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Product Launch – EUROPE: Diageo's The Managers' Choice Scotch whisky collection

7 Sep 2009

Diageo's The Managers' Choice Scotch whisky collection

Blending in: the malt with dual personality

18 Jan 2007

Blended malt is often regarded as the ‘mongrel’ of the Scotch category, but it is clearly a growth area. Some consider the combination of the kudos of malt with the brand-friendly flexibility of blends to be a winning formula. Richard Woodard is not so sure.

UK: Diageo launches Cardhu extension

12 Oct 2006

Diageo is set to release a new expression of its Cardhu whisky.

UK: Diageo hits back at Cardhu critics

6 Nov 2003

As the controversy continues to mount regarding Diageo’s decision to change the make-up of its Cardhu brand, the company hit back yesterday saying it was “passionate about Scotland and Scotch whisky” and that without innovation the company’s “economic and social performance would at best stand still.”

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