Bacardi Ltd

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Latest Insights

Are Big Spirits Companies Failing to Innovate?

Earlier this month, Bacardi announced its purchase of Banks, a Mauritius-based range of rums. Why would a company whose name is synonymous w...

Sustainability in Drinks - Sugar: A Shared Priorit

Within the sustainable sourcing challenge for food and drinks producers, the focus on sugarcane is set to increase substantially over the co...


Why so Long, Honey? Cognac Turns Sweet

Lucy Britner | 16 Jun 2015

At Vinexpo this week, we spied the launch of a honey Cognac...


Top Wine & Spirits Trends in the Last Ten Years

Stuart Whitwell at Intangible Business | 10 Jun 2015

Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.


just the Facts – The Power 100 2015

Olly Wehring | 10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.


China's beer & flavoured alcoholic beverage market

Andy Morton | 12 May 2015

Rabobank has released a report on the Chinese alcohol market that predicts huge growth in flavoured alcoholic beverages as demand for traditional beer subsides. Here's a round-up of some of the reports key findings:

Latest Interviews

Interview - Illva Saronno CEO Augusto Reina

Lucy Britner | 28 May 2015

At almost 75 years old, Augusto Reina could be taking it easy on an Italian beach somewhere. Instead, he's suited, booted and every bit the man in charge. Fresh from a trip to Ireland to check on the progress of his company's joint venture, the Walsh Distillery, he's sitting in his Florio Marsala winery on the north-west coast of Sicily, ready for the big launch: Disaronno Riserva.


Interview - Angel's Share Brands

Andy Morton | 2 Apr 2015

Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief innovation officer, Wes Henderson, about future plans, Bourbon consolidation and why some companies may be going too far in flavour innovation.

Latest News

NPD: Bacardi's Bacardi Tangerine

Olly Wehring | 21 Jul 2015

Bacardi has added a further extension to its flavoured rum portfolio in the US.


just a While Ago - On 20 July in...

Olly Wehring | 20 Jul 2015

Here's a look at what was happening on this day in...


NPD - Bonnie Rose Orange Peel and Spiced Apple

Andy Morton | 14 Jul 2015

Bacardi has launched a new white corn whiskey brand as it targets growth in flavoured spirits.


just the week in - Spirits & Wine

Andy Morton | 10 Jul 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


NPD - Bacardi's Single Cane Estate rums

Richard Woodard | 10 Jul 2015

Bacardi has launched a range of Single Cane Estate rums, describing them as the “new single malt” of the category.


La Martiniquaise celebrates Saint James's 250th

Richard Woodard | 10 Jul 2015

La Martiniquaise-owned rum brand Saint James is celebrating its 250th anniversary with a global marketing campaign and a commemorative bottling.


Bacardi acquires Leblon cachaça

Lucy Britner | 8 Jul 2015

Bacardi has acquired the Leblon cachaça brand, just one day after it announced the acquisition of Banks rum.


Bacardi buys Banks rum

Andy Morton | 7 Jul 2015

Bacardi has expanded its rum portfolio with the acquisition of Banks, a “super-premium” range that sells just 6,000 cases a year. The company announced the transaction today but did not release financial details.


just a While Ago - On 26 June in...

Olly Wehring | 26 Jun 2015

Here's a look at what was happening on this day in...


just a While Ago - On 22 June in...

Olly Wehring | 22 Jun 2015

Here's a look at what was happening on this day in...


Cuba makes Havana Club plea

Keith Nuthall | 22 Jun 2015

The Cuban government has called on the United States to allow the Franco-Cuban Havana Club Holding to sell its product into America, claiming that the import ban continues to breach World Trade Organisation (WTO) rules.


just a While Ago - On 17 June in...

Olly Wehring | 17 Jun 2015

Here's a look at what was happening on this day in...


Bacardi CMO exits amid marketing shake-up

Lucy Britner | 15 Jun 2015

Bacardi's global chief marketing officer, Dima Ivanov, has left the company less than six months after he took up the post.


Edrington Americas makes senior appointments

Lucy Britner | 11 Jun 2015

Edrington Americas has made several senior appointments.


Pernod Ricard on US starting blocks with Havanista

Lucy Britner | 2 Jun 2015

Pernod Ricard is hoping to be the first spirits company to market and sell Cuban rum in the US, should the country lift its trade embargo on Cuba.


just a While Ago - On 28 May in...

Olly Wehring | 28 May 2015

Here's a look at what was happening on this day in...


Grand Marnier switches distribution in Australia

Lucy Britner | 27 May 2015

The distribution of Grand Marnier in Australia is to move from Bacardi Lion to Think Spirits from next week.


NPD: Bacardi's Dewar's Scratched Cask

Olly Wehring | 11 May 2015

Bacardi's Dewar's Scotch whisky brand has taken a leaf from its peers in Bourbon with its latest blended expression.


just a While Ago - On 1 May in...

Olly Wehring | 1 May 2015

Here's a look at what was happening on this day in...


Bacardi widens Craigellachie footprint to Asia

Andy Morton | 1 May 2015

Bacardi has expanded sales of two of its Craigellachie Scotch whiskies into Asia, starting with Taiwan's main airport.


NPD: Bacardi's Bacardi Carta Fuego

Olly Wehring | 1 May 2015

Bacardi has released a spiced extension of its namesake rum brand.


Bacardi opens Dewar’s Travel Retail whisky store

Richard Corbett | 30 Apr 2015

Bacardi has joined forces with duty free retailer Aelia to open its first John Dewar & Sons Fine Whisky Emporium stores at two airports in Paris.

Latest blogs

Hennessy's time capsule is for the ages

Lucy Britner | 11 Jun 2015

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac.


Live Blog – Bacardi Triangle, Puerto Rico - Saturday

Olly Wehring | 1 Nov 2014

It's the last full day of 'Bacardi Triangle', a three-day event held in Puerto Rico for competition winners and guests of the spirits company.

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