scottish bottling plants temporarily next week.

FRANCE: Pernod Ricard confirms Martell Mumm Perrier-Jouët marketing appointment

5 Feb 2009

Pernod Ricard has confirmed the appointment of Anne-Claire Rodary as marketing director for its Martell Mumm Perrier-Jouët business.

just the round-up - The week in drinks

23 Jan 2009

The top ten stories published on just-drinks this week:

UPDATE FRANCE: Pernod Ricard re-shuffles marketing heads

22 Jan 2009

Pernod Ricard has announced that Eric Benoist, current marketing head for Martell Perrier-Jouet, will replace Martin Riley as marketing director as Chivas Brothers.

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