Bacardi Ltd

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The Boston Beer Co launches Truly hard seltzer sorbet

24 Jun 2020

The Boston Beer Co has turned to ice-cream as a means to gain further traction in the US hard seltzer category.

Roommates shoot new Bacardi rum ad while in lockdown - video

24 Jun 2020

Bacardi has launched a new digital ad for its namesake rum brand, shot entirely by a cast in lockdown.

6 O’clock Gin’s RTDs - Product Launch

22 Jun 2020

UK-based gin producer 6 O'Clock Gin has expanded its RTD portfolio with the launch of two flavours and a light version of its London Dry & Tonic.

Bacardi unveils Amazon UK 'Patron Pantry' for cocktail ingredients

10 Jun 2020

Bacardi has added a 'Patron Pantry' to the brand's Amazon store in the UK, where consumers can buy ingredients to make their own Tequila cocktails at home.

Teeling Whiskey's 28 Year Old Single Malt - Product Launch

28 May 2020

Teeling Whiskey, which is minority-owned by Bacardi, has launched a new limited-edition Irish whiskey.

WhistlePig Rye Whiskey changes Georgia distribution to United Distributors

20 May 2020

WhistlePig Rye Whiskey is switching partners in Georgia, with wholesaler United Distributors set to handle the Vermont-based craft distiller's portfolio throughout the state.

Bacardi names Ignacio Vázquez as new GTR head of marketing

18 May 2020

Bacardi has appointed a new marketing head for its Global Travel Retail operations.

Will White Claw's UK launch prove hard seltzer is lockdown resistant? - comment

15 May 2020

White Claw's first launch outside of North America may not be happening in the most auspicious of circumstances. But, the brand that took the US by storm can do the same in the UK - global pandemic or not.

Bacardi supports unemployed on-premise workers with online series - video

11 May 2020

Barcardi has lined up a global video series for its Grey Goose vodka brand to support out-of-work bartenders.

Bacardi names Vladimir Kazimirov as new UK head

23 Apr 2020

Bacardi has appointed a new UK managing director as incumbent Amanda Almond moves to head up Iberia.

Hand sanitiser production brings consumers onside - analysis

17 Apr 2020

Moves by alcohol producers to switch production to help combat the coronavirus pandemic is tapping into consumer demand to see companies do their bit.

How the spirits category can ride out the coronavirus storm - comment

16 Apr 2020

With most of the world on lockdown, Neil Ridley explores how the spirits category can continue to support itself once the coronavirus pandemic eases.

Corporate Social Responsibility activations around the world - The IARD Digest - March 2020 - CORONAVIRUS SPECIAL

25 Mar 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. This month, we look at companies' efforts to help curb the spread of the coronavirus COVID-19.

More drinks firms pledge industry support amid coronavirus outbreak

24 Mar 2020

A raft of drinks companies have joined the movement to support the trade and communities struggling to deal with the COVID-19 pandemic.

Bacardi, Pernod Ricard, Amber Beverage Group move to boost hand sanitiser production

20 Mar 2020

Three more drinks companies have joined the growing number of brand owners helping to produce hand sanitiser to counter the COVID-19 pandemic.

Bacardi's Tequila Cazadores Añejo Cristalino - Product Launch - Tequila in the US data

13 Mar 2020

Bacardi has added a new expression to its Cazadores Tequila portfolio.

Is Scotch whisky ditching evolution for revolution? - comment

10 Mar 2020

Following the emergence of two new Mexican spirit-influenced blended Scotch whiskies last week, our dark spirits columnist, Neil Ridley looks at how continued innovation can potentially bring new consumers into a weary category.

Bacardi’s Bombay Bramble gin - Product Launch

10 Mar 2020

Bacardi has added a berry-flavoured gin to its portfolio, under the Bombay Sapphire brand.

Bacardi's Dewar's mezcal-finished Ilegal Smooth blended Scotch whisky - Product Launch

6 Mar 2020

Bacardi is the latest Scotch whisky brand owner to capitalise on production rule changes, with the company's Dewar's brand launching a mezcal cask-finished iteration.

Brown-Forman looks to bounce back from Bacardi UK disruption

5 Mar 2020

Brown-Forman management has blamed declines in the UK on the exit of a distribution and sales partnership with Bacardi, but believes the disruption is only short-term.

Rokit Drinks lines up ABK brewery upgrade as Formula One tie-up kicks in

3 Mar 2020

Rokit Drinks, the multi-category beverage company, is to boost capacity at its ABK brewery by as much as six times as it prepares to expand the Bavarian beer on the back of a Formula One sponsorship.

Bacardi’s Martini Non-Alcoholic Aperitivo - Product Launch

2 Mar 2020

Bacardi-owned Martini brand is aiming to tap into the growing demand for non-alcoholic drink options with the launch of two new 'aperitivo' drinks in the UK.

Bacardi launches Angel’s Envy Port Wine Barrels in UK

25 Feb 2020

Angel’s Envy, Bacardi's super-premium Bourbon distiller, is to roll out Angel’s Envy Kentucky Straight Bourbon Whiskey Finished in Port Wine Barrels in the UK on-trade.

Bacardi North Asia Pacific president Denis Brown to exit as role terminated

17 Feb 2020

Bacardi's North Asia Pacific regional president, Denis Brown, is to leave the company as part of a restructure.

Van Boxmeer leaves behind a more worldly Heineken as CEO dances out the door - comment

12 Feb 2020

When Anheuser-Busch InBev CFO Felipe Dutra announced last week was was stepping down, his replacement - another Brazilian man - did little to reflect today's widening global beer market.

Bacardi's Bombay Sapphire & Tonic RTD - Product Launch

6 Feb 2020

Bacardi has launched its second Bombay Sapphire extension in a week, an RTD gin & tonic.

Ex-Remy Cointreau CEO Valerie Chapoulaud-Floquet set to join Diageo board

4 Feb 2020

Diageo has recruited another former senior executive at one of its spirits industry rivals to join the group's board of directors.

Bartenders back dark rum as premiumisation frontrunner - Bacardi survey

4 Feb 2020

Bartenders around the world have voted dark rum as the most likely spirit to premiumise, according to a new Bacardi survey.

Bacardi's Angel's Envy Tawny Port-finished Bourbon - Product Launch

4 Feb 2020

Bacardi's Angel's Envy craft distiller is poised to release the second expression in its namesake Bourbon's Cellar Collection series.

Bacardi's Bombay Creations Gin Liqueurs - Product Launch

31 Jan 2020

Bacardi has launched a range of flavoured gin liqueurs under its Bombay Sapphire brand, designed to add social-media-friendly colour and customisation to G&Ts.






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