Bacardi Ltd

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Brown-Forman set to complete in-house UK distribution move

26 Jan 2021

The UK division of Brown-Forman has lined up the completion of the transition of its parent's full portfolio to an in-house distribution arm.

Bacardi takes Martini Fiero aperitif to US

20 Jan 2021

Bacardi's Martini & Rossi Fiero brand will roll out across US states from next month.

Bacardi hails no & low opportunity with European campaign

16 Dec 2020

Bacardi is looking to capitalise on consumers' preference to dial down their alcohol consumption in January with a Europe-wide activation promoting its no- and low-alcohol offerings.

The spirits category in 2020 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

15 Dec 2020

COVID-19 dominated 2020, a year that will be forever linked to the novel coronavirus that has killed millions and brought parts of the world to a virtual standstill. For the spirits industry, business for a long time to come will be split into pre- and post-COVID, partly because of the unprecedented disruption but also because of the major trends and new consumer drivers set in action by the global pandemic.

Bacardi plays on Patron "transparency" with Instagram ad - video

15 Dec 2020

Bacardi is set to run an Instagram activation for its Patrón Tequila brand, based around the festive season.

Brown-Forman replaces Coca-Cola HBC with Liviko in Estonia and Latvia

9 Dec 2020

Brown-Forman has dropped Coca-Cola HBC as its distributor in Estonia and Latvia.

Compass Box Magic Cask blended Scotch whisky - Product Launch

30 Nov 2020

Scotch Whisky blending house Compass Box is releasing a limited edition Oloroso Sherry-seasoned iteration.

"There will be a reframing of consumers' creativity around this year's socialising" - just-drinks speaks to Natasha Curtin, global VP for Bombay Sapphire

27 Nov 2020

Like many spirits brands, Bacardi-owned gin Bombay Sapphire has had to re-evaluate its marketing strategy this year. Through activations such as virtual tastings and experimentation, Bacardi has been encouraging consumers to express their creativity through the likes of mixology and art. Earlier this week, just-drinks spoke to Natasha Curtin, Bacardi's global VP for Bombay Sapphire, about the challenges the brand has faced in 2020, the impact of recurring lockdowns on consumer habits and how the gin is promoting artistic expression across the festive season.

Bacardi launches Dewar's campaign in North America - video

24 Nov 2020

Bacardi has kicked off a marketing activation for Dewar's across North America, playing on the Scotch whisky brand's historical links with sport.

O'Hara's Spiced Rum's Sairen clear spiced rum range - Product Launch

24 Nov 2020

UK spirits company O'Hara's Spiced Rum has launched a range of clear spiced rums under the brand name Sairen.

Bacardi assembles influencer team to push Conga remake - video

23 Nov 2020

Bacardi has teamed up with influencers including a Latin Grammy-award winning musician, a swimsuit model and a criminal justice reform advocate in a new US marketing campaign for its namesake rum brand.

Bacardi chalks off on-premise cocktail coverage with Tails pre-mixed acquisition

19 Nov 2020

Bacardi has made what it describes as an on-premise play, acquiring full control of London-based pre-mixed cocktail company Tails.

Bacardi lines up rum and music console in UK at-home push

18 Nov 2020

Bacardi has released a record player and integrated bar for its namesake rum brand in the UK as it looks to tap into the at-home drinking trend.

Bacardi lines up Aberfeldy activation for US holidays

12 Nov 2020

Bacardi has rolled out a US sweepstake campaign for its single malt Scotch whisky brand, Aberfeldy, as the company looks to engage consumers in the run-up to the country's holiday season.

Bacardi readies artist-created bottles for Bombay Bramble gin in UK

9 Nov 2020

Bacardi has employed the talents of three UK-based artists to produce limited edition packaging for the bramble-flavoured expression of its Bombay Sapphire gin brand in the country.

Quintessential Brands hands CEO role to James Lousada

6 Nov 2020

The co-founder of Quintessential Brands has stepped back from the day-to-day running of the UK-based spirits brand owner and distributor, with James Lousada earning a promotion to the vacant CEO position.

Teeling Whiskey Co partners with Umbrella London for whiskey, ginger beer launches

3 Nov 2020

Teeling Whiskey Co, the Irish whiskey company part-owned by Bacardi, is to launch a whiskey and a ginger beer, in partnership with a London brewer.

Bacardi launches Twistails cocktail pods in time for UK lockdown

3 Nov 2020

Bacardi has become the latest company to introduce cocktail pods as it looks to capitalise on at-home drinking.

Bacardi names Mauricio Vergara as Patron president & COO

29 Oct 2020

Bacardi has appointed a former MD of its Australasian business as president & COO of Tequila unit Patron.

Bacardi’s Angel’s Envy 2020 Cask Strength Finished in Port Barrels - Product Launch

29 Oct 2020

Bacardi has lined up the release of Angel's Envy 2020 Cask Strength Kentucky Straight Bourbon Whiskey Finished in Port Barrels.

Bacardi working on plastic bottle that biodegrades in less than two years

21 Oct 2020

Bacardi is developing a biodegradable bottle that breaks down within 18 months.

Why the latest sexism row will be a watershed moment for whisky - comment

15 Oct 2020

The recent campaign against Jim Murray's 'Whisky Bible' has shone a light on sexism in whisky, and there's no turning it off now. Brands will need to take a proactive, as opposed to merely reactive, stance to show that their condemnation of misogyny and commitment to inclusivity goes beyond lip service, says Amy Hopkins.

Ex-Whyte & Mackay head unveils US$19m Wolfcraig Scotch distillery plan

9 Oct 2020

Former Whyte & Mackay chief executive Michael Lunn is to set up a new Scotch whisky distiller in Stirling.

Teeling Whiskey Co's Blackpitts Peated Single Malt Irish whiskey - Product Launch

7 Oct 2020

Teeling Whiskey Co has added a permanent extension to its Irish whiskey portfolio, with a peated single malt under the brand name Blackpitts.

The Coca-Cola Co's M&A general counsel switches to Bacardi

5 Oct 2020

Bacardi has recruited longstanding Coca-Cola Co executive Todd Grice for the role of general counsel.

Teeling Whiskey’s second 18-Year-Old Renaissance Series Irish whiskey - Product Launch

14 Sep 2020

Teeling Whiskey has rolled out its second limited-edition single malt whiskey bottle from its Renaissance series.

Bacardi Spiced returns to the US

8 Sep 2020

Bacardi has expanded the reach of the spiced expression of its namesake rum brand to the US.

Bacardi's Aberfeldy 18-Year-Old French Red Wine Cask single malt Scotch - Product Launch

8 Sep 2020

Bacardi has added a limited-edition expression to its Aberfeldy single malt portfolio.

Mijenta’s Mijenta Tequila Blanco - Product Launch - Tequila in the US data

4 Sep 2020

A new Tequila brand co-founded by former Bacardi CEO Mike Dolan has launched in the US.

Bacardi unveils US$60 garnish kits for at-home mixologists

2 Sep 2020

Bacardi is to sell grow-at-home garnish kits in the UK as trends towards at-home cocktail making increase.





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