What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that...
Last night, the Davids and Goliaths of the spirits category gathered at the Worshipful Company of Distillers' City Debate in London to discu...
Yesterday's acquisition of single malt Scotch whisky producer The BenRiach Distillery Co is the latest signpost on Brown-Forman's path into premium spirits territory.
For the multinational spirits companies, the US is a market of vital importance. As well as being the world's largest market for spirits in value terms, the country also offers relative reliability, in terms of its economy, its regulatory environment and its consumption trends. Most importantly, the US offers growth.
Scotch whisky producers may be agonising over whether flavoured variants offer an effective means of recruiting new consumers and driving growth, but their counterparts on the other side of the Atlantic have no such qualms. Indeed, it is the success that flavoured US whiskey brands and spiced rums have had that has prompted Scotch companies to try the flavoured route, even though they are not permitted to call such products 'Scotch whisky'.
On Wednesday, Brown-Forman will report its third-quarter results. Here, just-drinks takes a look at the company's performance in the three months to the end of January:
It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.
The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.
Brown-Forman has elected three new directors to its board, as it prepares for the retirement of its company vice chairman.
Brown-Forman has declined to comment on reports this week claiming it is looking to offload its Finlandia vodka brand.
Brown-Forman has named its global brand director for Jack Daniel's as its new global Travel Retail marketing director.
Brown-Forman is set to re-enter the single malt Scotch whisky segment through the purchase of The BenRiach Distillery Co.
Jack Daniel's owner Brown-Forman has launched its first new Bourbon brand in 20 years.
Remy Cointreau has been the most successful spirits company in converting its social media activity into sales, according to analysts at Societe Generale.
Brown-Forman's vice chairman & executive director of corporate and civic affairs is to stand down at the end of May.
Bacardi Brown-Forman Brands (BBFB) is to take over UK distribution of Old Forester Kentucky Bourbon from Mangrove.
Altia and Brown-Forman have renewed import and distribution agreements in Sweden, Finland and Norway.
The CFO of Brown-Forman has flagged tough conditions in the company's emerging markets as well as weakness in the Travel Retail sector, as the group reduced growth forecasts for fiscal-2016.
Brown-Forman has reduced growth forecasts for its fiscal-2016 as sales in the first nine months of the year remained in the red.
Brown-Forman has rolled out its Millennial-targeted Jack Daniel's Tennessee Fire to Australia as the extension continues to perform well in initial launch markets.
Sazerac has refused to be drawn on reports that it has purchased UK distribution company Hi-Spirits.
Brown-Forman has announced plans to build two new barrel houses and modify bottling facilities at its Jack Daniel's distillery, in an investment worth US$140m.
Brown-Forman is set to take advantage of the rising popularity of rye whiskey, with the launch of Jack Daniel's Single Barrel Rye.
Brown-Forman has teamed up with US motorcycle manufacturer Indian in a new marketing campaign for Jack Daniel's whiskey.
Brown-Forman has launched a Bourbon matured in four types of wood, under its Woodford Reserve brand.
Sazerac is to take over US import rights for ArcusGruppen's Lysholm Linie, an aquavit that is part-matured as it sails around the world on a boat.
Brown-Forman has agreed to sell its Southern Comfort and Tuaca spirits brands to Sazerac in a deal worth US$543.5m.
The CEO of Brown-Forman has said prices for North American whiskey will start to rise if global demand leaches stocks.
Brown-Forman's CEO has cooled talk of introducing new flavours to the Jack Daniel's whiskey range, saying the existing extensions "still have a lot of gold to be mined" outside of the US.
Brown-Forman has seen the second quarter of its fiscal-2016 drag on the half-year performance, with six-month sales dipping and profits coming in flat.
Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.
Brown-Forman Corporation (BF.B) - Financial and Strategic SW
Brown-Forman Corporation (Brown-Forman) is a provider of spirits and wines in the world. It manufactures, bottles, imports, exports, and markets a wide variety of alcoholic beverage brands....
Brown-Forman Corporation - Strategy and SWOT Report
Brown-Forman Corporation - Strategy and SWOT Report, is a source of comprehensive company data and information....
Brown-Forman Içki Ticaret Ltd Sti in Alcoholic Drinks (Turke
Brown-Forman Içki Ticaret AS aims to increase its sales within spirits by targeting new trends within the category and by engaging new product launches and increasing its marketing activities, especia...
- Industry is following the pack to patriotic party
- How has craft beer put the squeeze on world beers?
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Diageo unveils first European Johnnie Walker House
- Consumers want brands that challenge them - study
- Heineken signs JV deal in Philippines
- Spirits can fill music industry gap - Jagermeister
- Brown-Forman shuffles director pack
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global travel retail insights - market forecasts, product innovation and consumer trends