Bacardi Ltd

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Latest Insights

Responsible drinking issues around the world

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at...

Spirits brands must keep an eye on China

This month, our white spirits commentator has been looking at lists. Lots and lots of lists. His findings, from a spirits perspective, sugge...


Ian Shackleton | 31 May 2018

In this month's visit to our pages, just-drinks' in-house analyst, Ian Shackleton, settles the company ownership debate, finds flickering embers of SABMiller and offers sympathies to CEOs dealing with rejected salary requests.


Olly Wehring | 5 Feb 2018

Here, just-drinks consolidates the M&A activity in the global drinks industry during January.


Richard Woodard | 30 Jan 2018

Rounding off our series of category forecasts for the year ahead, white spirits commentator Richard Woodard looks at what 2018 has in store for gin, Tequila, rum, vodka ...


Olly Wehring | 26 Jan 2018

Earlier this week, Bacardi announced its agreement to acquire full control of Patrón Spirits International. Here, just-drinks looks at the history of the company - famed for its namesake ultra-premium Tequila portfolio - and charts Bacardi's journey from stakeholder to outright owner.

Latest Interviews

Lucy Britner | 26 Oct 2018

Today, Bacardi has released a 51-year-old single malt Scotch from its Craigellachie distillery in Speyside, Scotland - the company's oldest single malt release so far. In a rare move, Bacardi has chosen to give away the expression free of charge. In an exclusive interview with just-drinks, the company's global brand director for malts, Ian Taylor, outlines the strategy behind the decision and sheds some light on Bacardi's play in single malts.


Lucy Britner | 22 Feb 2018

In 2016, Marco Mazzini took on the newly-created role of global director for Martini sparkling wines at Bacardi, with a view to creating a new vision for the brand. Here, he tells just-drinks how Martini is evolving and what it's like to work on sparkling wines within what is predominantly a spirits company.

Latest News

Andy Morton | 12 Dec 2018

Ed Brown, who led Patron Tequila from an upstart spirits company to a multi-billion-dollar takeover by Bacardi, is to step down as CEO and president.


Lucy Britner | 5 Dec 2018

Bacardi has rolled out a digital campaign for its new premium rum collection in the US, co-directed by actor and filmmaker Michael B Jordan.


Olly Wehring | 4 Dec 2018

Anheuser-Busch InBev's Maverick Drinks has been lined up as the UK distributor for Teeling, the Irish whiskey producer part-owned by Bacardi.


Andy Morton | 20 Nov 2018

Bacardi has launched two premium single malt Scotches from its Speyside distilleries.


Lucy Britner | 26 Oct 2018

Bacardi has chosen to give away its oldest expression of Craigellachie single malt free of charge, as the company looks to counter what it describes as "exclusivity" in the Scotch category.


Lucy Britner | 22 Oct 2018

Bacardi has announced a multi-million dollar activation for its blended Scotch whisky brand - the first global push in five years.


Andy Morton | 2 Oct 2018

Bacardi has anointed its purchase of Tequila brand Patron with the launch of a Travel Retail-exclusive expression.


Andy Morton | 2 Oct 2018

Bacardi has launched a ten-year-old sipping rum to go up against the premium Scotch whisky category.


Andy Morton | 17 Sep 2018

Bacardi is reviving a vanilla-flavoured variant of its Grey Goose vodka brand, in an indication that flavoured extensions are proving popular once more with consumers.


Olly Wehring | 5 Sep 2018

Bacardi has added a ginger-flavoured golden rum iteration to its namesake rum portfolio in the UK.


Lucy Britner | 21 Aug 2018

Bacardi's Global Travel Retail unit is tapping into the personalisation trend with a new campaign for its namesake brand.


Andy Morton | 16 Aug 2018

Bacardi has launched two new Aberfeldy whiskies finished in Madeira casks.


Lucy Britner | 13 Aug 2018

Bacardi's Global Travel Retail unit  has rolled out a campaign for its Grey Goose vodka brand at both Mumbai and Charles De Gaulle airports.


Olly Wehring | 8 Aug 2018

The CMO of Bacardi's Patrón Spirits, Lee Applbaum, has been appointed to the same role at the group's Grey Goose vodka brand.


Lucy Britner | 25 Jul 2018

Bacardi has partnered with DFS and Changi Airport Group to promote its blended and single malt Scotch whisky brands.


Olly Wehring | 17 Jul 2018

Bacardi is set to grow the footprint of its recently-released Bosford Rose Premium Gin & Strawberry Liqueur to the US.


Andy Morton | 12 Jul 2018

Bacardi has reaffirmed its claim to the rights for Havana Club, after the head of Cuba's rum operations attacked the company's long-standing claim on the brand.


Olly Wehring | 12 Jul 2018

Bacardi has teamed up with Global Travel Retail operator DFS for the exclusive launch of a 1999 iteration of its Aberfeldy single male Scotch brand.


Richard Woodard | 19 Jun 2018

Bacardi-owned Patrón Spirits has added a new variant to its Patrón Citrónge liqueur range - Patrón Citrónge Pineapple.


Andy Morton | 11 May 2018

Bacardi has partnered its Bombay Sapphire gin with one of London's leading cocktail bars to open a city-centre tasting room.


Andy Morton | 3 May 2018

Bacardi has launched a limited-edition Grey Goose bottle inspired by the artwork of digital illustrator Quentin Monge.


Andy Morton | 30 Apr 2018

Bacardi has completed its acquisition of the parent company of the Patron Tequila brand.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Exhibition. Here's the first part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Bacardi & Co Ltd (World)

Bacardi & Co Ltd (World)

Bacardi continues to suffer from too narrow a focus in both geographic and brand terms, leading to declines for many of its brands. Nevertheless with the acquisition of the Patron super-premium brand,...

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Global rum insights - market forecasts, product innovation and consumer trends

Global rum insights - market forecasts, product innovation a

The global rum category added some 32.3m nine-litre cases between 2006 and 2011 to hit a high-water mark of 150m cases (including low-priced and value segments). Then the category went into reverse, l...

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Country Profile: Spirits in the Netherlands

Country Profile: Spirits in the Netherlands

The spirits sector in the Netherlands is led by whiskey category in value terms in 2017. It is also expected to register the fastest growth in both value and volume terms during 2017-2022. On-trade tr...

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