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Is Brown-Forman at the end of the SoCo road?

Much as Brown-Forman would not be drawn on reports last week that its Southern Comfort whiskey liqueur has been put up for sale, the brand's...

Is Brown-Forman doing a Jack Daniel's in Ireland?

At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the gue...

American whiskey does a vodka - Analysis

Lucy Britner | 28 Aug 2015

American whiskey is following in vodka's footsteps, according to analysts.

Investors pressure drinks companies on water use

Ben Cooper | 27 Aug 2015

World Water Week is an opportunity for companies to convene with other stakeholders to discuss the importance of water stewardship, and also to draw attention to their own initiatives, as Nestle has done.

Brown-Forman's Q1 Performance by Region, Brand

Olly Wehring | 26 Aug 2015

Earlier today, Brown-Forman posted its first-quarter results. Here, just-drinks takes a closer look at the company's performance by region and brand in the three months to the end of July.

Untapped premiumisation offers spirits potential

Ben Cooper | 24 Aug 2015

Premiumisation has been such a critical trend and driver in the spirits sector that it is hard to imagine there are sectors where it has so far been under-exploited. However, a new report from The IWSR and just drinks suggests there are a number of spirits categories that still remain under-premiumised.

Latest Interviews

What's behind Brown-Forman's Irish whiskey plans?

Lucy Britner | 30 Sep 2015

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.

Interview - Angel's Share Brands

Andy Morton | 2 Apr 2015

Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief innovation officer, Wes Henderson, about future plans, Bourbon consolidation and why some companies may be going too far in flavour innovation.

Latest News

NPD - Jack Daniel's Sinatra Century

Lucy Britner | 2 Oct 2015

Brown-Forman has launched Sinatra Century under its Jack Daniel's whiskey brand.

Brown-Forman silent on Southern Comfort report

Andy Morton | 30 Sep 2015

Brown-Forman has declined to comment on a report it is looking to sell its struggling Southern Comfort brand along with other liqueurs in its portfolio.

Millennial drinkers to fuel Irish whiskey growth

Lucy Britner | 29 Sep 2015

Millennials in search of heritage and authenticity are helping to drive the Irish whiskey category, according to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting.

Brown-Forman breaks ground on Irish distillery

Olly Wehring | 29 Sep 2015

Brown-Forman has started work on what will be its first distillery outside of the US, at Slane Castle in Ireland.

Marie Brizard targets Travel Retail with app't

Olly Wehring | 22 Sep 2015

Marie Brizard Wines & Spirits has appointed Travel Retail veteran Kevin Baker to head up its efforts in the channel.

US craft threat "greatly exaggerated" - Rabobank

Lucy Britner | 14 Sep 2015

The threat of US craft distilleries to major players has been "greatly exaggerated", according to Rabobank. 

Moet Hennessy launches James Bond, Belvedere ad

Andy Morton | 10 Sep 2015

Moët Hennessy has unveiled the first TV ad for its Belvedere vodka partnership with Spectre, the next James Bond movie.

Diageo's Johnnie Walker plummets out of IWSR list

Andy Morton | 7 Sep 2015

LVMH's Hennessy Cognac has taken top spot in the IWSR's 2014 World Class Brands as previous chart-topper Diageo's Johnnie Walker dropped to 34th.

NPD - Taliera's Beach Whiskey

Andy Morton | 27 Aug 2015

US spirits marketer and distributor Taliera has launched the Beach Whiskey range.

Brown-Forman overhauls Southern Comfort RTD packs

Andy Morton | 27 Aug 2015

Brown-Forman has redesigned the boxes for its Southern Comfort RTDs in Australia and New Zealand as the ready-to-drink category in the country continues to suffer big declines.

Brown-Forman CEO unfazed by FX headwinds

Andy Morton | 26 Aug 2015

Brown-Forman CEO Paul Varga has said he is “not obsessed” with foreign currency fluctuations, despite seeing them cut into the company's first-quarter profits.

Brown-Forman sees Q1 profits increase

Olly Wehring | 26 Aug 2015

Brown-Forman has reported a "strong start" to its latest fiscal year, with high single-digit profit growth forecast for the period.

On this day in drinks history

Olly Wehring | 18 Aug 2015

Here's a look at what was happening on this day in...

Jack Daniel's No 27 Gold launches in UK

Lucy Britner | 11 Aug 2015

Brown Forman is to roll out its Jack Daniel's No 27 Gold Tennessee Whiskey to the UK, following its launch in the global Travel Retail channel.

Brown-Forman distillery opening delayed

Lucy Britner | 22 Jul 2015

Completion of Brown-Forman's Old Forester Distillery will be delayed by "several months", following a fire in nearby buildings.

just a While Ago - On 16 July in...

Olly Wehring | 16 Jul 2015

Here's a look at what was happening on this day in...

just a While Ago - On 15 July in...

Olly Wehring | 15 Jul 2015

Here's a look at what was happening on this day in...

Brown-Forman escapes damage in fire

Andy Morton | 8 Jul 2015

Brown-Forman has said its plans for a new Old Forester Bourbon distillery remain unchanged after a fire on the historical Louisville street where it will be housed, damaged nearby property.

just a While Ago - On 30 June in...

Olly Wehring | 30 Jun 2015

Here's a look at what was happening on this day in...

just the week in - Spirits & Wine

Lucy Britner | 26 Jun 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

just a While Ago - On 26 June in...

Olly Wehring | 26 Jun 2015

Here's a look at what was happening on this day in...

Brown-Forman looks to raise US$500m

Andy Morton | 26 Jun 2015

Brown-Forman has announced the terms of its latest debt offering as it looks to raise US$500m.

Latest blogs

A Kentucky whiskey that's not a Bourbon? Only in America...

Andy Morton | 20 Mar 2014

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

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