Brown-Forman

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Brown-Forman names Jim Perry as next global public affairs director

16 Jun 2020

Brown-Forman has appointed a new director for global public affairs, following incumbent Jim O'Malley's decision to retire.

Sazerac Co to buy three more Brown-Forman brands, Early Times, Canadian Mist and Collingwood

15 Jun 2020

Sazerac Co is to add three more Brown-Forman brands to its spirits stable with the former set to buy Early Times, Canadian Mist and Collingwood from the latter.

Why craft whisky/whiskey will never be the same again - comment

11 Jun 2020

The craft whisk(e)y industry is trapped in a vice, with pressure from the coronavirus pandemic and retaliatory tariffs deepening the cracks that have existed for some time. In her debut for just-drinks, dark spirits category commentator Amy Hopkins forecasts that the road to recovery will be long and hard, and only the strong will survive.

Brown-Forman puts focus on Europe in business restructure

10 Jun 2020

Brown-Forman has created a new reporting region for Europe in a structural shake-up of its operations.

COVID-19 fails to stem premiumisation flow in US spirits - Brown-Forman

10 Jun 2020

The head of Brown-Forman has praised the US spirits consumer for their resilience, with premiumisation in the country's spirits category continuing, despite the ongoing coronavirus pandemic.

Brown-Forman's long view bodes well to ride the COVID rollercoaster - analysis

10 Jun 2020

As companies across the entire drinks industry reach for their hats, one analyst believes Brown-Forman is better-placed than most to emerge from the coronavirus pandemic intact at worst, unscathed at best.

Brown-Forman's Chambord write-down signals tough times ahead for back-bar stalwarts - comment

10 Jun 2020

Yesterday's results from Brown-Forman have made it clear that when it comes to the fallout from the coronavirus, spirits brands will have vastly differing fortunes.

Diageo's Haig Club RTD range - Product Launch

10 Jun 2020

Diageo has thrown the Haig Club Scotch whisky brand into the RTD category.

Brown-Forman fiscal-2020 - Sales flat as on-premise closures hit Chambord - results data

9 Jun 2020

Brown-Forman has closed out its fiscal-2020 with a double-digit sales slide in the fourth quarter, resulting in a flat top-line for the 12-month period.

Brown-Forman Q4 & fiscal-2020 - preview

8 Jun 2020

Tomorrow (9 June), Brown-Forman will report its results from both the final quarter and the 12 months of the group's fiscal-2020. While sales in the first quarter came in flat, a top-line lift of 6% in Q2 resulted in half-year sales coming in 3% up on the corresponding period a year earlier. March, meanwhile, saw Brown-Forman maintain its 3% growth rate for the first nine months. Here's a look at the news that will likely shape the group's performance in Q4, the three months to the end of April.

Zamora Co dives into RTDs with Cocktail 43 Fresco release

4 Jun 2020

Spanish spirits & liqueur group Zamora Co has entered the RTD category for the first time with the launch of a single-serve cocktail under its Licor 43 brand.

Brown-Forman's Jack Daniel's canned cocktails & hard seltzer - Product Launch

1 Jun 2020

Brown-Forman has launched a range of RTD cocktails under the Jack Daniel's brand, including a hard seltzer.

Brown-Forman’s Jack Daniel’s Tennessee Cocktail Bitters - Product Launch

20 May 2020

Brown-Forman has launched a cocktail bitters under its Jack Daniel's Tennessee Whiskey brand.

Corporate Social Responsibility activations around the world - The IARD Digest - April 2020 - CORONAVIRUS SPECIAL

11 May 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here, a little later than planned, is a look at what's been going on in recent weeks.

Brown-Forman moves on from Bacardi with new UK distribution arm

1 May 2020

Brown-Forman has launched its own UK distribution unit following the end of the company's long-running joint-venture in the market with Bacardi.

Drinkworks rolls out Jack Daniel's cocktail pod

21 Apr 2020

Drinkworks, a company that produces at-home alcoholic beverage machines that work like a Nespresso, has unveiled the first cocktail pod to come out of a partnership with Brown-Forman.

Treasury Wine Estates' Penfolds demerger - Seriously, what is the point? - comment

8 Apr 2020

In announcing the initial conclusions of a recent business review, Treasury Wine Estates today prompted the very simple question: Why?

Former Treasury Wine Estates executive to head up Diageo in Australia

8 Apr 2020

Diageo has appointed a former senior executive at Treasury Wines Estates as the new MD of its operations in Australia.

PepsiCo provides US$45m to ease global coronavirus hardship

3 Apr 2020

US beverage giant PepsiCo is putting up US$45m to help fight the global battle against coronavirus, including buying protective gear for frontline workers.

Brown-Forman airs social distancing ad for Jack Daniel's - video

27 Mar 2020

Brown-Forman has rushed out a social distancing-themed online ad for its Jack Daniel's Tennessee whiskey brand.

Corporate Social Responsibility activations around the world - The IARD Digest - March 2020 - CORONAVIRUS SPECIAL

25 Mar 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. This month, we look at companies' efforts to help curb the spread of the coronavirus COVID-19.

More drinks firms pledge industry support amid coronavirus outbreak

24 Mar 2020

A raft of drinks companies have joined the movement to support the trade and communities struggling to deal with the COVID-19 pandemic.

Distillers in Tennessee face closure as coronavirus measures kick in

20 Mar 2020

A trade association for spirits distillers in the US has warned that some of its members could be driven out of business by the fallout from COVID-19.

Diageo, Accolade Wines staff join growing number of drinks employees working from home

17 Mar 2020

Alcohol producers continue to close offices and encourage remote working as travel restrictions in place to combat coronavirus widen.

Drinks firms tell staff to stay home as US, Europe coronavirus outbreaks spread

16 Mar 2020

Beverage companies in Europe and the US are moving to protect employees from an upsurge in coronavirus outbreaks by closing corporate offices and encouraging their staff to work from home.

Brown-Forman looks to bounce back from Bacardi UK disruption

5 Mar 2020

Brown-Forman management has blamed declines in the UK on the exit of a distribution and sales partnership with Bacardi, but believes the disruption is only short-term.

How did Brown-Forman perform in Q3 & YTD fiscal-2020? - results data

4 Mar 2020

Brown-Forman has downgraded the sales growth forecast for its fiscal-2020, against a backdrop of international tariff rows and a possible coronavirus pandemic.

Brown-Forman Q3 & Year-to-Date fiscal-2020 - preview

3 Mar 2020

On Wednesday, Brown-Forman will report its results from both the third quarter and the first nine months of the group's fiscal-2020. Sales in the first quarter came in flat, while a top-line lift of 6% in Q2 resulted in half-year sales coming in 3% up on the corresponding period a year earlier. Here's a look at the news that will likely shape the group's performance in the three - and nine - months to the end of January.

Brown-Forman's 61.8%-abv Woodford Reserve Batch Proof - Product Launch

12 Feb 2020

Brown-Forman has announced the release of its 2020 annual high-proof expression. Woodford Reserve Batch Proof is bottled at 123.6 proof (61.8% abv). The expression is part of the annual Master’s Collection series.

Brown-Forman redesigns Jack Daniel's Tennessee Fire amid slack growth

24 Jan 2020

Brown-Forman has overhauled the packaging for Jack Daniel's Tennessee Fire.

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