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COMMENT: Diageo - on the rocks

1 Nov 2002

Diageo is warning that tough market conditions will make it hard for it to meet growth targets for the fiscal year. More worryingly, the spirits giant will withdraw its newly launched Captain Morgan Gold premixed drink - implying that the company's brand repackaging strategy might not work as well as hoped.

KOREA: Super premium brands driving Scotch market forward

13 Sep 2002

South Korea continues to be the hottest market in Scotch whisky at present, with the boom reaching new heights according to the latest figures.

UK: Allied Domecq sees year trading in line

29 Aug 2002

Allied Domecq, the world's second-largest spirits group, said today it continues to build on the progress made in the first half of the year. The company also said that trading for the Group in the year will be in line with expectations. In a statement the company said: "We have continued to invest strongly behind our brands and in consumer-led innovation with the launch of a major new marketing campaign for Ballantine's, a new cream liqueur extension, Tia Lusso, and a range of ready-to-drink products."

KOREA: Whisky sales surge in July

14 Aug 2002

Whisky sales in Korea rose by 51.2% to 267,707 9-litre cases in July compared with the same month year earlier.

CANADA: Net earnings and sales flat at Corby

18 Jul 2002

Canadian spirits company, Corby Distilleries Ltd, announced net earnings for the nine months to the end of May 2002 of C$18.6m against $18.7m in the corresponding period last year.   Gross operating revenue totalled $73.1m compared with $73.0m in the comparable 2001 period. The company said the performance of its brands was in line with its expectations

UK: Allied Domecq takes lead on social responsibility

12 Jul 2002

Spirits group, Allied Domecq, is taking the unilateral step of introducing responsible drinking messages on its advertisements. The move is designed to stave off criticism from public health and medical professionals and lobby groups and take a lead for the drinks industry as a whole. The global policy has been devised by Allied Domecq's chief marketing officer, Kim Manley, along with chief executive Philip Bowman. Bowman was chairman of European drinks industry's social aspects organisation, The Amsterdam Group, for the last two years.

UK: Allied launches £80m drive for Ballantine's

13 May 2002

The Bristol-based drinks giant Allied Domecq is to launch its most expensive marketing campaign for a single brand ever, when it unveils its latest effort to drive sales of flagship Scotch Ballantine's this month.

Batgirls tempted by cream of marketing

2 May 2002

To the uninitiated, Allied Domecq's latest brand launch may be just another cream liqueur but brand vice-president Jacki Fionda says Allied's ambitions are far broader. She spoke to Chris Brook-Carter about batgirls, Bailey's and brand innovation.

COMMENT: Seagram loss still casts shadow over Allied

29 Apr 2002

One analyst called Allied Domecq's results today "a tale of volume woe; pricing glee." The mixed reaction pretty much summed up the impressions of the city. While Allied beat market expectations by posting a rise in half year profits of 6%, it did so on the back of a fall in volumes of 3%. The US was the key to this fall in volumes where price rises affected volumes in key brands such as Sauza and Beefeater.

ROMANIA: Allied Domecq Romania posts $5.7m turnover

26 Feb 2002

The Romanian subsidiary of Allied Domecq, Allied Domecq Romania, has posted turnover of Lei185 billion (US$5.7m) for 2001. Some 65% of the company's sales came from whisky in 2001. According to reports, the company sold 34,500 cases of Ballantine's, Teachers and Jack Daniel's in 2001. It also sold 9,000 cases of Beefeater and 10,500 cases of Finlandia.

UK: Allied applies TLC to develop brand extensions

22 Jan 2002

In the latest change to its marketing structure, Allied Domecq has appointed The Licensing Company (TLC) to increase retail opportunities for its portfolio of brands, through brand extensions and licensing initiatives. The move is being heralded by Allied as a "new phase in drinks marketing" and will see TLC develop licensed, branded, stand-alone products from Allied's existing portfolio of spirits.

Cometh the hour, Cometh the Man

12 Nov 2001

Kim Manley, the man behind Smirnoff Ice, caused more than a few ripples when he left the relative calm of Diageo to take up Allied Domecq's top marketing post a year ago. He talks to Chris Brook-Carter about plans to take his former employer head on and the creation of a marketing-led company.

UK: Allied expects £20m in savings in agency overhaul

6 Nov 2001

Following a major review of its agency support network, Allied Domecq (AD) has announced an overhaul of it advertising set-up, which, according to AD should deliver £20m in savings as well as significant strategic benefits.

THAILAND: Challenging times for premium whisky

23 Oct 2001

In a market already showing signs of slowdown fatigue, sales of whisky in Thailand maybe expected to reach 3m this year, but only 10% is expected to be premium brands. As the festive season approaches sales of Thailand's premium whisky products are already expected to be 10% down on previous years at about 30%. Sales in the fourth quarter would usually account for 40% of the industry's annual sales.

Musty Bunches - Tales from the Spit Bucket

3 Sep 2001

Summer. The silly season. The time when the world's press is filled with non-stories about skateboarding rabbits and where George W goes to work when he's not busy holidaying. A time, in other words, when nothing much happens.

World's drinks giants reposition gin in fight for premium

15 Jun 2001

Vodka has traditionally dominated the white spirit category, but the potential for gin to steal its thunder at the premium end is being recognised. Simon Meads reviews the strategies of the drinks majors in relation to their gin portfolios to discover the winners and the losers.

KOREA: Ballantine's launches super premium extension for Asian duty free

13 Dec 2000

Ballantine's, the Allied Domecq flagship blended Scotch, has launched a limited edition blend of over 40 malt and grain whiskies called Ballantine's LIMITED. The brand, which will be available only in duty free, is targeted at the affluent Asian traveller, a region where Ballantine's is the premium category leader in Japan and Korea.

USA: Allied Domecq Preliminary Announcement of the Results for the Year to 31 August 2000

31 Oct 2000

Allied Domecq's Chief Executive, Philip Bowman said: "We have delivered double digit earnings growth during a period of dramatic change. This strong performance has been achieved through the effective implementation of our business strategy. We have focused on profitable volume through the management of product mix, pricing and enhanced marketing investment, up 9%, principally behind key brands.Our Spirits and Wine business continues to perform well, driven particularly by the strength of Ballantine's, Kahlúa and Beefeater. Our Quick Service Restaurants business has produced excellent results with a 14% growth in trading profit, in part from the turnaround of our international business from loss to profit. The initiatives to revitalise the Baskin-Robbins brand are generating results in line with our expectations.We have significantly re-focused the business through the disposal of the UK Retail assets, John Bull Pubs and Panrico. We have strengthened our capabilities in Asia Pacific through our investment in Jinro Ballantines. Over the past year, we have set out to be a dynamic marketing-led brands business and we have accelerated the pace of change across all aspects of the business to achieve this. We have a great portfolio of brands and will continue to generate value for our shareholders through enhancing the returns from our existing assets and by strengthening our brand portfolio and distribution capabilities through acquisition and joint venture.The directors are recommending a final dividend of 7.0 pence per share giving a total for the year of 11.0 pence per share."

CANADA: Corby Distilleries Limited announces its financial results for the year ended August 31, 2000

26 Oct 2000

Corby Distilleries Limited announces that its net earnings for the fiscal year ended August 31, 2000 amounted to $20.4 million or $2.91 per share compared to $22.8 million or $3.25 per share for the corresponding period last year.Gross operating revenue, comprised of sales and commission income, amounted to $93.

USA: Corby Distilleries Limited announces renegotiation of exclusivity agreements with Allied Domecq

27 Sep 2000

Corby Distilleries Limited announced today that it has successfully renegotiated its agency, bottling and administrative service agreements with Allied Domecq. The agreements grant sole marketing and sales rights to Corby with respect to Allied Domecq brands in Canada, and Corby will continue to handle such internationally renowned brands as Canadian Club, Beefeater, Kahlua, Tia Maria, Courvoisier and Ballantine's. These are strong brands in their respective categories and will help Corby maintain its position as the leading marketer of spirits and imported wines in Canada.Under the terms of the agreements, Hiram Walker & Sons Ltd. will bottle virtually all of Corby's brands and will provide to Corby certain administrative services. Previous agreements were set to expire on September 30, 2000. The renegotiated agreements provide for a term of one year to September 30, 2001 at an estimated additional cost to Corby of $300,000 for the term of the agreement.

Dave Broom report: Brown spirits cast shadow over Seagram merger as Scotch distilleries fear the worst

18 Aug 2000

The race for Seagram's spirits seems to have boiled down to a two horse race between Allied Domecq and Diageo/Pernod Ricard. But as Dave Broom reports there are considerable inconsistencies in the rationale for a merger between Seagram and either of its two suitors, especially in the brown spirits portfolio.

USA: New Leadership Structure For Allied Domecq Spirits & Wine, North America

10 Aug 2000

Todd Martin, President, North America for Allied Domecq Spirits & Wine, today announced the formation of a new leadership team and a restructuring of the Region. Four business units and six regional support teams will now report directly to Todd, effective immediately. With the creation of this new structure, Martin Jones, President and CEO, Allied Domecq Spirits - USA, has decided to leave the company to pursue other career interests.

CANADA: Corby Distilleries Limited announces its financial results for the nine months ended May 31, 2000

26 Jul 2000

The Corporation's net earnings for the nine months ended May 31, 2000 amounted to $14.6 million or $2.08 per share compared to $16.7 million or $2.38 per share for the corresponding period last year.Revenues are down 9% for the first nine months of the year compared to last year. As announced in April 2000, this is a direct result of the Corporation's strategic decision to reduce inventory levels at the liquor boards in order to streamline and improve efficiencies within the product to customer supply chain network.

UK: Skyy Vodka hits the UK with Allied's new style bar specialists

23 Jun 2000

Allied Domecq has created a specialist team to promote key brands in the style bar market, including Skyy Vodka launched last week in the UK.Similar to Seagram's Ideal Brands concept, balance spirits ltd will be Allied's strategic on-trade marketing operation specifically aimed at driving its brands in top bars and chic city venues."We put the team together in February this year to push our top line brands into the fashionable bars in cities across the UK," said sales manager Mark Esling. He heads a team of four other "players" who will be offering "on the ground support" to style bars in the major UK metropolitan areas and will control a separate budget to help support the brands and any new ventures."Style bars are a unique sector of the market place and style leaders require a tailored strategy towards marketing and support. balance is a specialist in this area of the market, identifying future trends, developing existing products and seeding new brands," he said. Allied's four core brands such as Sauza, Beefeater gin, Kahlua coffee liqueur and Ballantine's scotch whisky form the basis of the brand onslaught but some old and new faces will be introduced. Ballantine's Gold, Ballantine's 21 year-old, Laphroaig, Canadian Club, Courvoisier Cognac and Tia Maria will be on offer plus Crown Jewel, the 50 deg premium Beefeater gin, once limited to duty free only, will be released at the end of June on the bar shelf.Sauza Hornitos, which has dominated the US and Mexican Tequila craze, is launched in the UK and Allied has also won the UK rights to distribute Skyy Vodka from Campari International. The other non-Allied brands will be Bols liqueurs which have been re-packaged and re-invented for the cocktail scene."New cocktails recipes will be available using the balance brands. We are in negotiations with the Schrager Group, Match and Oliver Peyton's bars and restaurants and the future looks promising," said Esling.Elliot Lane

Allied Domecq: No merger but Bowman's aim is true

5 May 2000

Under Philip Bowman's command, Allied Domecq is showing the growth potential shareholders have been expecting for some years now. Glancing at the latest six months figures, many will be pinching themselves to make sure they have not slipped into a trance and picked up Pernod Ricard's results by mistake. Profits from its spirits and wine division up 9% (£207m to £225m); the overall group's profits up 16%; and Allied's finance director, Graham Hetherington's startling news that "for the first time, the international QSR (quick service restaurants) business has traded without any losses."

£100 Million Tonic for Scotch Whisky

25 Feb 2000

Diageo is investing over £100 millionbehind its Johnnie Walker brand this year, involving a highly innovative global marketingcampaign, in an effort to spur growth in the Scotch whisky market. Scotch whisky is extremely important toDiageo accounting for roughly 25% of group profits. Diageo, through its United Distillers& Vintners spirits arm controls about 40% of the Scotch whisky market, and owns fourof the top ten selling Scotch whisky brands (see Table One). UDV is, of course, by far theworld's largest spirits group, being at least double the size of its nearest rivals -Allied Domecq, Seagram and Bacardi. See "

Mixing Drinks Proves a Headache

15 Dec 1999

Although a 'mega' merger to create a business capable of matching the scale of clear market leader Diageo has still to materialise, the global spirits and wine industry has changed significantly since GrandMet and Guinness pooled resources in 1997 to become at least twice the size of all other rivals. By Mike Rohan.

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