Brown-Forman

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Brown-Forman appoints Matias Bentel as new chief brands officer

12 Sep 2019

Brown-Forman has named Matias Bentel as its next chief brands officer.

Why a poor first-quarter won't cause sleepless nights for Brown-Forman - Analysis

30 Aug 2019

Against a backdrop of mid-single-digit sales rises for its spirits peers, Brown-Forman would be forgiven had it taken a doom-and-gloom stance after posting a flat performance in quarter one this week.

How did Brown-Forman perform in Q1 fiscal-2020? - results data

28 Aug 2019

A strong showing in its home market has failed to offset the damage inflicted by the global tariff war on Brown-Forman, with fiscal first-quarter sales signalling a halt to recent growth for the US-based group.

Brown-Forman follows Bacardi in Monarq distribution tie-up in Caribbean

14 Aug 2019

Brown-Forman has farmed out its distribution operations in a raft of Caribbean markets to Monarq Group.

How did Coca-Cola HBC perform in the first half of 2019? - results

8 Aug 2019

No-sugar sodas helped deliver a solid sales increase for Coca-Cola HBC in the first half of the year.

Bacardi, Brown-Forman to disband UK partnership

30 Jul 2019

Bacardi and Brown-Forman are to end their long-running UK sales and distribution partnership next year.

Brown-Forman’s Jack Daniels Tennessee Tasters’ Selection series Barrel Proof Rye and Reunion Barrel #2 - Product Launch

12 Jul 2019

Brown-Forman’s Jack Daniels Tennessee Tasters’ Selection series Barrel Proof Rye and Reunion Barrel #2 - Product Launch

"Taking pricing on your core trademarks is part of the premiumisation journey" - just-drinks meets Beam Suntory CEO Albert Baladi - Part II

11 Jul 2019

In the first part of our interview with Beam Suntory's CEO, which was published earlier this week, Albert Baladi talked broadly about the group, its strategy going forward and how Beam intends to grow. Here, in part two, we look at the company's portfolio and the positioning of and prospects for its major brands.

World Spirits Alliance trade organisation comes into being

10 Jul 2019

A raft of spirits companies and trade organisations have combined forces to create a worldwide trade association for the spirits category.

"We're a victim of the tariff war" - Beam Suntory CEO - just-drinks EXCLUSIVE

8 Jul 2019

The head of Beam Suntory has admitted to just-drinks that the ongoing tariff disputes between the US and a raft of the country's export markets are causing concern for the group's American whiskey operations.

Pernod Ricard is back in Kentucky with Rabbit Hole Whiskey, but why did it ever leave? - Comment

14 Jun 2019

Ten years ago, Pernod Ricard sold Wild Turkey Bourbon to Campari Group. Today, as the French spirits group announces the purchase of Louisville's Rabbit Hole Whiskey, the question is not why the group has returned to the Kentucky Bourbon category, the real puzzle is, why did it exit in the first place?

Brown-Forman steps into gin with purchase of Fords Gin owner The 86 Co

10 Jun 2019

Brown-Forman has finally entered the gin category with the acquisition of The 86 Co, owner of the Fords Gin range.

Brown-Forman eyes bigger bite of flavoured whiskies with Tennessee Apple launch

6 Jun 2019

The CEO of Brown-Forman has outlined high hopes for next year's Jack Daniel's Tennessee Apple launch, claiming that sales of flavoured whiskies in the US have overtaken flavoured vodkas.

How did Brown-Forman perform in fiscal-2019? - results data

5 Jun 2019

Brown-Forman has maintained its 5% sales growth rate through the end of its lastest fiscal year, although tariffs pulled on the group's top-line performance in reported terms.

Brown-Forman releases second Jack Daniel's Legacy Edition

15 May 2019

Brown-Forman-owned Jack Daniel’s has released the second in its Legacy Edition series, featuring a limited-edition label inspired by one used by the brand more than a century ago.

Brown Forman's Jack Daniel's Country Cocktails Southern Citrus - Product Launch

7 May 2019

Brown-Forman has launched a new flavour in its Jack Daniel's RTD malted beverage range, Country Cocktails.

Brown-Forman lines up new Jack Daniel's TV campaign - video

1 May 2019

Brown-Forman has released details of a new advertising campaign for its Jack Daniel's Tennessee whiskey brand.

Brown-Forman launches Jack Daniel's AR app - video

18 Apr 2019

Brown-Forman has launched an augmented reality app to boost consumer engagement with its Jack Daniel's Tennessee whiskey brand.

Brown-Forman brings Jack Daniel’s No. 27 Gold Tennessee Whiskey to US

15 Apr 2019

Brown-Forman has released a "double-barreled and double-mellowed" expression of its flagship Jack Daniel's Old No. 7 Tennessee Whiskey in the US.

The end for ZBB, the end of the wine & spirits combo and the end of provenance - The just-drinks Analyst

19 Mar 2019

Every month, Ian Shackleton, just-drinks' resident analyst, takes a look at the drinks industry through an investor lens. Here, he considers whether the Brazilian approach to business has had its day, whether Pernod Ricard will finally follow its spirits peers out of the wine category,  and whether global trade wars will dent the concept of provenance.

International Women's Day in the drinks industry - Focus

8 Mar 2019

Today, 8 March, is International Women's Day. Here, just-drinks takes a look at what drinks companies are doing to mark the occasion and champion women in our industry.

Brown-Forman will "weather storm" as whiskey tariffs on track to cost US$125m

7 Mar 2019

Brown-Forman has said it expects to "weather the storm" as retaliatory trade tariffs continue to challenge American whiskey exports.

How did Brown-Forman perform in YTD fiscal-2019? - results data

6 Mar 2019

Brown-Forman is running behind its 6%-to-7% sales growth target for fiscal-2019, with sales in the nine months of the year so far coming in 5% up on the corresponding period a year earlier.

Brown-Forman's The GlenDronach 1993 Master Vintage - Product Launch

22 Feb 2019

Brown-Forman has added a 1993 vintage to its GlenDronach Highland single malt Scotch whisky brand.

Jim Beam goes global in latest ad campaign - segment data

6 Feb 2019

Beam Suntory has released details of a new worldwide marketing push for the Jim Beam brand.

A tentative start for spirits at the Super Bowl - just-drinks thinks

4 Feb 2019

Last week, in the just-drinks pre-game round-up of the beverage industry's Super Bowl ads, we noted that this year's offerings threw up little in the way of surprise. Once again, there were the usual suspects supporting their biggest brands inside the most expensive real estate in marketing.

"We've still got a job to do" - just-drinks speaks to Diageo CEO Ivan Menezes

1 Feb 2019

Earlier this week, Diageo released its results for the second half of 2018. The group posted a 7.5% increase in sales from the six months to the end of December. Late yesterday, just-drinks spoke to Diageo CEO Ivan Menezes as he travelled between media interviews in London.

Brown-Forman takes Jack Daniel's to Super Bowl for first time - video

1 Feb 2019

Brown-Forman is to advertise its Jack Daniel's whiskey brand at the Super Bowl for the first time in a pre-game ad.

Proximo Spirits names Brown-Forman's Michael Keyes as CEO

30 Jan 2019

Proximo Spirits has appointed a new president & CEO.

Where are all the female CEOs? Ask again in 2029 - Comment

29 Jan 2019

Last year saw a raft of CEOs from global drinks firms announce their intentions to either move on or retire. As the stories unfolded, it became clear that those of us hoping for more female leaders in the industry would potentially have to wait another ten years.

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