Captain Morgan

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Vladivar tunes into music scene in bands promo

8 Sep 2006

In a bid to raise its profile with younger urban drinkers, the UK vodka brand Vladivar is looking to assist bands as they seek to make their way in the music business. David Robertson and Ben Cooper report on a marketing initiative which breaks new ground in the already vibrant area of tailored on-premise promotion.

UK: US growth drives Diageo full-year profits

31 Aug 2006

Diageo has pointed to strong sales growth in the US and more cost-effective operations in Europe for a robust set of full-year results.

US: Diageo gives Captain Morgan promo push

27 Jul 2006

Diageo has launched an advertising campaign for Captain Morgan Original Spiced Rum.

Diageo's world - the view from the top

8 Nov 2005

As the largest drinks company in the world and owner of many of the best known and biggest selling spirits brands on the planet, Diageo has an unmatched international profile. In an exclusive interview, Diageo's chief executive, Paul Walsh, talks to Olly Wehring about the company's current performance across a range of markets and his outlook for the future.






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