Comment

Why there's room for both Coca-Cola Energy and Monster – Comment

Most popular

The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

Why spirits must rethink its future positioning

just-drinks speaks to Diageo CEO Ivan Menezes

MORE

With The Coca-Cola Co's "test and learn" attitude to new product launches, the group's latest move in the energy drinks sector is not a stretch. But, with a stake in major energy player, Monster Beverage Corp, the logic appears unclear. just-drinks deputy editor Lucy Britner explains why there is room for both brands in the burgeoning energy category. 


Related Content

Dispute with Monster Beverage Corp continues as Coca-Cola readies Coke Energy

Dispute with Monster Beverage Corp continues as Coca-Cola readies Coke Energy...

Monster Beverage Corp and Coca-Cola Co in energy drinks spat

Monster Beverage Corp and Coca-Cola Co in energy drinks spat...

Coffee-energy category set to spike - Monster Beverage Corp CEO

Coffee-energy category set to spike - Monster Beverage Corp CEO...

Coca-Cola European Partners takes Monster Espresso to UK to fill RTD coffee gap - data

Coca-Cola European Partners takes Monster Espresso to UK to fill RTD coffee gap - data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?