Comment - Marketing: Two Ways to Capture the Power of the Meme

By Andy Morton | 5 March 2013

Meme appears to be the word for a couple of soft drinks companies who are busy embracing the marketing potential of social media.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Meme appears to be the word for a couple of soft drinks companies who are busy embracing the marketing potential of social media.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:

US: PepsiCo to pay out to consumers in Naked Juice lawsuit settlement
PepsiCo has agreed to a lawsuit settlement over its Naked Juice brand that could see US consumers who have bought the product in the past six years get up to US$75 each, it has emerged.

Product Launch - UK: Healey’s Cornish Bite
Cider maker Healey's has entered the UK energy drinks market with Cornish Bite.

Market research related to this article

Dr Pepper Snapple Group in Soft Drinks (USA)
Dr Pepper Snapple Group formed after the company was spun off from its parent Cadbury Schweppes in 2008. It brings together the former Dr Pepper/Seven Up Inc, Snapple Beverage Group, Mott’s LLP and Bebidas Mexico divisions of Cadbury Schweppes, and a...

Dr Pepper Snapple Group Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "Dr Pepper Snapple Group Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major prod...

Soft Drinks in Colombia
Soft Drinks in Colombia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading p...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page