Bacardi Ltd

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Latest Insights

The just-drinks Analyst returns

In this month's visit to our pages, just-drinks' in-house analyst, Ian Shackleton, settles the company ownership debate, finds flickering em...

just-drinks' Mergers & Acquisitions database - Jan

Here, just-drinks consolidates the M&A activity in the global drinks industry during January....


Richard Woodard | 30 Jan 2018

Rounding off our series of category forecasts for the year ahead, white spirits commentator Richard Woodard looks at what 2018 has in store for gin, Tequila, rum, vodka ...


Olly Wehring | 26 Jan 2018

Earlier this week, Bacardi announced its agreement to acquire full control of Patrón Spirits International. Here, just-drinks looks at the history of the company - famed for its namesake ultra-premium Tequila portfolio - and charts Bacardi's journey from stakeholder to outright owner.


Olly Wehring | 23 Jan 2018

Earlier this week, Bacardi announced its intention to take full control of the Patron Tequila brand. The transaction, which should close before the end of June, sees the high-end Tequila segment leader enter the Bacardi stable. Here, just-drinks looks at the global Tequila category, Patron's position in it, and how the competition should be feeling today.


Andy Morton | 8 Nov 2017

It takes three years and a day for a whiskey in Ireland to mature long enough to be officially categorised as an Irish whiskey.

Latest Interviews

Lucy Britner | 22 Feb 2018

In 2016, Marco Mazzini took on the newly-created role of global director for Martini sparkling wines at Bacardi, with a view to creating a new vision for the brand. Here, he tells just-drinks how Martini is evolving and what it's like to work on sparkling wines within what is predominantly a spirits company.


Olly Wehring | 7 Dec 2017

In November, just-drinks grabbed some time with the CEO of the drinks industry-funded International Alliance for Responsible Drinking, Henry Ashworth. The first part of our resultant interview, which can be found here, saw Ashworth explain what the organisation does and how it defines success. Here, in part two, we discuss IARD's relationship with the World Health Organisation and tackle the thorny issue of pricing as a tool in responsible drinking's arsenal.

Latest News

Andy Morton | 17 Sep 2018

Bacardi is reviving a vanilla-flavoured variant of its Grey Goose vodka brand, in an indication that flavoured extensions are proving popular once more with consumers.


Olly Wehring | 5 Sep 2018

Bacardi has added a ginger-flavoured golden rum iteration to its namesake rum portfolio in the UK.


Lucy Britner | 21 Aug 2018

Bacardi's Global Travel Retail unit is tapping into the personalisation trend with a new campaign for its namesake brand.


Andy Morton | 16 Aug 2018

Bacardi has launched two new Aberfeldy whiskies finished in Madeira casks.


Lucy Britner | 13 Aug 2018

Bacardi's Global Travel Retail unit  has rolled out a campaign for its Grey Goose vodka brand at both Mumbai and Charles De Gaulle airports.


Olly Wehring | 8 Aug 2018

The CMO of Bacardi's Patrón Spirits, Lee Applbaum, has been appointed to the same role at the group's Grey Goose vodka brand.


Lucy Britner | 25 Jul 2018

Bacardi has partnered with DFS and Changi Airport Group to promote its blended and single malt Scotch whisky brands.


Olly Wehring | 17 Jul 2018

Bacardi is set to grow the footprint of its recently-released Bosford Rose Premium Gin & Strawberry Liqueur to the US.


Andy Morton | 12 Jul 2018

Bacardi has reaffirmed its claim to the rights for Havana Club, after the head of Cuba's rum operations attacked the company's long-standing claim on the brand.


Olly Wehring | 12 Jul 2018

Bacardi has teamed up with Global Travel Retail operator DFS for the exclusive launch of a 1999 iteration of its Aberfeldy single male Scotch brand.


Richard Woodard | 19 Jun 2018

Bacardi-owned Patrón Spirits has added a new variant to its Patrón Citrónge liqueur range - Patrón Citrónge Pineapple.


Andy Morton | 11 May 2018

Bacardi has partnered its Bombay Sapphire gin with one of London's leading cocktail bars to open a city-centre tasting room.


Andy Morton | 3 May 2018

Bacardi has launched a limited-edition Grey Goose bottle inspired by the artwork of digital illustrator Quentin Monge.


Andy Morton | 30 Apr 2018

Bacardi has completed its acquisition of the parent company of the Patron Tequila brand.


Andy Morton | 24 Apr 2018

Leading spirits producers appear to be abandoning Twitter as accounts for well-known brands including Pernod Ricard's Beefeater Gin and Diageo's Haig Club lie untouched for up to a year.


Olly Wehring | 18 Apr 2018

A trademark dispute between the owner of Wild Geese Irish whiskey brand Lodestar Anstalt and Bacardi has taken a curious turn, with the former being granted legal permission to investigate whether its chairman was put under surveillance by Bacardi.


Olly Wehring | 10 Apr 2018

Box Destilleri has agreed to change its name following a "risk of conflict" with Bacardi part-owned Compass Box.


Andy Morton | 5 Apr 2018

A new immersive theatre activation from Bacardi is claiming to tell the "truth" about the Havana Club brand.


Lucy Britner | 21 Mar 2018

Bacardi has released three premium sparkling wines to the German market, under the Martini brand. 


Andy Morton | 20 Mar 2018

Bacardi has unveiled a Global Travel Retail activation at two international airports, featuring replicas of the Bombay Sapphire gin distillery glasshouse.


Andy Morton | 9 Mar 2018

UK-based absinthe producer La Fee has accused Bacardi of "scare tactics" in an ongoing trademark battle related to the spirits multinational's Angel's Envy Bourbon.


Lucy Britner | 22 Feb 2018

The global director for Bacardi's Martini sparkling wines portfolio has told just-drinks that the company is testing an alcohol-free variant.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Exhibition. Here's the first part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Global rum insights - market forecasts, product innovation and consumer trends

Global rum insights - market forecasts, product innovation a

The global rum category added some 32.3m nine-litre cases between 2006 and 2011 to hit a high-water mark of 150m cases (including low-priced and value segments). Then the category went into reverse, l...

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Country Profile: Spirits in the Netherlands

Country Profile: Spirits in the Netherlands

The spirits sector in the Netherlands is led by whiskey category in value terms in 2017. It is also expected to register the fastest growth in both value and volume terms during 2017-2022. On-trade tr...

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Country Profile: Spirits in Mexico

Country Profile: Spirits in Mexico

The Mexican spirits sector is led by the whiskey category in value terms, while the specialty spirits category is expected to register the fastest value and volume growth during 2017-2022. Hypermarket...

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