Baileys Irish Cream

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Distell looks to raise international profile

Euromonitor International | 11 Jul 2007

Established as the dominant force in its domestic wines and spirits market and as an exporter to other African countries, South African group Distell is now aiming to raise its profile in global markets outside Africa, both in the wine sector and in the liqueur category with its Amarula Cream brand. Nuria Sadurni of Euromonitor International reports.

Duty- free looks ahead after summer disruption

Joe Bates | 20 Oct 2006

The duty free business has recovered relatively quickly from the major disruption caused by the security scare in the UK in the summer, writes Joe Bates. And as the industry prepares for the annual Tax Free World Association travel retail trade show in Cannes next week, drinks suppliers have cause for cautious optimism with signs that their share of the market has stabilised after years of steady decline.

Baileys challenge a Glide for Diageo editorial team | 12 Aug 2003

Despite attracting more consumers each year than any other drinks brand in the UK, Baileys Irish Cream can count only a fifth of its consumers as regular drinkers. Chris Brook-Carter met Diageo’s innovation manager, Chris Stagg, to hear more about Baileys Glide, a new line extension designed to change that.

Amarula - from the plains of Africa to the heart of America

Arnold Kirkby | 25 Jan 2002

Though still a long way behind Baileys, Amarula Cream liqueur could well be one of the brands to lead the South African beverage industry into the international market . Arnold Kirkby discovers how the marula fruit, favourite fruit of the African elephant is finding recognition as a leading cream liqueur on the international market.

Latest News

Diageo appoints Stock Spirits as Czech distributor

Andy Morton | 13 Nov 2013

Diageo has appointed Stock Spirits Group to exclusively distribute its premium brands across Czech.

Diageo in Easter marketing push editorial team | 19 Mar 2010

Diageo is to launch an Easter marketing campaign around its spirits portfolio in the UK.

Baileys to sponsor Desperate Housewives editorial team | 26 Jan 2010

Diageo's Baileys Irish cream liqueur brand is to sponsor the new series of Desperate Housewives in the UK.

Diageo realigns Japan distribution editorial team | 13 Jul 2009

Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.

Diageo rolls out autumn spirits campaign editorial team | 18 Aug 2008

Diageo has announced a category-wide campaign in a bid to maximise spirit sales in the UK this Autumn.

Diageo produces one-billionth bottle of Baileys editorial team | 3 Dec 2007

Diageo has announced that it has produced its one-billionth bottle of Baileys Irish Cream.

UK: Diageo GB targets Easter Baileys buyers editorial team | 13 Feb 2006

Diageo Great Britain (GB) will spend more than GBP1m (US$1.74m) on boosting Baileys sales in the lead up to Easter.

UK: New global ad campaign for Baileys editorial team | 12 Oct 2005

Diageo is introducing a new global advertising campaign for its Baileys Irish Cream Liqueur.

US: Jim Beam and Starbucks to launch liqueur editorial team | 13 Apr 2004

Jim Beam is to team up with Starbucks to produce a premium coffee liqueur.

IRELAND: Lakeland seals deal with Baileys editorial team | 14 Jan 2004

Lakeland Dairies has won a supply contract with Baileys.

UK: Diageo to double Baileys volumes in €64m investment

Chris Brook-Carter | 16 Jan 2002

Diageo is expecting sales of its world leading liqueur Baileys Irish Cream to double over the next five years and are investing €64m in a second production plant to meet the volume requirements.

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