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Captain Morgan

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just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.

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Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart spiced rum brand.

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Destocking in South East Asia is on schedule to end in the first half of Diageo's current fiscal year, according to the company's president for Greater China and Asia, Sam Fischer. 

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This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.

This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.

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In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.

Diageo's UK unit has partnered with online retailer 31dover.com to offer a range of edible straws with its pre-mixed range in the country.

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Diageo has added another flavour to its Captain Morgan line up.

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Diageo has rolled out a range of limited-edition bottles for its Captain Morgan rum brand as it looks to take advantage of the personalisation trend.

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Diageo has lined up a new responsible drinking campaign, featuring its Captain Morgan rum brand and grime star Lady Leshurr.

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Diageo has added another flavoured shot variant to its Captain Morgan portfolio in the US, as it looks to capitalise on outdoor summer occasions.

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Diageo has withdrawn its entire advertising presence from social media app Snapchat, after the UK's advertising watchdog banned a Captain Morgan rum campaign for appealing to under-age drinkers.

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Bacardi and Diageo have been weighing the impact of Hurricane Irma, as the storm moves on through the Caribbean, towards Florida.

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Diageo has unveiled a new US bottle for its Captain Morgan rum range.

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Heaven Hill Distilleries has lost its legal fight with Diageo in Canada over similarities between the packaging of its Admiral Nelson's spice rum brand and Diageo's Captain Morgan.

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Diageo has lined up a global campaign for its Captain Morgan rum brand, featuring former Manchester United and England football captain Rio Ferdinand. 

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Diageo's UK unit has lined up price-marked cans across several products in its ready-to-drink portfolio. 

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Diageo has added a coconut-flavoured shot variant to its Captain Morgan portfolio, as it looks to capitalise on the popularity of coconut.

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Diageo has confirmed plans to move the maturation and warehousing of its Captain Morgan rum brand from the US Virgin Islands to its facility 2,500km away, in Maryland.

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Diageo has launched a limited edition pumpkin spiced rum, designed for the shot occasion. The company claims the product is the first ever pumpkin spiced rum launch in the US.

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Renewed distributor optimism for Diageo's Captain Morgan has added weight to prospects of a US turnaround for the rum brand.

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The UK's Advertising Standards Authority has upheld a complaint against one of Diageo's Captain Morgan adverts.

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Diageo's CEO, Ivan Menezes, has said he wants Cîroc to be become less dependent on "big flavour" launches in the US as the vodka brand struggles against sales drops.

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Diageo has confirmed that it is under investigation by authorities in the US Virgin Islands over the importation of what the company calls "sugar cane intermediate" instead of molasses for the production of rum at its Captain Morgan facility on the island of St Croix.

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Diageo has launched a shot variant under the Captain Morgan brand, called Cannon Blast. 

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Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

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Diageo has confirmed its intention to sue California-based herbal remedy and e-cigarette refills seller Captain Amsterdam, over the US company's alleged similarity to the former's Captain Morgan trademark.

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