Chivas Brothers

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Comment - Spirits - The Thorn in Scotch Whisky's Side?

2 Aug 2011

This month, we welcome another regular commentator to the just-drinks fold. Augmenting our spirits coverage, Ian Buxton will be casting his eye over the brown side of the sector. To kick off, this month Ian looks at a character who is ruffling the feathers of many in the Scotch whisky industry.

EUROPE: Pernod Ricard launches pan-European Ballantine's ad

27 Jun 2011

Pernod Ricard has lined up a Europe-wide television advert for its Ballantine’s Finest Scotch whisky brand.

just On Call - Pernod Ricard targets Eastern Europe growth

23 Jun 2011

Pernod Ricard's CEO for Europe has said that he sees strong opportunities for premium spirits in Eastern Europe.

Product Launch - GLOBAL: Pernod Ricard's Royal Salute 'Tribute to Honour'

14 Jun 2011

Pernod Ricard's Royal Salute 'Tribute to Honour'

GLOBAL: Pernod Ricard readies consumer website for gin portfolio

11 May 2011

Pernod Ricard has announced the launch of a consumer website designed to promote its Beefeater and Plymouth gin brands.

GLOBAL: Pernod Ricard revamps The Glenlivet packaging

4 May 2011

Pernod Ricard has updated the packaging for its single malt Scotch whisky brand The Glenlivet.

The PIGS Markets - Introduction

12 Apr 2011

In this month's management briefing, Richard Woodard turns the spotlight on to the troublesome European markets of Greece, Ireland, Portugal and Spain. Coined unflatteringly, the PIGS, these four markets have all seen better days, and are hitting the headlines for the headaches they are causing.

The PIGS Markets - Part I: Iberia (Spain & Portugal)

12 Apr 2011

Following on from his introduction to the woes of the PIGS markets, the first part of this month's management briefing sees Richard Woodard focus more sharply on Spain and Portugal.

The PIGS Markets - Part III: Greece

12 Apr 2011

In the final part of this month's management briefing, Richard Woodard rounds off his tour of the PIGS markets in Greece.

Comment - Spirits - Scotch: Hoist by its Own Petard?

17 Mar 2011

A recent product extension in the Scotch whisky category has caught Richard Woodard's eye this month. While the move is certainly a positive in its use of innovation, it also shows how difficult it is for such innovation to make a breakthrough in the category. It's also got a rubbish name, says natural brunette - albeit with silver flecks - Woodard.

Comment - A Call to Arms for Plymouth Gin

16 Mar 2011

It seems a shame that a brand with the rich heritage of Plymouth gin lies buried in the annals of one of the world's largest drinks companies.

GLOBAL: Pernod Ricard teams with Vivienne Westwood for Chivas Regal

21 Feb 2011

Pernod Ricard's Chivas Brothers unit has lined up a partnership with fashion designer Vivienne Westwood for its Chivas Regal 18 Year Old variant.

just The Preview - Pernod Ricard Q2 & H1

16 Feb 2011

Pernod Ricard will report results for its fiscal second quarter and first half tomorrow (17 February). Here, just-drinks brings you highlights of the company's news in the three months to the end of December.

GLOBAL: Pernod Ricard launches Chivas Regal TV ad

11 Feb 2011

Pernod Ricard's Chivas Brothers subsidiary has released globally a television advert for its Chivas Regal Scotch whisky brand.

Research in Focus - Malt Whisky Sales Suffer in Downturn, But Outlook is Positive

9 Feb 2011

Malt whisky sales suffered during the downturn, but a new just-drinks/IWSR report forecasts a rapid recovery for the sector and suggests the long-term prognosis remains positive.

just the Ten - Top Interviews of 2010

23 Dec 2010

With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Here are the ten most read interviews on just-drinks in 2010.

Review of the Year 2010 – Spirits

21 Dec 2010

Our penultimate part of the 2010 review of the year affords our spirits commentator, Richard Woodard, to look back at the last 12 months for his specialised subject.

TRAVEL RETAIL: Chivas Brothers spreads Scotch age campaign further

30 Nov 2010

Pernod Ricard's Chivas Brothers division has rolled out its 'The Age Matters' Scotch whisky campaign into more travel retail outlets.

GLOBAL: Pernod Ricard releases festive Chivas Brothers packs

29 Nov 2010

Pernod Ricard's Scotch whisky and gin unit, Chivas Brothers, has lined up a raft of limited edition gift sets for its portfolio in the run-up to Christmas.

GLOBAL: Pernod Ricard's Chivas Brothers appoints head of PR

22 Sep 2010

Pernod Ricard's Chivas Brothers has confirmed the creation of a head of public relations position.

GLOBAL: Chivas Brothers gives Chivas Regal Gold Signature ad push

19 Jul 2010

Chivas Brothers, the Scotch whisky unit of Pernod Ricard, has launched a global advertising campaign for its Chivas Regal 18 Gold Signature variant.

just the Round-Up - The week in drinks

16 Jul 2010

The top ten stories published on just-drinks this week:

TRAVEL RETAIL: Pernod Ricard readies Ballantine's update

13 Jul 2010

The Scotch whisky arm of Pernod Ricard, Chivas Brothers, has lined up a packaging revamp for its Ballantine's blended Scotch whisky range.

GLOBAL: Pernod Ricard prepares new Beefeater

8 Jul 2010

Pernod Ricard is working on a new "winter edition" of its premium Beefeater gin.

GLOBAL: Pernod Ricard rebrands Aberlour Scotch whisky

2 Jul 2010

Pernod Ricard's Chivas Brothers division has given its Aberlour single malt Scotch whisky a makeover.

just the round-up - The week in drinks

2 Jul 2010

The top ten stories published on just-drinks this week:

The just-drinks Interview - Chivas Brothers' CEO, Christian Porta

1 Jul 2010

While our paths have crossed on an almost monthly basis over the last six years, just-drinks has never interviewed the chairman and CEO of Pernod Ricard's Chivas Brothers unit, Christian Porta. So, when Olly Wehring was invited to the official opening of The Glenlivet's distillery extension last month, he took the opportunity to finally pin Porta down for a chat on all things Chivas.

Comment - Brand makeovers signal a rise in spirits?

1 Jul 2010

Could a flurry of recent makeovers in the alcoholic drinks sector, particularly for spirits, signal renewed optimism among producers?

Comment - Spirits - The Glenlivet and the Art of Timing

29 Jun 2010

Some journalistic questions are not so much serious enquiries as a ticking of the boxes – you ask because you have to, but you already know what the answer’s going to be.

Comment - Chivas Brothers: Help the Aged

28 Jun 2010

Focusing on the definition of the age statement for Scotch will surely benefit competing brands as much as it will help Ballantine's, Chivas Regal, Royal Salute and The Glenlivet. But, gallant though this may seem, Chivas believes that as a major player in the aged blends category it is well-placed to benefit from any rising tide.







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