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Johnnie Walker leads Global Travel Retail pack in 2015, but Absolut slumps - figures
21 Sep 2016
Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.

Ballantine's turns blue as Pernod Ricard redesigns 12 Year Old
10 Sep 2015
Pernod Ricard has added a blue label to its Ballantine's 12 Year Old blended Scotch whisky as part of a packaging overhaul.

“New normal” sees Pernod Ricard target premium over prestige in China
2 Sep 2015
The international spirits category in China has embarked on a “new normal”, according to Pernod Ricard, with lower-priced offerings set to drive future growth.

just the Facts – The Power 100 2015
10 Jun 2015
Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

just On Call - Pernod Ricard shifts Scotch focus to find China growth
24 Apr 2015
Pernod Ricard has said it is looking beyond its Chivas range to find growth in China's struggling Scotch whisky market.

Focus - Pernod Ricard's YTD Performance by Region
23 Apr 2015
Pernod Ricard yesterday announced a 6% rise in sales in the nine months to the end of March. Here's a look at the performance of the company's 14 major spirits and Champagne brands in the year-to-date, as well as a rundown of the top-line figures by region:

just a While Ago - On 4 December in...
4 Dec 2014
Here's a look at what was happening on this day in...

just a While Ago - On 2 December in...
2 Dec 2014
Here's a look at what was happening on this day in...

Pernod Ricard launches online Ballantine's "experiment"
24 Nov 2014
Pernod Ricard has launched a live social media scanner that tells consumers where and how people are drinking Ballantine's blended Scotch.

Editor's Viewpoint – Ballantine's and the Whisky Emoji
5 Aug 2014
Late last week, Pernod Ricard's Chivas Brothers division launched an online campaign with its Ballantine's Scotch whisky brand to create a whisky emoji.
GLOBAL: Pernod Ricard's Ballantine's links with music streaming website - video
11 Feb 2014
Pernod Ricard has agreed a global tie-up with music event streaming website Boiler Room for its Scotch whisky brand Ballantine’s.
GLOBAL: Pernod Ricard "re-imagines" Carmen in Ballantine’s push - video
27 Nov 2013
Pernod Ricard has enlisted a freestyle skateboarder to re-enact the opera Carmen in a new online film for its Ballantine’s Scotch whisky brand.
GLOBAL: Pernod Ricard unveils new Ballantine's ad - video
30 Oct 2013
Pernod Ricard has launched a new global TV ad for its Ballantine's Scotch whisky.
TRAVEL RETAIL: Diageo ups Johnnie Walker Travel Retail volumes - Research
21 Oct 2013
Diageo's Johnnie Walker Scotch whisky brand strengthened its hold on the global Travel Retail market last year, increasing volumes by 15%, new figures have shown.
just the Facts - World's Top 20 Most Valuable Drinks Brands
11 Jun 2013
A study, conducted by brand valuation agency Brand Finance, has ranked the world's biggest drinks brands by their value. We've compiled the top 20 into a table below:
just the Facts – The Power 100 2013
24 May 2013
Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.
just the Facts - Scotch Whisky
28 May 2012
This week, Pernod Ricard is hosting members of the media and the analyst community in Scotland for two days as it presents a capital markets day on Wednesday (30 May). Ahead of the trip, just-drinks looks at the Scotch whisky market globally.
CHINA: Pernod Ricard targets China with Royal Salute TV ad
23 Feb 2012
Pernod Ricard has launched a television advert for its Royal Salute Scotch whisky brand in China.
GLOBAL: Diageo, Pernod Ricard dominate list of world's top performing brands
17 Oct 2011
Diageo and Pernod Ricard have dominated an inaugural list of the world's top performing spirits brands.
EUROPE: Pernod Ricard launches pan-European Ballantine's ad
27 Jun 2011
Pernod Ricard has lined up a Europe-wide television advert for its Ballantine’s Finest Scotch whisky brand.
UK: Halewood International's Crabbie's Ginger Beer brand to sponsor Scottish Open
28 Jun 2010
Halewood International has secured a sponsorship tie-up with the Scottish Open for its Crabbie's Alcoholic Ginger Beer brand.
ASIA: Pernod Ricard launches Ballantine's golf pack
8 Dec 2009
Pernod Ricard is launching golf-themed packaging for its Ballantine's blended Scotch brand in Asia.
ASIA: Pernod Ricard launches Ballantine's golf pack
8 Dec 2009
Pernod Ricard is launching golf-themed packaging for its Ballantine's blended Scotch brand in Asia.
Comment - Pernod takes a swing at Diageo
25 Nov 2009
Pernod Ricard and Diageo's pitched battle on the fairways of world golf is hotting up.
CHINA: Pernod Ricard signs Ballantine's golf deal
25 Nov 2009
Pernod Ricard has signed a sponsorship deal with China’s Omega Mission Hill World Cup for its Ballantine's Scotch whisky brand.
CHINA: Pernod Ricard signs Ballantine's golf deal
25 Nov 2009
Pernod Ricard has signed a sponsorship deal with China’s Omega Mission Hill World Cup for its Ballantine's Scotch whisky brand.
GLOBAL: Pernod Ricard tricks the eye with Ballantine's 12 campaign
18 Nov 2009
Pernod Ricard has announced a global extension of the 'Leave an Impression' advertising platform for the 12 year old variant of Ballantine’s Scotch whisky.
GLOBAL: Pernod Ricard tricks the eye with Ballantine's 12 campaign
18 Nov 2009
Pernod Ricard has announced a global extension of the 'Leave an Impression' advertising platform for the 12 year old variant of Ballantine’s Scotch whisky.
TRAVEL RETAIL: Pernod Ricard runs Ballantine's golden ticket promo
4 Nov 2009
Pernod Ricard has begun a European travel retail promotion for its Ballantine’s 30 Year Old Scotch whisky brand.
TRAVEL RETAIL: Pernod Ricard runs Ballantine's golden ticket promo
4 Nov 2009
Pernod Ricard has begun a European travel retail promotion for its Ballantine’s 30 Year Old Scotch whisky brand.
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