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Where should vodka look for its future growth?

The global vodka market continues to send mixed messages, with volume increases among higher-priced products offset by heavy declines in the...

Pernod Ricard's ambitions in China - Focus

Last week, Pernod Ricard hosted analysts, journalists and investors at its latest Capital Market Day, in China. The company outlined its amb...


Richard Woodard | 2 Oct 2018

What are the prospects for vodka in the category's vital US market? Spirits commentator Richard Woodard takes us back, to look forwards.


Lucy Britner | 11 Jun 2018

Last week, analysts, journalists and investors from around the world travelled to Shenzhen in China for Pernod Ricard's Capital Market Day. The group's management was keen to show why Asia is a "key engine" for growth and why China, in particular, remains an exciting prospect.


Richard Woodard | 1 Jun 2018

Monday this week was Memorial Day in the US, a federal holiday in honour of those killed while serving in the country's armed forces. Thanks to a recent product launch from Diageo, consumers were also encouraged to raise a patriotic glass of vodka in their memory. But, can American Anthem make vodka great again? Richard Woodard is sceptical.


Lucy Britner | 18 Apr 2018

Tomorrow, Pernod Ricard releases a trading update, covering sales for the third quarter of its fiscal-2018. Here's a look at the events that shaped the three months to the end of March for the group.

Latest Interviews

Lucy Britner | 17 Jul 2018

Earlier this month, Pernod Ricard's former MD of finance, Gilles Bogaert, moved to head up the group's Europe, Middle East & Africa and Latin America division. just-drinks sat down with Bogaert at the company's Capital Markets Day in China to talk about the job transition, the future of M&A and how data has changed the business.


Olly Wehring | 14 Mar 2017

Last month, the CEO of Pernod Ricard, Alex Ricard, was in London to discuss the group's half-year results. just-drinks sat down with Ricard following the press conference to look at both the numbers for the first six months of fiscal-2017 and Ricard's tenure so far, since assuming the leadership in early-2015. In the first part of our exclusive two-part interview, Alex considers Pernod's positions in India and China and shares his thoughts on pricing and the role it plays in a company's approach to premiumisation.

Latest News

Olly Wehring | 18 Oct 2018

Pernod Ricard is expecting a healthy first half of its fiscal-2019, with a double-digit lift in sales from its international brands in Q1 setting the scene.


Olly Wehring | 29 Aug 2018

A slight slowing in growth during the fourth quarter has failed to stop Pernod Ricard posting a 6% rise in organic sales from its latest fiscal full-year.


Andy Morton | 8 Jun 2018

Pernod Ricard has launched a new Absolut extension that is flavoured with fruit juice.


Lucy Britner | 23 May 2018

Pernod Ricard's Absolut unit has lined up a series of on-premise events, in partnership with DrinkUp London, as it looks to bring the brand's Swedish heritage to UK consumers.


Andy Morton | 24 Apr 2018

Leading spirits producers appear to be abandoning Twitter as accounts for well-known brands including Pernod Ricard's Beefeater Gin and Diageo's Haig Club lie untouched for up to a year.


Olly Wehring | 14 Feb 2018

Pernod Ricard has played down the recent slow performance of its Absolut vodka brand in the US, flagging other investment priorities in the country as well as the group’s geographical reach.


Olly Wehring | 6 Feb 2018

Pernod Ricard has launched an online advert globally for Absolut, highlighting the vodka brand’s provenance and environmental credentials.


Lucy Britner | 13 Dec 2017

Pernod Ricard's Global Travel Retail unit has launched limited edition packs for its Absolut vodka brand as it looks to capitalise on the festive season. 


Lucy Britner | 22 Nov 2017

Pernod Ricard has been told to avoid using actors who look under 25, after complaints were made against an Absolut advert in the UK.


Lucy Britner | 18 Oct 2017

Pernod Ricard has launched a new campaign for its Absolut vodka brand in New York City. 


Lucy Britner | 12 Oct 2017

Pernod Ricard has announced a collaboration between its Absolut vodka brand and singer Rita Ora, in the US market. 


Olly Wehring | 5 Sep 2017

Pernod Ricard has expressed concern at the need to improve its group price/mix balance, after five of its six largest international brands posted negatives in the latest fiscal year.


Lucy Britner | 1 Sep 2017

Pernod Ricard will look to increase spend on its Absolut vodka brand in the US on-premise, according to the group's MD of finance & operations, as it looks to counter under-performance in the channel.


Lucy Britner | 19 May 2017

Pernod Ricard has rolled out a limited-edition Absolut for the Canadian market. 


Lucy Britner | 5 May 2017

Pernod Ricard has launched its latest Absolut vodka flavour in Canada, through Corby Spirit and Wine. 


Andy Morton | 20 Apr 2017

Strong growth in the US has helped drive solid nine-month sales for Pernod Ricard despite continued weakness for Absolut vodka.


Lucy Britner | 14 Mar 2017

The CEO of Pernod Ricard has countered suggestions that the group has been over-reliant on its Cognac portfolio in China.


Lucy Britner | 7 Mar 2017

Pernod Ricard has extended the recently-released lime variant of its Absolut vodka brand to the UK, as it looks to capitalise on what it claims is the growing popularity of citrus drinks in the country.


Lucy Britner | 13 Feb 2017

Pernod Ricard and Remy Cointreau are the best-placed spirits companies to appeal to Millennial consumers, according to a recent report.


Lucy Britner | 10 Feb 2017

The CEO of Pernod Ricard has said the company must stand its ground on Absolut's pricing in the US, in the wake of increasing pressure from the vodka category.


Lucy Britner | 13 Dec 2016

Pernod Ricard has said a Facebook advert for its Absolut vodka brand in South Korea has attracted largely positive reactions, despite reports from several news outlets of a backlash from consumers.


Andy Morton | 13 Oct 2016

Mainstream vodka brands including Diageo's Smirnoff and Pernod Ricard's Absolut have strong growth potential in emerging markets, a new report has said.

Company research

Vodka Distilleries in the US - Industry Market Research Report

Vodka Distilleries in the US - Industry Market Research Repo

Bottoms up: Accelerated increases in per capita expenditure on alcohol will lead to continued revenue growth...

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The State of Drinks Industry Social Media

The State of Drinks Industry Social Media

The adoption rate of social media has dwarfed any other media before it. But the runaway success of social media presents profound challenges, and opportunities, for drinks manufacturers. The ability...

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