Bacardi Ltd

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Bacardi continues fashion alignment in US

2 Oct 2015

Bacardi has aligned its Corzo Tequila brand with fashion in New York.

Are we kidding ourselves over craft spirits? - Comment

1 Oct 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.

Battle against harmful drinking continues for global drinks industry

15 Sep 2015

The CEO of Diageo has said there is "still more work to be done" to address harmful drinking around the world.

Diageo's Johnnie Walker plummets out of IWSR's top spirits list

7 Sep 2015

LVMH's Hennessy Cognac has taken top spot in the IWSR's 2014 World Class Brands as previous chart-topper Diageo's Johnnie Walker dropped to 34th.

Product Launch - Bacardi's John Dewar & Sons The Deveron range

3 Sep 2015

Bacardi's John Dewar & Sons division has released a new single malt range from its MacDuff distillery in Aberdeenshire.

Why consumers don't care about vodka's provenance - Comment

25 Aug 2015

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.

Sustainability in Spirits - Part I: To 2020 and beyond

25 Aug 2015

Like their counterparts in other food and drinks sectors, the world's major spirits producers have set sustainability targets for 2020, and in some cases beyond. Across the food and drinks arena, many companies are looking to 2020 as a target date for sustainability goals and strategies, and this can also be seen among major players in the spirits sector.

Sustainability in Spirits - Part II - Greater focus on agriculture supply chains

25 Aug 2015

Agricultural supply chains are an increasing area of focus for spirits companies, owing to the high proportion of the environmental footprint they represent and an increasing need to address pressing social issues, notably relating to living and working conditions among agricultural communities in the developing world.

Sustainability in Spirits - Part III - Packaging challenges

25 Aug 2015

Reducing packaging weight and increasing use of recycled content are key sustainability goals for major spirits companies, but can they also change established consumer perceptions that associate packaging weight with quality?

Sustainability in Spirits - Part IV - New ideas in an old setting

25 Aug 2015

At Laverstoke Mill in Hampshire, UK, Bacardi has redeveloped a disused paper mill to create a new distillery for its Bombay Sapphire gin brand. Ben Cooper met with Bombay Master Distiller Nik Fordham to learn how the company has prioritised both environmental sustainability and heritage in regenerating a once-derelict site.

Product Launch – Bacardi's Royal Brackla Single Malt range

25 Aug 2015

Bacardi has released a new range of proprietary bottlings from its Royal Brackla Scotch whisky distillery

On this day in drinks history - featuring Brown-Forman, Carlsberg, Nichols

18 Aug 2015

Here's a look at what was happening on this day in...

Will craft consume spirits after snacking on beer? - Analysis

14 Aug 2015

A question mark hangs over the success of Tito's Handmade Vodka - how can a product that shifts more than 2.3m cases a year call itself 'handmade'?

On this day in drinks history - featuring AG Barr, Bacardi, Carlsberg

14 Aug 2015

Here's a look at what was happening on this day in...

On this day in drinks history - featuring Bacardi, Carlsberg, Coca-Cola Amatil

12 Aug 2015

Here's a look at what was happening on this day in...

How to market UK gin to the rest of the world - Analysis

11 Aug 2015

Earlier this week, the UK government set out some grand plans for gin. Environment Secretary Elizabeth Truss said her ambition is to see the UK's gin industry match whisky exports, which topped GBP4bn (US$6.2bn) in 2014.

just a While Ago - On 4 August in...

4 Aug 2015

Here's a look at what was happening on this day in...

Diageo puts Bacardi in frame with Captain Morgan White Rum ads - video

4 Aug 2015

Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.

just a While Ago - On 3 August in...

3 Aug 2015

Here's a look at what was happening on this day in...

Bacardi appoints global VP for Bacardi rum

29 Jul 2015

Bacardi has promoted Fabio Di Giammarco to the newly-created role of global VP for Bacardi rum.

Bacardi's Banks Buy: Are Big Spirits Companies Failing to Innovate? - Comment

21 Jul 2015

Earlier this month, Bacardi announced its purchase of Banks, a Mauritius-based range of rums. Why would a company whose name is synonymous with the rum category - almost transcends it - buy a rum brand? Richard Woodard investigates.

Product Launch - Bacardi's Bacardi Tangerine

21 Jul 2015

Bacardi has added a further extension to its flavoured rum portfolio in the US.

just a While Ago - On 20 July in...

20 Jul 2015

Here's a look at what was happening on this day in...

Product Launch - Bacardi's Bonnie Rose Orange Peel and Spiced Apple

14 Jul 2015

Bacardi has launched a new white corn whiskey brand as it targets growth in flavoured spirits.

just the week in - Spirits & Wine

10 Jul 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Product Launch - Bacardi's Single Cane Estate rums

10 Jul 2015

Bacardi has launched a range of Single Cane Estate rums, describing them as the “new single malt” of the category.

La Martiniquaise's Saint James rum marks 250th anniversary

10 Jul 2015

La Martiniquaise-owned rum brand Saint James is celebrating its 250th anniversary with a global marketing campaign and a commemorative bottling.

Bacardi acquires Leblon cachaça

8 Jul 2015

Bacardi has acquired the Leblon cachaça brand, just one day after it announced the acquisition of Banks rum.

Bacardi buys Banks rum

7 Jul 2015

Bacardi has expanded its rum portfolio with the acquisition of Banks, a “super-premium” range that sells just 6,000 cases a year. The company announced the transaction today but did not release financial details.

just a While Ago - On 26 June in...

26 Jun 2015

Here's a look at what was happening on this day in...








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