Beam Suntory Inc

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How can gin stem the slide in the US? - Comment

Much as all looks rosy in the UK, the gin sector has struggled in the US in recent years. What is the segment doing wrong, in a spirits mark...

How are the spirits players performing in US?

For the multinational spirits companies, the US is a market of vital importance. As well as being the world's largest market for spirits in...


Richard Woodard | 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part four, we turn our attention to the major Scotch brands.


Ben Cooper | 30 Mar 2016

Scotch whisky producers may be agonising over whether flavoured variants offer an effective means of recruiting new consumers and driving growth, but their counterparts on the other side of the Atlantic have no such qualms. Indeed, it is the success that flavoured US whiskey brands and spiced rums have had that has prompted Scotch companies to try the flavoured route, even though they are not permitted to call such products 'Scotch whisky'.


Andy Morton | 25 Jan 2016

There is an air of uncertainty ahead of the release of Diageo's half-year results, due on Thursday.


Lucy Britner | 14 Dec 2015

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Latest Interviews

James Wilmore | 4 Mar 2015

In the second part of just-drinks' interview with Beam Suntory's Europe, Middle East & Africa head, Albert Baladi talks about the company's gin presence, the Africa opportunity and the Travel Retail landscape.


James Wilmore | 2 Mar 2015

Formed just under a year ago, Beam Suntory is a “global whisk(e)y powerhouse,” in the words of Albert Baladi, the unit's Europe, Middle East & Africa (EMEA) head. But, how have things progressed since Suntory's $16bn takeover of Beam Inc? What brands and regions are shining bright and where are the emerging opportunities? Here, just-drinks catches up with Baladi for his take on the present and the future for Beam Suntory.

Latest News

Lucy Britner | 16 May 2016

Beam Suntory has launched its Islay single malt Scotch whisky Laphroaig Lore in the US. 


Olly Wehring | 16 May 2016

Beam Suntory's Knob Creek 2001 Limited Edition Bourbon


Olly Wehring | 16 May 2016

Beam Suntory is set to release the next limited edition expression of its super-premium Booker's Bourbon American whiskey.


Joe Bates | 13 May 2016

Responding to a significant increase in demand for Japanese whisky in duty-free markets worldwide, Beam Suntory has released the travel-retail exclusive The Chita.


Andy Morton | 11 May 2016

Beam Suntory has launched a new Courvoisier range exclusively into global Travel Retail.


Lucy Britner | 20 Apr 2016

Beam Suntory has added an above-VSOP expression to its Cognac portfolio in China. 


Olly Wehring | 1 Apr 2016

Molson Coors has poached Beam Suntory's CFO, Mauricio Restrepo, to assume the same position for the brewer.


Andy Morton | 29 Mar 2016

Beam Suntory has appointed a former Coca-Cola Co executive to fill its vacant chief marketing officer post.


Andy Morton | 24 Mar 2016

Beam Suntory has said about three-quarters of Laphroaig's releases over the next year will be no-age statement iterations.


Andy Morton | 8 Mar 2016

Beam Suntory has continued adding to its Laphroaig portfolio in the wake of the brand's 200th anniversary with a new non-age-statement release, Laphroaig Lore.


Lucy Britner | 4 Mar 2016

Beam Suntory has moved the UK distribution of its Sauza Tequilas, Larios Premium 12 gin and Kilbeggan and Tyrconnell whiskey brands from Maxxium to Conviviality's Catalyst Brands.


Lucy Britner | 1 Mar 2016

Beam Suntory has confirmed plans to move its global headquarters to Chicago by the end of 2017.


Lucy Britner | 29 Feb 2016

Beam Suntory has released a new ad campaign for its Cruzan Rum brand. 


Andy Morton | 15 Feb 2016

Suntory Holdings' spirits unit, Beam Suntory, has posted a strong full-year sales rise as continued demand for Bourbon drove performance.


Olly Wehring | 8 Feb 2016

Beam Suntory has lined up a sales, marketing and distribution switch in Kenya, through Edrington’s joint venture with Cyprus-based FIX Wines & Spirits and local partner King Beverage.


Andy Morton | 1 Feb 2016

Beam Suntory has lined up the first of six 2016 releases for its limited run of Booker's Bourbon in the US. 


Lucy Britner | 22 Jan 2016

Beam Suntory and brand partner 50 Cent have released a limited edition Effen Vodka bottle, which features a textured American football sleeve, 50 Cent's golden stamp of approval, his signature and logo. 


Lucy Britner | 14 Jan 2016

Beam Suntory has enlisted the global on-trade to add weight to its latest Courvoisier Cognac activation. 


Andy Morton | 14 Jan 2016

Suntory Holdings is to build a testing plant in Texas to help develop new, greener PET bottles.


Olly Wehring | 13 Jan 2016

Beam Suntory has created the role of chief strategy officer, while its chief supply chain officer has decided to step down.


Olly Wehring | 13 Jan 2016

Beam Suntory has launched its latest Jim Beam TV advert in the US, featuring actor Mila Kunis, ahead of a global roll-out.


Lucy Britner | 12 Jan 2016

Beam Suntory has released a 2016 edition of its Sherry cask Yamazaki whisky.

Latest blogs

Andy Morton | 22 Oct 2015

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Lucy Britner | 18 Aug 2015

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc.

Company research

Suntory Holdings Ltd (Beam Suntory) in Spirits (World)

Suntory Holdings Ltd (Beam Suntory) in Spirits (World)

Suntory’s surprise takeover of Beam in April 2014 has created the world’s sixth biggest spirits company. Although not currently showing in Euromonitor International data, this profile will look at Sun...

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The IWSR Company Profile 2014 – Beam Suntory

The IWSR Company Profile 2014 – Beam Suntory

Analyses of the leading companies in the alcohol industry...

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Global Spirits Market: News and Events February 2015

Global Spirits Market: News and Events February 2015

The report provides a review of the latest news and key events in the global spirits market during February....

Read more >

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