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Where should vodka look for growth in the years to come? - Research in Focus

20 Aug 2018

The global vodka market continues to send mixed messages, with volume increases among higher-priced products offset by heavy declines in the traditional nations of Russia and Eastern Europe.

"The consolidation of the spirits industry is not over" - just-drinks speaks to Pernod Ricard's CEO of EMEA & LatAm, Gilles Bogaert

17 Jul 2018

Earlier this month, Pernod Ricard's former MD of finance, Gilles Bogaert, moved to head up the group's Europe, Middle East & Africa and Latin America division. just-drinks sat down with Bogaert at the company's Capital Markets Day in China to talk about the job transition, the future of M&A and how data has changed the business.

Middle-class Millennials, working with Tencent and using Big Data – Pernod Ricard's operations in China - Focus

12 Jun 2018

Last week, Pernod Ricard hosted analysts, journalists and investors at its latest Capital Market Day, in China. The company outlined its ambition to double the size of the imported spirits sector in the country by 2025.

Pernod Ricard Capital Market Day 2018 - Asia overview - Focus

11 Jun 2018

Last week, analysts, journalists and investors from around the world travelled to Shenzhen in China for Pernod Ricard's Capital Market Day. The group's management was keen to show why Asia is a "key engine" for growth and why China, in particular, remains an exciting prospect.

Pernod Ricard's Absolut Juice Edition - Product Launch

8 Jun 2018

Pernod Ricard has launched a new Absolut extension that is flavoured with fruit juice.

Will Diageo's American Anthem make vodka great again? - Comment

1 Jun 2018

Monday this week was Memorial Day in the US, a federal holiday in honour of those killed while serving in the country's armed forces. Thanks to a recent product launch from Diageo, consumers were also encouraged to raise a patriotic glass of vodka in their memory. But, can American Anthem make vodka great again? Richard Woodard is sceptical.

Pernod Ricard partners with London Cocktail Week organiser for Absolut Midsommar

23 May 2018

Pernod Ricard's Absolut unit has lined up a series of on-premise events, in partnership with DrinkUp London, as it looks to bring the brand's Swedish heritage to UK consumers.

Spirits brands ditch Twitter as platform falls out of favour - survey

24 Apr 2018

Leading spirits producers appear to be abandoning Twitter as accounts for well-known brands including Pernod Ricard's Beefeater Gin and Diageo's Haig Club lie untouched for up to a year.

Pernod Ricard's Q3 2018 results - Preview

18 Apr 2018

Tomorrow, Pernod Ricard releases a trading update, covering sales for the third quarter of its fiscal-2018. Here's a look at the events that shaped the three months to the end of March for the group.

When spirits companies cut their marketing budgets, why not increase yours? - Comment

27 Feb 2018

Spirits commentator Richard Woodard will have been relieved to see the back of The Winter Olympics last weekend. He now has the time to ponder companies' marketing spends... and to run his rule over Pernod Ricard's latest - somewhat risqué - activation for Absolut.

Vodka stays "tough" in US, but Absolut investment remains in-line - Pernod Ricard

14 Feb 2018

Pernod Ricard has played down the recent slow performance of its Absolut vodka brand in the US, flagging other investment priorities in the country as well as the group’s geographical reach.

Pernod Ricard half-year fiscal-2018 sales performance - results data

8 Feb 2018

In early-February, Pernod Ricard reported a 5.1% lift in sales for the six months to the end of December. The top-line had to deal with a strong US dollar, however, with reported sales coming in flat for the period. Here, just-drinks takes a closer look at the company's performance by region - as well as the numbers behind its main brands - in the first half of the group's fiscal-2018.

Absolut gets dressing down in latest ad - video

6 Feb 2018

Pernod Ricard has launched an online advert globally for Absolut, highlighting the vodka brand’s provenance and environmental credentials.

Pernod Ricard Performance Trends 2013-2017 - results data

15 Jan 2018

At the end of August, Pernod Ricard released results from its most recent fiscal year, the 12 months to the end of June. Sales in the period were up by almost 4% on the corresponding period a year earlier, breaking the EUR9bn barrier for the first time. Here, industry commentator Richard Woodard considers Pernod Ricard's performance over the past five years and looks at what lessons the wider wine and spirits industries can learn from the group's recent history.

What can the spirits and wine industries learn from Pernod Ricard? - Comment

15 Jan 2018

Following on from just-drinks' analysis of Pernod Ricard's performance over the last five years, spirits commentator Richard Woodard considers the takeaways for the wider spirits and wine industries.

Pernod Ricard lines up Absolut Uncover bottles 

13 Dec 2017

Pernod Ricard's Global Travel Retail unit has launched limited edition packs for its Absolut vodka brand as it looks to capitalise on the festive season. 

UK's Advertising Standards Authority bans Pernod Ricard's Absolut Facebook ad

22 Nov 2017

Pernod Ricard has been told to avoid using actors who look under 25, after complaints were made against an Absolut advert in the UK.

Pernod Ricard Q1 fiscal-2018 sales performance - results data

19 Oct 2017

In mid-October, Pernod Ricard reported a near-6% rise in sales for the first quarter of its fiscal-2018. The 5.7% lift in organic terms was hampered by ForEx, however, with sales on a reported basis coming in 2% up on the corresponding period a year earlier.  Here, just-drinks takes a closer look at the company's performance by region and brand in the three months to the end of September.

Pernod Ricard lines up 'hyper local' Absolut Truth campaign in New York

18 Oct 2017

Pernod Ricard has launched a new campaign for its Absolut vodka brand in New York City. 

Pernod Ricard lines up Absolut collaboration with Rita Ora in US - video

12 Oct 2017

Pernod Ricard has announced a collaboration between its Absolut vodka brand and singer Rita Ora, in the US market. 

Why is Pernod Ricard the only major multi-category player still in wine? - Comment

19 Sep 2017

It's a question that has been asked a thousand times. But, Chris Losh is nothing if not persistent, especially at a time when other multi-category companies are giving wine the big heave-ho.

Pernod Ricard bemoans "muted" industry approach to pricing

5 Sep 2017

Pernod Ricard has expressed concern at the need to improve its group price/mix balance, after five of its six largest international brands posted negatives in the latest fiscal year.

Martell growth turns Pernod Ricard's attention to Chivas in China - Analysis

1 Sep 2017

In yesterday's fiscal-2017 results announcement, Pernod Ricard CEO Alex Ricard highlighted a return to growth for the group in China - something the company hasn't seen since 2013.

Absolut "under-performs" in US on-premise as Pernod Ricard readies forward investment

1 Sep 2017

Pernod Ricard will look to increase spend on its Absolut vodka brand in the US on-premise, according to the group's MD of finance & operations, as it looks to counter under-performance in the channel.

Pernod Ricard fiscal-2017 by brand and region - results data

31 Aug 2017

In late-August, Pernod Ricard posted results for its fiscal-2017. Sales in the 12 months to the end of June increased by almost 4% year-on-year, as operating profits rose by just over 3%. Here, just-drinks breaks down the wine and spirits group's figures for the period by brand and by region.

Why we need to unlock the potential of the Internet of Things - Industry Comment

10 Aug 2017

In June, Pernod Ricard announced SharpEnd, a UK agency that helps brands benefit from Internet of Things technology, as its global partner. In an exclusive comment for just-drinks, SharpEnd founder & CEO Cameron Worth reveals some of the work his company is doing for Pernod and why the drinks industry needs to embrace this creative new tool.

Pernod Ricard launches Absolut Canada 

19 May 2017

Pernod Ricard has rolled out a limited-edition Absolut for the Canadian market. 

Pernod Ricard rolls out Absolut Lime to Canada

5 May 2017

Pernod Ricard has launched its latest Absolut vodka flavour in Canada, through Corby Spirit and Wine. 

Absolut US decline fails to hamper strong Pernod Ricard 2017 YTD - results

20 Apr 2017

Strong growth in the US has helped drive solid nine-month sales for Pernod Ricard despite continued weakness for Absolut vodka.

Millennials are not the only fruit for Absolut - Comment

4 Apr 2017

The saga of Absolut's travails in the US continues, with the mooted recovery in the Pernod Ricard-owned vodka brand's fortunes proving more elusive than the company had hoped. Are Millennials to blame? Richard Woodard reports.

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