Bacardi Ltd

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Bacardi drops Oakheart, relaunches spiced spirit under Bacardi name

13 Mar 2019

Bacardi has lined up the release of Bacardi Spiced as it phases out the Oakheart brand.

International Women's Day in the drinks industry - Focus

8 Mar 2019

Today, 8 March, is International Women's Day. Here, just-drinks takes a look at what drinks companies are doing to mark the occasion and champion women in our industry.

Where are all the female CEOs? Ask again in 2029 - Comment

29 Jan 2019

Last year saw a raft of CEOs from global drinks firms announce their intentions to either move on or retire. As the stories unfolded, it became clear that those of us hoping for more female leaders in the industry would potentially have to wait another ten years.

Where will the future take Tequila & mezcal? - Research in Focus

11 Jan 2019

The long-term success story for Tequila looks set to continue in the years ahead, but there are challenges looming. Clouds on the horizon include the ongoing agave shortage and the category's ever-increasing reliance on the US market.

The spirits category in 2018 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

19 Dec 2018

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Bacardi's Baron Otard XO Gold Year of the Pig limited edition - Product Launch

19 Dec 2018

Bacardi is one of the first spirits companies to target the upcoming Chinese year of the pig with the launch of a limited edition Cognac.

Patron Tequila CEO Ed Brown to step down as Bacardi integration completes

12 Dec 2018

Ed Brown, who led Patron Tequila from an upstart spirits company to a multi-billion-dollar takeover by Bacardi, is to step down as CEO and president.

Bacardi taps Michael B Jordan to direct film for new rums - video

5 Dec 2018

Bacardi has rolled out a digital campaign for its new premium rum collection in the US, co-directed by actor and filmmaker Michael B Jordan.

Responsible drinking issues around the world - The IARD Digest - November 2018

23 Nov 2018

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at what's going on in-market to promote a more responsible role for alcohol in society.

Why spirits brands lists warn that the Chinese are coming - Comment

6 Nov 2018

This month, our white spirits commentator has been looking at lists. Lots and lots of lists. His findings, from a spirits perspective, suggest we should keep one eye on China's baijiu producers - and not merely for competitive purposes.

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor

26 Oct 2018

Today, Bacardi has released a 51-year-old single malt Scotch from its Craigellachie distillery in Speyside, Scotland - the company's oldest single malt release so far. In a rare move, Bacardi has chosen to give away the expression free of charge. In an exclusive interview with just-drinks, the company's global brand director for malts, Ian Taylor, outlines the strategy behind the decision and sheds some light on Bacardi's play in single malts.

Bacardi lines up US$15m global Dewar's push - video

22 Oct 2018

Bacardi has announced a multi-million dollar activation for its blended Scotch whisky brand - the first global push in five years.

Bacardi's Bacardi Gran Reserva Diez - Product Launch

2 Oct 2018

Bacardi has launched a ten-year-old sipping rum to go up against the premium Scotch whisky category.

Bacardi Ginger flavoured golden rum - Product Launch

5 Sep 2018

Bacardi has added a ginger-flavoured golden rum iteration to its namesake rum portfolio in the UK.

Bacardi GTR launches personalised bottle service

21 Aug 2018

Bacardi's Global Travel Retail unit is tapping into the personalisation trend with a new campaign for its namesake brand.

Bacardi GTR lines up Grey Goose push in Paris & Mumbai

13 Aug 2018

Bacardi's Global Travel Retail unit  has rolled out a campaign for its Grey Goose vodka brand at both Mumbai and Charles De Gaulle airports.

Bacardi gifts Patron CMO Lee Applbaum same post for Grey Goose

8 Aug 2018

The CMO of Bacardi's Patrón Spirits, Lee Applbaum, has been appointed to the same role at the group's Grey Goose vodka brand.

Bacardi GTR launches Scotch whisky push

25 Jul 2018

Bacardi has partnered with DFS and Changi Airport Group to promote its blended and single malt Scotch whisky brands.

Bacardi takes Bosford Rose Premium Gin & Strawberry Liqueur to US

17 Jul 2018

Bacardi is set to grow the footprint of its recently-released Bosford Rose Premium Gin & Strawberry Liqueur to the US.

Bacardi's Patrón Citrónge Pineapple - Product Launch

19 Jun 2018

Bacardi-owned Patrón Spirits has added a new variant to its Patrón Citrónge liqueur range - Patrón Citrónge Pineapple.

The winning ownership model, SABMiller lives and the CEO's money worries - The just-drinks Analyst

31 May 2018

In this month's visit to our pages, just-drinks' in-house analyst, Ian Shackleton, settles the company ownership debate, finds flickering embers of SABMiller and offers sympathies to CEOs dealing with rejected salary requests.

Bacardi teams up with London's Dandelyan bar to open Bombay Sapphire sampling room

11 May 2018

Bacardi has partnered its Bombay Sapphire gin with one of London's leading cocktail bars to open a city-centre tasting room.

Bacardi closes Patrón Spirits International takeover

30 Apr 2018

Bacardi has completed its acquisition of the parent company of the Patron Tequila brand.

Spirits brands ditch Twitter as platform falls out of favour - survey

24 Apr 2018

Leading spirits producers appear to be abandoning Twitter as accounts for well-known brands including Pernod Ricard's Beefeater Gin and Diageo's Haig Club lie untouched for up to a year.

Bacardi accused of "intimidating witnesses" in Untamed/Untameable legal row

18 Apr 2018

A trademark dispute between the owner of Wild Geese Irish whiskey brand Lodestar Anstalt and Bacardi has taken a curious turn, with the former being granted legal permission to investigate whether its chairman was put under surveillance by Bacardi.

Bacardi's Compass Box secures name change from Sweden's Box Destilleri

10 Apr 2018

Box Destilleri has agreed to change its name following a "risk of conflict" with Bacardi part-owned Compass Box.

Bacardi honours Havana Club in new theatre campaign

5 Apr 2018

A new immersive theatre activation from Bacardi is claiming to tell the "truth" about the Havana Club brand.

Bacardi brings premium Martini sparkling wines to Germany - ProWein 2018

21 Mar 2018

Bacardi has released three premium sparkling wines to the German market, under the Martini brand. 

Bacardi recreates Bombay Sapphire glasshouse in Auckland, Schiphol GTR push

20 Mar 2018

Bacardi has unveiled a Global Travel Retail activation at two international airports, featuring replicas of the Bombay Sapphire gin distillery glasshouse.

La Fee hits out at "no-holds-barred" Bacardi over Angel's Envy trademark fight

9 Mar 2018

UK-based absinthe producer La Fee has accused Bacardi of "scare tactics" in an ongoing trademark battle related to the spirits multinational's Angel's Envy Bourbon.





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