Brown-Forman

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Latest Insights

Brown-Forman's Russian glass half-full

The CFO of Brown-Forman has offered hope to Russia's alcohol market, claiming that the company is "doing pretty well" in the challenging cou...

Brown-Forman's YTD Performance by Region, Brand

Today, Brown-Forman posted its YTD and Q3 results. Here, just-drinks takes a closer look at the company's performance by region and brand in...

just The Preview - Brown-Forman Q3 & YTD

On Wednesday, Brown-Forman will report its third-quarter and year-to-date results. Here, just-drinks takes a look at the company's performan...

Spirits - Where does 'Craft' End and 'Mass' Begin?

In spirits, the craft segment is making hay, with consumers buying into the category's more artisanal, less global approach. But, where is t...

Latest Interviews

Interview - Beam Suntory's EMEA president 2 Mar 2015

James Wilmore

Formed just under a year ago, Beam Suntory is a “global whisk(e)y powerhouse,” in the words of Albert Baladi, the unit's Europe, Middle East & Africa (EMEA) head. But, how have things progressed since Suntory's $16bn takeover of Beam Inc? What brands and regions are shining bright and where are the emerging opportunities? Here, just-drinks catches up with Baladi for his take on the present and the future for Beam Suntory.


Interview - CEO of Brown-Forman - Part II 18 Dec 2012

Ben Cooper

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.

Latest News

Brown-Forman lines up US$1bn share buyback 26 Mar 2015

Olly Wehring

Brown-Forman is looking to buy back yet more shares, with a further US$1bn set to be spent in its repurchase programme.


Brown-Forman's Old Forester Mint Julep 24 Mar 2015

Olly Wehring

Brown-Forman has released a ready-to-drink Mint Julep expression in the US, under its Old Forester Bourbon brand.


just the week in - Spirits & Wine 20 Mar 2015

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Brown-Forman switches Travel Retail head 19 Mar 2015

James Wilmore

Brown-Forman has appointed a new managing director for its global Travel Retail team.


Spirits makers must shape craft category - study 18 Mar 2015

Andy Morton

International spirits companies must learn to drive trends in the emerging craft sector or risk losing the Millennial customers that are reshaping consumer behaviour, a new report argues.

Latest blogs

A Kentucky whiskey that's not a Bourbon? Only in America... 20 Mar 2014

Andy Morton

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (BFB) - Financial and Strategic SWO

Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled...

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The IWSR Company Profile 2014 – Brown Forman

The IWSR Company Profile 2014 – Brown Forman

Analyses of the leading companies in the alcohol industry...

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Brown-Forman Corp in Spirits (World)

Brown-Forman Corp in Spirits (World)

Brown-Forman is among the leading forces in the advancing whiskies category while the iconic Jack Daniel’s brand secures the company an enviable place in the booming bourbon segment. This report exami...

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