Baileys Irish Cream

Diageo's "peak innovation" belies more selective approach to NPD - Focus

3 Jul 2019

Yesterday, Diageo presented some of its newer spirits and beer launches to the media in an innovation showcase at the company's London city centre headquarters. In a wide-ranging presentation, Diageo's global head of innovation, Michael Ward, talked about the importance of recruiting new consumers - and keeping current ones - through the group's product pipeline.

Diageo teams up with baking powder firm Clabber Girl to launch Baileys cookies

28 Nov 2018

Diageo has signed a licensing deal with US baking powder producer Clabber Girl Corp to launch a range of food products under its Baileys Irish Cream brand.

Diageo's Baileys Iced Coffee - Product Launch

9 Mar 2017

Diageo has launched a range of RTD iced coffees under its Baileys brand.

CZECH: Diageo signs distribution deal with Stock Spirits Group

13 Nov 2013

Diageo has appointed Stock Spirits Group to exclusively distribute its premium brands across Czech.

UK: Diageo in Easter marketing push

19 Mar 2010

Diageo is to launch an Easter marketing campaign around its spirits portfolio in the UK.

UK: Diageo’s Baileys to sponsor Desperate Housewives

26 Jan 2010

Diageo's Baileys Irish cream liqueur brand is to sponsor the new series of Desperate Housewives in the UK.

JAPAN: Diageo realigns Japan distribution between Kirin, Moet Hennessy

13 Jul 2009

Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.

UK: Diageo rolls out autumn spirits campaign

18 Aug 2008

Diageo has announced a category-wide campaign in a bid to maximise spirit sales in the UK this Autumn.

UK: Diageo produces one-billionth bottle of Baileys

3 Dec 2007

Diageo has announced that it has produced its one-billionth bottle of Baileys Irish Cream.

Spotlight - Distell looks to raise international profile

11 Jul 2007

Established as the dominant force in its domestic wines and spirits market and as an exporter to other African countries, South African group Distell is now aiming to raise its profile in global markets outside Africa, both in the wine sector and in the liqueur category with its Amarula Cream brand. Nuria Sadurni of Euromonitor International reports.

Duty-free industry looks ahead after summer disruption

20 Oct 2006

The duty free business has recovered relatively quickly from the major disruption caused by the security scare in the UK in the summer, writes Joe Bates. And as the industry prepares for the annual Tax Free World Association travel retail trade show in Cannes next week, drinks suppliers have cause for cautious optimism with signs that their share of the market has stabilised after years of steady decline.

UK: Diageo GB targets Easter Baileys buyers

13 Feb 2006

Diageo Great Britain (GB) will spend more than GBP1m (US$1.74m) on boosting Baileys sales in the lead up to Easter.

UK: New global ad campaign for Baileys

12 Oct 2005

Diageo is introducing a new global advertising campaign for its Baileys Irish Cream Liqueur.

US: Jim Beam and Starbucks to launch liqueur

13 Apr 2004

Jim Beam is to team up with Starbucks to produce a premium coffee liqueur.

IRELAND: Lakeland seals deal with Baileys

14 Jan 2004

Lakeland Dairies has won a supply contract with Baileys.

Baileys challenge a Glide for Diageo

12 Aug 2003

Despite attracting more consumers each year than any other drinks brand in the UK, Baileys Irish Cream can count only a fifth of its consumers as regular drinkers. Chris Brook-Carter met Diageo’s innovation manager, Chris Stagg, to hear more about Baileys Glide, a new line extension designed to change that.

Amarula - from the plains of Africa to the heart of America

25 Jan 2002

Though still a long way behind Baileys, Amarula Cream liqueur could well be one of the brands to lead the South African beverage industry into the international market . Arnold Kirkby discovers how the marula fruit, favourite fruit of the African elephant is finding recognition as a leading cream liqueur on the international market.

UK: Diageo to double Baileys volumes in €64m investment

16 Jan 2002

Diageo is expecting sales of its world leading liqueur Baileys Irish Cream to double over the next five years and are investing €64m in a second production plant to meet the volume requirements.

BRL Hardy leads wine drive success in AC Nielsen's UK brand report

15 Aug 2000

Loved by some wine critics and vilified by as many others for being a bargain bucket brand. Either way, BRL Hardy's Banrock Station has been one of the most talked about wines since its launch in January 1999 and it has paid off.