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Belvédère Group

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just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part four, we turn our attention to the major Scotch brands.

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Earlier this week, to general surprise, French spirits group La Martiniquaise Bardinet revealed that it has been a long-standing shareholder in Belvedere - since yesterday (30 June) re-named as Marie Brizard Wine & Spirits (MBWS) - and now controls 6.8% of the latter's capital.

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The news this week that Krzysztof Trylinski is stepping down at Belvedere brings the curtain down on a professional chapter that has been nothing if not colourful.

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Is there a brand that has exerted a more profound influence on a drinks category than Absolut Vodka? Ben Cooper doubts it.

In 2013, Belvedere entered administration after falling into debt thanks to its purchase of the Marie Brizard liqueurs brand. Four years later, the French spirits company - renamed Marie Brizard Wine & Spirits - is debt free. What's more, its William Peel Scotch whisky has just become the top-selling spirits brand in France. Couple that with an entry into China and you have a company back on the up. just-drinks spoke to Marie Brizard's CEO since 2014, Jean-Noël Reynaud, about how he has turned the firm around by shunning premiumisation, as well as the benefits of Brexit. We also asked: Whatever happened to Bruce Willis?

The wine and spirits arm of LVMH has released a series of rye vodkas under its Polish vodka brand, Belvedere. 

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Marie Brizard Wines & Spirits has said it is ready to step back into the M&A arena to purchase a rum brand.

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Marie Brizard Wine & Spirits has returned to profit in its latest fiscal full-year, despite a slight dip in sales.

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German spirits maker Waldemar Behn has launched an extension to its Dooley's Original Cream Liqueur range.

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Marie Brizard Wines & Spirits has appointed Travel Retail veteran Kevin Baker to head up its efforts in the channel.

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Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

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Moët Hennessy has unveiled the first TV ad for its Belvedere vodka partnership with Spectre, the next James Bond movie.

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Marie Brizard Wine & Spirits has seen top-line growth in the three months to the end of June maintain flat sales for the first half of 2015.

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Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

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Belvedere’s shareholders have adopted all resolutions approved by the board at its shareholder meeting, including the change of the company's official name.

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Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

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Belvedere has turned down the request of two of its major shareholders to change the make-up of its board.

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Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

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Castel has purchased a 5.66% holding in Belvédère. The transaction has been completed within the framework of an agreement with Morocco-based Diana Holdings, the wine and spirits company's single biggest shareholder.

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Belvédère is set to change its name to Marie Brizard Wine & Spirits.

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Here's a look at what was happening on this day in...

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Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

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Here's a look at what was happening on this day in...

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Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

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Here's a look at what was happening on this day in...

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Late last month, the 15th annual San Francisco World Spirits Competition took place. Last week, the list of Best in Show awards was released. Here is part one of the full list of winners.

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Here's a look at what was happening on this day in...

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Here's a look at what was happening on this day in...

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond movie, for example, has both Heineken and Moët Hennessy's Belvedere vodka on board.