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Will the race to the top drown out the value end for wine? - just-drinks thinks

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

The just-drinks Analyst returns

Where will Pernod focus its attention in 2019-21?

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Goodness me, they're all at it! Wine's major players all appear to be singing from the same hymn sheet, the title of which is 'Premiumisation'.


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