Brown-Forman

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Latest Insights

Spirits - Where does 'Craft' End and 'Mass' Begin?

In spirits, the craft segment is making hay, with consumers buying into the category's more artisanal, less global approach. But, where is t...

World whiskies market expanding on numerous fronts

As diversity is what defines the non-Scotch whisky segment, it is subject to numerous and sometimes contrasting trends across the different...

Pernod Ricard keeps eye on US craft spirits

Pernod Ricard is keeping watch on the craft spirits segment in the US for future growth, but has maintained it is well-placed in the country...

US exposure puts pressure on Diageo in 2015

The year may only have just started, but one analyst firm has already named its winners and losers for global spirits 2015....

Latest Interviews

Interview - CEO of Brown-Forman - Part II 18 Dec 2012

Ben Cooper

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.


Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

just a While Ago - On 11 February in... 11 Feb 2015

Olly Wehring

Here's a look at what was happening on this day in...


Brown-Forman readies Southern Comfort update 5 Feb 2015

Olly Wehring

Brown-Forman has announced details behind a packaging revamp for its Southern Comfort flavoured spirit brand.


Brown-Forman's Southern Comfort Caramel Comfort 5 Feb 2015

Olly Wehring

Brown-Forman has added a caramel variant to its Southern Comfort flavoured spirit stable.


just the week in - Spirits & Wine 30 Jan 2015

Andy Morton

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Brown-Forman appoints Jack Daniel's president 27 Jan 2015

Andy Morton

Brown-Forman has promoted its “most experienced global executive” to oversee Jack Daniel's in a newly-created role.

Latest blogs

A Kentucky whiskey that's not a Bourbon? Only in America... 20 Mar 2014

Andy Morton

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (BFB) - Financial and Strategic SWO

Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled...

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Brown-Forman Corp in Spirits (World)

Brown-Forman Corp in Spirits (World)

Through much of the review period, Brown-Forman has struggled for growth. However, in 2012 its rate of growth picked up as the early results of its 10-year plan, announced in 2010, started to show as...

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Spirits in Portugal

Spirits in Portugal

Spirits in Portugal industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile also contai...

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