British Soft Drinks Association

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Comment - Chasing the Drinks Sugar Rush Has Perils

With the trend for sweet flavours sweeping most drinks categories, it seems an obvious path for producers to follow. But with obesity now a...

Are UK Soft Drinks About To Go Pop?

Last week was a challenging one, on top of a difficult year for UK soft drinks....

Soft Drinks Tax: More Trouble Than it's Worth?

It was another busy day for the PR folk who have to defend the soft drinks industry yesterday....

Comment - Has Stevia Hit the Sweet Spot?

It is 30 times sweeter than sugar, and on the tip of the soft drinks industry's tongue. But, is stevia, a natural sweetener, about to replac...

Latest News

British Soft Drinks Association names president 29 Apr 2015

Richard Woodard

Lucozade Ribena Suntory COO Peter Harding has been elected as the new president of the British Soft Drinks Association (BSDA).

just a While Ago - On 27 April in... 27 Apr 2015

Olly Wehring

Here's a look at what was happening on this day in...

BSDA tells critics to "bring it on" 7 Oct 2014

Andy Morton

The British Soft Drinks Association (BSDA) has urged health critics to “bring it on”, saying the industry has nothing to hide over sugar content.

BSDA responds as study raises fears on sugar 15 May 2014

James Wilmore

The British Soft Drinks Association (BSDA) has spoken out over a government report warning against excessive consumption of soft drinks by children.

BSDA heralds stimulus as CCE unveils investment 6 Mar 2014

Andy Morton

The head of the British Soft Drinks Association has highlighted to the UK Government the economic benefits that the industry brings to the country.

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