Captain Morgan

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US: The King's Speech director helms Captain Morgan ads for Diageo

19 May 2011

Diageo has enlisted the director of The King's Speech to create three televisions adverts for its Captain Morgan rum brand in the US.

The PIGS Markets - Part II: Ireland

12 Apr 2011

The second part of this month's management briefing, looking at the markets of Greece, Ireland, Portugal and Spain, sees RIchard Woodard look at the situation in Ireland.

just the Round-up - The week in drinks

8 Apr 2011

The top ten stories published on just-drinks this week:

UK: Diageo revamps Captain Morgan's Spiced

7 Apr 2011

Diageo is relaunching its Morgan's Spiced rum in the UK on-trade under the name Captain Morgan's Spiced, to bring it into line with other markets around the world.

just the Preview - Diageo H1

9 Feb 2011

Diageo is set to report its second quarter and half-year results tomorrow (10 February). Here, just-drinks takes a look at the highs and lows for Diageo over its second fiscal quarter, the final three months of calendar 2010.

just the Ten - Top Comment Pieces of 2010

23 Dec 2010

With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Here are the ten most read comment pieces on just-drinks in 2010.

Review of the Year 2010 – Spirits

21 Dec 2010

Our penultimate part of the 2010 review of the year affords our spirits commentator, Richard Woodard, to look back at the last 12 months for his specialised subject.

just the Round-up - The week in drinks

26 Nov 2010

The top ten stories published on just-drinks this week:

USVI: Diageo opens Captain Morgan facility

23 Nov 2010

Diageo has officially opened its controversial Captain Morgan rum distillery in the US Virgin Islands.

TRAVEL RETAIL: International spirits strengthen hold in travel retail - research

12 Oct 2010

International spirits brands upped their dominance of the travel retail channel last, according to recent research.

Comment - Diageo to unlock Captain Morgan's treasure trove

6 Sep 2010

Diageo remains confident of switching rum production to the US Virgin Islands in 2012 and the latest estimates are that the move will transform Captain Morgan's fortunes.

just the Preview - Diageo's Q4 and FY

25 Aug 2010

Diageo is set to report its full-year results tomorrow (26 August). Here, just-drinks takes a look at the highs and lows for Diageo in the six months to the end of June.

Product Launch - US: Phillips Distilling Company's Revel Stoke spiced whisky

16 Aug 2010

Phillips Distilling Company's Revel Stoke spiced whisky

Comment - Spirits - Hine-Sight's Fine Sight

27 Jul 2010

It must be madness, but Richard Woodard is in buying mood. Considering the state of the world's finances, his timing could be well off. But only Hine-sight will show whether he is a genius, or a fool...

US: Home drinking market soars - research

15 Jul 2010

The value of off-trade alcohol sales in the US has risen by more than a fifth over the last five years, according to new research.

US: Marisa Miller to be Captain Morgan's mate

30 Jun 2010

American model Marisa Miller is to front advertising for Diageo's Captain Morgan rum brand in the US.

US: Diageo signs New York Giants deal

28 Jun 2010

Diageo has is to sponsor the National Football League's New York Giants and the team's New Meadowlands Stadium in East Rutherford, New Jersey.

US: Captain Morgan Lime Bite gets US TV push

29 Apr 2010

Diageo has lined up a television advert for the lime flavour variant of its Captain Morgan rum brand in the US.

just the Answer - Andy Fennell, chief marketing officer, Diageo

27 Apr 2010

In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.

US: Diageo plans vodka launches

24 Mar 2010

Diageo is planning several vodka launches on the US market this year, including two new brands targeted at consumers who are looking to spend less money per bottle.

just the round-up - The week in drinks

12 Mar 2010

The top ten stories published on just-drinks this week:

PUERTO RICO/US: Diageo silent over National Puerto Rican Day Parade pull-out

8 Mar 2010

Diageo has declined to comment on the announcement that the National Puerto Rican Day Parade is “terminating” its relationship with the drinks giant over the Captain Morgan affair.

Comment - A Word with Woodard - Rowing with Captain Morgan

25 Feb 2010

It’s already been christened, in typical journalese, the “Rum Wars”. It’s prompted angry exchanges in the Caribbean, questions on Capitol Hill and, most recently, a vitriolic attack by the world’s biggest drinks company on one of its rivals. So just what is going on with Diageo’s new Captain Morgan distillery? Richard Woodard picks apart Captain Morgan's current adventure.

US/VIRGIN ISLANDS: Diageo slams Bacardi over Virgin Islands rum deal claims

24 Feb 2010

Diageo has launched a scathing attack on rival drinks group Bacardi, accusing the rum group of conducting a clandestine “campaign of misinformation” against Diageo's plan to move rum operations to the US Virgin Islands.

Diageo v Bacardi Rum Row - Statement from Destileria Serralles

24 Feb 2010


Analysis - Premium drinks to remain under pressure - Diageo chief

11 Feb 2010

Diageo CEO Paul Walsh has said that he sees little respite for the firm's premium drinks brands in key western markets over the medium term, but added that the drinks giant does expect improved profits in its second half.

just the decade - The stories that defined the 2000s

24 Dec 2009

As the decade draws to a close and just-drinks reflects on its first ten years of publication, our editorial team picks the ten stories that defined the noughties for the drinks industry and shaped our editorial coverage as we grew from 600 readers a month to 100,000.

US: Spirits demand lower than expected - Diageo chief

16 Dec 2009

Diageo president for North America, Ivan Menezes, has said that consumer demand for spirits was lower than expected in November and the firm has cut its expectations for December.

NZ: Lion Nathan to distribute Diageo's Captain Morgan rum

14 Dec 2009

Lion Nathan, taken over by Japan's Kirin Holdings in October, has extended its agreement with Diageo to distribute and market Captain Morgan Rum in New Zealand.

In the Spotlight - Brown-Forman

11 Dec 2009

Jack Daniel’s whiskey owner Brown-Forman lifted its full-year profits guidance on Tuesday (8 December), exceeding expectations and moving analysts to raise their fair value estimate on the firm. Michelle Russell examines the results and market reaction.





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