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Latest Insights

Don Julio: Diageo's Mexican Trojan Horse

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequ...

Comment - Is the Golden Age of Rum Upon Us?

Long touted as the natural successor to single malt whiskies, premium and super-premium rums have yet to make a dramatic impact on consumers...

Diageo Lat Am seeks safety net for Scotch slip

Diageo's Latin America head is keen to dilute the company's dependence on Scotch whisky sales in the region to guard against potential slowd...

Will Diageo's White Rum Foray Prompt Bacardi Buys?

The launch of the latest addition to the white rum category will have some folk in Bermuda and Miami in a bit of a flap at the moment, I ima...

Latest Interviews

just the Answer - Irish Distillers 8 Nov 2011

Michelle Russell

This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.


just the Answer - Chief marketing officer, Diageo 27 Apr 2010

Olly Wehring

In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.

Latest News

Diageo lines up UK innovations push 23 Mar 2015

James Wilmore

Diageo has today unveiled new variants for six of its products in the UK, including a white rum version of its Captain Morgan brand.


just a While Ago - On 18 February in... 18 Feb 2015

Olly Wehring

Here's a look at what was happening on this day in...


just a While Ago - On 25 November in... 25 Nov 2014

Olly Wehring

Here's a look at what was happening on this day in...


Diageo confirms Australia abv drops 25 Nov 2014

Andy Morton

Diageo has lowered the alcohol content on three of its RTD lines in Australia, including a reduction of its flavoured Smirnoff range from 37.5% to 30%.


Diageo's Captain Morgan Facebook ad banned 23 Jul 2014

James Wilmore

Diageo has been warned not to imply alcohol can “overcome boredom” in its future advertising in the wake of a ban on a Facebook ad for its Captain Morgan rum brand.

Company research

Global Spirits Market: News and Events May 2014

Global Spirits Market: News and Events May 2014

Synopsis The report provides a review of the latest news and key events in the global spirits market during May 2014. Summary Using this report, marketers will effectively gain an insight into the la...

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Global Spirits Market: News and Events February 2015

Global Spirits Market: News and Events February 2015

The report provides a review of the latest news and key events in the global spirits market during February....

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Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review

Diageo plc (DGE) - Financial and Strategic SWOT Analysis Rev

Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData...

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