Brown-Forman

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Brown-Forman risks wooden FY - Analysis

It is only just gone Q1 for Brown-Forman but already analysts are predicting a more subdued full-year for the Jack Daniel's maker....

The US and its thirst for spirits - Trends

While each of the BRIC markets continue to throw up their own set of hurdles to sustained, long-term growth, the major spirits companies are...


Olly Wehring | 31 Aug 2016

Earlier today, Brown-Forman posted its first-quarter results for fiscal-2017. Here, just-drinks takes a closer look at the company's performance by region and brand in the three months to the end of July.


Andy Morton | 30 Aug 2016

On Wednesday, Brown-Forman will report its first-quarter results. Here, just-drinks takes a look at the company's performance in the three months to the end of July.


Andy Morton | 27 Jun 2016

The markets have had the weekend to digest the possible implications of the UK's decision to leave the EU. Here is a summation of what the analysts are saying about UK-listed beverage companies, and those that have an interest in the UK consumer.


Richard Woodard | 22 Jun 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.

Latest Interviews

Andy Morton | 23 Feb 2016

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.


Lucy Britner | 30 Sep 2015

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.

Latest News

Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Lucy Britner | 20 Sep 2016

A new report has found that drinkers in the UK do not feel that price has much impact on the amount of alcohol they buy.


Lucy Britner | 15 Sep 2016

Brown-Forman has launched a global marketing campaign for its Herradura Tequila brand. 


Lucy Britner | 8 Sep 2016

Brown-Forman has released a 150th-anniversary expression of its Jack Daniel's Tennessee whiskey brand. 


Andy Morton | 1 Sep 2016

Brown-Forman's CEO has blamed consumer price fears for a Q1 double-digits US sales slide on Jack Daniel's Tennessee Fire.


Olly Wehring | 31 Aug 2016

Brown-Forman has reported single-digit declines in both sales and profits for its first quarter, as tough comparatives joined with ForEx headwinds and brand divestments to hamper performance.


Andy Morton | 11 Aug 2016

US Brown-Forman executive Marc Satterthwaite is to replace the head of the Jack Daniel's maker's Australia, New Zealand and Southeast Asia (ANZSEA) unit, the company has announced.


Andy Morton | 21 Jul 2016

Brown-Forman is to bring its Spanish distribution in-house next year as it increases control of its global supply chain.


Lucy Britner | 6 Jul 2016

Brown-Forman's Jack Daniel's Tennessee Fire brand continues to see declines in the off-premise, according to the latest Nielsen figures published by Cowen & Co. 


Lucy Britner | 15 Jun 2016

Brown-Forman is to release a whiskey that has had its exposure to wood minimised during the aging process.


Lucy Britner | 10 Jun 2016

Brown-Forman has announced that Michael McShane, SVP & managing director for the company's Australia, New Zealand and Southeast Asia (ANZSEA) unit is to leave the role later this year. 


Andy Morton | 9 Jun 2016

Brown-Forman's CEO has defended flavoured whiskey as US figures show the previously-rampant growth for Tennessee Fire and Tennessee Honey fading.


Andy Morton | 9 Jun 2016

The CEO of Brown-Forman has said the company is continuing to invest in Finlandia, a brand that was recently reported to be up for sale.


Andy Morton | 8 Jun 2016

Brown Forman has posted a solid full-year underlying performance but currency weakness hit sales in core developed markets including Australia and Travel Retail.


Olly Wehring | 1 Jun 2016

Brown-Forman has completed its purchase of The BenRiach Distillery Co, spending US$5.8m less than originally announced.


Lucy Britner | 26 May 2016

Brown-Forman has elected three new directors to its board, as it prepares for the retirement of its company vice chairman. 


Olly Wehring | 13 May 2016

Brown-Forman has declined to comment on reports this week claiming it is looking to offload its Finlandia vodka brand.


Andy Morton | 28 Apr 2016

Brown-Forman has named its global brand director for Jack Daniel's as its new global Travel Retail marketing director.


Olly Wehring | 27 Apr 2016

Brown-Forman is set to re-enter the single malt Scotch whisky segment through the purchase of The BenRiach Distillery Co.


Lucy Britner | 12 Apr 2016

Jack Daniel's owner Brown-Forman has launched its first new Bourbon brand in 20 years.


Lucy Britner | 6 Apr 2016

Remy Cointreau has been the most successful spirits company in converting its social media activity into sales, according to analysts at Societe Generale.


Lucy Britner | 4 Apr 2016

Brown-Forman's vice chairman & executive director of corporate and civic affairs is to stand down at the end of May. 

Latest blogs

Andy Morton | 20 Mar 2014

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corporation (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (BF.B) - Financial and Strategic SW

Brown-Forman Corporation (Brown-Forman) is a provider of spirits and wines in the world. It manufactures, bottles, imports, exports, and markets a variety of alcoholic beverages. The company’s product...

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Brown-Forman Corporation - Strategy and SWOT Report

Brown-Forman Corporation - Strategy and SWOT Report

Brown-Forman Corporation - Strategy and SWOT Report, is a source of comprehensive company data and information....

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Tequila Market in Latin America 2015-2019

Tequila Market in Latin America 2015-2019

Tequila is a type of distilled spirit manufactured from the blue agave plant (native of Mexico)....

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