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Comment - Soft Drinks & Water - Juice Prices: Welcome Back, Randolph and Mortimer?

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The case of rising commodity prices is a well-worn groove in our industry. For the juice category, however, prices haven't been rising, so much as sky-rocketing of late. Like all other sectors, juice producers are looking to the emerging markets to save their breakfast bacon, to go with their breakfast juice. Richard Corbett knows of two chaps who will be rubbing their hands with juicy glee.


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