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The just-drinks Interview - Chivas Brothers' CEO, Christian Porta

1 Jul 2010

While our paths have crossed on an almost monthly basis over the last six years, just-drinks has never interviewed the chairman and CEO of Pernod Ricard's Chivas Brothers unit, Christian Porta. So, when Olly Wehring was invited to the official opening of The Glenlivet's distillery extension last month, he took the opportunity to finally pin Porta down for a chat on all things Chivas.

Comment - Chivas Brothers: Help the Aged

28 Jun 2010

Focusing on the definition of the age statement for Scotch will surely benefit competing brands as much as it will help Ballantine's, Chivas Regal, Royal Salute and The Glenlivet. But, gallant though this may seem, Chivas believes that as a major player in the aged blends category it is well-placed to benefit from any rising tide.

GLOBAL: Pernod Ricard's Chivas Brothers readies Scotch age campaign

28 Jun 2010

The Scotch whisky and gin unit of Pernod Ricard, Chivas Brothers, has launched a global promotional campaign focussing on the age statement of whisky across its Scotch portfolio.

UK: Halewood International's Crabbie's Ginger Beer brand to sponsor Scottish Open

28 Jun 2010

Halewood International has secured a sponsorship tie-up with the Scottish Open for its Crabbie's Alcoholic Ginger Beer brand.

UK: Ballantine's gets Scottish Open deal extension

14 Jun 2010

Ballantine's Scotch whisky is to sponsor the Barclays Scottish Open for a further three years, brand owner Pernod Ricard has announced.

UK: Pernod Ricard prepares Ballantine's centenary parties

15 Mar 2010

Pernod Ricard is planning a range of worldwide celebrations around its Ballantine's Finest Scotch whisky brand, which will mark its 100th birthday in 2010.

GLOBAL: Pernod Ricard gives Ballantine's 'Plan B' push

4 Feb 2010

Pernod Ricard has unveiled an international advertising campaign for its Ballantine's Finest Scotch whisky brand.

ASIA: Pernod Ricard launches Ballantine's golf pack

8 Dec 2009

Pernod Ricard is launching golf-themed packaging for its Ballantine's blended Scotch brand in Asia.

Comment - Pernod takes a swing at Diageo

25 Nov 2009

Pernod Ricard and Diageo's pitched battle on the fairways of world golf is hotting up.

CHINA: Pernod Ricard signs Ballantine's golf deal

25 Nov 2009

Pernod Ricard has signed a sponsorship deal with China’s Omega Mission Hill World Cup for its Ballantine's Scotch whisky brand.

GLOBAL: Pernod Ricard tricks the eye with Ballantine's 12 campaign

18 Nov 2009

Pernod Ricard has announced a global extension of the 'Leave an Impression' advertising platform for the 12 year old variant of Ballantine’s Scotch whisky.

TRAVEL RETAIL: Pernod Ricard runs Ballantine's golden ticket promo

4 Nov 2009

Pernod Ricard has begun a European travel retail promotion for its Ballantine’s 30 Year Old Scotch whisky brand.

S KOREA: Pernod Ricard extends Ballantine's golf tie-up

27 Oct 2009

Pernod Ricard has extended the current sponsorship deal for its Ballantine's Scotch whisky brand with the namesake golf tournament in South Korea.

Analysis - Premium Scotch whisky on the rocks?

26 Oct 2009

Recent figures from drinks heavyweights Pernod Ricard and Diageo suggest that premium Scotch whisky sales are suffering in the economic dowturn.

Insight: Pernod Ricard lifts industry spirits

22 Oct 2009

Pernod Ricard's lower-than-expected sales slip and a plan to raise advertising spend have injected a dash of optimism into the drinks industry.

UK: Chivas Brothers appoints gin brand director

8 Oct 2009

Chivas Brothers, the Scotch whisky and gin business of Pernod Ricard, has promoted Simon Burley to the position of brand director for Beefeater and Plymouth Gin in the UK.

FRANCE: Pernod confirms guidance as H1 sales, profit rise

13 Feb 2009

Pernod Ricard has said that it is on course to meet full-year profit guidance, after reporting a 13% rise in net sales and a 5% increase in net profit for its fiscal first half.

UK: Pernod Ricard rolls out Ballantine golf promotion

11 Nov 2008

Pernod Ricard UK will be rolling out Ballantine’s in-store airport promotions until March 2009 as part of its ‘Ballantine’s Golf Championship – Players Lounge’ campaign.

UK: Whyte & Mackay hails whisky growth

24 Sep 2008

Scotch whisky group Whyte & Mackay has said its performance for the year looks "very healthy", offering more evidence that Scotch has bucked an economic downturn.

ASIA: Ballantine’s gets travel retail golf push

10 Mar 2008

Pernod Ricard Asia Duty Free has launched a promotion in airports within the Asia Pacific region for the group's Ballantine's Scotch whisky brand.

UK: Ballantine’s 12 Year Old gets “consistent” image

29 Feb 2008

Chivas Brothers has repositioned the Ballantine’s 12 Year Old, as part of its strategic investment plan to “rejuvenate the brand”.

UK: Chivas Brothers unveils Christmas offerings

28 Nov 2007

Chivas Brothers, Pernod Ricard's Scotch whisky and gin arm, has unveiled a raft of gift offerings to be launched across a range of international markets over the festive season.

FRANCE: Pernod Ricard takes BarPremium into hypermarkets

23 Nov 2007

Pernod Ricard is taking its Internet sales portal BarPremium, dedicated to top of the range products, into a number of French hypermarkets in the run-up to the festive season.

INDIA: Global drinks giants engage in spirits price war

5 Nov 2007

Global drinks majors Diageo and Pernod Ricard have slashed the prices on their whiskies ranging from 10-37% depending on the state, expect in Maharashtra.

FRANCE: Pernod credits “emerging markets” for Q1 growth

30 Oct 2007

Pernod Ricard has seen a 6.9% rise in sales in its first-quarter, helped by a lift in high end sales in markets such as China and India.

UK: Pernod Ricard prepares global revamp for Ballantine's

12 Oct 2007

Pernod Ricard has lined up a revamp of its Ballantine’s 12 Year Old blended Scotch.

UK: Spirits imports explode in China - research

31 Jul 2007

Spirits imports into China posted dramatic gains in 2006, rising by 36.5% to 3.5m nine-litre cases, according to the latest findings from The IWSR Drinks Record.

UK: Ballantine’s secures golfing tie-up

16 Jul 2007

Chivas Brothers’ Scotch whisky brand Ballantine's has become the official sponsor for The Barclays Scottish Open for the next three years.

UK: Chivas invests in Scottish bottlers

5 Jul 2007

Chivas Brothers has invested in two of its bottling operations in Scotland.

SOUTH KOREA: Ballantine’s sponsors golf championship

3 Jul 2007

Chivas brothers has invested in its Ballantine’s brand by title sponsoring a world golf tournament in Korea.

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