The View from A Farr – Sparkling comeback

By Annette Farr | 10 April 2007

Coca-Cola has decided to refer to carbonated soft drinks (CSDs) as 'sparkling beverages' in all its communications, at a time when major soft drinks producers are looking to address the unhealthy image and declining sales of fizzy drinks with healthier product launches. Annette Farr assesses their chances of success.

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Coca-Cola has decided to refer to carbonated soft drinks (CSDs) as 'sparkling beverages' in all its communications, at a time when major soft drinks producers are looking to address the unhealthy image and declining sales of fizzy drinks with healthier product launches. Annette Farr assesses their chances of success.

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