Bacardi Ltd

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Ex-Remy Cointreau CEO Valerie Chapoulaud-Floquet set to join Diageo board

4 Feb 2020

Diageo has recruited another former senior executive at one of its spirits industry rivals to join the group's board of directors.

Bartenders back dark rum as premiumisation frontrunner - Bacardi survey

4 Feb 2020

Bartenders around the world have voted dark rum as the most likely spirit to premiumise, according to a new Bacardi survey.

Bacardi's Angel's Envy Tawny Port-finished Bourbon - Product Launch

4 Feb 2020

Bacardi's Angel's Envy craft distiller is poised to release the second expression in its namesake Bourbon's Cellar Collection series.

Bacardi's Bombay Creations Gin Liqueurs - Product Launch

31 Jan 2020

Bacardi has launched a range of flavoured gin liqueurs under its Bombay Sapphire brand, designed to add social-media-friendly colour and customisation to G&Ts.

"Drinking has its taboo side in India, but that's changing" - just-drinks speaks to William Grant & Sons' India head, Sachin Mehta

28 Jan 2020

It has been a decade since William Grant & Sons established a standalone distribution unit in India. You may ask what took the company so long - India, after all, has long been the world's largest whisk(e)y market by volume and Scotch giants Diageo and Pernod Ricard have been in-market much longer.

Bacardi’s Craigellachie 39 Year Old Single Cask - Product Launch

27 Jan 2020

Bacardi’s Global Travel Retail unit has partnered with World Duty Free for a 39-year-old limited iteration of its Craigellachie single malt Scotch whisky brand.

Bacardi Anejo Cuatro Sherry cask - Product Launch

24 Jan 2020

Bacardi has just launched a four-year-old, Sherry-cask-aged iteration of its namesake's Añejo Cuatro line of rum bottlings.

Diageo tops UK brand awareness chart with busy Baileys

22 Jan 2020

Diageo's Baileys has come top of a new UK brand awareness survey after creating some of 2019's biggest "buzz".

Grey Goose launches seven cities packs in Global Travel Retail

14 Jan 2020

Bacardi has unveiled a city-themed pack offering for Grey Goose vodka in the Global Travel Retail channel.

The spirits category in 2019 - just-drinks' Review of the Year, Part V - FREE TO ACCESS

24 Dec 2019

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, in the second of just-drinks' two-part review, editor Olly Wehring picks out the highs and lows for the spirits category in 2019.

Mast-Jagermeister UK chief moves across to Brockmans Gin

19 Dec 2019

Brockmans Gin has added another spirits industry veteran to its ranks, with Guy Lawrence joining the fold from Mast-Jagermeister.

Bacardi pushes Aberfeldy with Hot Toddy syrups line

11 Dec 2019

Bacardi has partnered with UK cocktail collective World of Zing to release three syrups designed to be mixed with the 12-year-old expression of its Aberfeldy single malt Scotch whisky to make a Hot Toddy.

Pernod Ricard switches marketing directors in UK

10 Dec 2019

The UK division of Pernod Ricard has appointed a new marketing director following the departure of Philip Ainsworth earlier this year.

Bacardi's Aberfeldy 40 Year Old single cask Scotch whisky - Product Launch

10 Dec 2019

Bacardi’s Aberfeldy distillery has lined up three casks of 40-year-old single malt, as part of a ‘hand-bottling’ experience at the Highland distillery.

Bacardi unveils Martini-branded negroni truffles

25 Nov 2019

Bacardi has teamed up with UK chocolatier Paul A Young Fine Chocolates to launch Martini-branded chocolate truffles based on the negroni cocktail.

Teeling Whiskey’s 18-Year-Old Renaissance Series 1 Single Malt Madeira Finish - Product Launch

25 Nov 2019

Teeling Whiskey, which is minority-owned by Bacardi, has launched the first bottling of its The Renaissance series, a new limited-edition range of Irish single malt whiskeys.

Bacardi Aventura dark blended rum - Product Launch

19 Nov 2019

Bacardi has partnered with UK bar chain Revolución de Cuba to launch a limited-edition expression of its namesake rum brand.

Bacardi’s Coquito coconut rum RTD - Product Launch

14 Nov 2019

Bacardi has launched its own take on a Puerto Rican Christmas beverage for its namesake rum brand.

Bacardi’s Aberfeldy 19-Year-Old Exceptional Cask Small Batch Scotch - Product Launch

13 Nov 2019

Bacardi’s Global Travel Retail division has launched a limited edition, 19-year-old expression of its Aberfeldy single malt Scotch brand, exclusive to the Global Travel Retail channel at Dubai International Airport.

Bacardi’s Angel’s Envy 2019 Cask Strength Bourbon - Product Launch

30 Oct 2019

Bacardi distiller Angel’s Envy has lined up a new Bourbon for its annual Cask Strength programme.

Bacardi’s John Dewar & Sons Aberfeldy 15-Year-Old Scotch whisky - Product Launch

29 Oct 2019

Bacardi has launched a 15-year-old expression from its Aberfeldy Scotch whisky distillery to seven European countries.

Bacardi’s Aberfeldy 15-Year-Old single malt Scotch whisky - Product Launch

22 Oct 2019

Bacardi is to launch a limited edition, 15-year-old expression of its Aberfeldy single malt Scotch brand in the GTR channel.

Bacardi takes Gran Reserva Diez rum to the UK - Rum in the UK data

10 Oct 2019

Bacardi has expanded the availability of its Gran Reserva Diez aged rum expression to the UK.

Bacardi dusts off Royal Brackla in GTR

4 Oct 2019

Bacardi has updated the Global Travel Retail offering from its Royal Brackla single malt Scotch whisky brand.

Could 'delocalisation' signal the death of provenance in spirits? - Editor's Viewpoint

3 Oct 2019

The role of provenance in marketing is widely prevalent in the spirits category - always by brands that have to be produced in a certain location, but also often by those that aren't tied by rules of definition.

Bacardi readies glow-in-the-dark bottle for Halloween - Light Rum in the US data

18 Sep 2019

Bacardi is releasing a Halloween-themed bottle for its namesake white rum brand in the US.

Bacardi’s Patron Extra Anejo 10 Anos Tequila - Product Launch

18 Sep 2019

Bacardi has added a ten-year-old Tequila to its Patron portfolio that is exclusive to the US market.

Bacardi continues ‘Sound of Rum’ campaign with ASMR-like bar noises - video

12 Sep 2019

Bacardi has launched a Europe-wide video for its music campaign Sound of Rum in support of its namesake brand.

Why Diageo's Cuban rum play isn't enough to save the category - Comment

29 Aug 2019

Imitation, they say, is the sincerest form of flattery. More than a quarter of a century after Pernod Ricard signed its Havana Club joint venture with state-owned Cuba Ron Corp, Diageo has followed suit. The group's Santiago de Cuba agreement, announced earlier this month, is one of the most eye-catching spirits deals of the year - but it shouldn't distract us from the huge challenges facing the rum category, says Richard Woodard.

Bacardi rolls out Bombay Sapphire global campaign - video

21 Aug 2019

Bacardi has unveiled a US$20m global activation for its Bombay Sapphire gin brand.

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