Captain Morgan

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In the Spotlight - Brown-Forman

11 Dec 2009

Jack Daniel’s whiskey owner Brown-Forman lifted its full-year profits guidance on Tuesday (8 December), exceeding expectations and moving analysts to raise their fair value estimate on the firm. Michelle Russell examines the results and market reaction.

TANZANIA: Diageo hands spirits distribution to Serengeti Breweries

24 Nov 2009

Diageo and subsidiary East African Breweries have transferred distribution of all spirits brands in Tanzania to Serengeti Breweries with immediate effect.

US: Beam Global Spirits & Wine appoints marketing chief

22 Sep 2009

Beam Global Spirits & Wine has appointed Kevin George as senior vice president and global chief marketing officer.

US: Pernod Ricard appoints US marketing exec

3 Sep 2009

Pernod Ricard has announced the appointment of a vice president of spirits marketing at its US unit.

US: Diageo plugs US consumers for Captain Morgan campaign

21 Jul 2009

Diageo has launched a marketing campaign for its Captain Morgan rum brand in the US, inviting consumers to “adopt a 'Captain' persona”.

UK: Diageo rubbishes Captain Morgan tax break claim

3 Jul 2009

Diageo has moved to correct a recent report claiming that it will gain almost US$3bn from a US tax break.

In the Spotlight - Diageo Stirrings in Ireland

19 Jun 2009

Drinks giant Diageo acquired the remaining stake in US premium cocktail mixer group Stirrings on Tuesday (16 June), just a day before announcing plans to cut more than 100 jobs in Ireland as part of a restructuring programme. Michelle Russell looks at the bigger picture behind both moves.

EUR: Diageo readies European roll-out for pre-mix

30 Apr 2009

Diageo has confirmed to just-drinks that it plans to expand its pre-mix offering across northern Europe.

just the answer – Diageo

30 Apr 2009

As owner of some of the world’s most successful alcohol brands, Diageo clearly recognises the importance of innovation. Olly Wehring spoke with Syl Saller, global innovations director at Diageo, about its brand innovation strategy and the role innovation can play in battling the recession.

JAPAN: Diageo signs JV deal with Kirin

6 Apr 2009

Diageo is to form a joint venture with Kirin Holdings in Japan.

US VIRGIN ISLANDS: Diageo signs warehouse construction deal

18 Feb 2009

Diageo has signed an agreement to purchase land to build two 100,000 square foot barrel warehouses for maturing Captain Morgan rum in the US Virgin Islands.

Report in Focus - Rum no longer just a consolation prize

6 Feb 2009

Increased investment by multinationals is transforming the rum sector which, according to a new report from just-drinks and IWSR, could be the next “hot” international spirits category. Ben Cooper reports.

US: Captain Morgan Super Bowl appeal falls flat

2 Feb 2009

Captain Morgan, the Diageo rum brand, has failed in its attempt to get players in the weekend's Super Bowl to strike the "Captain's pose" in return for a donation to charity.

US VIRGIN ISLANDS: Diageo lines up Captain Morgan rum distillery site

12 Jan 2009

Diageo has secured a site in the US Virgin Islands for the construction of its previously-announced Captain Morgan rum distillery.

just the round-up - The week in drinks

28 Nov 2008

The top ten stories published on just-drinks this week:

US: Diageo adds “spice” to Captain Morgan line

25 Nov 2008

Diageo has rolled out a new blend of its Captain Morgan rum brand across the US.

US: Premium spirits market still growing - Diageo

6 Nov 2008

An economic slowdown has caused more US consumers to trade down on drinks, but figures show that the premium spirits category remains buoyant, Diageo executives have said.

GLOBAL: Asia dominates top 100 spirits brands list - research

6 Aug 2008

Thirty five of the world’s 100 largest-selling spirits brands by volume are Asian, according to new research.

just the round-up - The week in drinks

27 Jun 2008

The top ten most visited stories on just-drinks this week:

US: Diageo to build Captain Morgan distillery on Virgin Islands

24 Jun 2008

US Virgin Islands Governor John P. deJongh, Jr. has announced a public-private initiative with Diageo for the construction and operation of a high capacity distillery on the island of St. Croix.

US: Captain Morgan relaunches “pose off” campaign

30 May 2008

Diageo has announced plans for a relaunch of its “Ultimate Pose Off” campaign for Captain Morgan Original Spiced Rum in the US.

Spotlight - Movers and shakers target rum category

28 Feb 2008

Recent deals by both Diageo and Edrington underline the growth potential major spirits companies see in the premium rum market. Jessica Harvey examines the latest moves in the context of a growing and vibrant international spirits category.

UK: Diageo hands Goldschlager, Myers's to Global Brands

20 Feb 2008

Diageo has handed the sales, distribution and marketing of two of its smaller spirits brands in the UK to Global Brands.

UK: Asia Pacific fails to hold back Diageo H1

14 Feb 2008

Diageo has posted a healthy lift in both sales and profit for the first half of its current financial year.

US: Diageo expands "progressive adult" portfolio

11 Jan 2008

Diageo has introduced three additions to its progressive adult beverages category in the US.

UK: Flat Europe fails to halt Diageo FY rise

30 Aug 2007

Diageo has posted a lift in operating profit, despite only a minor rise in sales for its latest fiscal year.

Analysis: Distilling personality - the designer’s challenge

24 Jul 2007

Terms like heritage, authenticity and personality can be seen as the building-blocks of brand image, but to establish an instant connection with consumers these attributes have to be captured visually. Michael Peters, chairman and executive creative director of brand consultancy Identica and one of the UK’s foremost packaging designers, sheds light on how those qualities are translated into a look.

US: Diageo offers new flavoured malts in North America

20 Apr 2007

Diageo North America has launched a range of flavoured malt beverages in the region

INDIA: Diageo introduces Captain Morgan rum

2 Apr 2007

Diageo has launched flagship rum brand Captain Morgan in India.

US: Captain Morgan opens door to Halloween party goers

3 Oct 2006

Captain Morgan Original Spiced Rum maker, Diageo, has launched a new Web site providing consumers with costume tips leading up to Halloween.





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