Accolade Wines

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Latest Insights

Why is Pernod still in the wine category?

It's a question that has been asked a thousand times. But, Chris Losh is nothing if not persistent, especially at a time when other multi-ca...

Why has Accolade Wines lost another CEO?

When it comes to HR announcements, the departure of a chief executive always gets the juices flowing. Why are they going? Where are they goi...


Chris Losh | 4 Feb 2016

This month, Chris Losh turns his attention to the Australian wine industry, and finds a country struggling with scant opportunities and structural problems in its number one export market.


Andy Morton | 26 Jan 2016

Six months ago, Accolade Wines fired a broadside at the South African wine industry, warning that if wine makers don't get busy building brands then their collective future looks bleak.


Lucy Britner | 14 Oct 2015

Late yesterday, Diageo announced the divestment of part of its wine operations to Australia-based Treasury Wine Estates (TWE). Here, we take a closer look at what the deal includes: 


Chris Losh | 9 Apr 2015

The low-alcohol wine segment has been around for a while now, but has thus far failed to win over too many fans. Things are changing, however, with consumers' taste preferences driving the sub-category to higher ground. Chris Losh delves deeper.

Latest Interviews

Olly Wehring | 10 Mar 2016

In the second part of this week's just-drinks interview with Accolade Wines CEO Paul Schaafsma, we discuss the role brands have to play in the wine industry, whether wine is more of an FMCG than a purist's playground and the secrets to successful marketing.


Olly Wehring | 8 Mar 2016

In this month's just-drinks interview, managing editor Olly Wehring meets up with Paul Schaafsma, a wine industry veteran of almost 20 years, who moved up last year to become CEO of Accolade Wines.

Latest News

Andy Morton | 2 Nov 2017

Accolade Wines has launched a vodka under its Echo Falls fruit wine brand.


Lucy Britner | 19 Oct 2017

Accolade Wines has lined up the release of a Prosecco under its Jack Rabbit wine brand. The company said today that the launch is in response to the UK's continued demand for Prosecco. 


Olly Wehring | 25 Sep 2017

Former Accolade Wines CEO Paul Schaafsma is continuing his reintegration into the wine industry, this time through his appointment as head of UK-based Broadland Wineries.


Andy Morton | 18 Sep 2017

Accolade Wines is to cut about 35 jobs at its Berri Estates winery and packaging plant.


Richard Woodard | 12 Sep 2017

Former Accolade Wines CEO Paul Schaafsma has been named as a director of New Zealand crowd-funded wine producer Invivo.


Olly Wehring | 4 Apr 2017

Accolade Wines has confirmed the departure of its third CEO in three years, with Michael East set to take early retirement.


Olly Wehring | 8 Mar 2017

Accolade Wines has confirmed a change of general manager for the UK & Ireland, with Adrian McKeon replacing Rob Harrison in the role.


Olly Wehring | 7 Mar 2017

CHAMP Private Equity has confirmed to just-drinks that it has abandoned plans to either sell or float Accolade Wines, adding that it aims to "enhance" the unit’s "attractiveness to investors".


Andy Morton | 22 Dec 2016

Kirin's Australasian subsidiary, Lion, has said its decision to use disgraced former cyclist Lance Armstrong in a marketing campaign was to "highlight that actions have consequences".


Andy Morton | 9 Dec 2016

Treasury Wine Estates (TWE) is to end its UK bottling agreement with Accolade Wines.


Olly Wehring | 9 Dec 2016

Accolade Wines has brought former tennis player Boris Becker on board as a brand ambassador for its Anakena Chilean wine brand in the UK.


Lucy Britner | 18 Nov 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Andy Morton | 14 Nov 2016

Lion is to sell its Australian premium wine business, Fine Wine Partners (FWP), to Accolade Wines.


Olly Wehring | 5 Oct 2016

Accolade Wines has extended the sponsorship tie-up between its Hardys wine brand and the England & Wales Cricket Board.


Olly Wehring | 2 Sep 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Olly Wehring | 30 Aug 2016

Accolade Wines has confirmed reports that its CEO, Paul Schaafsma, is set to step down in the coming months.


Andy Morton | 12 Aug 2016

Accolade Wines is set for an AUD1bn (US$768m) IPO as owner CHAMP Private Equity looks to emulate the stock market success of Treasury Wine Estates.


Lucy Britner | 12 Aug 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Lucy Britner | 10 Aug 2016

Accolade Wines has refused to be drawn on a report linking it to a sale to Chinese investors.


Olly Wehring | 24 Mar 2016

Heineken has lined up a cricket sponsorship deal in the UK for its Foster's brand, with the beer acquiring 'official lager' status with the England & Wales Cricket Board.


Lucy Britner | 21 Mar 2016

Accolade has added a sixth bottling line to its wine warehouse and distribution site in the UK.


Olly Wehring | 18 Mar 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Company research

Global Sparkling Wine Market 2017-2021

Global Sparkling Wine Market 2017-2021

Wine that contains significant amounts of carbon dioxide is known as sparkling wine. The carbon dioxide, a by-product of the fermentation process, gives the wine its fizzy nature. Sparkling wine is cl...

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Country Profile: Wine Sector in Australia

Country Profile: Wine Sector in Australia

GlobalData’s Country Profile report on the Wine sector in Australia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel...

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Country Profile: Wine Sector in Belgium

Country Profile: Wine Sector in Belgium

GlobalData’s Country Profile report on the Wine sector in the Belgium provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channe...

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