Bacardi Ltd

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Latest Insights

Why consumers don't care about vodka's provenance

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka se...

Does craft threaten spirits? - Analysis

A question mark hangs over the success of Tito's Handmade Vodka - how can a product that shifts more than 2.3m cases a year call itself 'han...


How to market UK gin to the rest of the world

Lucy Britner | 11 Aug 2015

Earlier this week, the UK government set out some grand plans for gin. Environment Secretary Elizabeth Truss said her ambition is to see the UK's gin industry match whisky exports, which topped GBP4bn (US$6.2bn) in 2014.


Are Big Spirits Companies Failing to Innovate?

Richard Woodard | 21 Jul 2015

Earlier this month, Bacardi announced its purchase of Banks, a Mauritius-based range of rums. Why would a company whose name is synonymous with the rum category - almost transcends it - buy a rum brand? Richard Woodard investigates.


Sustainability in Drinks - Sugar: A Shared Priorit

Ben Cooper | 24 Jun 2015

Within the sustainable sourcing challenge for food and drinks producers, the focus on sugarcane is set to increase substantially over the coming years. Not only does sugarcane present daunting sustainability challenges, Ben Cooper writes, but as a key ingredient shared by two of the major beverage sectors it could present opportunities for collective industry engagement.


Why so Long, Honey? Cognac Turns Sweet

Lucy Britner | 16 Jun 2015

At Vinexpo this week, we spied the launch of a honey Cognac...

Latest Interviews

Interview - Illva Saronno CEO Augusto Reina

Lucy Britner | 28 May 2015

At almost 75 years old, Augusto Reina could be taking it easy on an Italian beach somewhere. Instead, he's suited, booted and every bit the man in charge. Fresh from a trip to Ireland to check on the progress of his company's joint venture, the Walsh Distillery, he's sitting in his Florio Marsala winery on the north-west coast of Sicily, ready for the big launch: Disaronno Riserva.


Interview - Angel's Share Brands

Andy Morton | 2 Apr 2015

Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief innovation officer, Wes Henderson, about future plans, Bourbon consolidation and why some companies may be going too far in flavour innovation.

Latest News

NPD - Bacardi's John Dewar & Sons The Deveron

Andy Morton | 3 Sep 2015

Bacardi's John Dewar & Sons division has released a new single malt range from its MacDuff distillery in Aberdeenshire.


NPD - Bacardi's Royal Brackla Single Malt range

Olly Wehring | 25 Aug 2015

Bacardi has released a new range of proprietary bottlings from its Royal Brackla Scotch whisky distillery


On this day in drinks history

Olly Wehring | 18 Aug 2015

Here's a look at what was happening on this day in...


On this day in drinks history

Olly Wehring | 14 Aug 2015

Here's a look at what was happening on this day in...


On this day in drinks history

Olly Wehring | 12 Aug 2015

Here's a look at what was happening on this day in...


just a While Ago - On 4 August in...

Olly Wehring | 4 Aug 2015

Here's a look at what was happening on this day in...


Diageo puts Bacardi in frame with white rum ads

Andy Morton | 4 Aug 2015

Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.


just a While Ago - On 3 August in...

Olly Wehring | 3 Aug 2015

Here's a look at what was happening on this day in...


Bacardi creates Bacardi rum marketing role

Lucy Britner | 29 Jul 2015

Bacardi has promoted Fabio Di Giammarco to the newly-created role of global VP for Bacardi rum.


NPD: Bacardi's Bacardi Tangerine

Olly Wehring | 21 Jul 2015

Bacardi has added a further extension to its flavoured rum portfolio in the US.


just a While Ago - On 20 July in...

Olly Wehring | 20 Jul 2015

Here's a look at what was happening on this day in...


NPD - Bonnie Rose Orange Peel and Spiced Apple

Andy Morton | 14 Jul 2015

Bacardi has launched a new white corn whiskey brand as it targets growth in flavoured spirits.


just the week in - Spirits & Wine

Andy Morton | 10 Jul 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


NPD - Bacardi's Single Cane Estate rums

Richard Woodard | 10 Jul 2015

Bacardi has launched a range of Single Cane Estate rums, describing them as the “new single malt” of the category.


La Martiniquaise celebrates Saint James's 250th

Richard Woodard | 10 Jul 2015

La Martiniquaise-owned rum brand Saint James is celebrating its 250th anniversary with a global marketing campaign and a commemorative bottling.


Bacardi acquires Leblon cachaça

Lucy Britner | 8 Jul 2015

Bacardi has acquired the Leblon cachaça brand, just one day after it announced the acquisition of Banks rum.


Bacardi buys Banks rum

Andy Morton | 7 Jul 2015

Bacardi has expanded its rum portfolio with the acquisition of Banks, a “super-premium” range that sells just 6,000 cases a year. The company announced the transaction today but did not release financial details.


just a While Ago - On 26 June in...

Olly Wehring | 26 Jun 2015

Here's a look at what was happening on this day in...


just a While Ago - On 22 June in...

Olly Wehring | 22 Jun 2015

Here's a look at what was happening on this day in...


Cuba makes Havana Club plea

Keith Nuthall | 22 Jun 2015

The Cuban government has called on the United States to allow the Franco-Cuban Havana Club Holding to sell its product into America, claiming that the import ban continues to breach World Trade Organisation (WTO) rules.


just a While Ago - On 17 June in...

Olly Wehring | 17 Jun 2015

Here's a look at what was happening on this day in...


Bacardi CMO exits amid marketing shake-up

Lucy Britner | 15 Jun 2015

Bacardi's global chief marketing officer, Dima Ivanov, has left the company less than six months after he took up the post.

Latest blogs

Hennessy's time capsule is for the ages

Lucy Britner | 11 Jun 2015

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac.


Live Blog – Bacardi Triangle, Puerto Rico - Saturday

Olly Wehring | 1 Nov 2014

It's the last full day of 'Bacardi Triangle', a three-day event held in Puerto Rico for competition winners and guests of the spirits company.

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