Brown-Forman

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Should Pernod dump wine, bunk up with Brown-Forman

It's been a tough week for Pernod Ricard. On Wednesday, activist investor Elliott Management, which has built up a 2.5% stake in the French...

Who could buy Brockmans Gin?

Brockmans Gin is reportedly up for sale, and could be set to go the same way as many of its gin start-up peers, snapped up by international...


Ian Shackleton | 28 Jun 2018

In his latest missive from the investor coal-face, former analyst Ian Shackleton shares his thoughts on how the second quarter is shaping up, the prospects of a trade war between the US and, well, everybody else and how drinks companies are starting to think longer-term than the next three months.


Lucy Britner | 11 Jun 2018

In the same week as reporting its fiscal full-year results, Brown-Forman saw its share price fall by around 5%. The problem, analyst said in notes to clients afterwards, is the overhanging question of retaliatory tariffs from US trading partners.


Olly Wehring | 6 Jun 2018

In early-June, Brown-Forman reported results for its fiscal-2018. The group saw sales in the 12 months to the end of April rise by 6%, with fourth-quarter sales increasing by 5%. Here, just-drinks takes a closer look at the company's sales performance in the 12-month period.


Andy Morton | 5 Jun 2018

On Wednesday, Brown-Forman will release its results for the final quarter and the full year of its fiscal-2018. Here, just-drinks looks back the events that will have affected the group's performance in its final quarter, the three months to the end of March.

Latest Interviews

Olly Wehring | 7 Dec 2017

In November, just-drinks grabbed some time with the CEO of the drinks industry-funded International Alliance for Responsible Drinking, Henry Ashworth. The first part of our resultant interview, which can be found here, saw Ashworth explain what the organisation does and how it defines success. Here, in part two, we discuss IARD's relationship with the World Health Organisation and tackle the thorny issue of pricing as a tool in responsible drinking's arsenal.


Andy Morton | 23 Feb 2016

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Latest News

Olly Wehring | 14 Dec 2018

Brown-Forman has leveraged its partnership with Bacardi in the UK as part of the biggest Christmas campaign so far for its Chambord liqueur brand.


Andy Morton | 5 Dec 2018

Brown-Forman has said it is on course for as much as 7% underlying sales growth in the fiscal year despite disruption from global tariffs on US spirits.


Olly Wehring | 18 Oct 2018

Constellation Brands has emerged as the third major US-based drinks company to announce a change of CEO, with Rob Sands set to stand down early next year.


Andy Morton | 16 Oct 2018

Brown-Forman has launched a new line for its Jack Daniel's Tennessee Whiskey brand that will focus on limited-release experimental launches.


Andy Morton | 12 Oct 2018

Brown-Forman's Old Forester 1910 Old Fine Whisky


Olly Wehring | 3 Oct 2018

Brown-Forman's Woodford Reserve brand is launching two iterations in its annual Master's Collection series – the first time that more than one bottling has been released from the collection.


Lucy Britner | 10 Sep 2018

Brown-Forman has released its first Travel Retail-exclusive The GlenDronach expression.


Lucy Britner | 5 Sep 2018

Brown-Forman has reintroduced its 15-year-old The GlenDronach single malt Scotch whisky, following a three-year hiatus for the expression.


Richard Woodard | 4 Sep 2018

Brown-Forman's Slane Distillery has filled its first cask with new-make Irish whiskey produced on-site at the US$50m facility in the grounds of Slane Castle, near Dublin.


Andy Morton | 30 Aug 2018

Brown-Forman will wait to push through price increases on its North American exports in case ongoing trade talks successfully roll back new tariffs.


Andy Morton | 29 Aug 2018

Brown-Forman has got off to a strong start in its current fiscal year, with Q1 organic sales up 9% despite declines for Finlandia vodka and a raft of international challenges.


Olly Wehring | 23 Aug 2018

Brown-Forman has added its three single malt Scotch whisky brands to the existing UK distribution arrangement with Mangrove Global.


Olly Wehring | 7 Aug 2018

Brown-Forman has partnered its Chambord liqueur brand with a programme designed to counter drink-related violence in the US on-premise channel.


Olly Wehring | 7 Aug 2018

Brown-Forman has confirmed details of the release of the 18th birthday-themed expression of its Old Forester Bourbon brand.


Andy Morton | 2 Aug 2018

Brown-Forman has added to its permanent Jack Daniel's portfolio with a bottled-in-bond expression that pays homage to the history of North American whiskey.


Lucy Britner | 26 Jul 2018

Brown-Forman has launched a new advertising campaign for its recently-released rye whiskey brand.


Olly Wehring | 16 Jul 2018

Brown-Forman has launched a share repurchase push, hoping to acquire around US$200m of its own stock over the next 12 months.


Andy Morton | 7 Jun 2018

Brown-Forman's incoming CEO has said the company's in-house distribution in the EU should give it "flexibility and control" if Europe invokes retaliatory taxes on American whiskey.


Olly Wehring | 6 Jun 2018

A mid-single-digit lift in sales for both the final quarter and full-year fiscal-2018 has given Brown-Forman the confidence to forecast healthier growth in its current year.


Olly Wehring | 5 Jun 2018

Brown-Forman is set to revive an old Bourbon brand, 50 years after it was discontinued.


Lucy Britner | 30 May 2018

Brown-Forman has announced the pending appointment of Lawson Whiting as its next CEO, following Paul Varga's decision to retire.


Olly Wehring | 16 May 2018

Brown-Forman has announced details of a raft of senior executive changes, as the group looks to continue with what it calls its "globalisation strategy".

Latest blogs

Andy Morton | 20 Mar 2014

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corp (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corp (BF.B) - Financial and Strategic SWOT Anal

Brown-Forman Corp (Brown-Forman) is a provider of spirits and wines worldwide. It manufactures, bottles, imports, exports, and markets a range of alcoholic beverages that comprise whiskies, vodka, liq...

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Brown-Forman Corp in Spirits (World)

Brown-Forman Corp in Spirits (World)

Brown-Forman was the 15th biggest distiller and the seventh biggest player in RTDs/high-strength premixes in 2017. While seeing healthy growth in both, the company faces a number of challenges. Notabl...

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Country Profile: Spirits in Mexico

Country Profile: Spirits in Mexico

The Mexican spirits sector is led by the whiskey category in value terms, while the specialty spirits category is expected to register the fastest value and volume growth during 2017-2022. Hypermarket...

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