Brown-Forman

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How spirits brands can connect with bartenders

Nidal Ramini, the head of brand advocacy at Brown-Forman's northern Europe division, takes a closer look at the relationship between drinks...

The just-drinks analyst returns...

just-drinks' resident analyst returns. This month, Ian Shackleton believes he has picked out a gem in the US spirits category. He also looks...


Ben Cooper | 9 Oct 2017

In the second part of this month's Sustainability Spotlight, Ben Cooper continues his review of the findings from a new report from Ceres on water stewardship, which identifies the leaders and the laggards in the beverage sector, as well as flags the issues that require particular attention.


Richard Woodard | 26 Sep 2017

The robust growth of the huge international whisk(e)y category is set to continue in the coming years, driven by generational shifts, helpful cultural associations and the dominant (in volume terms) Indian whisky category. But, after hitting 307m cases in volume sales in 2016 and adding more than 46m cases over the past five years, growth will moderate slightly in the 2016-2021 period, reaching 350m-plus cases at a compound annual growth rate (CAGR) of +2.9%.


Olly Wehring | 30 Aug 2017

In late-August, Brown-Forman reported its results for the first quarter of its fiscal-2018. Sales in the three months to the end of July rose by 6% in organic terms, while net profits increased markedly, by 24%. Here, just-drinks takes a closer look at the company's sales performance by market and by brand in the three-month period.


Ian Buxton | 15 Aug 2017

Following on from just-drinks' analysis of Remy Cointreau's performance over the last five years, spirits commentator Ian Buxton considers the takeaways for the wider spirits industry.

Latest Interviews

Andy Morton | 23 Feb 2016

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.


Lucy Britner | 30 Sep 2015

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.

Latest News

Andy Morton | 12 Oct 2017

Brown-Forman has appointed Jeremy Shepherd as its next UK manager.


Andy Morton | 28 Sep 2017

Brown-Forman has appointed its first COO in five years, with Lawson Whiting stepping into the role.


Olly Wehring | 27 Sep 2017

Brown-Forman has released details of the 12th annual limited edition iteration from Woodford Reserve's Master's Collection series.


Olly Wehring | 15 Sep 2017

Brown-Forman has announced a sizeable investment in one of its cooperages in the US, although a raft of jobs will be cut due to the modernisation.


Olly Wehring | 11 Sep 2017

The International Alliance for Responsible Drinking has released its fourth annual Producers’ Commitments progress report.


Lucy Britner | 11 Sep 2017

Brown-Forman has lined up the release of new Woodford Reserve pack designs to the UK market. 


Olly Wehring | 11 Sep 2017

Brown-Forman is set to begin operations at its Slane Irish Whiskey distillery in the coming days.


Lucy Britner | 6 Sep 2017

Brown-Forman has announced the national roll out of its Jack Daniel’s Tennessee Rye brand to the US market. 


Lucy Britner | 31 Aug 2017

The CEO of Brown-Forman has reported a period of stabilisation in its emerging markets, as the performance of the group's reporting division continued to improve in the latest quarter.


Lucy Britner | 31 Aug 2017

Brown-Forman has released seven cask bottlings from its BenRiach Distillery in Scotland.


Olly Wehring | 30 Aug 2017

Brown-Forman has seen its profits bounce back in the first quarter of fiscal-2018, with sales increasing by mid-single-digits.


Lucy Britner | 29 Aug 2017

On Wednesday, Brown-Forman will release its first-quarter results for fiscal-2018. Here, just-drinks takes a closer look at the company's performance in the three months to the end of July.


Andy Morton | 22 Aug 2017

Brown-Forman has lined up its second collaboration with upcoming movie Kingsman: The Golden Circle, launching a special-edition Scotch whisky from its GlenDronach distillery.


Sean Clinton | 7 Aug 2017

Brown-Forman has released a limited-edition Jack Daniel’s bottle to mark the 125th anniversary of the opening of a bar by the brand’s founder.


Andy Morton | 1 Aug 2017

Brown-Forman has launched a UK on-premise campaign for Jack Daniel’s Tennessee Whiskey through its sales and marketing JV Bacardi Brown Forman Brands.


Olly Wehring | 12 Jul 2017

Pernod Ricard has sold off Glenallachie Distillery to a private consortium for an undisclosed sum.


Andy Morton | 10 Jul 2017

Brown-Forman is to name a new Northern Europe head later this year after long-term executive Andrew Wilby announced his retirement.


Andy Morton | 21 Jun 2017

Beam Suntory has appointed Ron Welsh as its new master blender and strategic inventory manager for Scotch whisky.


Olly Wehring | 21 Jun 2017

Brown-Forman is set to release a limited edition Bottled-in-Bond extension of its Early Times whisky brand.


Lucy Britner | 8 Jun 2017

The head of Brown-Forman has said the firm was right not to introduce another flavour under its Jack Daniel's brand, as the company prepares to launch a rye expression later this year. 


Andy Morton | 7 Jun 2017

Brown-Forman has forecast a stronger year ahead after ending its fiscal-2017 with a fourth quarter of single-digit sales declines.


Olly Wehring | 25 May 2017

Brown-Forman has stated that it "is not for sale", following reports suggesting Constellation Brands is mulling a takeover.

Latest blogs

Andy Morton | 20 Mar 2014

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corp in Spirits (World)

Brown-Forman Corp in Spirits (World)

Synonymous with the resurgent American whisky category and riding the wave of the on-going brown spirits renaissance, Brown-Forman is also facing rising competition and the promiscuous drinking habits...

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Global Tequila Market 2017-2021

Global Tequila Market 2017-2021

Tequila is made from the blue agave plant found in Mexico. Agave can be grown only in the following areas: Jalisco, Nayarit, Tamaulipas, Michoacán, and Guanajuato. However, blue agave is grown only in...

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Alcohol Beverages Market in US 2017-2021

Alcohol Beverages Market in US 2017-2021

Alcohol beverages are drinks that contain certain amount of ethanol. Technavio’s analysts forecast the alcohol beverages market in the US to grow at a CAGR of 3.55% during the period 2017-2021....

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