Bacardi Ltd

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Bacardi Aventura light/dark blended rum - Product Launch

19 Nov 2019

Bacardi has partnered with UK bar chain Revolución de Cuba to launch a limited-edition expression of its namesake rum brand.

Bacardi’s Coquito coconut rum RTD - Product Launch

14 Nov 2019

Bacardi has launched its own take on a Puerto Rican Christmas beverage for its namesake rum brand.

Bacardi’s Aberfeldy 19-Year-Old Exceptional Cask Small Batch Scotch - Product Launch

13 Nov 2019

Bacardi’s Global Travel Retail division has launched a limited edition, 19-year-old expression of its Aberfeldy single malt Scotch brand, exclusive to the Global Travel Retail channel at Dubai International Airport.

Bacardi’s Angel’s Envy 2019 Cask Strength Bourbon - Product Launch

30 Oct 2019

Bacardi distiller Angel’s Envy has lined up a new Bourbon for its annual Cask Strength programme.

Bacardi’s John Dewar & Sons Aberfeldy 15-Year-Old Scotch whisky - Product Launch

29 Oct 2019

Bacardi has launched a 15-year-old expression from its Aberfeldy Scotch whisky distillery to seven European countries.

Bacardi’s Aberfeldy 15-Year-Old single malt Scotch whisky - Product Launch

22 Oct 2019

Bacardi is to launch a limited edition, 15-year-old expression of its Aberfeldy single malt Scotch brand in the GTR channel.

Bacardi takes Gran Reserva Diez rum to the UK - Rum in the UK data

10 Oct 2019

Bacardi has expanded the availability of its Gran Reserva Diez aged rum expression to the UK.

Bacardi dusts off Royal Brackla in GTR

4 Oct 2019

Bacardi has updated the Global Travel Retail offering from its Royal Brackla single malt Scotch whisky brand.

Could 'delocalisation' signal the death of provenance in spirits? - Editor's Viewpoint

3 Oct 2019

The role of provenance in marketing is widely prevalent in the spirits category - always by brands that have to be produced in a certain location, but also often by those that aren't tied by rules of definition.

Bacardi readies glow-in-the-dark bottle for Halloween - Light Rum in the US data

18 Sep 2019

Bacardi is releasing a Halloween-themed bottle for its namesake white rum brand in the US.

Bacardi’s Patron Extra Anejo 10 Anos Tequila - Product Launch

18 Sep 2019

Bacardi has added a ten-year-old Tequila to its Patron portfolio that is exclusive to the US market.

Bacardi continues ‘Sound of Rum’ campaign with ASMR-like bar noises - video

12 Sep 2019

Bacardi has launched a Europe-wide video for its music campaign Sound of Rum in support of its namesake brand.

Why Diageo's Cuban rum play isn't enough to save the category - Comment

29 Aug 2019

Imitation, they say, is the sincerest form of flattery. More than a quarter of a century after Pernod Ricard signed its Havana Club joint venture with state-owned Cuba Ron Corp, Diageo has followed suit. The group's Santiago de Cuba agreement, announced earlier this month, is one of the most eye-catching spirits deals of the year - but it shouldn't distract us from the huge challenges facing the rum category, says Richard Woodard.

Bacardi rolls out Bombay Sapphire global campaign - video

21 Aug 2019

Bacardi has unveiled a US$20m global activation for its Bombay Sapphire gin brand.

What will Diageo's Cuban rum JV mean for Pernod Ricard and Bacardi? - Comment

14 Aug 2019

Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of my life.

Brown-Forman follows Bacardi in Monarq distribution tie-up in Caribbean

14 Aug 2019

Brown-Forman has farmed out its distribution operations in a raft of Caribbean markets to Monarq Group.

Bacardi names Tony Latham CFO

31 Jul 2019

Bacardi has appointed a former Unilever executive to the role of chief financial officer, a position that has been vacant for four years.

Patron, Grey Goose CMO Lee Applbaum announces Bacardi exit

30 Jul 2019

Bacardi's marketing head for Patron Tequila and Grey Goose vodka, Lee Applbaum, is to leave the company.

Bacardi, Brown-Forman to disband UK partnership

30 Jul 2019

Bacardi and Brown-Forman are to end their long-running UK sales and distribution partnership next year.

Stoli Group names former Bacardi executive Matthias Knoll as international head

9 Jul 2019

SPI Group's global spirits unit, Stoli Group, has named former Bacardi and Patron executive Matthias Knoll as its new head of non-US & Canada markets.

Baijiu retains stranglehold on world's most valuable spirits brands list - data

27 Jun 2019

Baijiu dominates the list of the world's most valuable spirits brands, occupying the top four places of the latest top 50 compiled by brand valuation consultancy Brand Finance.

Bacardi’s Gran Patrón Smoky Tequila - Product Launch - US Tequila data

26 Jun 2019

Bacardi’s Patron has added another ultra-high-end expression to its namesake Tequila portfolio.

Bacardi's Bacardi Coconut rum - Product Launch

10 Jun 2019

Bacardi has added a coconut flavour to its namesake rum range as it ramps up its flavoured expressions.

Bacardi’s Martini 0.0% Dolce sparkling drink - Product Launch

6 Jun 2019

Bacardi is looking to target the low-/no-alcohol trend in the UK with the release of Martini 0.0% Dolce.

Bacardi unveils Grey Goose draught cocktail system for UK on-premise

30 May 2019

Bacardi has released details of a draught tap system for cocktails in the UK on-premise, through its Grey Goose vodka brand.

Bacardi’s Martini Asti Ice - Product Launch - market data

30 May 2019

Bacardi is looking to target warmer weather consumption in the UK, with a version of Martini Asti designed specifically to be served with ice.

Beam Suntory drops Bacardi, brings Brazilian distribution operations in-house

28 May 2019

Beam Suntory has called time on its distribution arrangement with Bacardi in Brazil.

Why the spirits category should look backwards to move forwards - Comment

16 May 2019

Can the recent reinvention of 'classic serves' help revolutionise dark spirits consumption for a younger, savvier audience in the on-premise? Neil Ridley looks to the past for inspiration.

Bacardi’s Aultmore Wine Cask Collection - Product Launch

9 May 2019

Bacardi Global Travel Retail has introduced a trio of single malt whiskies, the Aultmore Wine Cask Collection, to World Duty Free and World of Whiskies stores at London Heathrow Airport.

Campari Group Performance Trends 2014-2018 - results data

8 May 2019

In early-March, Campari Group released its results for 2018. The group saw sales in the 12-month period come in 5.3% up on 2017. Here, drinks industry commentator Richard Woodard considers Campari's performance over the last five years.

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