Absolut

Pernod Ricard signs bottle deal with Ardagh for Absolut

19 Jul 2019

Pernod Ricard's The Absolut Co has agreed its largest supplier arrangement, signing a ten-year extension with packaging group Ardagh for its namesake vodka brand.

Pernod Ricard to sponsor three-continent music festival with Boiler Room

3 Jun 2019

Pernod Ricard has teamed up with music festival organiser Boiler Room to run events later this year in Europe, North America and Africa.

Pernod Ricard breaks gif landmark with Absolut vodka animations

10 May 2019

Gifs for Pernod Ricard's Absolut vodka have hit 1.5bn views as the brand increasingly uses the digital animations to reach new consumers.

Have international spirits companies finally got China right?- Comment

30 Apr 2019

Having witnessed international spirits brand-owners emerge from the Chinese roller-coaster in varying states of dizziness, category commentator Richard Woodard believes the likes of Diageo, Pernod Ricard, Remy Cointreau and Moet Hennessy are now sitting a little prettier in the front seats.

Conor McGregor threatens Pernod Ricard's ambitions in Elliott Management Corp fight - Analysis

23 Apr 2019

While always of significance, Pernod Ricard's quarterly results announcements have taken on even greater importance since activist investor Elliott Management Corp started running the rule over the company's financial performance five months ago. Having staunchly refuted Elliott's criticisms that it is lagging rivals such as Diageo, Pernod's results releases have become a chance for the French group to underscore its financial rigour.

How did Pernod Ricard perform in Q3 & YTD fiscal-2019? - results data

18 Apr 2019

Pernod Ricard has seen the third quarter of its current fiscal year deliver a slower rate of growth than the first half, although, the group professed to being satisfied with its "diversified" sales drivers.

Pernod Ricard gives Absolut Elyx pack makeover - category data

27 Mar 2019

Pernod Ricard is poised to launch a revamped bottle for the Elyx expression of its Absolut vodka brand.

Why white spirits should follow brown and play the 'brand home' card - Comment

26 Mar 2019

While many brown spirits brand owners have made hay from creating 'homes' for their brands, the white spirits category may be missing a trick. Richard Woodard explains.

The end for ZBB, the end of the wine & spirits combo and the end of provenance - The just-drinks Analyst

19 Mar 2019

Every month, Ian Shackleton, just-drinks' resident analyst, takes a look at the drinks industry through an investor lens. Here, he considers whether the Brazilian approach to business has had its day, whether Pernod Ricard will finally follow its spirits peers out of the wine category,  and whether global trade wars will dent the concept of provenance.

From cannabis to carbs - Ten innovation trends for 2019 - focus

21 Feb 2019

Earlier this month, GlobalData presented on what it believes will be the 'Ten Innovation Trends to Watch in 2019'. Here, just-drinks outlines the trends to watch for the drinks industry.

Why Diageo & LVMH's mooted move for Pernod Ricard won't wash - just-drinks thinks

18 Feb 2019

A couple of years ago, during a debate in London, former Diageo CEO Paul Walsh said that an acquisition was worth any price, provided you believed in what you were buying.

Where will Pernod Ricard look for growth in 2019-2021? - Focus

15 Feb 2019

Earlier this week, following the release of results for the first half of the current fiscal year, Pernod Ricard came to London to look both backwards and forwards. At the presentation, CEO Alex Ricard discussed the group's priorities for the three years starting in July 2019.

Pernod Ricard focuses on three-year plan as Elliott Management takes fresh swipe - industry data

8 Feb 2019

Pernod Ricard has brushed off another attack on its financial governance from activist investor Elliott Management Corp.

Pernod Ricard uses ink from racist placards to fuel new Absolut campaign - video

4 Feb 2019

Pernod Ricard's new global Valentine's Day campaign for the Absolut vodka brand includes limited-edition bottles made with ink extracted from racist and anti-LGBT+ hate signs.

Pernod Ricard slashes headcount in South Korea

23 Jan 2019

Pernod Ricard is to cut more than half of its staff in South Korea as the French drinks group overhauls its strategy in the country amid shrinking whisky sales.

What will be Pernod Ricard's priorities for the years ahead? - Analysis

18 Jan 2019

As part of just-drinks' deep-dive into the trends that have driven Pernod Ricard's performance over the past five years, news & insights editor Andy Morton considers the areas that will be important for the group in the coming years.

Pernod Ricard Performance Trends 2014-2018 - results data

8 Jan 2019

In late-August, Pernod Ricard released its full-year results for fiscal-2018. The group saw its sales in the 12 months to the end of June rise by 6% in organic terms on the year prior. Here, just-drinks picks through Pernod's performance over the past five years for the trends set to affect the group, specifically, and the global spirits category, more broadly.

Responsible drinking issues around the world - The IARD Digest - December 2018

21 Dec 2018

Once a month, the drinks industry-funded International Alliance for Responsible Drinking, which covers alcohol policies worldwide, looks at what's going on in-market to promote a more responsible role for alcohol in society.

Why spirits brands lists warn that the Chinese are coming - Comment

6 Nov 2018

This month, our white spirits commentator has been looking at lists. Lots and lots of lists. His findings, from a spirits perspective, suggest we should keep one eye on China's baijiu producers - and not merely for competitive purposes.

Is Pernod Ricard poised for a bumper run-up to Christmas? - Q1 results data

18 Oct 2018

Pernod Ricard is expecting a healthy first half of its fiscal-2019, with a double-digit lift in sales from its international brands in Q1 setting the scene.

Why the usual vodka suspects will have to sit out the short-term in the US - Comment

2 Oct 2018

What are the prospects for vodka in the category's vital US market? Spirits commentator Richard Woodard takes us back, to look forwards.

How did Pernod Ricard perform in its fiscal-2018? - results data

29 Aug 2018

A slight slowing in growth during the fourth quarter has failed to stop Pernod Ricard posting a 6% rise in organic sales from its latest fiscal full-year.

Where should vodka look for growth in the years to come? - Research in Focus

20 Aug 2018

The global vodka market continues to send mixed messages, with volume increases among higher-priced products offset by heavy declines in the traditional nations of Russia and Eastern Europe.

"The consolidation of the spirits industry is not over" - just-drinks speaks to Pernod Ricard's CEO of EMEA & LatAm, Gilles Bogaert

17 Jul 2018

Earlier this month, Pernod Ricard's former MD of finance, Gilles Bogaert, moved to head up the group's Europe, Middle East & Africa and Latin America division. just-drinks sat down with Bogaert at the company's Capital Markets Day in China to talk about the job transition, the future of M&A and how data has changed the business.

Middle-class Millennials, working with Tencent and using Big Data – Pernod Ricard's operations in China - Focus

12 Jun 2018

Last week, Pernod Ricard hosted analysts, journalists and investors at its latest Capital Market Day, in China. The company outlined its ambition to double the size of the imported spirits sector in the country by 2025.

Pernod Ricard Capital Market Day 2018 - Asia overview - Focus

11 Jun 2018

Last week, analysts, journalists and investors from around the world travelled to Shenzhen in China for Pernod Ricard's Capital Market Day. The group's management was keen to show why Asia is a "key engine" for growth and why China, in particular, remains an exciting prospect.

Pernod Ricard's Absolut Juice Edition - Product Launch

8 Jun 2018

Pernod Ricard has launched a new Absolut extension that is flavoured with fruit juice.

Will Diageo's American Anthem make vodka great again? - Comment

1 Jun 2018

Monday this week was Memorial Day in the US, a federal holiday in honour of those killed while serving in the country's armed forces. Thanks to a recent product launch from Diageo, consumers were also encouraged to raise a patriotic glass of vodka in their memory. But, can American Anthem make vodka great again? Richard Woodard is sceptical.

Pernod Ricard partners with London Cocktail Week organiser for Absolut Midsommar

23 May 2018

Pernod Ricard's Absolut unit has lined up a series of on-premise events, in partnership with DrinkUp London, as it looks to bring the brand's Swedish heritage to UK consumers.

Spirits brands ditch Twitter as platform falls out of favour - survey

24 Apr 2018

Leading spirits producers appear to be abandoning Twitter as accounts for well-known brands including Pernod Ricard's Beefeater Gin and Diageo's Haig Club lie untouched for up to a year.