Absolut

How to win in vodka in the US - A history lesson - comment

1 Oct 2020

Vodka is one of the most competitive spirits categories out there and only more so in the US. Want to get ahead? Well, according to white spirits commentator Richard Woodard, you'll have to look backwards to move forwards.

Absolut returns to US TV with presidential election-themed message - just-drinks comment

25 Sep 2020

The US division of Pernod Ricard has lined up a marketing push for Absolut vodka, with the brand's first TV spot in the country for three years set to encourage consumers to vote in November's presidential election.

Corporate Social Responsibility activations around the world - The IARD Digest - September 2020

18 Sep 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. Here's a look at what's been going on in recent weeks.

Pernod Ricard Performance Trends 2016-2020 - results data

17 Sep 2020

Earlier this month, Pernod Ricard reported a 9.5% fall in sales from the 12 months to the end of June 2020. The decline was slightly sharper than rival Diageo, which saw its top-line slide 8% over the same period. Here, just-drinks considers the group's performance in fiscal-2020 and over the preceding four years.

Pernod Ricard to scale up Absolut paper bottles "as soon as possible"

9 Sep 2020

Pernod Ricard is looking to accelerate its distribution of new paper bottles, which are set for consumer trials before the end of the year.

Absolut boss Anna Malmhake bids farewell to Pernod Ricard

4 Sep 2020

The head of Pernod Ricard's Absolut vodka division has left the group, just-drinks has learned.

Fourth-quarter slump undoes healthy H1 for Pernod Ricard in fiscal-2020 - results data

2 Sep 2020

Pernod Ricard has followed the wider trend of delivering slight growth in the first half of its fiscal-2020 before the coronavirus pandemic ravaged performance in H2.

Pernod Ricard creates UK experiential marketing post

3 Aug 2020

The UK division of Pernod Ricard has promoted Estelle Martin into the newly-created role of head of experiential & consumer activation.

Diageo, Pepsico, Unilever ready plastic-free bottle for 2021

13 Jul 2020

Diageo has teamed up with PepsiCo and Unilever on a rival project to Carlsberg, The Coca-Cola Co and Pernod Ricard's to scale up the roll-out of paper-based bottles.

Pernod Ricard names ex-PepsiCo, Walt Disney VP as North America CMO

16 Jun 2020

The North America division of Pernod Ricard has appointed a former PepsiCo and Walt Disney executive as CMO in a senior staffing shake-up at the unit.

Diageo's Haig Club RTD range - Product Launch

10 Jun 2020

Diageo has thrown the Haig Club Scotch whisky brand into the RTD category.

Pernod Ricard lines up Absolut Rainbow limited-edition bottle

2 Jun 2020

Pernod Ricard has partnered with an LGBT rights charity to create a new Absolut vodka bottle in Canada.

Brown-Forman's Jack Daniel's canned cocktails & hard seltzer - Product Launch

1 Jun 2020

Brown-Forman has launched a range of RTD cocktails under the Jack Daniel's brand, including a hard seltzer.

Pernod Ricard rolls out Absolut campaign to support UK artists

29 May 2020

Pernod Ricard has asked ten UK artists to create a new Absolut vodka bottle, and will document the process for a new social media marketing campaign.

Pernod Ricard's Absolut Vodka Sodas, Absolut Cocktails - Product Launch

21 May 2020

Pernod Ricard has launched two new Absolut sparkling RTDs - a range of vodka sodas and a range of canned cocktails.

Crystal Head Vodka hitches wagon to LGBT+ with limited-edition Pride bottle

14 May 2020

Globefill is lining up the annual release of a limited edition pack offering for its Crystal Head Vodka brand.

Corporate Social Responsibility activations around the world - The IARD Digest - March 2020 - CORONAVIRUS SPECIAL

25 Mar 2020

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, reviews some of the alcohol industry's recent CSR activities. This month, we look at companies' efforts to help curb the spread of the coronavirus COVID-19.

How did Pernod Ricard perform in H1 fiscal-2020? - results data

13 Feb 2020

Pernod Ricard has sounded a note of caution in its latest half-year results, with the coronavirus expected to hit sales in the group's fiscal-2020.

What's coming up in white spirits in 2020? - Predictions for the Year Ahead - comment

28 Jan 2020

Rounding off our category previews for the year ahead is Richard Woodard, who runs his customarily expert eye over what we can expect to see in the white spirits space.

The spirits category in 2019 - just-drinks' Review of the Year, Part V - FREE TO ACCESS

24 Dec 2019

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, in the second of just-drinks' two-part review, editor Olly Wehring picks out the highs and lows for the spirits category in 2019.

The spirits category in 2019 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS

23 Dec 2019

As the year draws to a close, just-drinks takes a look back at the stories that have made the headlines across the global drinks industry over the last 12 months. Here, editor Olly Wehring picks out the highs and lows for the spirits category in 2019 in just-drinks' two-part review.

Sterling's bounceback puts pressure on Diageo, Pernod Ricard as Jameson is taken to the mat - Analysis

22 Nov 2019

One of the benefits of the Brexit vote, for international drinks companies with operations in the UK, was the subsequent fall in the value of the pound. Overnight, production costs, relative to other currencies, dropped sharply for beverages made in the country.

"In the future, all of our products should be in paper packaging" - Louise Werner, director of future packaging at Pernod Ricard’s The Absolut Co

28 Oct 2019

Pernod Ricard's Absolut vodka division has joined a group of companies including Carlsberg and The Coca-Cola Co to develop paper packaging robust enough to hold beverages. The companies have formed Paboco, a paper bottle company that has just released two prototypes. Earlier this month, just-drinks spoke to Absolut's Louise Werner, director for the future of packaging, to hear how paper bottles could save companies money and help achieve sustainability goals.

How did Pernod Ricard perform in Q1 fiscal-2020? - results data - just-drinks comments

17 Oct 2019

Pernod Ricard has reported a slight lift in its latest three-month sales, with Asia struggling against a tough comparison.

Pernod Ricard rounds off gin team with new Beefeater brand chief

16 Oct 2019

Pernod Ricard has recruited internally for the next global brand director of its Beefeater gin brand.

Carlsberg partners with The Coca-Cola Co, Pernod Ricard on 'paper' bottle

11 Oct 2019

Carlsberg has teamed up with The Coca-Cola Co and Pernod Ricard on a project to create the world's first 'paper' bottle for beverages.

Pernod Ricard Performance Trends 2015-2019 - results data

9 Oct 2019

In late-August, Pernod Ricard released its full-year results for fiscal-2019. The group saw its sales in the 12 months to the end of June rise by 6% in organic terms on the year prior. Here, just-drinks picks through Pernod's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

Why vodka's US woes could soon be drowned out by success elsewhere - Comment

1 Oct 2019

For the established vodka brands, the US has long been the outstanding market, initially driving the category's metoric growth but now accounting for much of its volumes. As the country remains key for vodka brand owners, category commentator Richard Woodard believes the rest of the world is fast catching up.

"We're looking for brands that can bring new growth opportunities to the group" - just-drinks speaks to Pernod Ricard CFO Helene de Tissot - Part I

17 Sep 2019

In late-August, Pernod Ricard reported its results for fiscal-2019, the 12 months to the end of June. Sales in the year rose by 6%, although the group's key US market came in flat. Earlier this month, just-drinks editor Olly Wehring sat down with CFO Hélène de Tissot in London, following the company's presentation on its most recent performance. In part one of this exclusive two-part interview, we look at de Tissot's experiences in Asia and in the M&A arena, and discuss some of the macro-economic challenges facing the likes of Pernod.

Pernod Ricard signs bottle deal with Ardagh for Absolut

19 Jul 2019

Pernod Ricard's The Absolut Co has agreed its largest supplier arrangement, signing a ten-year extension with packaging group Ardagh for its namesake vodka brand.