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What does 2018 have in store for RTDs? - Industry Comment

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The just-drinks Analyst returns

Carlsberg's priorities for the years ahead

Heineken Performance Trends 2014-2018 - data

The just-drinks Analyst returns

Carlsberg Performance Trends 2014-2018 - data

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With 2018 just around the corner, it is a good time to ask what lies ahead for the alcohol industry. In an exclusive comment for just-drinks, the head of marketing for VK-owner Global Brands, Jen Draper, predicts what trends will shape the RTD category over the next 12 months.


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