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Captain Morgan

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just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.

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This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.

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Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.

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Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.

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In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.

Heaven Hill Distilleries has lost its legal fight with Diageo in Canada over similarities between the packaging of its Admiral Nelson's spice rum brand and Diageo's Captain Morgan.

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Diageo has lined up a global campaign for its Captain Morgan rum brand, featuring former Manchester United and England football captain Rio Ferdinand. 

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Diageo's UK unit has lined up price-marked cans across several products in its ready-to-drink portfolio. 

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Diageo has added a coconut-flavoured shot variant to its Captain Morgan portfolio, as it looks to capitalise on the popularity of coconut.

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Diageo has confirmed plans to move the maturation and warehousing of its Captain Morgan rum brand from the US Virgin Islands to its facility 2,500km away, in Maryland.

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Diageo has launched a limited edition pumpkin spiced rum, designed for the shot occasion. The company claims the product is the first ever pumpkin spiced rum launch in the US.

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Renewed distributor optimism for Diageo's Captain Morgan has added weight to prospects of a US turnaround for the rum brand.

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The UK's Advertising Standards Authority has upheld a complaint against one of Diageo's Captain Morgan adverts.

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Diageo's CEO, Ivan Menezes, has said he wants Cîroc to be become less dependent on "big flavour" launches in the US as the vodka brand struggles against sales drops.

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Diageo has confirmed that it is under investigation by authorities in the US Virgin Islands over the importation of what the company calls "sugar cane intermediate" instead of molasses for the production of rum at its Captain Morgan facility on the island of St Croix.

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Diageo has launched a shot variant under the Captain Morgan brand, called Cannon Blast. 

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Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

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Diageo has confirmed its intention to sue California-based herbal remedy and e-cigarette refills seller Captain Amsterdam, over the US company's alleged similarity to the former's Captain Morgan trademark.

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Here's a look at what was happening on this day in...

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Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.

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Diageo has today unveiled new variants for six of its products in the UK, including a white rum version of its Captain Morgan brand.

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Here's a look at what was happening on this day in...

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Here's a look at what was happening on this day in...

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Diageo has lowered the alcohol content on three of its RTD lines in Australia, including a reduction of its flavoured Smirnoff range from 37.5% to 30%.

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Diageo has been warned not to imply alcohol can “overcome boredom” in its future advertising in the wake of a ban on a Facebook ad for its Captain Morgan rum brand.

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Diageo has launched a limited edition Captain Morgan that the company bills as a “new take” on the spiced rum category.

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Diageo has launched a lawsuit in Canada against Heaven Hill Distilleries, claiming that the packaging for the US group's spiced rum brand Admiral Nelson's is too similar to Captain Morgan.