Captain Morgan

Beverage industry company news

Subscribe via RSSWhat is RSS?

Latest News

UK advertising watchdog bans Diageo's Captain Morgan ad

31 Aug 2016

The UK's Advertising Standards Authority has upheld a complaint against one of Diageo's Captain Morgan adverts.

Category Challenges & Innovations - Rum Essentials, Part VI

2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.

Diageo seeks to stablise US Cîroc with flavour wind-down

1 Aug 2016

Diageo's CEO, Ivan Menezes, has said he wants Cîroc to be become less dependent on "big flavour" launches in the US as the vodka brand struggles against sales drops.

Captain Morgan distillation trial provokes US Virgin Islands review for Diageo

25 Nov 2015

Diageo has confirmed that it is under investigation by authorities in the US Virgin Islands over the importation of what the company calls "sugar cane intermediate" instead of molasses for the production of rum at its Captain Morgan facility on the island of St Croix.

The dangers of squaring up to your competitor - Comment

17 Nov 2015

Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart spiced rum brand.

Destocking, decentralising and innovating - Diageo in Asia Pacific - Analysis

28 Oct 2015

Destocking in South East Asia is on schedule to end in the first half of Diageo's current fiscal year, according to the company's president for Greater China and Asia, Sam Fischer. 

Product Launch - Diageo's Captain Morgan Cannon Blast

14 Oct 2015

Diageo has launched a shot variant under the Captain Morgan brand, called Cannon Blast. 

Are we kidding ourselves over craft spirits? - Comment

1 Oct 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.

just the week in - Spirits and Wine

14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Diageo to sue Captain Amsterdam over Captain Morgan

13 Aug 2015

Diageo has confirmed its intention to sue California-based herbal remedy and e-cigarette refills seller Captain Amsterdam, over the US company's alleged similarity to the former's Captain Morgan trademark.

On this day in drinks history - featuring Bacardi, Carlsberg, Coca-Cola Amatil

12 Aug 2015

Here's a look at what was happening on this day in...

Diageo puts Bacardi in frame with Captain Morgan White Rum ads - video

4 Aug 2015

Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.

Focus - The Power 100: Top Wine & Spirits Trends in the Last Ten Years

10 Jun 2015

Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.

just the Facts – The Power 100 2015

10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

Diageo lines up UK innovations push

23 Mar 2015

Diageo has today unveiled new variants for six of its products in the UK, including a white rum version of its Captain Morgan brand.

Comment - Spirits - Don Julio: Diageo's Mexican Trojan Horse

12 Mar 2015

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequila operations, the country itself is ripe for growth. Richard Woodard investigates.

just a While Ago - On 18 February in...

18 Feb 2015

Here's a look at what was happening on this day in...

Comment - Spirits - Is the Golden Age of Rum Upon Us?

4 Dec 2014

Long touted as the natural successor to single malt whiskies, premium and super-premium rums have yet to make a dramatic impact on consumers. Could that be about to change? Ian Buxton takes a closer look.

just a While Ago - On 25 November in...

25 Nov 2014

Here's a look at what was happening on this day in...

Diageo confirms Australia abv drops

25 Nov 2014

Diageo has lowered the alcohol content on three of its RTD lines in Australia, including a reduction of its flavoured Smirnoff range from 37.5% to 30%.

UK: Diageo's Captain Morgan Facebook ad banned

23 Jul 2014

Diageo has been warned not to imply alcohol can “overcome boredom” in its future advertising in the wake of a ban on a Facebook ad for its Captain Morgan rum brand.

just the Facts – The Power 100 2014

2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just the Facts - Diageo in the US

30 May 2014

Yesterday (29 May), Diageo announced its intention to spend US$115m on a new whiskey distillery in the US. Here, we look at the company's existing production footprint in the country.

Product Launch - US: Diageo's Captain Morgan 1671 Spiced Rum

21 May 2014

Diageo has launched a limited edition Captain Morgan that the company bills as a “new take” on the spiced rum category.

just On Call - Diageo Lat Am seeks spirits safety net for Scotch slip

16 May 2014

Diageo's Latin America head is keen to dilute the company's dependence on Scotch whisky sales in the region to guard against potential slowdowns.

CANADA: Diageo takes legal action over Heaven Hill's Admiral Nelson's rum

28 Mar 2014

Diageo has launched a lawsuit in Canada against Heaven Hill Distilleries, claiming that the packaging for the US group's spiced rum brand Admiral Nelson's is too similar to Captain Morgan.

Editor's Viewpoint - Will Diageo's White Rum Foray Prompt Bacardi Buys?

6 Feb 2014

The launch of the latest addition to the white rum category will have some folk in Bermuda and Miami in a bit of a flap at the moment, I imagine.

Product Launch - US: Diageo's Captain Morgan White Rum

6 Feb 2014

Diageo has released a white-spirit version of its Captain Morgan rum brand in the US.

CZECH: Diageo signs distribution deal with Stock Spirits Group

13 Nov 2013

Diageo has appointed Stock Spirits Group to exclusively distribute its premium brands across Czech.

Focus - Diageo's FY Performance by Region, Brands

31 Jul 2013

Earlier today (31 July), Diageo posted rising sales and profits for the 12 months to the end of June. Here, just-drinks takes a closer look at the company's performance in the period by region and by brand.

2

4

5

6



Forgot your password?