Bacardi Ltd

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Bacardi readies glow-in-the-dark bottle for Halloween - Light Rum in the US data

18 Sep 2019

Bacardi is releasing a Halloween-themed bottle for its namesake white rum brand in the US.

Bacardi’s Patron Extra Anejo 10 Anos Tequila - Product Launch

18 Sep 2019

Bacardi has added a ten-year-old Tequila to its Patron portfolio that is exclusive to the US market.

Bacardi continues ‘Sound of Rum’ campaign with ASMR-like bar noises - video

12 Sep 2019

Bacardi has launched a Europe-wide video for its music campaign Sound of Rum in support of its namesake brand.

Why Diageo's Cuban rum play isn't enough to save the category - Comment

29 Aug 2019

Imitation, they say, is the sincerest form of flattery. More than a quarter of a century after Pernod Ricard signed its Havana Club joint venture with state-owned Cuba Ron Corp, Diageo has followed suit. The group's Santiago de Cuba agreement, announced earlier this month, is one of the most eye-catching spirits deals of the year - but it shouldn't distract us from the huge challenges facing the rum category, says Richard Woodard.

Bacardi rolls out Bombay Sapphire global campaign - video

21 Aug 2019

Bacardi has unveiled a US$20m global activation for its Bombay Sapphire gin brand.

What will Diageo's Cuban rum JV mean for Pernod Ricard and Bacardi? - Comment

14 Aug 2019

Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of my life.

Brown-Forman follows Bacardi in Monarq distribution tie-up in Caribbean

14 Aug 2019

Brown-Forman has farmed out its distribution operations in a raft of Caribbean markets to Monarq Group.

Bacardi names Tony Latham CFO

31 Jul 2019

Bacardi has appointed a former Unilever executive to the role of chief financial officer, a position that has been vacant for four years.

Patron, Grey Goose CMO Lee Applbaum announces Bacardi exit

30 Jul 2019

Bacardi's marketing head for Patron Tequila and Grey Goose vodka, Lee Applbaum, is to leave the company.

Bacardi, Brown-Forman to disband UK partnership

30 Jul 2019

Bacardi and Brown-Forman are to end their long-running UK sales and distribution partnership next year.

Stoli Group names former Bacardi executive Matthias Knoll as international head

9 Jul 2019

SPI Group's global spirits unit, Stoli Group, has named former Bacardi and Patron executive Matthias Knoll as its new head of non-US & Canada markets.

Baijiu retains stranglehold on world's most valuable spirits brands list - data

27 Jun 2019

Baijiu dominates the list of the world's most valuable spirits brands, occupying the top four places of the latest top 50 compiled by brand valuation consultancy Brand Finance.

Bacardi’s Gran Patrón Smoky Tequila - Product Launch - US Tequila data

26 Jun 2019

Bacardi’s Patron has added another ultra-high-end expression to its namesake Tequila portfolio.

Bacardi's Bacardi Coconut rum - Product Launch

10 Jun 2019

Bacardi has added a coconut flavour to its namesake rum range as it ramps up its flavoured expressions.

Bacardi’s Martini 0.0% Dolce sparkling drink - Product Launch

6 Jun 2019

Bacardi is looking to target the low-/no-alcohol trend in the UK with the release of Martini 0.0% Dolce.

Bacardi unveils Grey Goose draught cocktail system for UK on-premise

30 May 2019

Bacardi has released details of a draught tap system for cocktails in the UK on-premise, through its Grey Goose vodka brand.

Bacardi’s Martini Asti Ice - Product Launch - market data

30 May 2019

Bacardi is looking to target warmer weather consumption in the UK, with a version of Martini Asti designed specifically to be served with ice.

Beam Suntory drops Bacardi, brings Brazilian distribution operations in-house

28 May 2019

Beam Suntory has called time on its distribution arrangement with Bacardi in Brazil.

Why the spirits category should look backwards to move forwards - Comment

16 May 2019

Can the recent reinvention of 'classic serves' help revolutionise dark spirits consumption for a younger, savvier audience in the on-premise? Neil Ridley looks to the past for inspiration.

Bacardi’s Aultmore Wine Cask Collection - Product Launch

9 May 2019

Bacardi Global Travel Retail has introduced a trio of single malt whiskies, the Aultmore Wine Cask Collection, to World Duty Free and World of Whiskies stores at London Heathrow Airport.

Campari Group Performance Trends 2014-2018 - results data

8 May 2019

In early-March, Campari Group released its results for 2018. The group saw sales in the 12-month period come in 5.3% up on 2017. Here, drinks industry commentator Richard Woodard considers Campari's performance over the last five years.

Bacardi launches latest limited-edition Grey Goose bottle

1 May 2019

Bacardi has lined up the third instalment in its limited-edition 'Riviera' bottle series.

Bacardi to use Alexa for free rum sample campaign

30 Apr 2019

Consumers in Germany will be able to order free samples of Bacardi's namesake rum through voice-activated virtual assistants such as Amazon's Alexa.

Bacardi's Grey Goose campaign heralds cosier world of luxury marketing - Focus

26 Apr 2019

Having a super-premium spirits brand that is too luxurious may not seem like a problem. But it is for Lee Applbaum.

Bacardi launches global Grey Goose campaign to combat "dumbed down" vodka category - video

18 Apr 2019

Bacardi's new global Grey Goose marketing campaign will attempt to make the vodka more relatable, the spirits company has said.

Bacardi promotes Vinay Golikeri to GTR hotseat

17 Apr 2019

Bacardi has recruited internally for the new head of its Global Travel Retail division.

Bacardi rolls out short film to back Dewar's Double Double launch - video

4 Apr 2019

Bacardi has unveiled a short film to support the North American launch of its new Dewar's Double Double range.

Bacardi's Bacardi Lime - Product Launch

2 Apr 2019

Bacardi has launched a lime-flavoured version of its namesake rum in the US.

Why the battle for Aperol's crown is worth fighting - just-drinks thinks

28 Mar 2019

Last week, Bacardi became the latest company to take on Campari Group's Aperol brand, with the wider launch of its own orange-flavoured aperitif.

Stillhouse Spirits Co goes up against Bacardi in legal row

28 Mar 2019

Stillhouse Spirits Co has filed a lawsuit against Bacardi, accusing the spirits giant of trying to buy the start-up "substantially below market value".








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