Bacardi Ltd

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Why is rum still stuck on the runway? - Comment

For years, rum was lined up to be the spirits industry's next big thing. And yet, for all the shining promise of the category's mix of herit...

How RTDs are stealing share from all categories

Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fru...


Richard Woodard | 2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In part five, we look at the consumer and category trends that have come into play for the sector.


Richard Woodard | 2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.


Richard Woodard | 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part four, we turn our attention to the major Scotch brands.


Richard Woodard | 19 Apr 2016

Much as all looks rosy in the UK, the gin sector has struggled in the US in recent years. What is the segment doing wrong, in a spirits market that offers generous bounty? Richard Woodard investigates.

Latest Interviews

Andy Morton | 21 Jan 2016

With just seven weeks left until the start of ProWein, just-drinks sat down with lead organiser Michael Degan to ask what makes the wine and spirits show one of the biggest draws on the alcohol calendar. Along the way, Degan reveals why the show is unlikely to get much bigger, discusses the possibility of adding beer to the mix and why German rock bands know their Riesling from their Spatburgunder.


Andy Morton | 26 Nov 2015

Last year, Marco Ferrari left his post as CMO of SPI Group to lead Italian spirits and aperitif maker Montenegro Group. just-drinks spoke to him at the TFWA exhibition in Cannes in October to find out what it is like to go from managing a global brand such as Stolichnaya to a company with strong domestic brands and a global outlook. Ferrari also spoke about his ambitions for Amaro Montenegro, a herbal liqueur that is finding traction in the US.

Latest News

Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Lucy Britner | 20 Sep 2016

A new report has found that drinkers in the UK do not feel that price has much impact on the amount of alcohol they buy.


Olly Wehring | 9 Sep 2016

Bacardi has lined up JD.com as its online retail partner in China.


Lucy Britner | 5 Sep 2016

Bacardi's Martini brand has launched an ice cube-shaped device in the on-premise that can gauge when a consumer's glass is empty.


Lucy Britner | 11 Aug 2016

Bacardi's Global Travel Retail unit has partnered Phoenicia Aer Rianta Co for a month-long Dewar's whisky campaign in Beirut Duty Free as it looks to boost its Scotch portfolio in Lebanon. 


Olly Wehring | 13 Jul 2016

Bacardi has secured ‘official spirits partner’ status for its namesake rum brand with four UK entertainment venues.


Olly Wehring | 24 Jun 2016

The former head of William Grant & Sons, Stella David, has returned to her previous employer Bacardi, this time as a director.


Olly Wehring | 1 Jun 2016

Bacardi is looking to bolster the presence of its version of Havana Club in the US, through a broader roll-out programme and a brand extension.


Andy Morton | 25 May 2016

Bacardi has released two new flavours for its namesake rum brand.


Andy Morton | 23 May 2016

Bacardi has said rum has the biggest long-term opportunity in global Travel Retail as it rolls out the Facundo Rum Collection to US airports.


Olly Wehring | 17 May 2016

Bacardi has lined up the "next chapter" of the current global marketing campaign for its Grey Goose vodka brand.


Lucy Britner | 13 May 2016

Bacardi has confirmed it will separate its Oakheart rum from the Bacardi brand. 


Andy Morton | 27 Apr 2016

Bacardi has unveiled a new global campaign for Martini in the wake of the brand's packaging overhaul.


Olly Wehring | 26 Apr 2016

Bacardi has confirmed a promotion and an appointment within its "creative excellence" team.


Lucy Britner | 1 Apr 2016

Bacardi and Lion have ended their 13-year joint venture in the Australian market.


Andy Morton | 31 Mar 2016

Bacardi Brown-Forman Brands (BBFB) is to take over UK distribution of Old Forester Kentucky Bourbon from Mangrove.


Lucy Britner | 30 Mar 2016

Bacardi has signed a deal with Russian spirits producer Synergy to bottle its William Lawson's blended Scotch whisky in Moscow. 


Lucy Britner | 22 Mar 2016

Bacardi has redesigned its Martini portfolio and unveiled a new brand strategy as it looks to focus on the 'Modern Aperitivo' occasion. 


Olly Wehring | 15 Mar 2016

Bacardi has updated its US legal filing from 2004 against Pernod Ricard over the Havana Club trademark in the country.


Lucy Britner | 15 Mar 2016

Bacardi has made several personnel changes to its Asia Pacific Global Travel Retail (GTR) division. 


Lucy Britner | 16 Feb 2016

Southern Wine & Spirits said today that it has created a new division, called Transatlantic Spirits, which will be responsible for driving Bacardi's portfolio. 


Olly Wehring | 1 Feb 2016

Bacardi has filed a Freedom of Information Act request in the US, after the country's authorities granted licence for Pernod Ricard to renew its registration of the Havana Club trademark in the country.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Exhibition. Here's the first part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited (Bacardi) is a spirits company. It produces and markets recognized spirits and wines. The company’s product portfolio includes premium and super premium labels and brands of rum, vermo...

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Bacardi & Co Ltd in Spirits and Wine (World)

Bacardi & Co Ltd in Spirits and Wine (World)

The world’s sixth largest spirits producer and 16th largest vintner, Bacardi faces significant challenges, including seeing its eponymous rum brand and core wine brand, Martini, both fall out of step...

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Bacardi-Martini Austria GmbH in Alcoholic Drinks (Austria)

Bacardi-Martini Austria GmbH in Alcoholic Drinks (Austria)

Barcardi-Martini Austria GmbH follows the strategic direction of its parent company Barcardi Ltd....

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