Brown-Forman

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Brown-Forman's Q4 & FY results - Preview

On Wednesday, Brown-Forman will release its full-year results for 2016/17. Here, just-drinks takes a closer look at the company's performanc...

Brown-Forman keeps it in the family

Has someone got their cheeky hat on, or has Constellation Brands got a bit too big for its boots? Yesterday’s reports linking Constellation...


Olly Wehring | 12 Jun 2017

Late last week, Brown-Forman released its full-year results for fiscal-2017. The group saw its sales in the 12 months to the end of April dip by 3% as profits came in down compared to the year-prior, when the bottom-line was boosted by a one-off divestment. Here, just-drinks considers Brown-Forman's performance over the last five years.


Lucy Britner | 7 Jun 2017

Earlier today, Brown-Forman forecast a stronger year ahead after ending its fiscal-2017 with a fourth quarter of single-digit sales declines. Here, just-drinks takes a closer look at the company's sales performance by market and by brand in the 12 months to the end of April. 


Lucy Britner | 9 Mar 2017

For a company that makes a lot of American whiskey, a boom in the category means two things: more customers and more competition. 


Lucy Britner | 7 Mar 2017

Earlier today, Brown-Forman reported a dip in year-to-date sales as profits. Here, just-drinks takes a closer look at the company's performance by market and by brands in the nine months to the end of January. 

Latest Interviews

Andy Morton | 23 Feb 2016

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.


Lucy Britner | 30 Sep 2015

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.

Latest News

Andy Morton | 21 Jun 2017

Beam Suntory has appointed Ron Welsh as its new master blender and strategic inventory manager for Scotch whisky.


Olly Wehring | 21 Jun 2017

Brown-Forman is set to release a limited edition Bottled-in-Bond extension of its Early Times whisky brand.


Lucy Britner | 8 Jun 2017

The head of Brown-Forman has said the firm was right not to introduce another flavour under its Jack Daniel's brand, as the company prepares to launch a rye expression later this year. 


Andy Morton | 7 Jun 2017

Brown-Forman has forecast a stronger year ahead after ending its fiscal-2017 with a fourth quarter of single-digit sales declines.


Olly Wehring | 25 May 2017

Brown-Forman has stated that it "is not for sale", following reports suggesting Constellation Brands is mulling a takeover.


Olly Wehring | 25 May 2017

Brown-Forman has added a senior executive at United Parcel Service to its board of directors.


Olly Wehring | 23 May 2017

Brown-Forman has declined to comment on reports claiming Constellation Brands has made a takeover move.


Lucy Britner | 18 May 2017

Brown-Forman's Australian unit is set to take over the distribution of its BenRiach Distillery Co single malt Scotch whisky brands in the country.


Andy Morton | 10 May 2017

Brown-Forman has released a tongue-in-cheek Jack Daniel's ad that urges the National Basketball Association to bring a franchise team to the brand's home town of Lynchburg, Tennessee.


Lucy Britner | 5 May 2017

The sales and marketing JV between Bacardi and Brown-Forman has announced a bartender education scheme in the UK. 


Lucy Britner | 3 May 2017

Brown-Forman has lined up a new expression of its Old Forester Bourbon brand as part of a partnership with a new Hollywood film. 


Olly Wehring | 25 Apr 2017

The Portman Group has recruited the head of EU & international government relations at Tesco to become its next CEO.


Olly Wehring | 5 Apr 2017

Brown-Forman has provided full details - including a release date - for its cider variant under the Jack Daniel’s brand name. Jack Daniel’s Tennessee Cider launches in the UK on-premise on 1 May, before rolling out globally later this year.


Andy Morton | 23 Mar 2017

Brown-Forman has teamed up with an R&B singer to launch a new flavour in its 25-year-old Jack Daniel's RTD malted beverage range, Country Cocktails. K. Michelle will help promote the new Southern Peach flavour, which initially rolls out in the south-east US ahead of a nation-wide launch in early Summer.


Lucy Britner | 8 Mar 2017

Brown-Forman's CFO has hailed a rebound for the group's Global Travel Retail unit, as the company reported a high-single-digit organic sales boost for the division in the first nine months of fiscal-2017.


Olly Wehring | 7 Mar 2017

Brown-Forman has seen its top-line continue to fall by low single-digits in the third quarter, with both sales and profits slipping in the year so far.


Lucy Britner | 2 Feb 2017

Brown-Forman has lined up new packaging for its Old Forester Bourbon brand.


Andy Morton | 30 Jan 2017

Brown-Forman has said it is hoping for a long and successful partnership with the NBA after signing the Jack Daniel's brand's biggest sports sponsorship deal.


Andy Morton | 20 Dec 2016

Brown-Forman is to leverage the full weight of its Jack Daniel's brand behind the high-growth rye category next year with the launch of Jack Daniel's Tennessee Rye.


Lucy Britner | 8 Dec 2016

The CEO of Brown-Forman has said a 'soft' blended Scotch whisky market has lead to a decrease in sales of the company's used barrels.


Olly Wehring | 7 Dec 2016

A slightly-improved performance in the second quarter of this year has failed to return Brown-Forman's top- or bottom-line to growth in its first half.


Andy Morton | 16 Nov 2016

Brown-Forman has relaunched one of its top-end Herradura Tequila expressions amid a global marketing drive for the brand.

Latest blogs

Andy Morton | 20 Mar 2014

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corp in Spirits (World)

Brown-Forman Corp in Spirits (World)

Synonymous with the resurgent American whisky category and riding the wave of the on-going brown spirits renaissance, Brown-Forman is also facing rising competition and the promiscuous drinking habits...

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Global Tequila Market 2017-2021

Global Tequila Market 2017-2021

Tequila is made from the blue agave plant found in Mexico. Agave can be grown only in the following areas: Jalisco, Nayarit, Tamaulipas, Michoacán, and Guanajuato. However, blue agave is grown only in...

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Global American Whiskey Market 2016-2020

Global American Whiskey Market 2016-2020

The production and labeling of American whiskey has to be under the Title 27 of the US Code of Federal Regulations. American whiskey was traditionally produced within the boundaries of the US and can...

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