The View from A Farr - When is innovation not innovation?

By Annette Farr | 13 August 2009

Innovation is a much banded-about word in the world of soft drinks. And nobody likes to bang on more about innovation than The Coca-Cola Co. The company's global strength and leading status stems from one drink - classic Coca-Cola - yet every new cola variant is still heralded as being innovative, claims Annette Farr.

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Innovation is a much banded-about word in the world of soft drinks. And nobody likes to bang on more about innovation than The Coca-Cola Co. The company's global strength and leading status stems from one drink - classic Coca-Cola - yet every new cola variant is still heralded as being innovative, claims Annette Farr.

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