Baileys Irish Cream
Diageo has appointed Stock Spirits Group to exclusively distribute its premium brands across Czech.
Diageo is to launch an Easter marketing campaign around its spirits portfolio in the UK.
Diageo's Baileys Irish cream liqueur brand is to sponsor the new series of Desperate Housewives in the UK.
Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.
Diageo has announced a category-wide campaign in a bid to maximise spirit sales in the UK this Autumn.
Spirits in the Philippines
In 2013, total volume sales decreased by 6% to reach 758 million litres. This drop is mainly attributed to tax reform, with additional taxes raising prices of spirits. Various responses to higher pric...
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