Bacardi Ltd

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Bacardi unveils premium spirits pop-up store in China

1 Apr 2021

Bacardi is opening a Travel Retail outlet in China to showcase a selection of its premium spirits brands.

Dewar's to be 'official blended Scotch' of US Open, readies limited 19-year-old

29 Mar 2021

Bacardi has bought 'official blended Scotch' status for its Dewar's brand of this year's US Open golf tournament.

Bacardi to secure sustainability status for final Bombay Sapphire botanicals

24 Mar 2021

Bacardi is on track to secure sustainability certification for all ten of the botanicals used in its Bombay Sapphire gin brand.

Alcohol's sustainability and responsibility activations around the world - The IARD Digest - March 2021

23 Mar 2021

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol-related health and policy research worldwide, reviews some of the alcohol sector's recent sustainability initiatives and socially-responsible actions to reduce harmful drinking.

Bacardi names Simon Owens as Australia & New Zealand MD

15 Mar 2021

Bacardi has promoted its UK grocery director Simon Owens to lead the company's Oceania operations.

Bacardi's Grey Goose Essences - Product Launch

25 Feb 2021

Bacardi has rolled out a 30%-abv flavoured range for its Grey Goose vodka brand.

Why Diageo is winning the slow-and-steady Tequila race - comment

23 Feb 2021

Even for a spirits category that doesn't like to hurry, Diageo's success in Tequila has taken a while. Finally, the dividends of this slow and steady approach are being realised. Category commentator Richard Woodard has advice for those who have been quick to judge.

Beer, spirits brand owners join with online retailers to combat under-age alcohol sales

29 Jan 2021

Major alcohol brand owners including Beam Suntory, Diageo and Anheuser-Busch InBev have formed a new global organisation to limit online sales to under-age consumers.

Bacardi's Dewar's Portuguese Smooth Series 8 Year Old - Product Launch

28 Jan 2021

Bacardi has launched a series of Port-cask-finished Scotch whiskies under the Dewar's whisky brand.

Brown-Forman set to complete in-house UK distribution move

26 Jan 2021

The UK division of Brown-Forman has lined up the completion of the transition of its parent's full portfolio to an in-house distribution arm.

Bacardi takes Martini Fiero aperitif to US

20 Jan 2021

Bacardi's Martini & Rossi Fiero brand will roll out across US states from next month.

Bacardi hails no & low opportunity with European campaign

16 Dec 2020

Bacardi is looking to capitalise on consumers' preference to dial down their alcohol consumption in January with a Europe-wide activation promoting its no- and low-alcohol offerings.

The spirits category in 2020 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

15 Dec 2020

COVID-19 dominated 2020, a year that will be forever linked to the novel coronavirus that has killed millions and brought parts of the world to a virtual standstill. For the spirits industry, business for a long time to come will be split into pre- and post-COVID, partly because of the unprecedented disruption but also because of the major trends and new consumer drivers set in action by the global pandemic.

Bacardi plays on Patron "transparency" with Instagram ad - video

15 Dec 2020

Bacardi is set to run an Instagram activation for its Patrón Tequila brand, based around the festive season.

Brown-Forman replaces Coca-Cola HBC with Liviko in Estonia and Latvia

9 Dec 2020

Brown-Forman has dropped Coca-Cola HBC as its distributor in Estonia and Latvia.

Compass Box Magic Cask blended Scotch whisky - Product Launch

30 Nov 2020

Scotch Whisky blending house Compass Box is releasing a limited edition Oloroso Sherry-seasoned iteration.

"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire

27 Nov 2020

Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to Natasha Curtin, Bacardi's global VP for Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting artistic expression across the festive season.

Bacardi launches Dewar's campaign in North America - video

24 Nov 2020

Bacardi has kicked off a marketing activation for Dewar's across North America, playing on the Scotch whisky brand's historical links with sport.

O'Hara's Spiced Rum's Sairen clear spiced rum range - Product Launch

24 Nov 2020

UK spirits company O'Hara's Spiced Rum has launched a range of clear spiced rums under the brand name Sairen.

Bacardi assembles influencer team to push Conga remake - video

23 Nov 2020

Bacardi has teamed up with influencers including a Latin Grammy-award winning musician, a swimsuit model and a criminal justice reform advocate in a new US marketing campaign for its namesake rum brand.

Bacardi chalks off on-premise cocktail coverage with Tails pre-mixed acquisition

19 Nov 2020

Bacardi has made what it describes as an on-premise play, acquiring full control of London-based pre-mixed cocktail company Tails.

Bacardi lines up rum and music console in UK at-home push

18 Nov 2020

Bacardi has released a record player and integrated bar for its namesake rum brand in the UK as it looks to tap into the at-home drinking trend.

Bacardi lines up Aberfeldy activation for US holidays

12 Nov 2020

Bacardi has rolled out a US sweepstake campaign for its single malt Scotch whisky brand, Aberfeldy, as the company looks to engage consumers in the run-up to the country's holiday season.

Bacardi readies artist-created bottles for Bombay Bramble gin in UK

9 Nov 2020

Bacardi has employed the talents of three UK-based artists to produce limited edition packaging for the bramble-flavoured expression of its Bombay Sapphire gin brand in the country.

Quintessential Brands hands CEO role to James Lousada

6 Nov 2020

The co-founder of Quintessential Brands has stepped back from the day-to-day running of the UK-based spirits brand owner and distributor, with James Lousada earning a promotion to the vacant CEO position.

Teeling Whiskey Co partners with Umbrella London for whiskey, ginger beer launches

3 Nov 2020

Teeling Whiskey Co, the Irish whiskey company part-owned by Bacardi, is to launch a whiskey and a ginger beer, in partnership with a London brewer.

Bacardi launches Twistails cocktail pods in time for UK lockdown

3 Nov 2020

Bacardi has become the latest company to introduce cocktail pods as it looks to capitalise on at-home drinking.

Bacardi names Mauricio Vergara as Patron president & COO

29 Oct 2020

Bacardi has appointed the MD of its Australasian business as president & COO of Tequila unit Patron.

Bacardi’s Angel’s Envy 2020 Cask Strength Finished in Port Barrels - Product Launch

29 Oct 2020

Bacardi has lined up the release of Angel's Envy 2020 Cask Strength Kentucky Straight Bourbon Whiskey Finished in Port Barrels.

Bacardi working on plastic bottle that biodegrades in less than two years

21 Oct 2020

Bacardi is developing a biodegradable bottle that breaks down within 18 months.





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