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Why being careful is not careful enough for spirits marketers - Comment

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The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

Why spirits must rethink its future positioning

just-drinks speaks to Diageo CEO Ivan Menezes

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As Edrington's The Macallan is forced to withdraw its major advertising campaign in the UK following a handful of complaints, Neil Ridley wonders if the rules surrounding the above-the-line promotion of spirits are turning us into a nation of naysayers and killjoys, or is there a deeper message here for the drinks industry as a whole?


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