Beam Suntory Inc

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Non-Scotch Whisky Essentials, Part IV

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attent...

How RTDs are stealing share from all categories

Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fru...


Richard Woodard | 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part four, we turn our attention to the major Scotch brands.


Richard Woodard | 19 Apr 2016

Much as all looks rosy in the UK, the gin sector has struggled in the US in recent years. What is the segment doing wrong, in a spirits market that offers generous bounty? Richard Woodard investigates.


Olly Wehring | 12 Apr 2016

For the multinational spirits companies, the US is a market of vital importance. As well as being the world's largest market for spirits in value terms, the country also offers relative reliability, in terms of its economy, its regulatory environment and its consumption trends. Most importantly, the US offers growth.


Ben Cooper | 30 Mar 2016

Scotch whisky producers may be agonising over whether flavoured variants offer an effective means of recruiting new consumers and driving growth, but their counterparts on the other side of the Atlantic have no such qualms. Indeed, it is the success that flavoured US whiskey brands and spiced rums have had that has prompted Scotch companies to try the flavoured route, even though they are not permitted to call such products 'Scotch whisky'.

Latest Interviews

James Wilmore | 4 Mar 2015

In the second part of just-drinks' interview with Beam Suntory's Europe, Middle East & Africa head, Albert Baladi talks about the company's gin presence, the Africa opportunity and the Travel Retail landscape.


James Wilmore | 2 Mar 2015

Formed just under a year ago, Beam Suntory is a “global whisk(e)y powerhouse,” in the words of Albert Baladi, the unit's Europe, Middle East & Africa (EMEA) head. But, how have things progressed since Suntory's $16bn takeover of Beam Inc? What brands and regions are shining bright and where are the emerging opportunities? Here, just-drinks catches up with Baladi for his take on the present and the future for Beam Suntory.

Latest News

Andy Morton | 25 Aug 2016

Beam Suntory is to launch a ten-year-old Bowmore single malt exclusively into European and Asia-Pacific Travel Retail.


Lucy Britner | 25 Aug 2016

Beam Suntory is to roll out its Maker's 46 Bourbon in the UK market through Maxxium UK.


Andy Morton | 5 Aug 2016

Suntory Holdings has posted a big jump in profits for its alcoholic beverages despite a slight fall in sales.


Andy Morton | 27 Jul 2016

Beam Suntory's Australian unit is to launch a ready-to-drink Jim Beam highball that had been initially developed for the Japanese market.


Andy Morton | 25 Jul 2016

Beam Suntory is to place a Japanese-style telephone booth outside Asda supermarkets as it extends an experiential marketing campaign for Midori melon liqueur to the UK.


Andy Morton | 12 Jul 2016

Beam Suntory is to launch Maker's Mark Cask Strength Bourbon in Travel Retail.


Lucy Britner | 6 Jul 2016

Brown-Forman's Jack Daniel's Tennessee Fire brand continues to see declines in the off-premise, according to the latest Nielsen figures published by Cowen & Co. 


Andy Morton | 6 Jul 2016

A shortage of Japanese whisky is forcing drinks producers in Japan to turn to imported spirits, according to a report.


Andy Morton | 23 Jun 2016

Maxxium UK has said the UK spirits category can increase sales by 10% over the next 14 years, with more than half of the growth coming from the on-trade.


Lucy Britner | 23 Jun 2016

Beam Suntory is to launch the full Spanish Larios gin range in the UK, via Conviviality subsidiary Catalyst Brands. 


Andy Morton | 15 Jun 2016

Beam Suntory has said a media report that highlights discord between US and Japanese management "doesn't reflect the very real success" of its integration with Suntory Holdings.


Lucy Britner | 10 Jun 2016

Beam Suntory's Japanese whisky unit Suntory has released a blended whisky called Toki. 


Andy Morton | 26 May 2016

Beam Suntory has expanded the launch of Canadian Club 100% Rye to the US as it targets "significant" growth in the rye whisky category.


Lucy Britner | 16 May 2016

Beam Suntory has launched its Islay single malt Scotch whisky Laphroaig Lore in the US. 


Olly Wehring | 16 May 2016

Beam Suntory's Knob Creek 2001 Limited Edition Bourbon


Olly Wehring | 16 May 2016

Beam Suntory is set to release the next limited edition expression of its super-premium Booker's Bourbon American whiskey.


Joe Bates | 13 May 2016

Responding to a significant increase in demand for Japanese whisky in duty-free markets worldwide, Beam Suntory has released the travel-retail exclusive The Chita.


Andy Morton | 11 May 2016

Beam Suntory has launched a new Courvoisier range exclusively into global Travel Retail.


Lucy Britner | 20 Apr 2016

Beam Suntory has added an above-VSOP expression to its Cognac portfolio in China. 


Olly Wehring | 1 Apr 2016

Molson Coors has poached Beam Suntory's CFO, Mauricio Restrepo, to assume the same position for the brewer.


Andy Morton | 29 Mar 2016

Beam Suntory has appointed a former Coca-Cola Co executive to fill its vacant chief marketing officer post.


Andy Morton | 24 Mar 2016

Beam Suntory has said about three-quarters of Laphroaig's releases over the next year will be no-age statement iterations.

Latest blogs

Andy Morton | 22 Oct 2015

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Lucy Britner | 18 Aug 2015

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc.

Company research

The IWSR Company Profile 2014 – Beam Suntory

The IWSR Company Profile 2014 – Beam Suntory

Analyses of the leading companies in the alcohol industry...

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Global Spirits Market: News and Events February 2015

Global Spirits Market: News and Events February 2015

The report provides a review of the latest news and key events in the global spirits market during February....

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Suntory Liquors Ltd in Alcoholic Drinks (Japan)

Suntory Liquors Ltd in Alcoholic Drinks (Japan)

Suntory Liquors Ltd was placed under Beam Suntory Inc in October 2014, following the merger with Beam Inc in May 2014....

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