Captain Morgan

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Why consumers want more experiential marketing

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagr...

Responsible drinking issues around the world

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at...


Richard Woodard | 19 Nov 2018

In late-July, Diageo released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 5% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.


Richard Woodard | 8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.


Andy Morton | 6 Jul 2017

Analysts at Exane BNP Paribas have dug deep into latest IWSR figures to uncover the emerging trends in global spirits. Here, just-drinks takes a look at some of the prevailing winds currently on show.


Richard Woodard | 2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.

Latest Interviews

Michelle Russell | 8 Nov 2011

This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.


Olly Wehring | 27 Apr 2010

In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.

Latest News

Lucy Britner | 17 Jan 2019

Diageo's Captain Morgan rum brand will feature as the theme of an experiential campaign in the UK, taking place underneath a London shopping mall.


Olly Wehring | 17 Aug 2018

Diageo's UK unit has partnered with online retailer 31dover.com to offer a range of edible straws with its pre-mixed range in the country.


Lucy Britner | 2 Aug 2018

Diageo has added another flavour to its Captain Morgan line up.


Lucy Britner | 9 May 2018

Diageo has rolled out a range of limited-edition bottles for its Captain Morgan rum brand as it looks to take advantage of the personalisation trend.


Lucy Britner | 16 Mar 2018

Diageo has lined up a new responsible drinking campaign, featuring its Captain Morgan rum brand and grime star Lady Leshurr.


Andy Morton | 7 Mar 2018

Diageo has added another flavoured shot variant to its Captain Morgan portfolio in the US, as it looks to capitalise on outdoor summer occasions.


Lucy Britner | 3 Jan 2018

Diageo has withdrawn its entire advertising presence from social media app Snapchat, after the UK's advertising watchdog banned a Captain Morgan rum campaign for appealing to under-age drinkers.


Lucy Britner | 8 Sep 2017

Bacardi and Diageo have been weighing the impact of Hurricane Irma, as the storm moves on through the Caribbean, towards Florida.


Andy Morton | 21 Aug 2017

Diageo has unveiled a new US bottle for its Captain Morgan rum range.


Olly Wehring | 20 Jun 2017

Heaven Hill Distilleries has lost its legal fight with Diageo in Canada over similarities between the packaging of its Admiral Nelson's spice rum brand and Diageo's Captain Morgan.


Lucy Britner | 9 May 2017

Diageo has lined up a global campaign for its Captain Morgan rum brand, featuring former Manchester United and England football captain Rio Ferdinand. 


Lucy Britner | 11 Apr 2017

Diageo's UK unit has lined up price-marked cans across several products in its ready-to-drink portfolio. 


Lucy Britner | 24 Mar 2017

Diageo has added a coconut-flavoured shot variant to its Captain Morgan portfolio, as it looks to capitalise on the popularity of coconut.


Lucy Britner | 21 Nov 2016

Diageo has confirmed plans to move the maturation and warehousing of its Captain Morgan rum brand from the US Virgin Islands to its facility 2,500km away, in Maryland.


Lucy Britner | 29 Sep 2016

Diageo has launched a limited edition pumpkin spiced rum, designed for the shot occasion. The company claims the product is the first ever pumpkin spiced rum launch in the US.


Andy Morton | 20 Sep 2016

Renewed distributor optimism for Diageo's Captain Morgan has added weight to prospects of a US turnaround for the rum brand.


Lucy Britner | 31 Aug 2016

The UK's Advertising Standards Authority has upheld a complaint against one of Diageo's Captain Morgan adverts.


Andy Morton | 1 Aug 2016

Diageo's CEO, Ivan Menezes, has said he wants Cîroc to be become less dependent on "big flavour" launches in the US as the vodka brand struggles against sales drops.


Olly Wehring | 25 Nov 2015

Diageo has confirmed that it is under investigation by authorities in the US Virgin Islands over the importation of what the company calls "sugar cane intermediate" instead of molasses for the production of rum at its Captain Morgan facility on the island of St Croix.


Lucy Britner | 14 Oct 2015

Diageo has launched a shot variant under the Captain Morgan brand, called Cannon Blast. 


Olly Wehring | 14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Lucy Britner | 13 Aug 2015

Diageo has confirmed its intention to sue California-based herbal remedy and e-cigarette refills seller Captain Amsterdam, over the US company's alleged similarity to the former's Captain Morgan trademark.

Company research

Rtds/High-Strength Premixes in the Czech Republic

Rtds/High-Strength Premixes in the Czech Republic

RTDs declined during 2017 as malt-based RTD Frisco, which accounted for the vast majority of sales within RTDs, was discontinued. Plzenský Prazdroj as changed the production method and the ingredients...

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Alcoholic Drinks in the Czech Republic

Alcoholic Drinks in the Czech Republic

Alcoholic drinks experienced marginal total volume sales decline in 2017. Cider/perry was the most dynamic category in 2017, followed by wine. Cider has continued to be heavily promoted in the Czech R...

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