Bacardi Ltd

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As Irish whiskey comes of age, so do its problems

It takes three years and a day for a whiskey in Ireland to mature long enough to be officially categorised as an Irish whiskey....

Sustainability and the on-premise - trends

Sustainability in the on-premise started with outlawing the plastic straw. Now, it is evolving into a much bigger concept, thanks to industr...


Lucy Britner | 19 Jul 2017

Among the talk at the on-premise Tales of the Cocktail conference in the UK this April, the consensus appeared to be that vermouth is once again gaining momentum. Indeed, the segment has been tipped by many industry observers as one to watch in the coming years.


Andy Morton | 6 Jul 2017

Analysts at Exane BNP Paribas have dug deep into latest IWSR figures to uncover the emerging trends in global spirits. Here, just-drinks takes a look at some of the prevailing winds currently on show.


Ian Buxton | 4 Jul 2017

It's been one of the success stories of the Century so far. Spirits commentator Ian Buxton looks at US whiskey to see if an end to the category's explosive growth will break anytime soon.


Ian Buxton | 31 May 2017

This month, spirits commentator Ian Buxton considers an opportunity that - so far - has been missed by the category. For all its investment in cocktail competitions, he asks, why is the spirits industry failing to mass-produce the innovation it is so keen to encourage?

Latest Interviews

Olly Wehring | 7 Mar 2017

Earlier this week, Bacardi unveiled its CEO succession plan that will see Mahesh Madhavan, the current regional president for Asia, Middle East & Africa, become regional president for Europe ahead of replacing Mike Dolan in April next year. In the first of just-drinks' exclusive two-part interview, Olly Wehring speaks to Madhavan about his career to-date, and looks at the mechanics of the succession plan.


Olly Wehring | 7 Mar 2017

In this, the second part of just-drinks' exclusive interview with Bacardi's next CEO, Mahesh Madhavan, shares his thoughts on the group's spirits portfolio and tells us what he believes he will inherit when he takes the top job next year.

Latest News

Lucy Britner | 10 Nov 2017

Bacardi has launched a new marketing campaign for its Havana Club rum brand in the US market. 


Olly Wehring | 9 Nov 2017

Bacardi is giving its namesake rum brand an online push in the UK, through a four-part mini-documentary on the link between music and rum.


Lucy Britner | 8 Nov 2017

Bacardi has announced the return of Maurice Doyle to the company, in the role of president of incubator brands & global commercial development.


Lucy Britner | 19 Oct 2017

Bacardi's Global Travel Retail unit has strengthened its partnership with Virgin Atlantic, to offer in-flight cocktails, prepared by "world-renowned" bartenders. 


Olly Wehring | 2 Oct 2017

Bacardi’s has pulled a no-age-statement variant from its Dewar’s portfolio, replacing it with a 25-year-old iteration.


Olly Wehring | 25 Sep 2017

Bacardi has launched an aged iteration of the Santa Teresa rum brand in the Global Travel Retail channel.


Olly Wehring | 11 Sep 2017

The International Alliance for Responsible Drinking has released its fourth annual Producers’ Commitments progress report.


Lucy Britner | 8 Sep 2017

Bacardi and Diageo have been weighing the impact of Hurricane Irma, as the storm moves on through the Caribbean, towards Florida.


Lucy Britner | 8 Sep 2017

Bacardi's Global Travel Retail unit has lined up a virtual reality cocktail programme for Virgin Atlantic's Clubhouse customers. 


Andy Morton | 26 Jul 2017

Bacardi veteran Francis Debeuckelaere has been named the spirits producer's new Europe head, replacing CEO-in-waiting Mahesh Madhavan.


Lucy Britner | 21 Jul 2017

Bacardi has release a bitters under its Martini Riserva Speciale vermouth brand. The product launched last night at Tales of the Cocktail in New orleans. It is said to be inspired by the original 1872 Martini bitter recipe.  


Olly Wehring | 13 Jul 2017

Moët Hennessy has made a craft spirits move, acquiring Woodinville Whiskey Co in the US.


Lucy Britner | 30 Jun 2017

Bacardi has taken its first step into Irish whiskey through a stake purchase in Teeling Whiskey Co.


Sean Clinton | 28 Jun 2017

Bacardi's Global Travel Retail unit has launched a summer campaign for its Grey Goose vodka brand at Paris's Charles de Gaulle airport. 


Andy Morton | 23 Jun 2017

Bacardi has launched a "60-second film" for its Martini Italian vermouth.


Lucy Britner | 5 Jun 2017

Bacardi's Global Travel Retail unit has released a 33-year-old single malt Scotch whisky from Craigellachie.


Lucy Britner | 25 May 2017

Bacardi has launched a limited edition rum in partnership with musicians Major Lazer. 


Lucy Britner | 5 May 2017

The sales and marketing JV between Bacardi and Brown-Forman has announced a bartender education scheme in the UK. 


Lucy Britner | 4 May 2017

Bacardi has recalled a batch of Bombay Sapphire London Dry Gin in parts of Canada, after the alcohol strength was found to be almost double what it should be. 


Olly Wehring | 25 Apr 2017

The Portman Group has recruited the head of EU & international government relations at Tesco to become its next CEO.


Lucy Britner | 4 Apr 2017

The global malts ambassador for Bacardi, owner of blended Scotch whisky brand Dewar's as well as single malts including Aberfeldy and Craigellachie, has called upon the Scotch industry to engage more with the cocktail scene in the on-premise, in order to recruit new consumers.


Lucy Britner | 6 Mar 2017

Bacardi has announced the pending appointment of Mahesh Madhavan as its next CEO, following Mike Dolan's decision to retire.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Exhibition. Here's the first part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Bacardi Limited - Strategy, SWOT and Corporate Finance Report

Bacardi Limited - Strategy, SWOT and Corporate Finance Repor

Bacardi Limited - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analysis, product a...

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Bacardi-Martini Austria GmbH in Alcoholic Drinks (Austria)

Bacardi-Martini Austria GmbH in Alcoholic Drinks (Austria)

Bacardi-Martini Austria is expected to continue to follow the strategic direction of its parent company Bacardi Ltd. It focuses on leading global brands, and continues to invest heavily in marketing a...

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Global Scotch Whisky Market 2017-2021

Global Scotch Whisky Market 2017-2021

Scotch whisky is produced in Scotland. It is produced, packaged, and labeled as per SWR 2009. Scotch whisky is produced in five regions in Scotland: Highland, Lowland, Islay, Speyside, and Campbeltown...

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