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Pernod Ricard Q1 fiscal-2018 sales performance

In mid-October, Pernod Ricard reported a near-6% rise in sales for the first quarter of its fiscal-2018. The 5.7% lift in organic terms was...

Why is Pernod still in the wine category?

It's a question that has been asked a thousand times. But, Chris Losh is nothing if not persistent, especially at a time when other multi-ca...


Lucy Britner | 1 Sep 2017

In yesterday's fiscal-2017 results announcement, Pernod Ricard CEO Alex Ricard highlighted a return to growth for the group in China - something the company hasn't seen since 2013.


Olly Wehring | 31 Aug 2017

In late-August, Pernod Ricard posted results for its fiscal-2017. Sales in the 12 months to the end of June increased by almost 4% year-on-year, as operating profits rose by just over 3%. Here, just-drinks breaks down the wine and spirits group's figures for the period by brand and by region.


Cameron Worth | 10 Aug 2017

In June, Pernod Ricard announced SharpEnd, a UK agency that helps brands benefit from Internet of Things technology, as its global partner. In an exclusive comment for just-drinks, SharpEnd founder & CEO Cameron Worth reveals some of the work his company is doing for Pernod and why the drinks industry needs to embrace this creative new tool.


Richard Woodard | 4 Apr 2017

The saga of Absolut's travails in the US continues, with the mooted recovery in the Pernod Ricard-owned vodka brand's fortunes proving more elusive than the company had hoped. Are Millennials to blame? Richard Woodard reports.

Latest Interviews

Olly Wehring | 14 Mar 2017

Last month, the CEO of Pernod Ricard, Alex Ricard, was in London to discuss the group's half-year results. just-drinks sat down with Ricard following the press conference to look at both the numbers for the first six months of fiscal-2017 and Ricard's tenure so far, since assuming the leadership in early-2015. In the first part of our exclusive two-part interview, Alex considers Pernod's positions in India and China and shares his thoughts on pricing and the role it plays in a company's approach to premiumisation.


Lucy Britner | 12 Jan 2017

Tareef Shawa joined Pernod Ricard in 2014, bringing with him luxury credentials from American Express's invitation-only Centurion division, as well as seven years at LVMH's Louis Vuitton as director of global client development. Speaking to just-drinks in London this week, the group's luxury & customer relationship management director discusses the concept of luxury, its role within Pernod and how to quantify the success of luxury events.

Latest News

Lucy Britner | 22 Nov 2017

Pernod Ricard has been told to avoid using actors who look under 25, after complaints were made against an Absolut advert in the UK.


Lucy Britner | 18 Oct 2017

Pernod Ricard has launched a new campaign for its Absolut vodka brand in New York City. 


Lucy Britner | 12 Oct 2017

Pernod Ricard has announced a collaboration between its Absolut vodka brand and singer Rita Ora, in the US market. 


Olly Wehring | 5 Sep 2017

Pernod Ricard has expressed concern at the need to improve its group price/mix balance, after five of its six largest international brands posted negatives in the latest fiscal year.


Lucy Britner | 1 Sep 2017

Pernod Ricard will look to increase spend on its Absolut vodka brand in the US on-premise, according to the group's MD of finance & operations, as it looks to counter under-performance in the channel.


Lucy Britner | 19 May 2017

Pernod Ricard has rolled out a limited-edition Absolut for the Canadian market. 


Lucy Britner | 5 May 2017

Pernod Ricard has launched its latest Absolut vodka flavour in Canada, through Corby Spirit and Wine. 


Andy Morton | 20 Apr 2017

Strong growth in the US has helped drive solid nine-month sales for Pernod Ricard despite continued weakness for Absolut vodka.


Lucy Britner | 14 Mar 2017

The CEO of Pernod Ricard has countered suggestions that the group has been over-reliant on its Cognac portfolio in China.


Lucy Britner | 7 Mar 2017

Pernod Ricard has extended the recently-released lime variant of its Absolut vodka brand to the UK, as it looks to capitalise on what it claims is the growing popularity of citrus drinks in the country.


Lucy Britner | 13 Feb 2017

Pernod Ricard and Remy Cointreau are the best-placed spirits companies to appeal to Millennial consumers, according to a recent report.


Lucy Britner | 10 Feb 2017

The CEO of Pernod Ricard has said the company must stand its ground on Absolut's pricing in the US, in the wake of increasing pressure from the vodka category.


Lucy Britner | 13 Dec 2016

Pernod Ricard has said a Facebook advert for its Absolut vodka brand in South Korea has attracted largely positive reactions, despite reports from several news outlets of a backlash from consumers.


Andy Morton | 13 Oct 2016

Mainstream vodka brands including Diageo's Smirnoff and Pernod Ricard's Absolut have strong growth potential in emerging markets, a new report has said.


Lucy Britner | 10 Oct 2016

Alcoholic drinks that use healthy cues will struggle to break into the mass market, according to analysts at Mintel.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Lucy Britner | 1 Sep 2016

Pernod Ricard has forecast a low single-digit lift in profits for the next fiscal year, as the company reported steady sales in fiscal-2016.


Lucy Britner | 17 Jun 2016

Pernod Ricard will roll out several brands in Cuba, as it looks to capitalise on the country's growing tourism trends.


Lucy Britner | 17 May 2016

Pernod Ricard has released the latest limited edition bottle design for its Absolut vodka brand. 


Olly Wehring | 12 May 2016

Pernod Ricard has announced further details of the new structure of its operations in the US, a market that the group considers key to its medium-term goals.


Olly Wehring | 31 Mar 2016

Pernod Ricard has admitted that Absolut has struggled in the US in the last few years, but improved sales in recent months have come from a stronger focus on Absolut's original flavour expression, the brand's marketing chief has told just-drinks.


Lucy Britner | 15 Mar 2016

Pernod Ricard's vodka arm, The Absolut Co, has partnered with a kitchen products and apps designer to help drinkers to create cocktails at home.

Company research

Pernod Ricard Mexico in Alcoholic Drinks (Mexico)

Pernod Ricard Mexico in Alcoholic Drinks (Mexico)

Pernod Ricard’s strategy is focused on remaining one of the leading players in spirits in Mexico. As a result, the company announced the sale of its Domecq wine business in December 2016. It also anno...

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The State of Drinks Industry Social Media

The State of Drinks Industry Social Media

The adoption rate of social media has dwarfed any other media before it. But the runaway success of social media presents profound challenges, and opportunities, for drinks manufacturers. The ability...

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Country Profile: Spirits Sector in Romania

Country Profile: Spirits Sector in Romania

The Spirits Sector in Romania is led by the Brandy market in both value and volume terms, while the Liquers market is expected to register the fastest growth in value terms during 2016-2021. Hypermark...

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