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Will Diageo's American Anthem make vodka great again? - Comment

1 Jun 2018

Monday this week was Memorial Day in the US, a federal holiday in honour of those killed while serving in the country's armed forces. Thanks to a recent product launch from Diageo, consumers were also encouraged to raise a patriotic glass of vodka in their memory. But, can American Anthem make vodka great again? Richard Woodard is sceptical.

Pernod Ricard partners with London Cocktail Week organiser for Absolut Midsommar

23 May 2018

Pernod Ricard's Absolut unit has lined up a series of on-premise events, in partnership with DrinkUp London, as it looks to bring the brand's Swedish heritage to UK consumers.

Spirits brands ditch Twitter as platform falls out of favour - survey

24 Apr 2018

Leading spirits producers appear to be abandoning Twitter as accounts for well-known brands including Pernod Ricard's Beefeater Gin and Diageo's Haig Club lie untouched for up to a year.

Pernod Ricard's Q3 2018 results - Preview

18 Apr 2018

Tomorrow, Pernod Ricard releases a trading update, covering sales for the third quarter of its fiscal-2018. Here's a look at the events that shaped the three months to the end of March for the group.

When spirits companies cut their marketing budgets, why not increase yours? - Comment

27 Feb 2018

Spirits commentator Richard Woodard will have been relieved to see the back of The Winter Olympics last weekend. He now has the time to ponder companies' marketing spends... and to run his rule over Pernod Ricard's latest - somewhat risqué - activation for Absolut.

Vodka stays "tough" in US, but Absolut investment remains in-line - Pernod Ricard

14 Feb 2018

Pernod Ricard has played down the recent slow performance of its Absolut vodka brand in the US, flagging other investment priorities in the country as well as the group’s geographical reach.

Pernod Ricard half-year fiscal-2018 sales performance - results data

8 Feb 2018

In early-February, Pernod Ricard reported a 5.1% lift in sales for the six months to the end of December. The top-line had to deal with a strong US dollar, however, with reported sales coming in flat for the period. Here, just-drinks takes a closer look at the company's performance by region - as well as the numbers behind its main brands - in the first half of the group's fiscal-2018.

Absolut gets dressing down in latest ad - video

6 Feb 2018

Pernod Ricard has launched an online advert globally for Absolut, highlighting the vodka brand’s provenance and environmental credentials.

Pernod Ricard Performance Trends 2013-2017 - results data

15 Jan 2018

At the end of August, Pernod Ricard released results from its most recent fiscal year, the 12 months to the end of June. Sales in the period were up by almost 4% on the corresponding period a year earlier, breaking the EUR9bn barrier for the first time. Here, industry commentator Richard Woodard considers Pernod Ricard's performance over the past five years and looks at what lessons the wider wine and spirits industries can learn from the group's recent history.

What can the spirits and wine industries learn from Pernod Ricard? - Comment

15 Jan 2018

Following on from just-drinks' analysis of Pernod Ricard's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits and wine industries.

Pernod Ricard lines up Absolut Uncover bottles 

13 Dec 2017

Pernod Ricard's Global Travel Retail unit has launched limited edition packs for its Absolut vodka brand as it looks to capitalise on the festive season. 

UK's Advertising Standards Authority bans Pernod Ricard's Absolut Facebook ad

22 Nov 2017

Pernod Ricard has been told to avoid using actors who look under 25, after complaints were made against an Absolut advert in the UK.

Pernod Ricard Q1 fiscal-2018 sales performance - results data

19 Oct 2017

In mid-October, Pernod Ricard reported a near-6% rise in sales for the first quarter of its fiscal-2018. The 5.7% lift in organic terms was hampered by ForEx, however, with sales on a reported basis coming in 2% up on the corresponding period a year earlier.  Here, just-drinks takes a closer look at the company's performance by region and brand in the three months to the end of September.

Pernod Ricard lines up 'hyper local' Absolut Truth campaign in New York

18 Oct 2017

Pernod Ricard has launched a new campaign for its Absolut vodka brand in New York City. 

Pernod Ricard lines up Absolut collaboration with Rita Ora in US - video

12 Oct 2017

Pernod Ricard has announced a collaboration between its Absolut vodka brand and singer Rita Ora, in the US market. 

Why is Pernod Ricard the only major multi-category player still in wine? - Comment

19 Sep 2017

It's a question that has been asked a thousand times. But, Chris Losh is nothing if not persistent, especially at a time when other multi-category companies are giving wine the big heave-ho.

Pernod Ricard bemoans "muted" industry approach to pricing

5 Sep 2017

Pernod Ricard has expressed concern at the need to improve its group price/mix balance, after five of its six largest international brands posted negatives in the latest fiscal year.

Martell growth turns Pernod Ricard's attention to Chivas in China - Analysis

1 Sep 2017

In yesterday's fiscal-2017 results announcement, Pernod Ricard CEO Alex Ricard highlighted a return to growth for the group in China - something the company hasn't seen since 2013.

Absolut "under-performs" in US on-premise as Pernod Ricard readies forward investment

1 Sep 2017

Pernod Ricard will look to increase spend on its Absolut vodka brand in the US on-premise, according to the group's MD of finance & operations, as it looks to counter under-performance in the channel.

Pernod Ricard fiscal-2017 by brand and region - results data

31 Aug 2017

In late-August, Pernod Ricard posted results for its fiscal-2017. Sales in the 12 months to the end of June increased by almost 4% year-on-year, as operating profits rose by just over 3%. Here, just-drinks breaks down the wine and spirits group's figures for the period by brand and by region.

Why we need to unlock the potential of the Internet of Things - Industry Comment

10 Aug 2017

In June, Pernod Ricard announced SharpEnd, a UK agency that helps brands benefit from Internet of Things technology, as its global partner. In an exclusive comment for just-drinks, SharpEnd founder & CEO Cameron Worth reveals some of the work his company is doing for Pernod and why the drinks industry needs to embrace this creative new tool.

Pernod Ricard launches Absolut Canada 

19 May 2017

Pernod Ricard has rolled out a limited-edition Absolut for the Canadian market. 

Pernod Ricard rolls out Absolut Lime to Canada

5 May 2017

Pernod Ricard has launched its latest Absolut vodka flavour in Canada, through Corby Spirit and Wine. 

Absolut US decline fails to hamper strong Pernod Ricard 2017 YTD - results

20 Apr 2017

Strong growth in the US has helped drive solid nine-month sales for Pernod Ricard despite continued weakness for Absolut vodka.

Millennials are not the only fruit for Absolut - Comment

4 Apr 2017

The saga of Absolut's travails in the US continues, with the mooted recovery in the Pernod Ricard-owned vodka brand's fortunes proving more elusive than the company had hoped. Are Millennials to blame? Richard Woodard reports.

Pernod Ricard on UK price increases, a rebounding Brazil and trouble in Turkey - Focus

30 Mar 2017

Yesterday, the head of Pernod Ricard's Europe, Middle East & Africa operations, Christian Porta, updated analysts on the group's performances in the regions, as well as reviewing Latin America. Here, just-drinks picks out the key themes, with commentary from analysts.

Martell reliance not a worry for Pernod Ricard in China - CEO - just-drinks Exclusive

14 Mar 2017

The CEO of Pernod Ricard has countered suggestions that the group has been over-reliant on its Cognac portfolio in China.

"If we stopped investing in places where we have headwinds, we'd stop investing everywhere" - Interview, Pernod Ricard CEO Alex Ricard - Part I

14 Mar 2017

Last month, the CEO of Pernod Ricard, Alex Ricard, was in London to discuss the group's half-year results. just-drinks sat down with Ricard following the press conference to look at both the numbers for the first six months of fiscal-2017 and Ricard's tenure so far, since assuming the leadership in early-2015. In the first part of our exclusive two-part interview, Alex considers Pernod's positions in India and China and shares his thoughts on pricing and the role it plays in a company's approach to premiumisation.

Will China's Millennials open the door for new brands in Travel Retail? - Analysis

14 Mar 2017

At the TFWA China's Century Conference in Guangzhou last week, speaker after speaker lined up to talk about the changing face of Chinese luxury consumerism. Gone are the days when premiumisation in China meant sticking some red and gold glint on the packaging and raising the price by 30%. When it comes to brand awareness, China's Millennials are much more savvy in their brand awareness than their parents.

Pernod Ricard rolls out Absolut Lime to UK

7 Mar 2017

Pernod Ricard has extended the recently-released lime variant of its Absolut vodka brand to the UK, as it looks to capitalise on what it claims is the growing popularity of citrus drinks in the country.

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