Bacardi Ltd

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Alcohol's sustainability and responsibility activations around the world - The IARD Digest - April 2021

10 May 2021

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol-related health and policy research worldwide, reviews some of the alcohol category's most recent sustainability initiatives and socially responsible actions to reduce harmful drinking.

Bacardi takes Bombay Sapphire Bramble to the US

7 May 2021

Bacardi has expanded the footprint of a berry-flavoured Bombay Sapphire gin to the US.

Bacardi’s Plume & Petal Spritz Ready To Drink - Product Launch

5 May 2021

Bacardi has unveiled its first vodka-based premix through the recently launched Plume & Petal brand.

Why COVID has prompted an RTD tsunami from spirits brand owners - comment

29 Apr 2021

Everybody's at it! Indeed, if you're in spirits and you haven't got a premix on your roster, you likely soon will. This month, category commentator Richard Woodard considers the why's.

Bacardi adds global performance management chief to senior executive team

26 Apr 2021

Bacardi has marked Kerry Carr's first anniversary as senior VP for global performance management by adding to her existing responsibilities of strategic projects, global reporting and "metrics to drive business performance".

Bacardi hands Grey Goose Essences Oscars ad spot - Flavoured vodka in the US data

23 Apr 2021

Bacardi has lined up a new television advert in the US for its Grey Goose premium vodka brand's latest line of lower-abv extensions.

Earth Day 2021 Special - How ESG data could be used to measure brand owners' reputations - sustainability spotlight

22 Apr 2021

As major drinks brand owners time their announcements about renewable energy, regenerative agriculture and paper bottles to coincide with Earth Day, Ben Cooper reflects on the relationship between sustainability, PR and reputation.

Why whisky/whiskey can no longer ignore the allure of flavours - comment

15 Apr 2021

By and large, Scotch, Irish and world whisky/whiskey brands have seen the flavoured spirits trend unfold from their respective watchtowers, while American and Canadian players have advanced the frontline. As more brands now wade into the sub-category, spirits commentator Amy Hopkins asks if today's whisky consumers are ready to more widely embrace flavour innovation.

Bacardi's Tequila Cazadores pre-mix RTDs - Product Launch - Top ten Tequila markets 2021 data

15 Apr 2021

Bacardi has added a pre-mix RTD to the portfolio of its Tequila Cazadores brand in the US.

Bacardi adds Bramble & Tonic to Bombay Sapphire RTD line-up

14 Apr 2021

Bacardi has unveiled a new RTD expression for its Bombay Sapphire gin brand in the UK.

Bacardi unveils premium spirits pop-up store in China

1 Apr 2021

Bacardi is opening a Travel Retail outlet in China to showcase a selection of its premium spirits brands.

Dewar's to be 'official blended Scotch' of US Open, readies limited 19-year-old

29 Mar 2021

Bacardi has bought 'official blended Scotch' status for its Dewar's brand of this year's US Open golf tournament.

Bacardi to secure sustainability status for final Bombay Sapphire botanicals

24 Mar 2021

Bacardi is on track to secure sustainability certification for all ten of the botanicals used in its Bombay Sapphire gin brand.

Alcohol's sustainability and responsibility activations around the world - The IARD Digest - March 2021

23 Mar 2021

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol-related health and policy research worldwide, reviews some of the alcohol sector's recent sustainability initiatives and socially-responsible actions to reduce harmful drinking.

Bacardi names Simon Owens as Australia & New Zealand MD

15 Mar 2021

Bacardi has promoted its UK grocery director Simon Owens to lead the company's Oceania operations.

Bacardi's Grey Goose Essences - Product Launch

25 Feb 2021

Bacardi has rolled out a 30%-abv flavoured range for its Grey Goose vodka brand.

Why Diageo is winning the slow-and-steady Tequila race - comment

23 Feb 2021

Even for a spirits category that doesn't like to hurry, Diageo's success in Tequila has taken a while. Finally, the dividends of this slow and steady approach are being realised. Category commentator Richard Woodard has advice for those who have been quick to judge.

Beer, spirits brand owners join with online retailers to combat under-age alcohol sales

29 Jan 2021

Major alcohol brand owners including Beam Suntory, Diageo and Anheuser-Busch InBev have formed a new global organisation to limit online sales to under-age consumers.

Bacardi's Dewar's Portuguese Smooth Series 8 Year Old - Product Launch

28 Jan 2021

Bacardi has launched a series of Port-cask-finished Scotch whiskies under the Dewar's whisky brand.

Brown-Forman set to complete in-house UK distribution move

26 Jan 2021

The UK division of Brown-Forman has lined up the completion of the transition of its parent's full portfolio to an in-house distribution arm.

Bacardi takes Martini Fiero aperitif to US

20 Jan 2021

Bacardi's Martini & Rossi Fiero brand will roll out across US states from next month.

Bacardi hails no & low opportunity with European campaign

16 Dec 2020

Bacardi is looking to capitalise on consumers' preference to dial down their alcohol consumption in January with a Europe-wide activation promoting its no- and low-alcohol offerings.

The spirits category in 2020 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

15 Dec 2020

COVID-19 dominated 2020, a year that will be forever linked to the novel coronavirus that has killed millions and brought parts of the world to a virtual standstill. For the spirits industry, business for a long time to come will be split into pre- and post-COVID, partly because of the unprecedented disruption but also because of the major trends and new consumer drivers set in action by the global pandemic.

Bacardi plays on Patron "transparency" with Instagram ad - video

15 Dec 2020

Bacardi is set to run an Instagram activation for its Patrón Tequila brand, based around the festive season.

Brown-Forman replaces Coca-Cola HBC with Liviko in Estonia and Latvia

9 Dec 2020

Brown-Forman has dropped Coca-Cola HBC as its distributor in Estonia and Latvia.

Compass Box Magic Cask blended Scotch whisky - Product Launch

30 Nov 2020

Scotch Whisky blending house Compass Box is releasing a limited edition Oloroso Sherry-seasoned iteration.

"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire

27 Nov 2020

Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to Natasha Curtin, Bacardi's global VP for Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting artistic expression across the festive season.

Bacardi launches Dewar's campaign in North America - video

24 Nov 2020

Bacardi has kicked off a marketing activation for Dewar's across North America, playing on the Scotch whisky brand's historical links with sport.

O'Hara's Spiced Rum's Sairen clear spiced rum range - Product Launch

24 Nov 2020

UK spirits company O'Hara's Spiced Rum has launched a range of clear spiced rums under the brand name Sairen.

Bacardi assembles influencer team to push Conga remake - video

23 Nov 2020

Bacardi has teamed up with influencers including a Latin Grammy-award winning musician, a swimsuit model and a criminal justice reform advocate in a new US marketing campaign for its namesake rum brand.





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