Captain Morgan

Diageo adds Austin FC to Captain Morgan US soccer sponsorship

19 Mar 2021

Diageo has expanded a Captain Morgan rum tie-up to US Major League Soccer with a deal to sponsor the league's newest club, Austin FC.

Diageo rides US Tequila high as H1 sales grow - results data

28 Jan 2021

Tequila looks like being the antidote to consumers' COVID woes, with Diageo today reporting a 61% jump in half-year sales from its brands in the category.

Corporate Social Responsibility activations around the world - The IARD Digest - December 2020

22 Dec 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR and environmental activities. Here's a look at what's been going on in recent weeks.

Diageo readies UK push for Captain Morgan - video

10 Dec 2020

Diageo has launched a festive activation in the UK for its Captain Morgan rum brand.

Diageo partners with artists in Captain Morgan Sliced Apple Spiced Rum US push

21 Oct 2020

Diageo has lined up a number of tie-ups with street artists and content creators as it looks to promote a new Captain Morgan extension in the US. 

Captain Morgan Sliced Apple Spiced Rum - Product Launch

10 Sep 2020

Diageo has launched a Captain Morgan with spiced apple rum flavour in the US.

Diageo Performance Trends 2016-2020 - results data

19 Aug 2020

In early-August, Diageo posted an 8% decline in sales from the 12 months to the end of June 2020. A 4% top-line lift in the first half of fiscal-2020 was undone by the COVID-hit H2, when sales slumped by 23%. Here, just-drinks considers the group's performance in fiscal-2020 and over the preceding four years.

Diageo's Captain Morgan Tiki flavoured rum - Product Launch

10 Mar 2020

Diageo has added another flavour to its Captain Morgan portfolio.

Diageo adds more clubs to Captain Morgan Major League Soccer tie-up

20 Feb 2020

Diageo has extended the Major League Soccer sponsorship arrangement in the US for its Captain Morgan rum brand.

"The minute you react to short-term volatility, that's when businesses get into trouble" - just-drinks speaks to Diageo CEO Ivan Menezes

31 Jan 2020

Earlier this week, Diageo released half-year results that showed sales growth slowing to +4%. Following the announcement, just-drinks editor Olly Wehring sat down with group CEO Ivan Menezes to drill down into the numbers.

Diageo Performance Trends 2015-2019 - results data

29 Aug 2019

In late-July, Diageo released its full-year results for fiscal-2019. The group saw its sales in the 12 months to the end of June rise by 6.1% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

Why Diageo's Cuban rum play isn't enough to save the category - Comment

29 Aug 2019

Imitation, they say, is the sincerest form of flattery. More than a quarter of a century after Pernod Ricard signed its Havana Club joint venture with state-owned Cuba Ron Corp, Diageo has followed suit. The group's Santiago de Cuba agreement, announced earlier this month, is one of the most eye-catching spirits deals of the year - but it shouldn't distract us from the huge challenges facing the rum category, says Richard Woodard.

What will Diageo's Cuban rum JV mean for Pernod Ricard and Bacardi? - Comment

14 Aug 2019

Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of my life.

"The US is the one market where we've not seen gin's momentum develop" - Diageo CEO Ivan Menezes talks to just-drinks

25 Jul 2019

Earlier today, Diageo announced its results for the 12 months to the end of June, with mid-single-digit sales increases fast becoming the norm. just-drinks editor Olly Wehring spoke to group CEO Ivan Menezes about the latest figures.

Diageo teams Captain Morgan with Major League Soccer in US - Rum in US data

10 Jul 2019

Diageo has signed a sponsorship deal in the US that will see its Captain Morgan rum brand assume ‘official spiced rum’ status with Major League Soccer.

When is a rum not a rum? When it's Captain Morgan - just-drinks thinks

5 Feb 2019

Last week's half-year results have given Diageo a solid base for its fiscal full-year. But, amidst the 7.5% sales lift for the group in the six months to the end of December was a disappointing set of figures from Captain Morgan.

How has Diageo performed in H1 fiscal-2019? - results data

31 Jan 2019

Diageo has reported a 7.5% rise in group sales for the six months to the end of December, but warned that beneficial phasings during the period would result in lower growth in the current six months.

Why consumers are demanding more experiential marketing activations - Consumer Trends

17 Jan 2019

Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.

Diageo's Captain Morgan lines up experiential 'indoor lagoon' at London retail space

17 Jan 2019

Diageo's Captain Morgan rum brand will feature as the theme of an experiential campaign in the UK, taking place underneath a London shopping mall.

Responsible drinking issues around the world - The IARD Digest - November 2018

23 Nov 2018

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at what's going on in-market to promote a more responsible role for alcohol in society.

Diageo Performance Trends 2014-2018 - results data

19 Nov 2018

In late-July, Diageo released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 5% in organic terms on the year-prior. Here, just-drinks picks through Diageo's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

Diageo offers edible straws with RTDs in UK

17 Aug 2018

Diageo's UK unit has partnered with online retailer 31dover.com to offer a range of edible straws with its pre-mixed range in the country.

Diageo's Captain Morgan Apple Smash - Product Launch

2 Aug 2018

Diageo has added another flavour to its Captain Morgan line up.

Diageo lines up personalised packs for Captain Morgan

9 May 2018

Diageo has rolled out a range of limited-edition bottles for its Captain Morgan rum brand as it looks to take advantage of the personalisation trend.

Diageo's Captain Morgan partners with Lady Leshurr to launch responsible drinking campaign - video

16 Mar 2018

Diageo has lined up a new responsible drinking campaign, featuring its Captain Morgan rum brand and grime star Lady Leshurr.

Diageo’s Captain Morgan Watermelon Smash - Product Launch

7 Mar 2018

Diageo has added another flavoured shot variant to its Captain Morgan portfolio in the US, as it looks to capitalise on outdoor summer occasions.

Captain Morgan rebuke prompts Diageo to pull all Snapchat advertising globally

3 Jan 2018

Diageo has withdrawn its entire advertising presence from social media app Snapchat, after the UK's advertising watchdog banned a Captain Morgan rum campaign for appealing to under-age drinkers.

What can the spirits industry learn from Diageo? - Comment

8 Nov 2017

Following on from just-drinks' analysis of Diageo's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits industry.

Bacardi, Diageo weather storm, as Pernod Ricard braces for Hurricane Irma

8 Sep 2017

Bacardi and Diageo have been weighing the impact of Hurricane Irma, as the storm moves on through the Caribbean, towards Florida.

Diageo overhauls Captain Morgan bottles in US

21 Aug 2017

Diageo has unveiled a new US bottle for its Captain Morgan rum range.