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Pernod Ricard yesterday announced a 6% rise in sales in the nine months to the end of March. Here's a look at the performance of the company's 14 major spirits and Champagne brands in the year-to-date, as well as a rundown of the top-line figures by region:

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Late last week, Pernod Ricard's Chivas Brothers division launched an online campaign with its Ballantine's Scotch whisky brand to create a whisky emoji.

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Alex Ricard, Pernod Ricard's CEO-in-waiting, told a neat little story during the group's innovation day in Paris yesterday.

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Earlier today (24 October), Pernod Ricard released its sales and volumes figures for the 2013-14 first quarter. Here's a closer look at the company's performance in the three months to the end of September by region and brand.

While our paths have crossed on an almost monthly basis over the last six years, just-drinks has never interviewed the chairman and CEO of Pernod Ricard's Chivas Brothers unit, Christian Porta. So, when Olly Wehring was invited to the official opening of The Glenlivet's distillery extension last month, he took the opportunity to finally pin Porta down for a chat on all things Chivas.

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Beam’s acquisition of Teacher’s and Laphroaig may not have attracted as much attention as some other elements of the Allied Domecq sell-off but as Michael Cockram, Scotch brand director at Beam Global Spirits & Wine, makes clear in this month’s Just the Answer interview, the US-based company is committed to making its mark in the Scotch whisky sector.

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.

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Pernod Ricard has lined up an extension of its Ballantine's blended Scotch brand.

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Pernod Ricard has added a blue label to its Ballantine's 12 Year Old blended Scotch whisky as part of a packaging overhaul.

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The international spirits category in China has embarked on a “new normal”, according to Pernod Ricard, with lower-priced offerings set to drive future growth.

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Here's a look at what was happening on this day in...

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Here's a look at what was happening on this day in...

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Pernod Ricard has launched a live social media scanner that tells consumers where and how people are drinking Ballantine's blended Scotch.

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Pernod Ricard has launched the fourth and final extension of the 17 Year Old Signature Distillery range of its Ballantine's blended Scotch.

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Pernod Ricard's Ballantine's brand worked “hand in glove” with the Scotch Whisky Association (SWA) over its newly-launched Brasil variant, one of the first Scotch-based 'spirit drinks' from a major distiller.

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Pernod Ricard has agreed a global tie-up with music event streaming website Boiler Room for its Scotch whisky brand Ballantine’s.

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Pernod Ricard is entering the "flavoured" whisk(e)y market with the launch of a "lime-infused" variant of its Ballantine's brand.

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Pernod Ricard has enlisted a freestyle skateboarder to re-enact the opera Carmen in a new online film for its Ballantine’s Scotch whisky brand.

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Pernod Ricard has launched a new global TV ad for its Ballantine's Scotch whisky.

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Diageo's Johnnie Walker Scotch whisky brand strengthened its hold on the global Travel Retail market last year, increasing volumes by 15%, new figures have shown.

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Pernod Ricard's Ballantine’s 17 Year-Old Signature Distillery Miltonduff Edition

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Pernod Ricard's Ballantine’s 17 Year-Old Signature Distillery Miltonduff Edition

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Pernod Ricard's Travel Retail unit has unveiled an interactive digital campaign for its Ballantine’s 30 Year Old in two South Korean airports.

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Pernod Ricard is expanding its seasonal launch of Ballantine’s Christmas Reserve to meet increased demand from new regions, the company said today (26 November).

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Pernod Ricard is lining up a Europe-wide travel retail digital campaign for its Ballantine’s Scotch whisky brand.

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Pernod Ricard has launched a global TV campaign for its Ballantine's Finest Scotch to connect with a younger audience.

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Pernod Ricard is looking to build a new malt whisky distillery in Scotland as part of its expansion plans in the country.

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Pernod Ricard has launched limited-edition gift packs for two of its Ballantine's expressions ahead of the high-sales festive season.

With Travel Retail becoming increasingly important to drinks firms it's no surprise that the means to attract consumers are becoming more sophisticated.