Belvédère Group

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The Vodka Category - Everything you need to know

As part of our Spirits Essentials series, just-drinks and The IWSR present a comprehensive guide to the vodka category. Sourced from the joi...

just Five Years Ago - Belvedere Group's Bumpy Ride

Five years ago this week, French wine and spirits group Belvédère was embroiled in legal proceedings with creditors over the amount of debt...


Richard Woodard | 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part four, we turn our attention to the major Scotch brands.


Stuart Todd | 1 Jul 2015

Earlier this week, to general surprise, French spirits group La Martiniquaise Bardinet revealed that it has been a long-standing shareholder in Belvedere - since yesterday (30 June) re-named as Marie Brizard Wine & Spirits (MBWS) - and now controls 6.8% of the latter's capital.


Olly Wehring | 1 Aug 2014

The news this week that Krzysztof Trylinski is stepping down at Belvedere brings the curtain down on a professional chapter that has been nothing if not colourful.


Ben Cooper | 7 Oct 2013

Is there a brand that has exerted a more profound influence on a drinks category than Absolut Vodka? Ben Cooper doubts it.

Latest Interviews

Andy Morton | 5 Apr 2017

In 2013, Belvedere entered administration after falling into debt thanks to its purchase of the Marie Brizard liqueurs brand. Four years later, the French spirits company - renamed Marie Brizard Wine & Spirits - is debt free. What's more, its William Peel Scotch whisky has just become the top-selling spirits brand in France. Couple that with an entry into China and you have a company back on the up. just-drinks spoke to Marie Brizard's CEO since 2014, Jean-Noël Reynaud, about how he has turned the firm around by shunning premiumisation, as well as the benefits of Brexit. We also asked: Whatever happened to Bruce Willis?

Latest News

Andy Morton | 5 Apr 2017

Marie Brizard Wines & Spirits has said it is ready to step back into the M&A arena to purchase a rum brand.


Olly Wehring | 22 Apr 2016

Marie Brizard Wine & Spirits has returned to profit in its latest fiscal full-year, despite a slight dip in sales.


Andy Morton | 12 Oct 2015

German spirits maker Waldemar Behn has launched an extension to its Dooley's Original Cream Liqueur range.


Olly Wehring | 22 Sep 2015

Marie Brizard Wines & Spirits has appointed Travel Retail veteran Kevin Baker to head up its efforts in the channel.


Olly Wehring | 11 Sep 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Andy Morton | 10 Sep 2015

Moët Hennessy has unveiled the first TV ad for its Belvedere vodka partnership with Spectre, the next James Bond movie.


Olly Wehring | 10 Aug 2015

Marie Brizard Wine & Spirits has seen top-line growth in the three months to the end of June maintain flat sales for the first half of 2015.


Olly Wehring | 3 Jul 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Lucy Britner | 1 Jul 2015

Belvedere’s shareholders have adopted all resolutions approved by the board at its shareholder meeting, including the change of the company's official name.


Olly Wehring | 5 Jun 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Olly Wehring | 5 Jun 2015

Belvedere has turned down the request of two of its major shareholders to change the make-up of its board.


Olly Wehring | 22 May 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Stuart Todd | 22 May 2015

Castel has purchased a 5.66% holding in Belvédère. The transaction has been completed within the framework of an agreement with Morocco-based Diana Holdings, the wine and spirits company's single biggest shareholder.


Olly Wehring | 20 May 2015

Belvédère is set to change its name to Marie Brizard Wine & Spirits.


Olly Wehring | 19 May 2015

Here's a look at what was happening on this day in...


Olly Wehring | 15 May 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Olly Wehring | 13 May 2015

Here's a look at what was happening on this day in...


Olly Wehring | 17 Apr 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Olly Wehring | 16 Apr 2015

Here's a look at what was happening on this day in...


Olly Wehring | 8 Apr 2015

Late last month, the 15th annual San Francisco World Spirits Competition took place. Last week, the list of Best in Show awards was released. Here is part one of the full list of winners.


Olly Wehring | 2 Mar 2015

Here's a look at what was happening on this day in...


Olly Wehring | 24 Feb 2015

Here's a look at what was happening on this day in...


Olly Wehring | 20 Feb 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Latest blogs

Andy Morton | 26 Oct 2015

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond movie, for example, has both Heineken and Moët Hennessy's Belvedere vodka on board.

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