Bacardi USA

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More drinks firms pledge industry support amid coronavirus outbreak

24 Mar 2020

A raft of drinks companies have joined the movement to support the trade and communities struggling to deal with the COVID-19 pandemic.

UK: Bacardi Martini switches MD

14 Jun 2012

Bacardi Martini switches MD

US: Spirits sales boosted by 'boutique' products

2 May 2012

Unique and high-end 'boutique' spirits helped the US spirits markets grow by 3.5% by volume in 2011, according to a new report.

US: Bacardi brings Drambuie 15 to US masses

5 Oct 2011

Drambuie Liqueur Co is set to launch its Drambuie 15 variant across the US.

Product Launch - US: Bacardi’s Bombay Sapphire East

5 Aug 2011

Bacardi’s Bombay Sapphire East

Official Statement - Bacardi wins Havana Club rum dispute in US Court of Appeals

5 Aug 2011

Bacardi USA, Inc. today applauds the US Court of Appeals for the Third Circuit for its unanimous decision in favor of Bacardi in connection with its packaging and marketing of Havana Club rum in the US.

Corporate Social Responsibility – Part III: The US

30 Mar 2011

In this, the final part of our management briefing for March, Ben Cooper casts his eye over the corporate social responsibility activity in the US.

US: Havana Club appeal ruling leaves Bacardi, Pernod Ricard upbeat

29 Mar 2011

Both Bacardi and Pernod Ricard have made positive noises about the latest ruling in the US on their long-running row over the Havana Club trademark.

US: Bacardi readies Martini ad for US

29 Nov 2010

The US arm of Bacardi has lined up a television advert in the country for Martini's Asti sparkling wine brand.

US: Bacardi teams up with NBA for marketing push

12 Apr 2010

The US unit of Bacardi has teamed up with the National Basketball Association (NBA) in the country for a “multi-year” marketing tie-up.

US: Bacardi claims latest Havana Club round

7 Apr 2010

Bacardi has claimed a legal victory in its long-running row with Pernod Ricard over the Havana Club trademark in the US.

US: Bacardi consolidates media services in US

24 Feb 2010

Bacardi has switched media agencies for several of its brands in the US.

US: Bacardi to distribute Tia Maria for Illva Saronno

11 Dec 2009

Bacardi has secured the distribution contract for Tia Maria in the US after signing a deal with the coffee liqueur brand's new owner, Illva Saronno.

US: Bacardi launches Seven Tiki spiced rum

6 Aug 2009

The US arm of Bacardi has released Seven Tiki, a spiced rum, in two states of the US.

US: Bacardi launches Martini & Rossi rosé

28 Apr 2009

Bacardi USA has expanded its Martini & Rossi sparkling wine portfolio to include a rosé.

US: Charmer Sunbelt Group snags Bacardi, Brown-Forman in seven states

19 Mar 2009

The Charmer Sunbelt Group (CSG) has taken on the distribution of Bacardi USA and Brown-Forman's brands in a handful of states in the US.

US: Bacardi USA appoints CFO

4 Nov 2008

Bacardi USA has named Michael Misiorski as its new senior vice president and chief financial officer.

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