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Why spirits marketers should be proud of their luxury efforts - Comment

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What are Diageo's priorities for the years ahead?

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As Irish whiskey comes of age, so do its problems

What can the spirits industry learn from Diageo?

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Earlier this month, at the annual CAGE conference in London, LVMH CFO Jean-Jacques Guiony presented an eye-opening look at how the luxury goods category operates. What can the spirits category learn from Guiony's observations? Ian Buxton takes a look.


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