Brown-Forman

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Brown-Forman's Glenglassaugh Coastal Casks collection - Product Launch

14 Oct 2020

Glenglassaugh Distillery is lining up the global release of ten limited edition single malts aged between ten and 11 years old.

Brown-Forman makes New Zealand RTD play with Part Time Rangers buy

13 Oct 2020

Brown-Forman is adding to its RTD stable through the pending purchase of New Zealand-based Part Time Rangers.

Brown-Forman turns spotlight on consumers in Jack Daniel's global ad - video

12 Oct 2020

Brown-Forman has launched a new global Jack Daniel's TV advert, a week after unveiling a new master distiller for the Tennessee whiskey brand.

Brown-Forman's Woodford Reserve gets Baccarat treatment for limited decanter

6 Oct 2020

Brown-Forman has teamed its Woodford Reserve Bourbon brand with French crystal producer Baccarat for a limited edition bottling.

Brown-Forman readies worldwide marketing push for Jack Daniel's - video

2 Oct 2020

Brown-Forman has unveiled the first "truly global" marketing campaign for its flagship Jack Daniel's brand, seeking to reverse the Tennessee whiskey's recent sales declines.

Pabst Brewing Co’s Rainier Mountain Fresh Gin - Product Launch - Gin in the US data

24 Sep 2020

Pabst Brewing Co's Rainier Brewing Co unit has entered the gin category with the launch of Rainier Mountain Fresh Gin in the US.

Brown-Forman’s Old Forester 150th Anniversary Bourbon - Product Launch

23 Sep 2020

Brown-Forman has lined up the US-only release of a limited-edition Old Forester expression to commemorate the 150th anniversary of the Bourbon brand.

The Coca-Cola Co CEO confirms US hard seltzer launch for 2021

22 Sep 2020

The Coca-Cola Co will roll out its hard seltzer in the US next year, according to the group's CEO.

Corporate Social Responsibility activations around the world - The IARD Digest - September 2020

18 Sep 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.

Pernod Ricard Performance Trends 2016-2020 - results data

17 Sep 2020

Earlier this month, Pernod Ricard reported a 9.5% fall in sales from the 12 months to the end of June 2020. The decline was slightly sharper than rival Diageo, which saw its top-line slide 8% over the same period. Here, just-drinks considers the group's performance in fiscal-2020 and over the preceding four years.

Jack Daniel's to get off-premise push as bar closures hit performance - Brown-Forman CEO

3 Sep 2020

Brown-Forman is looking to raise the off-premise focus of its flagship Jack Daniel's Tennessee Whiskey, as the brand looks to bounce back from the global closure of the on-premise earlier this year.

Sales lift for Brown-Forman in Q1 as US stays strong - results data

2 Sep 2020

Brown-Forman appears to have emerged COVID-resistant, with sales in the first quarter of the group's fiscal-2021 delivering growth.

Anheuser-Busch InBev signs tie-up with Sazerac Co for Fireball, Southern Comfort FMBs

1 Sep 2020

Anheuser-Busch InBev has signed a deal in the US to produce flavoured malt beverages under Sazerac Co's Fireball and Southern Comfort brands.

Brown-Forman’s Gentleman Jack Whiskey Sour Cocktail Mixer - Product Launch

25 Aug 2020

Brown-Forman has teamed up with Whiskey Barrel Foods in the US to release a mixer specifically for the whiskey sour cocktail, under its Jack Daniel's Gentleman Jack whiskey brand name.

Why RTDs could spur the next wave of growth for whisky - comment

13 Aug 2020

The ready-to-drink category has emerged as the unlikely hero of the drinks world. Whisky - particularly Scotch - has been slow to capitalise on the trend, but a wealth of planned NPD could offer a lifeline for a segment that has famously struggled to connect with a younger audience. Category commentator Amy Hopkins investigates.

Brown-Forman agrees Finlandia production extension with Altia

13 Aug 2020

Altia has secured an extension to its production arrangement for Brown-Forman's Finlandia vodka brand.

Brown-Forman closes Early Times, Canadian Mist and Collingwood sale to Sazerac

3 Aug 2020

Brown-Forman has completed a divestment of three North American brown spirits brands to Sazerac.

Brown-Forman’s Jack Daniel’s Eric Church Single Barrel Tennessee Whiskey - Product Launch - American whiskey in the US data

30 Jul 2020

Brown-Forman has launched a limited-edition single barrel Tennessee whiskey under its Jack Daniel’s brand.

Corporate Social Responsibility activations around the world - The IARD Digest - July 2020

20 Jul 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.

How COVID has driven at-home indulgence - consumer trends

14 Jul 2020

The coronavirus pandemic has had a seismic effect on the shaping of consumers' drinking habits. This month, Lucy Britner takes a closer look at the rise of at-home indulgence.

Brown-Forman Performance Trends 2016-2020 - results data

9 Jul 2020

In early-June, Brown-Forman posted a flat set of sales numbers for the 12 months to the end of April 2020. The top-line rise of 3% registered in the first nine months of fiscal-2020 was followed by a 10% dive in the final quarter of the year. Here, just-drinks considers the group's performance in fiscal-2020 and over the preceding four years.

Pernod Ricard adds reporting app to anti-hate speech activation

2 Jul 2020

Pernod Ricard has joined the raft of beverage companies in temporarily withdrawing its marketing spend from social media platforms in the US, bolstering the move with the creation of a crowdsourced app to highlight hate speech.

Brown-Forman’s 2020 Old Forester Birthday Bourbon - Product Launch

26 Jun 2020

Brown-Forman has confirmed the release of this year's 'Birthday Bourbon' expression from its Old Forester brand.

How white spirits is trying to ride the hard seltzer craze - comment

25 Jun 2020

While brewers have been racing to enter hard seltzer, spirits brand owners have been slower to jump in, with some preferring to push their existing offerings' seltzer-related cues. Category commentator Richard Woodard considers how successful they've been, so far.

Sazerac Co continues spirits spree, lines up Paul Masson Grande Amber Brandy purchase from Constellation Brands

25 Jun 2020

Constellation Brands has secured a buyer for Paul Masson Grande Amber Brandy, six months after removing the brand from the list of assets included in its proposed multi-brand divestment to E&J Gallo Winery.

Concha y Toro Performance Trends 2015-19 - results data

17 Jun 2020

In mid-March, Concha y Toro posted a 7% rise in full-year sales from the 12 months of 2019. The performance was driven by exports of the group's Chilean wine brands while domestic sales were hampered by social unrest towards the end of the year. Here, just-drinks considers the group's performance over the last five years.

Why everyone's crying out for a beer, why spirits is causing sleepless nights and why COVID could kill off conferences - The just-drinks Analyst

16 Jun 2020

Ian Shackleton may no longer be an investment analyst by profession, but it's the only way he can look at the drinks industry. This month, he returns to just-drinks with thoughts of yesterbeer, some cautionary words for spirits and a telling-off for conference organisers.

Brown-Forman names Jim Perry as next global public affairs director

16 Jun 2020

Brown-Forman has appointed a new director for global public affairs, following incumbent Jim O'Malley's decision to retire.

Sazerac Co to buy three more Brown-Forman brands, Early Times, Canadian Mist and Collingwood

15 Jun 2020

Sazerac Co is to add three more Brown-Forman brands to its spirits stable with the former set to buy Early Times, Canadian Mist and Collingwood from the latter.

Why craft whisky/whiskey will never be the same again - comment

11 Jun 2020

The craft whisk(e)y industry is trapped in a vice, with pressure from the coronavirus pandemic and retaliatory tariffs deepening the cracks that have existed for some time. In her debut for just-drinks, dark spirits category commentator Amy Hopkins forecasts that the road to recovery will be long and hard, and only the strong will survive.

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