Brown-Forman

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Non-Scotch Whisky Essentials, Part IV

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attent...


Richard Woodard | 22 Jun 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.


Richard Woodard | 21 Jun 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part one, we look at how the sector has performed in recent years.


Andy Morton | 10 Jun 2016

It is shaping up to be a big year for Jack Daniel's. The Tennessee whiskey marks its 150th anniversary in October, and owner Brown-Forman is pulling out all the stops. Commemorative bottles have been produced, management will ring the bell at the New York Stock Exchange and a huge party is planned in the Jack Daniel's hometown of Lynchburg.


Andy Morton | 8 Jun 2016

Earlier today, Brown-Forman posted its Q4 and FY results. Here, just-drinks takes a closer look at the company's performance by region and brand in the 12 months to the end of April.

Latest Interviews

Andy Morton | 23 Feb 2016

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.


Lucy Britner | 30 Sep 2015

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.

Latest News

Lucy Britner | 15 Jun 2016

Brown-Forman is to release a whiskey that has had its exposure to wood minimised during the aging process.


Lucy Britner | 10 Jun 2016

Brown-Forman has announced that Michael McShane, SVP & managing director for the company's Australia, New Zealand and Southeast Asia (ANZSEA) unit is to leave the role later this year. 


Andy Morton | 9 Jun 2016

Brown-Forman's CEO has defended flavoured whiskey as US figures show the previously-rampant growth for Tennessee Fire and Tennessee Honey fading.


Andy Morton | 9 Jun 2016

The CEO of Brown-Forman has said the company is continuing to invest in Finlandia, a brand that was recently reported to be up for sale.


Andy Morton | 8 Jun 2016

Brown Forman has posted a solid full-year underlying performance but currency weakness hit sales in core developed markets including Australia and Travel Retail.


Olly Wehring | 1 Jun 2016

Brown-Forman has completed its purchase of The BenRiach Distillery Co, spending US$5.8m less than originally announced.


Lucy Britner | 26 May 2016

Brown-Forman has elected three new directors to its board, as it prepares for the retirement of its company vice chairman. 


Olly Wehring | 13 May 2016

Brown-Forman has declined to comment on reports this week claiming it is looking to offload its Finlandia vodka brand.


Andy Morton | 28 Apr 2016

Brown-Forman has named its global brand director for Jack Daniel's as its new global Travel Retail marketing director.


Olly Wehring | 27 Apr 2016

Brown-Forman is set to re-enter the single malt Scotch whisky segment through the purchase of The BenRiach Distillery Co.


Lucy Britner | 12 Apr 2016

Jack Daniel's owner Brown-Forman has launched its first new Bourbon brand in 20 years.


Lucy Britner | 6 Apr 2016

Remy Cointreau has been the most successful spirits company in converting its social media activity into sales, according to analysts at Societe Generale.


Lucy Britner | 4 Apr 2016

Brown-Forman's vice chairman & executive director of corporate and civic affairs is to stand down at the end of May. 


Andy Morton | 31 Mar 2016

Bacardi Brown-Forman Brands (BBFB) is to take over UK distribution of Old Forester Kentucky Bourbon from Mangrove.


Lucy Britner | 8 Mar 2016

Altia and Brown-Forman have renewed import and distribution agreements in Sweden, Finland and Norway. 


Lucy Britner | 3 Mar 2016

The CFO of Brown-Forman has flagged tough conditions in the company's emerging markets as well as weakness in the Travel Retail sector, as the group reduced growth forecasts for fiscal-2016.


Olly Wehring | 2 Mar 2016

Brown-Forman has reduced growth forecasts for its fiscal-2016 as sales in the first nine months of the year remained in the red.


Andy Morton | 26 Feb 2016

Brown-Forman has rolled out its Millennial-targeted Jack Daniel's Tennessee Fire to Australia as the extension continues to perform well in initial launch markets.


Lucy Britner | 17 Feb 2016

Sazerac has refused to be drawn on reports that it has purchased UK distribution company Hi-Spirits. 


Lucy Britner | 12 Feb 2016

Brown-Forman has announced plans to build two new barrel houses and modify bottling facilities at its Jack Daniel's distillery, in an investment worth US$140m. 


Lucy Britner | 10 Feb 2016

Brown-Forman is set to take advantage of the rising popularity of rye whiskey, with the launch of Jack Daniel's Single Barrel Rye.


Andy Morton | 28 Jan 2016

Brown-Forman has teamed up with US motorcycle manufacturer Indian in a new marketing campaign for Jack Daniel's whiskey.

Latest blogs

Andy Morton | 20 Mar 2014

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corporation (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (BF.B) - Financial and Strategic SW

Brown-Forman Corporation (Brown-Forman) is a provider of spirits and wines in the world. It manufactures, bottles, imports, exports, and markets a wide variety of alcoholic beverage brands....

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Brown-Forman Corporation - Strategy and SWOT Report

Brown-Forman Corporation - Strategy and SWOT Report

Brown-Forman Corporation - Strategy and SWOT Report, is a source of comprehensive company data and information....

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Brown-Forman Içki Ticaret Ltd Sti in Alcoholic Drinks (Turkey)

Brown-Forman Içki Ticaret Ltd Sti in Alcoholic Drinks (Turke

Brown-Forman Içki Ticaret AS aims to increase its sales within spirits by targeting new trends within the category and by engaging new product launches and increasing its marketing activities, especia...

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