Brahma

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BELGIUM: InBev transfers regional HQ to Russia

5 Apr 2006

InBev is shifting its headquarters for Central and Eastern Europe (CEE) to Moscow from its home in Leuven, Belgium.

CANADA: Labatt banks on authenticity with Brahma

22 Mar 2006

Canada’s Labatt Breweries believes a focus on authenticity will help Brazilian beer Brahma succeed as its goes nationwide this week.

US: InBev mulling sale of Rolling Rock brewer

21 Mar 2006

InBev USA is mulling the sale of the Latrobe Brewing Co., the brewer of brands including Rolling Rock.

BEL: InBev expands flagship brands stable

24 Feb 2006

InBev has extended its stable of global flagship brands with the inclusion of Leffe into the portfolio.

US: InBev appoints promo agency

16 Feb 2006

InBev USA has appointed a new agency of record for its Stella Artois, Beck’s, Bass, Brahma and Rolling Rock beer brands.

PERU: AmBev opens brewery in Peru

31 Oct 2005

The pan-Latin American beer force AmBev has opened a new brewery in Peru.

UK: InBev launches Brahma push in UK

9 Sep 2005

InBev UK is launching its first advertising campaign for Brazilian premium lager Brahma in September as part of a GBP5m support package behind the brand this year.

LUX'BOURG: Quinsa earnings up on volume gain

11 Aug 2005

Quilmes Industrial (Quinsa) said today (11 August) that it saw a 26% rise in its first half EBITDA, as beer volumes increased in the high single digits.

PERU: AmBev launches new bottle in Backus battle

4 Aug 2005

AmBev’s Peruvian unit has launched a new bottle in the country.

BELGIUM: InBev on end of mixed six-months

14 Jul 2005

Despite a fall in volume in North America and Western Europe, InBev has registered total organic volume growth for the first half of the year of 5.4%, compared to the same period last year.

COMMENT: InBev - bringing Beck’s to Poland

1 Jul 2005

InBev and PepsiAmericas have announced a partnership to sell and distribute Beck’s beer in Poland.

UK: InBev to increase focus on Scotland, Ireland

30 Jun 2005

Interbrew UK said yesterday that it has made a number of internal changes to its marketing team to increase focus in Scotland and Ireland, and also to provide additional resource and support for new additions to the brewer’s brand portfolio.

BELGIUM: New Asia president for InBev

14 Jun 2005

InBev has appointed a new zone president for Asia Pacific.

BELGIUM: InBev reports mixed volume performance

26 Apr 2005

InBev, the world’s largest brewer by volume, said it has achieved overall organic volume growth of 4.1% in the first quarter of 2005, to 47.3m hectolitres, despite tough conditions in the US and Western Europe.

InBev puts Brahma on world stage

30 Mar 2005

The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threatens to cannibalise existing InBev sales. Olly Wehring reports.

COMMENT: SABMiller’s emerging markets key

24 Mar 2005

SABMiller's volume growth has been primarily driven by higher disposable incomes in its emerging markets. With an ever-challenging on-trade environment characterizing its core developed markets, the London-based group should consider acquisitions to strengthen its position in untapped markets such as South America.

US: InBev savings plan may over-achieve - CEO

23 Mar 2005

InBev is on course with its cost savings plan following its purchase last year of AmBev, according to its CEO.

BELGIUM: InBev unveils global launch for Brahma

22 Mar 2005

InBev has announced plans to roll out its Latin American beer brand Brahma worldwide.

BELGIUM: InBev takes Brahma global - report

3 Mar 2005

InBev will launch Brahma beer as its third global brand, according to reports.

BRAZIL: AmBev Q4 paints a rosy picture

3 Mar 2005

AmBev has posted a rise in Q4 net profit.

BELGIUM: InBev merger leads to leap in profits

2 Mar 2005

InBev today unveiled a leap in full year profits as the effects of its recently acquired AmBev business kicked in.

BRAZIL: Stella Artois to launch in Brazil - report

2 Feb 2005

Stella Artois will hit Brazil this year, according to press reports.

BRAZIL: AmBev picks up in domestic market

11 Oct 2004

AmBev’s market share continues to rise, according to recent figures.

PERU: New AmBev facility approved

6 Oct 2004

AmBev Peru has been given the go-ahead to build a new beer and soft drinks plant in the country.

BELGIUM: InBev combines Labatt and Beck's in US

1 Sep 2004

InBev has announced that Labatt USA and Beck’s North America will combine operations.

BELGIUM: InBev to continue acquiring - report

31 Aug 2004

InBev will continue its growth policy following the merger of Interbrew and Ambev.

BRAZIL: AmBev share up, Schincariol down, just

10 Jun 2004

AmBev’s Brazilian market share registered a slight rise in May, according to figures released this week.

Ambev looks to take on Backus in Peru

13 Apr 2004

Brazil-based brewing combine, Ambev, is aiming to break the monopoly of the Peruvian beer market enjoyed by local rivals, Backus & Johnston, but Backus has no intention of surrendering its position easily. Owain Johnson looks at the state of play.

BRAZIL: AmBev & Schincariol at loggerheads again

22 Mar 2004

Another row has broken out between AmBev and Schincariol, according to press reports, this time over product endorsement.

COMMENT: Interbrew/AmBev’s mixed blessings

19 Mar 2004

Interbrew has announced its intentions to take a controlling stake in AmBev, creating one of the largest brewers in the world. For both companies, the main driver for the tie-up is an ongoing search for market share in the other's main markets. However, if Interbrew loses important components like Labatt and Rolling Rock, it might yet find itself with a hefty bill to pay.

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