Captain Morgan

When is a rum not a rum? When it's Captain Morgan - just-drinks thinks

5 Feb 2019

Last week's half-year results have given Diageo a solid base for its fiscal full-year. But, amidst the 7.5% sales lift for the group in the six months to the end of December was a disappointing set of figures from Captain Morgan.

How has Diageo performed in H1 fiscal-2019? - results data

31 Jan 2019

Diageo has reported a 7.5% rise in group sales for the six months to the end of December, but warned that beneficial phasings during the period would result in lower growth in the current six months.

Why consumers are demanding more experiential marketing activations - Consumer Trends

17 Jan 2019

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.

Diageo's Captain Morgan lines up experiential 'indoor lagoon' at London retail space

17 Jan 2019

Diageo's Captain Morgan rum brand will feature as the theme of an experiential campaign in the UK, taking place underneath a London shopping mall.

Responsible drinking issues around the world - The IARD Digest - November 2018

23 Nov 2018

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at what's going on in-market to promote a more responsible role for alcohol in society.

Diageo Performance Trends 2014-2018 - results data

19 Nov 2018

In late-July, Diageo released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 5% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

Diageo offers edible straws with RTDs in UK

17 Aug 2018

Diageo's UK unit has partnered with online retailer 31dover.com to offer a range of edible straws with its pre-mixed range in the country.

Diageo lines up personalised packs for Captain Morgan

9 May 2018

Diageo has rolled out a range of limited-edition bottles for its Captain Morgan rum brand as it looks to take advantage of the personalisation trend.

Diageo's Captain Morgan partners with Lady Leshurr to launch responsible drinking campaign - video

16 Mar 2018

Diageo has lined up a new responsible drinking campaign, featuring its Captain Morgan rum brand and grime star Lady Leshurr.

Captain Morgan rebuke prompts Diageo to pull all Snapchat advertising globally

3 Jan 2018

Diageo has withdrawn its entire advertising presence from social media app Snapchat, after the UK's advertising watchdog banned a Captain Morgan rum campaign for appealing to under-age drinkers.

What can the spirits industry learn from Diageo? - Comment

8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.

Bacardi, Diageo weather storm, as Pernod Ricard braces for Hurricane Irma

8 Sep 2017

Bacardi and Diageo have been weighing the impact of Hurricane Irma, as the storm moves on through the Caribbean, towards Florida.

What do the new IWSR figures tell us about global spirits trends? - Analysis

6 Jul 2017

Analysts at Exane BNP Paribas have dug deep into latest IWSR figures to uncover the emerging trends in global spirits. Here, just-drinks takes a look at some of the prevailing winds currently on show.

Captain Morgan trumps Admiral Nelson's in Diageo, Heaven Hill passing-off row

20 Jun 2017

Heaven Hill Distilleries has lost its legal fight with Diageo in Canada over similarities between the packaging of its Admiral Nelson's spice rum brand and Diageo's Captain Morgan.

Diageo rolls out global Captain Morgan campaign, featuring Rio Ferdinand - video

9 May 2017

Diageo has lined up a global campaign for its Captain Morgan rum brand, featuring former Manchester United and England football captain Rio Ferdinand. 

Diageo's Captain Morgan LocoNut - Product Launch

24 Mar 2017

Diageo has added a coconut-flavoured shot variant to its Captain Morgan portfolio, as it looks to capitalise on the popularity of coconut.

Diageo to move Captain Morgan maturation from US Virgin Islands

21 Nov 2016

Diageo has confirmed plans to move the maturation and warehousing of its Captain Morgan rum brand from the US Virgin Islands to its facility 2,500km away, in Maryland.

Diageo investment paying off as Captain Morgan prospects brighten - survey

20 Sep 2016

Renewed distributor optimism for Diageo's Captain Morgan has added weight to prospects of a US turnaround for the rum brand.

UK advertising watchdog bans Diageo's Captain Morgan ad

31 Aug 2016

The UK's Advertising Standards Authority has upheld a complaint against one of Diageo's Captain Morgan adverts.

Category Challenges & Innovations - Rum Essentials, Part VI

2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.

Diageo seeks to stablise US Cîroc with flavour wind-down

1 Aug 2016

Diageo's CEO, Ivan Menezes, has said he wants Cîroc to be become less dependent on "big flavour" launches in the US as the vodka brand struggles against sales drops.

Captain Morgan distillation trial provokes US Virgin Islands review for Diageo

25 Nov 2015

Diageo has confirmed that it is under investigation by authorities in the US Virgin Islands over the importation of what the company calls "sugar cane intermediate" instead of molasses for the production of rum at its Captain Morgan facility on the island of St Croix.

The dangers of squaring up to your competitor - Comment

17 Nov 2015

Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart spiced rum brand.

Destocking, decentralising and innovating - Diageo in Asia Pacific - Analysis

28 Oct 2015

Destocking in South East Asia is on schedule to end in the first half of Diageo's current fiscal year, according to the company's president for Greater China and Asia, Sam Fischer. 

Are we kidding ourselves over craft spirits? - Comment

1 Oct 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.

just the week in - Spirits and Wine

14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Diageo to sue Captain Amsterdam over Captain Morgan

13 Aug 2015

Diageo has confirmed its intention to sue California-based herbal remedy and e-cigarette refills seller Captain Amsterdam, over the US company's alleged similarity to the former's Captain Morgan trademark.

On this day in drinks history - featuring Bacardi, Carlsberg, Coca-Cola Amatil

12 Aug 2015

Here's a look at what was happening on this day in...

Diageo puts Bacardi in frame with Captain Morgan White Rum ads - video

4 Aug 2015

Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.

Focus - The Power 100: Top Wine & Spirits Trends in the Last Ten Years

10 Jun 2015

Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.